Tag: video

September 28, 2020

10 Free Video Editing Software for YouTube to Up Your Production Game


YouTube is a great place to watch videos as well as share videos with viewers worldwide. The platform couldn’t be easier to use but creating powerful YouTube content that generates likes, comments, shares, subscribes, and views isn’t as easy as just uploading your video and hoping for the best. If you want to make your mark on YouTube, you’ll need to create content that is engaging and entertaining… and aesthetically pleasing to watch. That means your videos need to be well put together. Fortunately, there’s a number of free video editing software for YouTube and we’re going to share our favorites with you!

How to Choose the Best Free Video Editing Software for YouTube

Before we jump into our list of free video editing software for YouTube, let’s talk about how to choose the best software for your brand. We’ve taken these same details into consideration when choosing the software included on our list. When selecting the video editing tool you’re going to use, here are some things to look for:


Whether or not you’re going to edit your YouTube videos on your phone will make a difference in which video editing software you can use. Computer-based software is likely to have more features and be more powerful than the software you can use on your iOS or Android device.


Not every software works on every platform. iMovie, for instance, will only work with Macs and iOS. While a lot of software and apps are cross-platform, be sure to look into it before committing to specific software.


Are you looking for completely free software or one that you can upgrade as needed? The software on this list is free but some of the options listed give you the option to upgrade for more features.

10 Free Video Editing Software for YouTube

To get the most from your YouTube videos, you’ll want to have software to edit your videos before you upload them to the platform. Here are our picks for the best free video editing software for YouTube. There are video editing options here for Windows, Mac, Android, iOS, and Linux, so you can get a great free video editing software no matter what platform you use.

Platforms: GNU/Linux, Mac, Windows

Shotcut isn’t pretty. It’s open-source software that looks exactly like what you would expect free, open-source software to look like. But, looks aren’t everything, right? This platform performs very well and offers the features you need. If you can make it past the ugly exterior and not-so-intuitive user interface, Shotcut can be used for trimming and exporting. It does have limited transitions available, but if you just need to edit your creations for uploading to YouTube, Shotcut has you covered.

Platforms: Mac, iOS

If you’re a Mac or iPhone user, you’re probably familiar with iMovie. We think it’s one of the best options out there for YouTube influencers who need an easy-to-use software for Macs. iMovie offers up the basic video editing features you’d expect like cropping, trimming, and clip arrangement. You can also use it to add visual effects or titles to your videos as well as editing audio files, so iMovie covers your bases. And, once you have your video looking just how you want it, you can share directly to YouTube, Facebook, and Vimeo quickly and easily.

Platforms: Steam, Linux, Mac, Windows

Blender is not only a video editing software but can also be used for animation, rendering, modeling, VFX, or even game creation. The video editing tools are a bit limited; you can trim videos and add transitions or filters. Blender uses a timeline so you can add your video, audio, and image files to your projects and arrange them easily. In addition, Blender offers a live preview, histogram, and chroma vectorscope displays. To up the creative freedom game, Blender offers speed control and layer adjustment as well as audio mixing and waveform visualization.

Platforms: Linux, Mac, Windows

Despite its dated website, Lightworks offers up a user-friendly interface and a great collection of features. It provides a selection of transitions, visual effects, and trim options that help YouTubers create stunning videos. Lightworks supports all popular video file formats and is optimized to help you save time on exporting files so you can get them up on your YouTube channel faster. There’s even a Multicam editing feature that makes it easy to edit footage that was captured by two or more cameras.

Platforms: Mac, Windows

Wondershare Filmora makes it easy for YouTube creators to produce and edit videos that look just as good as anything a video editing professional could do, even if they don’t already have video editing skills. This free video editing software for YouTube has an intuitive user interface that makes it a standout option for beginners while still providing all of the video editing tools you need to create gorgeous YouTube videos that your subscribers will love. Filmora lets you add video, image, and audio files to your project and includes all of the basic video editing tools like cutting and trimming videos, as well as advanced features like video stabilization, de-noise, and more.

Filmora also includes an effects library so you can add interest to your videos with color grading and text and image overlays. It also has a large royalty-free audio library with music and sounds effects you can use on your videos. Up the creativity with chroma-key (green screen) and split-screen video features.

Platforms: Linux, Mac, Windows

Openshot is a free video editing software for YouTube that has a relatively user-friendly interface. Similar to Shotcut, it offers limited animation effects. Having said that, though, Openshot is a great option for YouTube creators. While there are minor differences with editing features, Openshot’s editing environment is different. Instead of on-screen editing, Openshot uses floating windows. This essentially means that your editing happens through the use of layers represented by separate windows within the software.

Platforms: Mac, Windows

HitFilm Express is a free video editing software for YouTube that doesn’t feel like it should be free. It comes with tons of features that YouTube creators will love and, with a small investment, you can get access to even more features. To be honest, though, the software is great without any addons. HitFilm Express includes:

  • Dozens of keyboard shortcuts
  • Auto-save as frequently as every minute
  • Labels for 3D effects, text, models, composite shots, images, and more
  • Set a custom maximum undo level
  • Crop a clip and animate it to control which part is visible
  • Default template options including 1080p Full HD
  • Helpful select tool to grab everything before or after the playhead
  • Mix and balance audio
  • Add unlimited video and audio tracks

Platforms: Windows

Windows Movie Maker is, as the name implies, for the Windows operating system. Movie Maker 10 can help you make movies from your photos, video clips, and music and provides basic video editing functions like video joining, adding background music, and text caption to more advanced features like image filter, transition effects, and pan-tilt-zoom effects. Movie Maker supports most popular media formats: mp4, WMV, Mkv, MOV, Avi, MPEG, mpg, mts, jpg, png, gif, mp3, m4a, and wav files.

