Tag: World

How’s Your "Ecabulary"? Shifting Our Perceptions of Words in the Ecommerce World


Megan, a college sophomore at Indiana University, punched her credit card number into a website with a mailing address somewhere in China. She needed to buy a new $800, 36″ plasma TV with FREE DELIVERY for her Sorority House. Seems that there was an “accident” that found the old TV in the bathtub wearing a pink tee shirt and a happy face drawn on it with lipstick–the day after a weekend “study party.”

Megan’s dad at home in Park Ridge, IL meanwhile, shreds enough junk mail daily to stuff enough scarecrows to protect all of Iowa’s corn crop, and he melts old credit cards on the stove and burns every other document that list his name-even the bill from the lawn mowing service for raking leaves. He believes that punching in a credit card into a computer is like giving his cash to the devil to buy coal. Too risky.

Generational differences in how ecommerce and communication online is perceived, accepted or not is a hot topic and the biggest challenge for marketers to get Megan’s dad to pony up his credit card to buy online, trust the system or sign up for a social media site and get hip, man. Like any other technology, change is unwelcome when it involves a lot of reprogramming the mind as well as the remote control. Simply suggesting a shift in how to view a topic can be enough to get a new dialogue started.

One way to define these differences in generational views of the web is to use a invented word to describe this phenomenon. Here it is: Ecabulary. Yes, it sounds more like a medical term describing a part of your lower gastro intestinal tract, yet it’s a easy way to differentiate some subtle and big shifts in psychology of using the ecommerce more each day.

Psychology and the internet–how we buy, sell , research, learn, listen, talk, etc. is still less than 20 years old. Concepts of trust, intimacy, emotions and expectations are falling under different levels of personal adjustment and acceptance based on demographics, gender, race, culture, religion, education, geography, as well as the sophistication level of one’s employer and the technology utilized in daily work.

Here’s a list of some examples of old vocabulary expectations and new ecabulary realizations highlights differences and perception of consumers regarding ecommerce.

Relationship-Elationship: We think of relationships in a more emotional aspect of the human connection: see, touch, smell, hear. We’re able to use all our tactile senses to size up relationships as they grow. Elationships are fragments of data, we don’t always know where, what, why, how or who that “someone is” behind the font or even the picture. Their voice to us is words. No inflection, cadence, accent, pacing, breathing, laughter, sadness, etc. We begin to form opinions of this someone from only a few clues-relying on our bias, stereotypes and level of intellect to form judgments or rationalize the situation. Trust and commitment is a deeper concern and lingers on.

Intimacy-Etimacy: Intimacy is a highly charged word in humans; a word saved for special things, special people and rarely used by us in a casual context. Intimacy in ecommerce can be dangerous to our emotional balance because we want to believe the person’s expressions and sincerity in whatever dialogue we’re having, yet the lack of tactile clues and belief of a viable, validated/legitimate peer leads to perpetual suspicion for many people. Etimacy is much more restrictive and guarded than what would be described as intimacy.

Authenticity-Ethenticity: Authentic suggests a certain grounded-ness and genuineness to something be it a product, food, recipes, friendships and the like. Ethenticity relative to products, services and social network relationships are missing parts of human touch and the chemistry that goes with it. Fragmented conversations, days between twitters, tweets and postings creates inconsistent messages, raising doubts to the authentic intentions of the relationships. Delayed gratification becomes a lost art.

Deal-Eal: Doing business, making a deal on a handshake and a promise is not part of our web world. Enter ecommerce and the “Eal.” No face, no handshake, no voice-only a PayPal logo, a security firewall that “looks authentic” and we give our credit card number to a stranger because the website looks legitimate, or should we say “egitimate?” Either way we’ve become more conditioned, even desensitized, to giving away data we long held in total secrecy unless we say the eyeballs of the person we’re making the deal.

Emotion-Eemotion: Similar to intimacy, emotion can be based on words written, photos that could be real or stock photos from Getty Images. Graphs, testimonials, a video presentation, as well can be 100% truthful, yet because no physical presence, a slight doubt can linger. No voice inflection, eye contact, sweat on the forehead, the broken arm in a cast, the child standing next to you. For us primates that have been programmed for face recognition, ecommerce is a challenge.

Opportunity-Epportunity: Suspicion hangs over ecommerce as long as deceptive people and thieves live on earth. Risk is ever-present and we continue to seek more checks and balances the higher the price tag goes. Brand name businesses have the edge in the trust factor.

