With all of the hard work it takes to get your business up, running, and profitable, it’s no wonder why so many entrepreneurs struggle to find the time to maintain their social media presence.
That’s why I’ve invested in figuring out little social media “hacks” – tools and methods I can use to maintain my presence, grow my followers, and make money with social media WITHOUT actually adding to my workload each day.
In this article you are going to discover 7 of those time-saving social media tools:
1) Tweet Adder – With this piece of software, you can automate sending Direct Messages to new Twitter followers (a great way to offer your followers free gifts for following you on Twitter, thereby building your list in a completely automated way). You can also quickly and easily generate lists of relevant people to follow without ever having to log in to the Twitter platform. Easy peasy!
2) Pay With a Tweet – With this piece of software, you can offer followers an alternative to opting in with their name/email address. Instead, they can “pay with a tweet”(they tweet a message out on their Twitter profile, and in exchange, you give them access to your offer). I like to use this to kill 2 birds with one stone: adding value to my list, and building my list. The way this is done is by only allowing existing newsletter subscribers the option to pay with a tweet. When your subscribers send their tweets out, the tweets will contain a link leading back to a landing page which DOES require an opt in. So anyone who clicks from their tweet is then required to opt in to the mailing list, thereby growing your list (again, without any added work)!
3) Meet Edgar – The typical social media scheduling softwares that entrepreneurs use (ie. Hoot Suite and Sprout Social) still require quite a bit of manual work because you have to enter the days and times that the posts go out for each profile. You also can’t re-use content automatically (you have to actually re-enter it in the system). With Meet Edgar, you can load in a bunch of content in bulk and let Edgar choose when to schedule them. And, the more content you post, the smarter Edgar gets (so if a certain post is getting a lot of traction, Edgar will re-use it automatically to help increase engagement on your pages). Love it!
4) Fan of the Week – This app is a great way to show some love for you most active fans on your Facebook fan pages. Each week, the software evaluates which of your fans was the most engaging on your profile, and will reward the fan by announcing them as the “Fan of the Week”. This is an easy and automated way to keep your followers happy!
5) Hub Spot Blog Topic Generator – One of the most challenging parts about social media is coming up with stuff to post about. This includes coming up with blogs to syndicate on your social media. With this tool, you can enter in a couple words related to what you want to write about, and it will generate a list of blog topic ideas for you.
6) Canva – Unless you’re a graphic designer, creating branded graphics for your social media posts can be a pain in the neck (and if you hire people to do it for you, it can cost a pretty penny). I’m techy, but I’m not a designer, so what I do instead is use Canva to create my social media graphics. I customize their Free Layouts with my brand colors, images of myself, and quotes or messages that would resonate with my followers.
7) WooBox – This one’s pretty neato, because you can do quite a lot with it: Contests, Coupons, Quizzes, Polls, Social Media Landing Pages, and more. But the social media “hack” and time saver feature they one that allows you to set it up so that whatever you post on your Fan Page automatically posts to your Twitter. Now, the downside of this is that your content on these platforms is the same (so why should someone bother to follow you on Twitter?) and if you post a longer post, it’ll show up weird on Twitter. But, if you’re super strapped for time, keep the length of your posts in mind, and set up another means for why people should follow you on Twitter (ie. giving followers a unique freebie for Twitter followers only, using Tweet Adders Direct Messaging feature mentioned in #1), then it’s totally worth it.
Armed with these 7 social media tools, you will be able to build a following of fans who love you without having to sacrifice hours each day to coming up with content, creating posts, and thinking of ways to create engagement. (woohoo!)
As you know, we live in an environment where it’s “blink,” and you missed it. Still, there’s always an urgent need to keep on top of what is happening so that you can stay ahead in business. I own several companies and, candidly, I don’t think there’s a single day I’m not thinking about how to make things better and improve our competitive advantage in our industries.
A couple of days ago I read an article about a luxury yacht company that had been in business for generations, and although they had client orders on hand, in the tens of millions of dollars, they fired everyone and shuddered their doors. They were hemorrhaging money and not paying attention to the changing winds.
The reality is that I can sit here today and write what you want to be looking for in business trends and then a year from now, write the same sort of article with different ideas to keep an eye on as business and society evolve. Still, there are some areas that I think will remain constant and you should pay attention to in your company.
Always Pay Extra Attention to Millennials
For decades and decades, the “darling” of generations were the Baby Boomers because of their sheer size and buying power. As the Boomers are now seniors, the same can be said about Millennials. They will be, and already are, a force for years to come and they are the first generation that is pure digital natives. Your products and services should be marketed to them and how they think. By 2020, Millennials will have an estimated $1.4 trillion in spending power.