In addition to the features we’ve already mentioned, Movie Maker can be used to overlay text captions and emoticons, add still picture-in-picture, adding title slides, and access to 30+ transition effects (including fade, ripple, cross-zoom, wave, pixelate, square wipe, and more) for photos and videos and 30+ fonts for text overlay. You can also use the music editor for clip trimming, fade-in, and fade-out effects.

Platforms: Online

Do you need a quick editor for your YouTube videos? Clipchamp is definitely worth a look! It’s an online video editor so you don’t need to download any software. Plus, it’s so easy to use. While Clipchamp doesn’t produce HD videos, it does export to MP4 and allows video, images, and audio. With Clipchamp, you can change the speed of any video clip, resize or crop, rotate and flip videos, fade-in or fade-out your audio or video files, and pick from a dozen filters to add more visual interest to your video.

To use Clipchamp, you simply upload your files to the Clipchamp website and drag them onto the timeline. From there, you can rearrange the files and clip what you don’t want. Since Clipchamp is online, it works for all operating systems.

Platforms: Windows

YouTube vloggers, listen up! VSDC lets you import existing video clips or record directly from your webcam. The interface is user-friendly and VSDC offers several great options that seem like they were built with YouTubers in mind: Instagram-like filters, titles, shapes and effects (both visual and audio), and voiceovers. Plus, you can export directly to YouTube or your other social media platforms easily.

Frequently Asked Questions

What’s the best video editing software for YouTube beginners?

For most YouTube beginners, whatever video editing software you already have on your computer is fine. For Mac users, this would be iMovie, which is on our list of free video editing software for YouTube. For Windows users, you can use your Photos app to build a basic YouTube video. If you find yourself wanting more editing capabilities, however, we recommend Wondershare Filmora because it includes several overlays, effects, templates, and transitions that will make your YouTube videos better.

What do most YouTubers use to edit their videos?

From our experience, there are a few video editing software for YouTube that YouTube creators use: Adobe Premiere Pro, iMovie, and Final Cut Pro. It’s important to note that Adobe Premiere Pro and Final Cut Pro are not free; iMovie is definitely the most popular video editing software for YouTube influencers who use Mac OS.

How can I improve my video quality?

There are so many things that can be done to improve the quality of your YouTube videos! For starters, simply clean your recording space. If you, like many YouTube influencers, film your YouTube videos in your room, take the time to ensure that your background is neat and tidy so your viewers aren’t distracted. If possible, use a clean wall or a backdrop of some sort (a sheet with a solid color is just fine). In addition to clearing out your space, there are a few other things you can do to improve YouTube video quality:
The right lighting can make an enormous difference in the quality of your videos. You can always buy lighting tools or just use natural light (like sunlight)!
Image Stabilization
Use a tripod or other solid surface to keep your video from being shaky. Image stabilization is one of the easiest ways to improve the quality of your videos and keep viewers watching longer.
If your sound is bad, people aren’t likely to continue watching your video. Fortunately, it doesn’t take much to create great sound. You can buy a quality microphone or if you just don’t have the cash right now, you can take a page out of business influencer and fitness influencer Chalene Johnson’s book and just use your smartphone with a blanket over your head and the phone to create a barrier between you and the noises of the world. Seriously, that’s how she’s recorded some of her podcasts in the past.
Video Editing Tools
A quality video editing tool is another great way to make sure that your videos are more appealing to viewers. You can’t go wrong with any of the free video editing software for YouTube we’ve included on our list here. Take the time to edit your YouTube video to show your viewers that you believe in the content you’re producing.

What skills do video editors need?

Don’t tell the professionals, but you don’t actually need much in the way of skills if you’re using one of the free video editing software for YouTube on our list. You need only to record your video and let your editing software guide you.

What are the primary functions of editing?

Most video editing software should include the tools you need for basic video editing. This includes trimming, rotating, cropping, joining or re-sequencing clips, adding sound, transitions, and special effects, and adjusting brightness and contrast.

What are the steps in video editing?

Video editing involves five key steps:
1. Logging: the process in which video footage is watched and labeled according to its content
2. First assembly: the first cut of the entire video
3. Rough cut: the first stage in which the film begins to resemble its final product
4. Excellent cut: second stage
5. Final cut: the third stage; this is the final video with all edits complete

How can I improve my video editing skills?

To improve your video editing skills you need to practice. Choose the video editing software you’re going to use and just start editing and playing around with the features. You don’t have to publish the videos, just use your video editing tool a lot to find what works for you.

Free Speech Social Media Platform

September 27, 2020

Facebook Provides Tips on Utilizing Video Playlists and Series Collections

Over the past couple of months, Facebook has been sharing a weekly series of insights into its various video tools via interviews with the Facebook staff who are working on them, which has provided some new and valuable perspective into why they’ve added each function and what needs it can serve.

Thus far, Facebook has shared interviews looking at:

The latest video in the series, published this week, looks at video Playlists and Series, and how each option can help video creators maximize their exposure and viewership in different ways.

