Tag: Works

January 7, 2021

Marketing on Social Media Works Or Does It?


Marketing on social media the right way can take time to understand. Many of the social media sites are a way to make new friends or speak to existing ones.

Already an internet marketer? If so, you will already understand and be aware they are more than just for entertainment and escapism. Social media platforms such as Facebook, Twitter, Instagram, and many more have become a way to make money if the right strategies are in place.

Facebook, Twitter, Instagram, and so many more are entirely made to make you money. However, you must understand you need to take some time and effort to get recognized by other social media users.

You need to have an effective strategy that will help you build an audience.

Understand unless you are already a well-known celebrity, no one knows you, so your audience does not know what you represent, and why you need to build up an image on your chosen social media platform, if not on more.

Engage with them regularly. Does this mean you need to have an existing store or business? Quite simply, no, not unless you want, or already have one. You may even be a current business owner already looking at how marketing on social media can take you and your company forward.

As your audience grows and you gain a more significant following, newer opportunities will present themselves.

Once you have gained a decent following, there are then many ways to start making money on social media.

Today with celebrities, many brands are turning more and more to well-known figures in the public eye who already have an audience, and usually, this will be in the millions. These people are otherwise known as ‘social influencers’.

With the aid of a well known public figure, companies can get their products promoted and endorsed by them.

They know their followers will copy their every move in many a cases, it would seem.

If you too can create a good following, and with the right strategies in place, there is no reason why you can’t, then do not be surprised if a company or companies reaches out to you asking for their brand promotion. Companies know this is a great way to reach a targeted audience.

You only need to look on social media, television or whatever social media channel you prefer to see, the brands that are continually being endorsed. The simple truth is marketing on social media works, and it works very well if you know what you are doing.

Whether or not you are considering marketing on any platform, it is essential, if possible, you find someone. It can even be in your immediate locality who you think is a local celebrity and who might be willing to endorse your product or service. Do you remember ever boing told, ” if you don’t ask, you don’t get”, this is so true of today’s marketing world.

Are you a big arts and crafts lover? Do you have a talent for it yourself? There are billions of users worldwide who love this, and if you were marketing on social media, you would most probably find there are a lot of people who will be interested in what you do.

I love seeing the talent of others, it’s fascinating to see what someone can achieve and sometimes with tiny things.

Their art of making is truly a craft.

Using the medium of different platforms, you can showcase your talents very quickly, if you know what you are doing.

You may already see many things being advertised on Facebook, Twitter, and many others. Marketing on social media is a science and done correctly, the rewards can be significant. Done incorrectly, and you can end up losing a lot of money on advertising costs, time, effort and ultimately disappointment in your results.

However, running a business and keeping your audience constantly engaged can be quite a challenge. To post regularly and the content to be relevant can also be quite a challenge. If you are not careful and continuously track what you are doing, it can become too much.


September 27, 2020

How Social Media in Destination Marketing Works


Does your CVB or tourism bureau use social media in its destination marketing plan? If not, what are you waiting for?

According to a recent study, 81 percent of all marketers surveyed said their social media efforts have generated exposure to their business, and 61 percent of marketers saw an increase in Web traffic. If your destination isn’t keeping up with trends in social media, your CVB or tourism bureau is losing money. Here are a few ways to market your travel agency using social media.

1. Search for groups and individuals’ interests on social networking sites like Facebook and MySpace to find out what people are saying about your destination.

2. Publish your blog articles on Digg, Delicious, Reddit and other social bookmarking sites to generate a wider viewing audience.

3. Constantly update your travel blog with new information, paying attention to Google Keywords to improve your search engine results rankings.

4. Extend friendships to tourists (former and future) to maintain relationships and keep them coming back.

5. Use photo sharing sites to link pictures taken by tourists to create a community among people who are interested in your destination.

6. Twitter travel deals and packages, as well as updates on area construction, new businesses, events and festivals.

7. Offer contests and promotions through social media outlets to help increase your followers.

8. Create customized URLs to Facebook and Twitter to provide another contact option for tourists. (e.g. facebook.com/yourcvbhere)

9. Create a network or online community among all businesses in your area to provide more information to your future tourists, as well as generate more traffic back to your profiles

10. Post videos on a YouTube account of different activities to participate in at your destination.

Having an active presence in many social media platforms will not only generate more exposure to your CVB or tourism bureau, but it will also redirect people back to your Web site.

Lyfeloop