Get Comfortable With AI, IoT, and ML
What used to be buzzwords such as AI, IoT, and ML, are not anymore. They are not the future; they are the present. Most of you know about AI (Artificial intelligence), IoT (Internet of Things), but maybe you have not heard about ML (Machine Learning). Machine learning is when computers do things without being programmed to do it because they are learning it for themselves. Through machine learning, we are given self-driving cars, excellent web search tools, practical speech recognition programs and a host of other platforms. As technology evolves, all of these elements will play a more substantial part in life and business.
Remote Workforce
I have a preference for my team to be onsite, but for some functions and aspects of our work, these elements are outsourced. Currently 40% plus of American workers are doing some work remotely, without having to be present at their place of business all the time. This trend creates demand for adequately training remote employees through video conferencing platforms, especially for social media and programming positions. All that is required is a computer and Internet.
Get Past the Clutter
The way you brand your business is essential. People are drowning in data and information, and you have to be able to cut to the chase immediately. Branding, which encompasses the name, logo, etc., creates instant identification. With excellent branding, you are perceived as an authority, successful and trustworthy because you pay attention to the details. Also it makes prospecting easier. Customers find you. You can hire better talent. Candidates seek you out rather than looking to apply for a position with an unknown company. Because of branding, it is easier to create more businesses under the same name.
Opportunity Exists in Buying Businesses
There are more businesses for sale due to the retirement of the Baby Boomer and Millennials will be buying them and then reinventing the companies they buy. Keep an eye out for your competition because there’s always an opportunity in looking to buy an existing competitor. For instance, you can buy their entire client base, or perhaps they’ve excelled in e-commerce, and you’re able to bring that into your portfolio. I’ve successfully purchased some of my competitors, and it’s only helped my businesses grow.
Public speaking is known as one of the most powerful ways to market your business. It’s an important skill that anyone can discover get more prospects, more clients, and of course, more cash flow.
As a professional speaker and speaker trainer, I often teach the best ways any business owner can use public speaking to benefit your business. Yet there is another side of the speaking coin: listening.
If you don’t have an audience, then you don’t have any reason to give a speech. In order to target an audience effectively – whether that’s an audience of one or an audience of many – you have to listen to them first.
One key component is knowing what your audience values. When you know what your audience values you can speak to those values within the details during your presentation. To find out what they value ASK them, then LISTEN! Here are a few tips to the 3 best free ways to listen to your audience:
Social Media: Ask a question on Twitter, Facebook, or in other networking groups you belong to. People like to be asked their ideas and opinions and will readily give them. The benefit of this option is you will usually have your answer quickly – often within a few minutes or hours.
SurveyMonkey.com: Go right to the source and ask your subscribers what is important to them. When you use this option, the answers you receive will be neatly organized so you’ll be able to see at a glance what’s important and be sure to address what your clients and prospects value.
Ask Campaign: Alex Mandossian created this concept. Using a teleseminar format, ask people what is important to them. One question you can ask is, “What is most important to you about X?” And then follow up with, “What is your most important question about X?” Ask via email and social media, then hold a teleseminar to answer the questions, build rapport, and create a space for people to ask follow-up questions.
Once you have listened to your audience you’ll be ready to speak to them confidently knowing you are addressing their values every time. And that’s what will get you the results you want!
If you are looking at updating your website, creating new content, launching a blog or even going through a complete web re-launch, you should be aware of this year’s top 10 trends which are taking the web design industry by storm to stay ahead of the competition.
Trend #1: Responsive web design. The concept is to think about websites as adaptable to any device so that they become dynamic and fluid by nature. This is now possible thanks to CSS3 media queries which allow us to customise layouts based on limited or expanded screen sizes. This is a major trend to take into account if you consider that, on average, mobiles account for 31% of site traffic in the UK, according to Mobify. This compares to 47% in Australia, 40% in Brazil, 34% in South Korea, 31% in the US and just 8% in France. Also, according to IMRG mobile commerce grew by 254% between 2010 and 2011, and by a further 300% between 2011 and 2012. Not bad for the smallest of devices!
Trend #2: fixed header bar. This is an interesting feature to consider as it does provide a great user experience in the form of effortless navigation.
Trend #3: large photo background. This is a good way to capture your visitors’ attention as well as provide instant custom branding. It is worth asking your web design company to show you examples to see if it is something you’d like to try.
Trend #4: Minimalist landing pages. No clutter or graphics excesses – very impactful in today’s information overload world…
Trend #5: Digital QR codes. Not the nicest looking things, but great for interaction and engagement.