The video goes through the difference between the Playlist and Series options, and why the options were created:

“Facebook Watch is a video destination and as Facebook Watch continues to grow, we actually really wanted to focus on making publishing videos on Facebook way more flexible than it ever has been before, and with that, we wanted to create powerful new ways to publish, organize and drive discovery around your content. Playlists and Series is a way to do that, and a content format type to enable three things – organizing videos, driving discovery, and publishing content.”

Facebook also provides further definition as to the purpose of each option:

  • Playlist – A collection of videos that shares a particular theme or a topic, not a group of ‘episodes’ in one series as such.
  • Series – Videos in a Series are, as you might expect, all within the same program sequence, collecting one program into a set. Series also enables creators to put together trailers and add additional seasons, so viewers can watch content in chronological order

Facebook says that the difference between the two options is that, if you’re content counts as episodes in a set, then its a Series, but if you’re doing tutorials and thematic content that doesn’t necessarily fit into a traditional TV series format, but can be grouped together, then Playlist is a better option.

So why should creators use these options?

Well, aside from helping to guide viewers through your series’ and sets in sequential order, Facebook also notes that grouping your content can increase engagement by keeping people looking through more content that you’ve created. 

In addition to this, Facebook notes that when you organize your content into themes and topics, you increase your chances of being found in related searches.

“When people are actually searching for your playlists and series, videos that are in those playlists and series will actually appear more highly in search results.”

Facebook also notes that Playlists and Series each have a unique URL, which can help you drive more viewership for your collections by directing your audience to your video collections.

Creators can build Playlists and Series in Creator Studio, with specific options in the Content Library tools.

Facebook video playlist creation in Creator Studio

Creators can also add their videos to an existing Playlist or Series at the upload stage within Facebook, which also applies to bulk uploads.

It’s not a revolutionary function that will suddenly bring you millions more views guaranteed, but with Facebook looking to emphasize Facebook Watch, and keep people coming back to its video platform, Playlists and Series can play a key role in maximizing engagement, and aligning with how Facebook looks to promote its unique video content.

If you have enough videos in a certain theme, it’s worth considering both options, and testing to see whether they help increase viewership. 

Free Speech Social Media Platform

September 23, 2020

15 Best Video Editing Software for Beginners

Video is an important part of any marketing strategy. If you’re not using video already, you’re missing out. About 80% of marketers say that video helps them increase sales and 81% of marketers have gone so far as to use paid media to promote videos on Facebook. And users love video, too, with 54% of people wanting marketers to produce more video content and social media video generating as much as 1200% more shares than text and image content combined.

As some marketers say, “if content is king, video is the crown.”

But what are you supposed to do if you don’t have a video studio or an in-house staff of video specialists to record and edit your videos? Never fear! These days, it’s easier than ever to create high-quality videos on your own, without an in-house staff or outsourcing your video marketing efforts. In this article, we’re going to share the 15 best video editing software for beginners that you can use to create professional-grade video content to take your content marketing strategy to the next level.

15 Best Video Editing Software for Beginners:

15 Best Video Editing Software for Beginners

Nearly anyone can create high-quality, professional-level videos with little more than a smartphone and the right video editing tools. But there are tons of tools on the market. If you’re a beginner, how do you find the best video editing software for you? We’ve got you covered with this list! No matter what you’re looking to edit—ads, social media videos, short films, or even a full-length movie—finding video editing software that has all of the features you need and is still beginner-friendly can be a daunting task. Stick to the video editing software options on this list and you’ll find a great tool that’s easy to use, is compatible with your existing hardware and software, and offers the features and support you need at a price that you can afford.

Platforms: Windows, Mac, and Linux

OpenShot has an easy-to-use interface that’s great for beginners. It doesn’t have a huge array of editing features, but it’s a solid option for beginners to use for basic editing. OpenShot is useful for resizing, trimming, scaling, snapping, and rotation. In addition, you’ll find features like scrolling credits, time mapping, audio editing, frame stepping, and real-time preview.

Key Features:

  • Drag-and-drop functionality
  • Video effects like brightness, gamma, greyscale, hue, and greenscreen
  • Unlimited layers for audio tracks, background videos, and watermarks
  • Customizable title cards
  • Keyframe animation capabilities

Platforms: Windows, Mac

Movavi is a great video editing software for beginners. It includes drag-and-drop controls, audio editing, transitions, filters, and you can export to popular video formats or share directly from the software. Movavi also gives users the ability to cut and splice videos, create customized titles, and sync sound to images.

Key Features:

  • Drag-and-drop functionality
  • Built-in intros, videos, backgrounds, music, sounds
  • Filters, transitions, and titles
  • Keyframe animation of titles, overlay video, stickers, and more

Platforms: Windows

VSDC is a video editing software that can be used to create a movie of any length and complexity. You can use VSDC to process image and video transformations with subpixel resolution and use 10+ mask types to hide, blur, or highlight elements in your video.

Key Features:

  • 4K and HD export
  • Video stabilization tool
  • YouTube uploader
  • 3D templates
  • Blending modes and Instagram-like filters
  • Color-correction tools

Platforms: Windows, Mac, Linux

Lightworks is one of the best YouTube video editing software for beginners. Even the free version includes everything you need to create professional-grade videos in HD and SD formats. It has a simple, intuitive, and easy-to-use interface and includes a collection of video tutorials to help beginners create amazing videos right from the start.