Reputation-Eputation: Social networking sites are getting better at dismissing the fakes. LinkedIn and others have filters and kill switches that will cut out those who are reported as liars or deceptive. Big companies have an easier time selling their brand as legit than the plasma TV folks online in China, but this is changing.

Voice-Evoice: Tones, pitch, timbre, baritone, tenor, nasal, bass, soothing, irritating, authoritative, dimwitted-all describe human voice. Evoices lack the human element of comparing/contrasting and reference points. Evoices can’t elicit memories or help us retrieve clues to help us make decisions or confirm impressions. Evoice is hard to create a brand called “individual personality” or humanness that helps ground us. A customer service tech named Steve, living in India, is hard to accept for some skeptics living in Omaha.

Identity-Edentity: Like the Second Life site of make believe for adults, our identity outside ecommerce is composed of experiences we’ve left with others, as well as the residue we take with from them. Identity, as defined as “you” is complex and ever-changing in our perceptions of self as we grow, learn, love, fail, or succeed. Edentity can be made to be magically perfect. Flaws, faults, blemishes and age lines can be erased liked the ecommerce video ads wipe soap scum way in two seconds. One’s edentity can be intentionally or unconsciously fabricated to fit our modified public self we choose to present and leave the wrinkles and bad stuff off the record. Like the weight stated on your driver license: it never changes for some people.

Peers-Eers: Credentials, accomplishments, press, media exposure, pages on Google can suggest more power, fame-even wealth than is actually the case. Illusions abound and smoke and mirrors are on sale now. Peers know you one way, but Eers only see the face of the public relations spin and marketing angle whether be your Facebook, LinkedIn, your alumni bio, or your company profile. What appears on screen can be distorted and presumed to be something more or less than what the real person behind the credentials is all about. Good or bad, the consequences of basing decisions solely on Eers words can last a long time.

Perception-Erception: Like reputation and Relations, Perception is based on combined experiences a person has to form certain biases, or heuristic devices to make fast decisions. Ecommerce affords more tools to the intended marketer to sway or dis-sway a person from doing something without more data, clues or time to decide. “If you don’t purchase these tickets in 2 minutes, they will be put back into the For Sale slot.” Decide NOW!

Attitude-Ettitude: Attitude is courted by intention and self-confidence status. Ettitude can be masked and distorted with phrasing and pictures to persuade based on guilt, fear, loss, authority, scarcity, social proof, habit, consistency, among other elements of persuasion theory. Attitude when turned to Ettitude takes time to sort and define all the messages and intentions.

Energy-Egerny: Personal energy is more than physical activities like gestures, fast walk/run, facial movements, rate of speech, etc. Energy is an aura that surrounds a person in ways we can’t always define. Intellectual, sexual, athletic, business energies are all different. Egerny is subjective, and, once again, be manufactured to be what the provider wants to present. Like edited video tapes, different messages can come from the same mouth.

Credibility-Eredibility: Longevity, loyalty, success, value-all part of credibility. Eredibility relies on ecommerce policies and others to police the web to sort through the bad product and swindlers. Credibility remains with compelling value, stayed products and consistent reviews. Longevity in business is not a ecommerce value due to its adolescence age. Value is the operant word.

Behavior-Ehavior: Bad behavior/Bad ehavior all get noticed fast and word spreads even faster. Fortunately, some things remain the same.

Believe-Elieve: One phrase describes the similarities: Trust from other sources to confirm our impressions.

If you’re selling products and services via ecommerce, ask yourself these questions as you constantly revise your marketing/branding/deliverables via the latest technology:

1. Does our product or service marketing tools point to strong trust and consistency in the vocabulary/ecabulary of ecommerce?

2. Do we allow/encourage/direct the customer to utilize as many human senses as possible to experience our product/service to make a decision faster and confidently?

3. What can you do to add one more emotional trigger for the customer’s sense of sight, sound, touch, taste, smell that will keep their attention longer?

4. Is there a way to allow the customer to become more interactive and experiential in the purchase or review as they shop?

These four questions allow you to consider not only all the tactile potentiality of a customer’s needs, but encourages you to look for other add-ons of experience and tie-ins/alliances to secure all the senses. For example, offering free music downloads, humor utilizing with video or clever ads, coupons, videos that instruct, etc. seek out alliances and successful outlets that generate that certain buzz that you desire. Ride their wave, rent their waves if you have to.

Lastly, watch for themes, traditional events/celebrations and current events to tie the customers present sensory states that are being bombarded in our 24/7 world of news updates and tie your story and products/services into their real need right now.

Follow these ideas and you secure more revenue, er, evenue for your business from Megan…and her dad.