Trend #6: Social media badges. They come in all shapes, sizes and colour and any social media or community platform will happily share them with you. They can be pinned virtually anywhere in your layout, from blogs to websites without forgetting apps, presentations and articles. But most importantly, people actively use them to share content quickly on their favourite hub (Facebook, Twitter, Google+, LinkedIn… ).
Trend #7: CSS transparency. This can look very sleek and trendy. Again, it is a good idea to check out some examples with your web design company or on the web.
Trend #8: Digital illustrations. These are detailed artistic works which can set the mood on your digital platform but also enhance branding. Many on-line galleries showcase some of the best examples so don’t miss out on this creative trend.
Trend #9: Infinite scrolling. The best example for this is probably Pinterest which allows user to scroll indefinitely without interruption or having to click to go to the next page. This loading technique is worth considering for a website with a lot of visual content.
Trend #10: Retina Support. Twice as dense as any average LCD. However, only high-end devices use this at present. Any web design agency will be able to explain how this might impact your future digital properties.
Digital marketing has taken the advertising sector by storm. It has become an indispensable tool in the hands of a marketer to promote its brand’s objectives and lend it a visibility. As we are constantly witnessing advancements in the realms of social media, mobile marketing and user experience, the scope of digital marketing is reaching sky rocketing height. To help businesses stay cognizant of such opportunities, we have enlisted the top trends in digital advertising that will help them capture their online objectives effectively.
The Top Digital Marketing Trends
Live video streaming Live video streaming gained a lot of momentum in 2016 and continues to see a rapid growth in the present time too. It is an effective tool for a marketer to engage and interact with the customers. The trend of live video streaming gained impetus with video streaming apps like Facebook Live and Periscope which enables users to streamline real time videos to push out messages across social media. This trend s highly prevalent in the digital marketing space and is likely to continue for long.
Unique content still rules the digital space Every digital marketer will agree that unique and quality content is the ‘king’ in the online world and this tendency in the future as well. When the content stands out in terms of ideas and quality, it ensures that it engages and influences the readers completely.
Social influencers are crucial assets for your business Social influencers and established bloggers play a very crucial role in building a loyal following and gaining awareness for your brand. With new social media platforms being introduced every now and then, it is not easy to reach the desired audience. However, influencers and bloggers enjoy dedicated followership that captures the community and engages them with their content. Thus, choosing the right people to promote your business can help you reach the target audience and as a result your business will drive towards success.
Consumers are hooked to their Mobile phones Smart phones have revolutionised the way a consumer communicates and shares information with the world by providing on the go access to vital applications and social media platforms. Mobile phones and tablets have become our constant companions and their dependency continues to rise. It is crucial for the retailers to eye this fact and those who fail to do so will be left behind.
Augmented reality is the next big thing The immense popularity of Pokemon Go gave the idea to marketers that augmented reality experiments can go a long run. Today, consumers are eager to experience such augmented reality concepts which means that there are plenty of potential wins here for marketers. Get ready to witness more AR related experiments in the times to come.
Are you digitally ready?
As digital technology is becoming more sophisticated with time, the extent to which brands and businesses can engage their consumers is seemingly endless and this is a great opportunity for every digital advertising agency to help their clients get their desired visibility and hold among their clientele.
Whether you have a startup or you inherit one, you cannot deny the fact that social media will now be an essential part of your marketing strategy.
However, it is very easy to go wrong on social media, and this can have a negative impact on your brand. So, we’re going to give you a quick rundown of the top five ways through which you can make your strategy work.
Here are 5 things that businesses can implement to maximize the effectiveness of their social media campaigns:
Plan Your Social Media Marketing Strategies
Many business owners think social media marketing basically means creating a new account and sharing a couple of updates. They apply the same theory on multiple social media channels and expect the same results. They think – “If you build it, they will come!” When they don’t get any foothold, they give up instantly thinking that social media doesn’t work. However, the harsh reality is that they did not formulate a real plan.
Schedule Your Social Time
Stability is the name of the game when it comes to social media marketing. The time and the frequency chosen for posting are crucial. You will have to keep an eagle’s eye on the current trends and alerts that are relevant to your business, and keep a track of what your customers are doing and saying. Interacting regularly and having conversations with your customers is necessary. Rule of thumb: Allocate at least two hours a week to every social networking site you are present on!