Key Features:

  • Supports a wide range of video formats
  • Speed optimization
  • High-quality trim functions
  • Multicam editing
  • Real-time team project sharing with full control over editing access for each user
  • Easy sharing of videos to YouTube, Vimeo, Facebook, and Instagram

Platforms: Windows, Mac

Adobe Premiere Pro is the choice for most video professionals but it also has a user-friendly interface making it the perfect choice for beginners. You can edit videos for color grade, adjust video sound, and import graphics and special effects from other Adobe apps.

Key Features:

  • Import footage from any file format
  • Trim footage with precision
  • Add animation and video effects
  • Manage your audio editing and sound effects
  • Adjust colors and white balance

Platforms: Windows

Movie Maker 10 is a great video editing software for beginners or those who need a simple tool to make quick edits to short videos. It offers basic functions like video joining, adding background music, and text caption as well as more advanced features like image filter, transition effects, pan-tilt-zoom effects.

Key Features:

  • Make movies from video clips and photos
  • Trim, rotate, join video clips
  • Add and edit background music
  • Support most popular media formats
  • Overlay text captions, emoticon, still PIP, sound clips on video clips

Platforms: Online

Lumen5 is a nice option for beginners looking for an easy-to-use video editing software. Using artificial intelligence, Lumen5 can even turn text into a video. You simply copy and paste your text into Lumen5 and let the software build your video! Lumen5 includes branding features like watermarks and logos, free audio, and font sizing choices.

Key Features:

  • Artificial intelligence to create videos quickly and easily
  • Searchable library with millions of free media files
  • Customize your videos to match the look and feel of your brand
  • Optimize every video to improve performance and conversion rates

Platforms: Windows, Mac, Linux

Blender is a free, open-source 3D animation suite that includes a functional video editor that will meet the needs of most users. In addition to features that help model and render 3D animations, Blender also offers features like video masking, cuts and splicing, color grading, and more.

Key Features:

  • Live preview, luma waveform, chroma vectorscope, and histogram displays
  • Audio mixing, syncing, scrubbing, and waveform visualization
  • Up to 32 slots for adding video, images, audio, scenes, masks, and effects
  • Speed control, adjustment layers, transitions, keyframes, filters, and more

Platforms: Windows, Mac, Linux

Shotcut is another open-source video editing software for beginners that includes a ton of tutorials to help you get started. Shotcut supports a broad range of formats with extensive audio editing options, tons of video effects, a vast array of video editing features, and more.

Key Features:

  • Support for the latest audio and video formats
  • Native timeline editing (no import needed)
  • Multi-format timeline so you can mix and match resolutions and frame-rates within a project
  • Advanced audio filters

Platforms: Mac

If you’re a Mac user, you’ve probably heard of iMovie. This app offers a simple, drag-and-drop interface as well as powerful video editing tools that make it a breeze to add titles, music, and effects. iMovie lets you choose from dozens of styles to add animated titles and credits to your movie, as well as an array of special effects, filters, and sounds.

Key Features:

  • Support for 4K resolution
  • Cloud-storage functionality
  • Dozens of studio-quality title animations
  • Stylish, contemporary video filters
  • Built-in music, sound effects, and voiceover recording
  • Speed controls

Platforms: Windows, Mac

HitFilm Express is more of an advanced-beginner video editing software but it’s worth the time it takes to learn the software. This tool is used to produce Hollywood-level films, after all. And, even the free version is more than enough for most video editing beginners. With HitFilm, you’ll get access to an enormous array of video editing tools like composite shot enhancement, picture-in-picture, behavior effects, and a lot more.

Key Features:

  • Professional-grade video editing
  • Composite shot enhancements (animate two separate shots together for unreal video effects)
  • Unlimited video and audio timeline-track creation
  • An adaptive trimmer
  • Audio mixer
  • Transition options like push, zoom, and dissolve

Platforms: Android, iOS

Magisto is a video editing software for beginners using mobile devices to edit video. It uses artificial intelligence to create video content fast. You simply choose your editing style, add your footage, and pick the music you want. Magisto will then edit and create your video as well as make music suggestions to match. It’s an incredible software that’s useful for streamlining to the creation process. Plus, the app lets you know how many people have watched your video from the built-in insights dashboard.

Key Features:

  • Wide range of themes
  • iStock integration for high-quality stock images
  • Facial recognition, filters, effects, and auto-cropping
  • Professional auto-editing ability
  • Share videos across marketing channels
  • Unlimited HD movie downloads

Platforms: Windows, Mac, Linux

DaVinci Resolve is a video editing software for beginners that uses 8K editing, visual effects, color correction, and audio, making it the choice for many professional users. You can use DaVinci both offline and online and the free version of the software is probably all you’ll need if you’re just getting started. DaVinci Resolve offers custom timeline settings, adjustment clips, facial recognition, speed warp retiming, image stabilization, audio scrubbing, and a lot more.

