Messaging apps and social media platforms have been in an instant fight during the last couple of years. The fact is, it’s getting more challenging for social media to compete and this is not just a statement; The Statistics Portal claims that the number of active messaging app users exceed the number of social media users. Moreover, this is a continuous rising phenomenon for both people and businesses.
Ever wondered why is this happening? Well, let’s explore several favorable features messengers have as well as the reasons behind this abrupt shift of people from the public to private networks.
Privacy and Security
Messaging security and encrypted communication are mainly the most important factors people are looking for while choosing a messenger for their daily usage. Some modern messaging apps protect our data by not storing users’ messages, calls, videos and other private information on the servers. This means that only you possess your messaging history and only you have access to your private information.
Effective and Simple
In the era of advanced technologies, simplicity is power. Social media networks contain too many overwhelming features and buttons, too irrelevant content and dizzy experience. In contrast, messengers are more straightforward to use – file sharing, call forwarding, voice and video calling, making cheap international calls are super easy to organize!
Utmost Speed
Since messengers are not as overloaded as social media, they operate faster even in problematic conditions, such as poor internet connection or crowded Wi-Fi. At the same time, messaging apps consume low data and care about your wallet. After all, who wants to pay unjustified bills for reaching out friends and family? No one!
Marketer’s Heaven
The information flow of social media is vertiginous. To control this, social media platforms use various algorithms filtering the content. Meanwhile, messengers do not have the same strategy. More specifically, they make the followers more qualified by reaching them one-by-one and generating better results. No algorithms, just pure reach!
It is undoubtedly true that messengers take communication to the next level taking over both social media giants and calling or emails. Marketing and IT godfathers argue that messaging apps will become a major tool for marketing campaigns in 2018. Taking into consideration this, Facebook offered the Facebook Messenger, bought WhatsApp, and now they have 2.6 billion users combined.
So, let’s take a deep breath and stay up to date with those changes happening almost every day.