Travel the World of Freelancing


Do you need extra income?

Are you a mother looking for ways to earn at the comfort of your home? Or a father who would like to use his talents, hobbies and interests to make money at the same time? Or an educator who would like to share his knowledge and expertise? Or a mere student who would like to be independent to support his studies? Or a team of experts with the goal to gain for value and profit? Or someone who wanted to set up a home business, a micro entrepreneur and who would like to be his own boss? Or are you the one who would like to change his career path or would like to have some sort of career break? Or simply someone who would like to have additional work and bonus income?

In this eon of high technology and social media proliferation, earning through freelancing is one of the ways to increase household or individual income.

Earning by freelancing can be your chance to achieve your vision, your dream and a decent way to gain extra income. This can even become a source of your full time earnings.

Why not read on and let us traverse the world of freelancing…

What is freelancing and freelancer?

Before, freelancing work is not so popular and not given any worth at all. Others perceive freelancer as person with no stable job and who do job hopping and hunting from one place to another. In short, no value.

Nowadays, in electronic media and eCommerce development, freelancing is already a “word of mouth”. There is a better connotation today when a freelancer says he belongs to this category. Freelancing is in stratum to compete with corporate giants earning competitively in a blink of an eye.

Others term it as outsourcing skilled and talented people in the project needed by client or buyer. The people in this kind of work are labeled as freelancer, freelance, freelance worker, independent contractor and the like.

The freelancer, the person who is doing freelancing activity, is a self-employed status and has no employee-employer relationship. This is based on mutually agreed arrangement and can be done either verbal or written form stating the requirement of the client including:

the type of work to be done

the deadline

the payment of a certain piece or specified work

the ways to pay the freelancer

and other specific details of a sale or contract

Other freelancers may even require proposal with quotations and deposits from the clients before pursuing the project. They may charge by the hour, day, on a per-project basis, or per piece rate. Some freelancers tried a value-based pricing on the perceived worth of the outputs to the client. It is a common practice to pay fractional fee on the onset as a downpayment or lump sum amount upon finishing the project. For longer period and complex projects, a payment schedule based on results is used which is most common in consulting jobs, where a phase by phase billing is more applicable.

Freelancing in a way is selling skills, talents and expertise with the desired result for a certain buyer or client. Freelancing can also be illustrated as the freelancer providing solutions to client’s problem/s. To optimize the freelancer’s results, one should focus on his own specializations in order to be effective and efficient.

Freelancers are represented by the organization like Freelancer to negotiate on their behalf who at the same time resell their capabilities to the potential clients.

The influence of internet revolutionized the word freelancing into a much detailed explanation, highfalutin terminologies in corporate world such as telecommuting, online outsourcing, offline outsourcing, crowdsourcing and business process outsourcing.

Where can we apply freelancing?

Freelancing has a wide array of applications, vast field, unlimited opportunities and through the advent of internet and uprising technology anything is possible and accessible.

Freelancing can be useful in the following works:

1. Blogging

2. Book Publishing

3. Journal Publishing

4. Magazine

5. Newspaper Publishing

6. Journalism

7. Technical Writing

8. Report Writing

9. Academic Writing

10. Tutoring

11. Article Rewriting

12. Business writing

13. Sports Writing

14. Feature Writing

15. Poem Writing

16. Literary Writing

17. Editing

18. Proof reading

19. Copywriting

20. Ghost Writing

21. Song Writing

22. Consulting (ISO 26000 Corporate Social Responsibility, ISO 9001 Quality Management System, Integrated Management System, ISO 14001 Environmental Management System, ISO 22000 Food Safety Management System)

23. Public Relations

24. Photojournalism

25. Photography

26. Full Marketing Collaterals Designing (from making of company logo, letterhead, business card, tarpaulins, stickers, flyers, billboards, signages, and several marketing and promotional items like corporate giveaways)