Key Features:

  • High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow-down clips
  • Dual timeline for quick navigation, cutting, and trimming
  • Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
  • Dedicated trim interface that gives you the ability to edit in minute detail
  • Built-in tools for picture-in-picture effects, retiming, stabilization, dynamic zoom, text, and audio
  • Intelligent auto-editing that syncs audio and visual clips for you

Platforms: Android, iOS

KineMaster is a full-featured video editor for Android and iOS with easy-to-use tools like voiceovers, blending modes, speed control, video reverse, green screen (chroma key), and more. With KineMaster, you can even do frame-by-frame editing to fine-tune your video. It’s a free video editing software for beginners that will lend an air of professionalism to your video projects.

Key Features:

  • Multiple layers of video, images, stickers, special effects, text, and handwriting
  • Add voice-overs, background music, voice changers, and sound effects
  • Edit and export 4K 60 FPS video
  • Keyframe animation tool for adding motion to layers
  • Instant preview

Platforms: Windows

Pinnacle Studio video editor is great for beginners and professionals. It offers advanced keyframing so you can fine-tune every second of your clips, transitions, and effects. Pinnacle includes creative effects and professional-level tools that you can use to build creative videos. With Pinnacle, you can also edit both small and large video projects quickly and easily using customizable shortcuts and workflows.

Key Features:

  • Trim, split, crop, and rotate videos
  • Wide range of templates, filters, and effects
  • Add titles, graphics, and overlays
  • Explore Seamless Transitions, Paint Effects, Video Masking, Color Grading, and more (Pinnacle Studio Ultimate)

Choose the Best Video Editing Software for Beginners

There you have it! The 15 best video edit software for beginners that we’re loving right now. Many of these tools offer free trials, so you can test them out and find the tool that works best for you. Each video editing software we’ve listed here has its own pros and cons, but you’re the best judge of what features you absolutely need and which ones you can live without. When choosing the best video editing software, though, there are a few things to consider.


For beginners to video editing, you’ll definitely want to find a software that is either free or offers a free trial so you can take the time to get to know the software and use it to edit a video or two before you commit.

Integrations and Platforms

The platform you’re going to use to edit videos will dictate the video editing software you can use, to a degree. Some of the tools on this list are available across platforms but a few of them are available only for specific platforms (such as iMovie for Mac) or devices.

User Interface

When looking for the best video editing software for beginners, you’ll want to choose a software that has a user-friendly interface with little-to-no learning curve.


Think about the features that you need for your video editing projects. It helps to make a list of the features you absolutely need, features that would be nice to have, and features you don’t really need. Armed with this information, you will be less tempted to go all-in on that professional video editing software that comes with bells and whistles you’ll never use.

Free Speech Social Media Platform

September 23, 2020

15 Best Video Production Companies to Share Your Message

These days, it’s easy to produce a video on your own. But when it really matters, when the video really has to shine, you really only have two options: hire an in-house team or hire one of the best video production companies to share your message and make it pop. Video production companies handle the entire production process so you can simply fill them in on what you want, how you want it to feel, and what you want it to move viewers to do—they handle the rest.

And there’s no shortage of video production companies out there, ready to take your message and create that stellar video ad, video short, or feature film. But with all of the video production agencies you have to choose from, how do you find the right one for your brand?

That’s where we come in. In this article, we’re sharing with you the 15 best video production companies we’ve found to put moving images to your message and build it into something your target audience can’t ignore.

Video is one of the best ways to promote your brand and stand out in a digital landscape that is full of other shiny things trying to draw attention away from you. And, while it’s easy to create high-quality videos on your own, hiring a video production company means you can spend your valuable time focused on guiding the direction of your brand instead of trying to figure out video editing software and sound engineering.

The video production companies on this list are some of the best in the field and are ready to put their expertise to work to help your brand meet your business goals.

15 Best Video Production Companies Worldwide

SociallyIn is a stand-out social media agency that offers a wide range of service to clients across industries. They help brands create lasting connections through engagement on a personal level. They are masters of creative and production with particularly nuanced expertise in social media content production. SociallyIn handles all of your social media content production needs in-house using their team of creatives who are masters in their respective skills.

Their approach is four-pronged:

Build Strategy and Brand Voice

Your SociallyIn experience starts with a discovery meeting where they work to understand your brand’s voice and target audience so they can create content that will resonate with your fans and get you the best results.


SociallyIn will then build a creative brief for your project to ensure that things are moving in the best direction for you and your target audience.

Ideation and Creation

Next, SociallyIn will brainstorm to come up with unique ideas for your various social media platforms. When they land on ideas that match up with your objectives, they’ll present those ideas to you.

Test, Measure, and Optimize

Finally, it’s time to launch your project but SociallyIn doesn’t just let you go on your way. To ensure that you get the best results possible, SociallyIn monitors your results, tests different options, and continues to optimize your campaign.

SociallyIn is one of the best video production companies, using innovation and the top creative talent to keep your brand ahead of the competition through social media strategies, custom content, influencer marketing, ROI modeling and data analysis, community management, and social media advertising management.

Film District is a video production company based in India with a strong presence in Navi Mumbai as well as Dubai, UAE. The company was founded in 2008 and provides video services including advertising and branding, corporate videos, social media videos, and more. Film District has a team of motion graphics specialists, too, so if you’re interested in having your ideas brought to life using 2D or 3D animation, they’ve got you covered. They also provide scriptwriting, storyboarding, voice-overs, infographics, and editing services. Film District has created content for Canon, Babyshop, Serco, and UNOO.

ECG Productions is a full-service video production company that has more than 10 years of experience providing “script-to-screen” video production and editing services. They’re based in Atlanta, Georgia, and offer scriptwriting, 2D and 3D animation, compositing, sound design, and original music composition. Some of their most notable clients are Comcast, UPS, Coca-Cola, and Verizon.

SONA Studios is a Sydney-based media agency that focuses on video production, live broadcasting, social media marketing, web, and design. With their skills and experience, you’ll be able to grow your brand through wider audiences, engaging content, better communications, and effective marketing.

Bastion Elevate is a video production company that offers a full range of marketing services including social media, influencer marketing, public relations, and content production. They have a highly-skilled team of professionals to help your business boost brand awareness, capture market share, and expand digital sales.

Black Production Films is one of the best video production companies with a focus on corporate films. They can help brands identify and build what they need to grow. Black Production Films use their experience and creativity combined with bleeding-edge technology to provide clients a diverse array of production services. Some of their clients include Facebook, USP, Red Bull, CNN, Shell, L’Oréal, USAID, Vice News, and Chevron.

Picturelab is a video production company specializing in explainer videos and commercials. They are experts in both live-action and animation and handle your project from start to finish to create effective campaigns that make a lasting impression.

Blue Carrot studio is a great source for video marketing and creative storytelling with heart, humor, passion, and purpose. They provide animated explainer videos, commercials, promo videos, eLearning, cartoons, and corporate videos using a number of visual and animation styles.

Ydraw creates engaging, creative, and interactive videos that brands can use to deliver their stories in a fun and attention-grabbing way. In addition to video production services, they also offer distribution and marketing.

DHD Films is a Dallas-based video production company that offers full-service video production and motion graphics. They have experience with businesses of all sizes including Fortune 500 companies and government agencies. Some of their notable clients are AT&T, H&M, Jaguar, and Microsoft.

MultiVisionDigital is a video production and video marketing company based in New York. They provide a full range of services like video strategy, remote video production, production, and marketing. Their clients range from solopreneurs to global Fortune 500 companies across industries and MultiVisionDigitla has helped those clients increase sales, get more leads, improve their SEO, boost brand awareness, and built client loyalty.

Bold Content Video offers services for branded content, conference videos, and event videos in addition to the other services they provide. With this London-based video production company, you get access to their in-house team of film specialists who bring creativity, energy, and passion into every project they complete. Some of their more notable clients are Microsoft, Tommy Hilfiger, Coca-Cola, and Google.

Demo Duck is a video production company focused on product promotion, education, and brand affinity. They’re able to blend creative strategy with video production to deliver high-quality solutions.

Big 3 Media is a Singapore-based video production company that uses film, animation, content strategy, virtual reality, and graphic design to create brilliant storytelling to bring your project to life. With more than a decade of experience and a history in more than 32 cities, they’re well-positioned to tackle your project. Some of their better-known customers are Edelman, Asics, P&G, and Dentsu.

Atlanta Video has been providing video production services to all types and sizes of businesses since 1976. They’re a boutique shop that works with top products, videographers, and graphic artists in the Atlanta area. Atlanta Video covered the 1997 Olympics for IBM and has also worked with NBC, A&E, TBS, and The National Geographic Channel.

Trust Your Message to a Top Video Production Company

More and more businesses are turning to video to help them sell more, get more leads, and make deeper connections. But many businesses don’t have the resources to bring video production in-house. In these cases, video production companies like those on this list can fill a very important need.

Frequently Asked Questions

What Is Video Production?

Video production is the process of creating a video. No matter whether it’s a full-length film, a commercial, a short film, or a marketing video, the basic process includes three stages:
– Pre-Production is the planning stage where the idea is formed, the video is scripted, and the cast and staff are chosen.
– Production is the filming stage. This is the actual recording of the video.
– Post-Production is the editing stage.

Why Hire a Video Production Company?

Sure, it’s easier than ever to create your own videos, but if you want to increase your capacity and create something better than your smartphone can provide, hiring a video production company just makes sense. Here are some reasons to consider a video production company:
Added Resources
If you’re creating a number of videos regularly, there are going to be times when you can’t keep up. Hiring a video production company to handle the overflow is a great solution.
Higher-Quality Video
There’s nothing wrong with creating a video using no more than an iPhone and iMovie. But if you want better quality, hiring a video production company is the best option. Video production companies have the experience and tools you need to create high-quality video for any of your marketing or internal needs—without any stress on your part.
Proven Expertise
Video production companies are experts at video. When you hire a video production company, you get access to the equipment, experience, and connections that most companies can’t afford to bring in-house. With that experience comes tons of knowledge that you can draw upon to create and share the message you want.
Outside Perspective
There’s a lot to be said for getting an outside perspective. If you’re a creator, you know how easy it is to be so close to your own work that you can’t look at it objectively to see how it can be improved. Hiring a video production company helps with that.

How Much Does It Cost to Hire a Video Production Company?

It depends. Every video production is different. For example, a 30-second commercial can range from $2,500–$100,000 or more, depending on the complexity and demands of your project.

Will a Video Production Company Help Develop Content for a Video Project?

Yes! Many video production companies offer scriptwriting, storyboarding, and content strategy as part of their pre-production services.

Is Video Marketing Worth It?

It really is. Psychologists have found that video can be used to influence the moods of viewers. Striking the right chord with your video could lead to success rates of 31%!

Can Video Increase Traffic to My Website?