27. Photoshop

28. Graphics Designing

29. Logo Designing

30. Illustrator

31. PSD to HTML Making

32. Magazine or Newspaper’s Lay-out Designing

33. Website Development

34. Website Designing

35. Web Scraping

36. Indexing or Market Surveying

37. Content Creation

38. Content Management System (Joomla, WordPress, Drupal, Blogger)

39. Hacked Site Recovery and Protection

40. Coaching

41. Communication (Chat, SMS, Email Support)

42. Language Translation

43. Designing and Conceptualizing Content for PowerPoint Presentations and similar Open Source Presentations

44. Medical Transcription

45. Video Production

46. Flash Production

47. Video Editing

48. Sales and Offline Marketing

49. Telemarketing

50. Online or Internet Marketing

51. Customer Help Desk

52. Tour Guiding

53. Event Planning

54. Event Management

55. Speech Writing

56. Social Media Management

57. Computer Programming and Product Integration

58. Script Writing

59. Film Making

60. Film Reviewing

61. Music Composition

62. Accounting

63. Auditing (Finance and Quality)

64. Researching (Engineering, Mathematics, Science, Technology)

65. Training

66. Recruitment Advertising

67. Virtual Assistance

68. Data Encoding

69. Data Processing

70. Data Mining

71. Interior Designing

72. Gardening

73. Landscaping

74. Home Designing

75. Building Architectural Designing

76. Advertising

77. Open Innovation

78. Mobile Phone Programming

79. Cellular Phones Repairing

80. Game Design and Development

81. Games Installation

82. Operating System and Specialized Software Application

83. Social Media Optimization and Management

84. Search Engine Optimization and Inbound Marketing

85. Link Building

86. Software Architecture

87. Website Administration and Management

88. Finance and Loan Consulting

89. Legal Consulting

90. Business Consulting or Entrepreneurship Mentoring

91. Sports Coaching

92. Business Plan Making

93. Product Sourcing and Manufacturing and a lot more

94. E Commerce

95. Shopping Carts

96. Entertainment

97. Logistics and Product Sourcing

98. Toll Manufacturing and Packaging

99. Food Service Management, Canteen and Catering

100. Public Speaking and Hosting

101. Voice Talent Management, Broadcasting/ Radio Announcing

102. Health Care Management

103. Beauty Care

104. Hair Care

105. Janitorial Services

106. Manpower Services (Bartender, Waiter)

107. Medical Advice Services

108. Metal and Plastic Fabrication

109. Painting/ Repainting, Floor Coating

110. Waterproofing Services

111. Real Estate Development and a lot more…

The prospects and projects are countless. In the internet world, we can get projects and works from Freelancer.com’s website.

Why freelance, what are the benefits?

The client and the freelancer are both in a win-win scenario when they get into freelancing activity.

Essentially, freelancing is a planned action of the organization to focus on their core capabilities and transfer other processes or work to third party such as the freelancer. This aims to expedite work, to increase quality of the product or service and to save fund. In short, this will make the company become more productive and effective as an enterprise. At the same time, the receiver or the freelancer will gain income and experience, too.

Freelancers are paid commensurate to the services rendered to the client and to the negotiation process undertaken.

They can also earn money faster and more frequent than permanent or regular employees in a given period with the same kind of work. This is also dependent on freelancer’s competence, capability, marketing ability, connections and track record.

Flexibility in time or even time freedom to choose the work schedule made freelancing even more attractive to freelancers. They work at their own pace.

Freelancers can choose the place to work. It can be at home or a place conducive to them. It can even be more exciting and inspiring space or an “on the go” mood as it can be mobile too using the latest technology of Apple iPad or Samsung tablet.

Freelancing offers variety of works or projects. So, there’s no place for boredom. Having freelance works at hand, freelancers can earn more!

There could be times that perks may be offered specially for consultants, such as free travel and accommodation! Freelancing is available not only in your community or local market, but also nationally and internationally.

So, freelancing is a very satisfying experience as it gives the freelancer more agility to profit, has the option to work on his choice or market niche and perform at his own time and space.

How to become a freelancer?

There are several ways to freelance as there are also numerous websites regarding this matter. Just be mindful that there are genuine and bogus sites and so it is always necessary that we only negotiate to trusted sites. A newbie freelancer must choose a freelancing site which is known for integrity, reliability and if possible with huge clients’ base. It is no doubt to utilize the website of Freelancer Dot Com with its user-friendly interface.

Freelancer Dot Com is a site with reputation, experience and regarded as one of the top searched website as buzzed by influential world bloggers and SEO practitioners.

In http://www.freelancer.com, it is as easy as, A, B, C. The basic steps are:

A. Sign in

B. Bid

C. Get Hired

Freelancers can sign up for free in http://www.freelancer.com and can bid on the freelance works posted by the buyers or clients or companies.

The numbers of projects and the total amount is so huge and we can get the share of the market most specially if you have the knowledge, skills, talent and attitude.

So, what are you waiting for, let us travel the world of freelancing! This is your time to shine and get more income.

Just try it and who knows you will be surprise how this piece of information can get you going and in turn your time to share this post to all your friends. You may feel free to comment and tell us also your experience about your journey in the world of freelancing…

Continue learning and keep on coming back to our site as juicier and interesting information is in the offing!


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