You better believe it can. Google loves video content. Having videos embedded on your site can increase your position on search engine results pages. Plus, videos can help with SEO (search engine optimization).

Can Video Increase Conversions and Sales?

Yes. Products with video can increase conversions by 80%. And, studies show that 74% of potential customers who watched an explainer video about a product ended up buying the product.

Does Video Have a Good ROI?

It does, according to 83% of businesses. Even though video production can get expensive or time-consuming, it pays off!

How Do I Know I’m Hiring the Right Video Production Company?

Well, you can’t go wrong with one of the video production companies on this list. If you want more, here are two quick tips for finding the best video production company for your brand:
1. Look at more than just the demo reel. Demo reels are designed to sell but they don’t really show you the detail of what a finished product from the company will look like. You can ask for examples of finished products, ask for a list of clients you can contact, or poke around the portfolio on the company’s website to find final videos in their entirety. Be sure to ask for examples of recent projects, too!
2. Get multiple quotes. Pricing for different video production companies can vary widely; getting multiple quotes will provide insight into the process. While the price might not be the deciding factor, it still important information to have.

Free Speech Social Media Platform

September 23, 2020

Everything You Need to Know About Creating Video Content

Video has long been touted as the marketing medium of the future, but the future is here. If you’re not using video as part of your marketing strategy, you’re going to be left behind. If you’re worried about getting started, no need. Even if you can’t afford to hire an in-house video production team, there are several highly-skilled companies that offer the video production services you need.

In this article, we’re going to cover the video production process and video production services you should look for when looking for a company to handle your video marketing. It’s time to join the 60% of businesses that are already using video marketing and enjoying the ROI video marketing offers.

Video Production Services: Everything You Need to Know About Creating Video Content:

Video Production Services: The Production Process

Video is a powerful tool through which to communicate your story, moving your audience to feel, think, and behave in a certain way. When done well, video can be one of the strongest drivers of conversions no matter your type of business or industry.

What does it take to do video marketing well?

Regardless of whether you have an in-house team or hire a video production company to handle your video marketing, there are three categories of video production services you’ll either need to do yourself or make sure the company you hire offers:

  • Preproduction
  • Production
  • Post Production


Preproduction is the video production service that includes creative and planning. This includes video production services like:

  • Evaluating your video’s objective, target audience, method of delivery, and tone
  • Formulating a budget
  • Creative development and pitching
  • Scriptwriting
  • Storyboarding and outlining
  • Shot lists (the scenes you want to include in your video)
  • Location scouting (looking for places to record your video)
  • Casting
  • Permitting (getting the necessary permits from your municipality)
  • Equipment prep and rental (as needed)
  • Hiring subcontractors (as needed)

Preproduction is the first part of video production. It happens behind the scenes but it’s probably the most important part of creating a video that accomplishes the goals you want it to. Without putting in the work on the frontend, you’ll never get to the end result you need. This is where you’ll create a solid foundation upon which to build your message. It involves two very different video production services: creative and logistics.

The creative side is about creating and refining the concept of your video, writing a script, storyboarding, and making sure that you fully understand not only the story you want to tell but what you want viewers to do with that story. Logistics, on the other hand, is all about the details involved in how you’ll turn your ideas into a finished and polished video.


The production part of video production is the actual video shoot. Here are a few of the video production services (and staffing considerations) that go into production:

  • The Producer is involved in all phases of production from concept to completion. This includes coordination, supervision, and control of budget, talent, crafts, and more.
  • The Director of Photography (Main Camera Operator) works with a Director to execute their vision for the script. They oversee the Camera and Lighting Departments and create the visuals that tell the story.
  • The Assistant Camera Operator is responsible for marking a sync point between the video and audio with a clapper board (slating), making sure that the focus is set correctly, and changing batteries and recording media.
  • The Field Audio Engineer mixes, reproduces, and manipulates sound and effects.
  • The Gaffer is the head of the lighting department. They’re responsible for the design of the lighting plan.
  • The Grip develops and builds the set for a movie, commercial, or television show. Grips work on the equipment that supports the cameras and lighting.
  • Makeup Artists must know and understand makeup and the techniques used to apply it to the face and neck. Body Makeup Artists apply makeup to various areas of the body and can alter the actor’s appearance.
  • The Drone Operator operates any drone cameras used for video production.
  • The Production Assistant is responsible for communications between the various production departments and managing lockups.
  • Specialty equipment might include high-def cameras, lighting, audio, and other equipment.

Post Production

After your video has been filmed, post-production begins. This stage includes video production services like:

  • File management
  • Video editing
  • Motion graphics or animation
  • Recording voice-overs or voice acting
  • Audio mastering
  • Color grading
  • Delivering files

Post product typically covers everything that happens after filming is complete.

Video Production Services: Common Types of Video Content

There are hundreds of different video types or formats and there’s no guarantee that the video production company you hire offers the video production services you need for the video you want to create. Let’s take a closer look at the eight most common video production services you’ll find:

Event Video Services

Event videos range in time from 30 seconds to 3+ hours and can be a “recap” or event teaser video or a multi-camera production. This type of service is used for lectures, meetings, sports, weddings, performances, and other live events.

Commercial/Advertising Video Services

Commercials tend to be 30–90 seconds and can be scripted, docu-style, or animated. This type of service might include sponsored content, branded content, pre-roll, etc.

Promotional Documentary Video Services

These videos range from 1–30 minutes and use interview-driven storytelling. Promotional videos, infomercials, and travel videos typically fall into this category.

Corporate Video Services

Corporate videos include everything from long training videos to brand culture videos to promotional videos and are generally 1–60 minutes in length.

Real Estate Video Services

Real estate videos are typically under 5 minutes and use tons of filming techniques like drones, sliders, timelapse, and more to create a mouthwatering video experience.

Educational Video Services

Educational videos are things like explainer videos, PSAs, tutorials, and how-to videos. They can be quick, 30-second videos or longer videos for more in-depth topics.

Music Video Services

Music video services include exactly what you imagine (a musician lip-syncing to create a video for their music) but they can also be used by other clients when the video doesn’t need an audio story. Trailers and teaser videos may fall into this category.

Social Media Video Services

Social media videos tend to be 15–60 seconds and can include text, music, and narration. This type of video is used across social media platforms and does particularly well on Instagram, Facebook, TikTok, Instagram Reels, and most TikTok alternatives.

Video Production Services: SEO

Did you know that video can increase traffic from search engines by as much as 157%? Marketing video production services should align with SEO best practices to boost your video’s visibility in organic search results. Here are five video production services that are all about optimizing your video content for search.

1. Start With a Strong Video Marketing Strategy

Video is an important part of your business’s sales and marketing funnels as well as being a great SEO strategy. When you’re building your video strategy, you’ll want to focus on working video into the rest of your marketing strategy to create a cohesive marketing plan. But how do you create a strong video marketing strategy? Here’s a five-step process that we like:

Step 1: Set Goals for Your Videos

Start by outlining what you want to accomplish with your videos. These goals should coincide with the different stages in your marketing funnel (awareness, consideration, and decision).

Step 2: Speak to Your Target Audience

Once you know what you hope to accomplish, you’ll want to get a specific audience in mind that you want to target with your video. At the end of this step, you should know who your product or service is for, what you want them to do after they view your video, and where you can find them.

Step 3: Find the Story You Want to Tell

Every video should tell a complete story including a main character (your target audience), a conflict (your target audience’s pain point), the search for a solution to the conflict (your product or service), and a resolution (how your product or service makes things better).

Step 4: Stick to Your Timeline

Create a timeline for every part of your video production as well as an overall timeline that encompasses all of the other timelines. Keep in mind that things happen. Changes to scripting or messaging, delays in getting review and feedback, and delays in implementing any changes can push your timeline all out of whack. Be realistic when creating your timeline and allow yourself extra time to help keep things on track.

Step 5: Stick to Your Budget

If you’re creating a high-quality video, the budget can quickly get out of hand—especially if you’re outsourcing your video production services. Whether or not you’re handling things in-house or not, though, you still need to set a budget.

When you start with a solid video marketing strategy, you’ll be in a much better position to create videos that rank well in search engine results.

2. Optimize Your Video Titles

Creating and optimizing video titles may be included in marketing video productions services but if not, you’ll want to make sure that your video titles are fully optimized to help with SEO. Titles should include keywords related to your video’s content and grab the attention of viewers. While clickbait titles had brief popularity, viewers quickly became weary of titles that were designed simply for clicks. As such, your titles should be directly related to your video content and designed to draw attention while delivering once viewers click.

3. Include Video Transcripts

Video transcripts are a must for SEO. If your marketing video production services don’t offer video transcripts, you should absolutely write your own. And, really write them. Don’t simply rely on the auto-generated transcripts. You’ve seen them on YouTube, right? They’re not great.

Why bother with video transcripts? For starters, they make your content accessible, bringing your video to a larger audience. In addition, they make your content scrapable by search bots, essentially serving as more indexable page content.

4. Optimize Your Website

Optimizing your website may not seem to have much to do with video production services but trust us, it’s important. Adding video to a webpage can increase your rank in search engines, increase conversions, and more. Take a look at your highest-performing pages (the ones that get you the most conversions) and, if there isn’t video there already, ask your video production services company to create targeted, related videos for those pages. Video production services and website optimization work well together to get your content seen by more people.

5. Promote Your Video

Your video SEO strategy will benefit greatly from promotion. Every time your video is viewed or a user engages with your video, that content gets a bit of a signal boost that Google and other search engines use to determine where to rank your content. This creates an echo chamber of sorts in which your video gets engagement, Google and other search engines reward you for that engagement by increasing the ranking for your content, more people see your content as a result, which leads to more engagement. And so the cycle continues.

Video Production: Worth the Work

Video production services can easily pay for themselves over and over again since you can use a single video in several different ways. You can use the same video on your website, in your email marketing, on social media, and just about anywhere else. Using your video in multiple places across your marketing efforts maximizes your investment in video production services and increases your ROI. Using the information and tips in this article, you have everything you need to create a ridiculously strong video marketing strategy, regardless of whether you bring your video production services in-house or outsource to an established video production company.

Your brand has a unique story to tell that sets you apart from your competition and builds powerful brand identity. Video is one of the best ways for your brand to share that story while also keeping visitors on your website longer, keeping their attention, and getting them to engage. High-quality video and a strong video marketing strategy can bring in new customers and keep existing customers coming back for more.

Free Speech Social Media Platform

September 16, 2020

How to Use Video Marketing to Promote a Cause