Engage With Your Customers
Focus on connecting and engaging with your customers. A business can engage with customers and prospects by promoting their updates, sharing what they are saying, mentioning them frequently, replying to their questions, asking them questions, inviting them to events, asking them for feedback or sending them a direct message. Frequently engaging with customers and regularly promoting what they share ultimately leads to more customer satisfaction and higher sales.
Content is Still King
Writing and sharing high-quality content with your audience and prospective customers should be one of your priorities because of the key role it can play in how you communicate with your readers and get your message across. A great write-up will attract people organically, and they will hang around much longer.
Be Fun
Last but not the least – your social channels should be useful; however, they also need to be relevant. Everyone loves to laugh and bond; so make time to engage your audience by playing with words or through jokes or fun images.
There is so much information available online; hence, hearing an advice from true and renowned expert will take you in the right direction. Focus on your goals, create high-quality content and keep up pace with the latest trends.
Social media took off in 2004 when Mark Zuckerberg and Dustin Moskovitz launched Facebook from their Harvard dorm room. Since then, social media trends have skyrocketed, especially among teen users.
Over the last eleven years, social media has exploded. Teens post to several apps every day. Here are the top seven apps they use, according to Pew Research Center.
1. Facebook
Facebook is the number one app, with 71% of teens 13 – 17 using it every day. Facebook is extremely easy to use, and can be used on the go with a Smartphone. Link your Twitter, Instagram, and other accounts to your Facebook page, and you’ll be sharing all of your doings with your followers.
2. Instagram
Instagram is extremely popular with teens, with 52% using it. Once the app is loaded on your Smartphone, it’s easy to snap a picture of anything you want and post it instantly. You can even share it on Facebook, Twitter, and Tumblr with the click of a button.
3. Snapchat
Many teens also enjoy posting pictures and videos via Snapchat, but it’s not as easy to use as Instagram. 41% of teens use it.
4. Twitter
Twitter is still popular among teens, with 33% of them using it. With the ability to connect your Facebook page, Instagram, and other social media apps to your Twitter account, it’s easy to post content throughout the day. But many teens aren’t posting content directly to Twitter anymore. However, Twitter is a great place to hang out and chat with other users during events via Hashtags.
5. Google+
Google+ has become a bit popular with teens who already use Google for their email. Google+ gives users another place to post content, share it with friends, and find users with similar interests to follow. One advantage Google+ has over other apps: Google Hangouts. This app allows users to video conference each other, and even include up to ten people in a chat. 33% of teens are using Google+.
6. Vine
Vine is another video-sharing app, but only allows a six-second looping video clip. Some YouTube users will post a preview of their videos to Vine to entice new followers. Videos on Vine can be shared on Facebook and Twitter, once again making it easy to connect your networks. 24% of teens are on Vine.
7. Tumblr
Tumblr allows users to post multiple forms of content quickly and easily. You can connect other apps, such as Instagram, to your Tumblr account, so it posts automatically. 14% of teens use Tumblr.
These seven social media apps are the most popular among teens. Some apps are used by teens every day, several times throughout the day. Some are only used occasionally, and others only during certain circumstances. Try out a few to see which ones you like best.
For today’s business owners, social media sites have become primary sales and services platforms. If you have not tapped into these resources to grow your business, know that you are missing out on some great opportunities. In this article, we are going to take a look at some advantages of using social media websites to help you expand your business.
1. Demographics Research
All social media platforms have a great deal of information about their users. And the good thing is that plenty of this information is accessible to business owners via special tools like Facebook insights.
With these tools, you can get a better understanding of your demographics, their interests, needs and buying habits. So, you can create better marketing strategies and products.
2. Sales Leads
The primary goal of marketing campaigns is to help business drive sales. By publishing your business ads on these platforms, you can target your niche segments. As a matter of fact, this is the most effective technique as far as getting new customers is concerned.
Today, business owners or their representatives are members of groups on social media networks. This helps them develop credibility and get leads at the same time.
3. Customer Groups
Now, almost every business has a social media group or page for their old or potential customers. The idea is to give feedback, share ideas and achieve a deeper insight into what customers need.
If you want, you can also start private groups in order to offer exclusive deals and promotions. So, all you need to do is invite your returning customers to like or follow your page. This is another major advantage of these websites.
4. Social Proof
Typically, referrals are the best prospects you can get. Joining social media groups can make it easier for your customers to get the word out about your products or services. Aside from this, you can also allow your customers to rate your products or services on these sites. Getting 5-star reviews can do wonders for your business.
Positive reviews and testimonials are the main factors that play a great role in generating leads. In addition, many buyers ask for recommendations online before placing an order to buy something they need. If you have social media presence, your returning buyers will direct their friends to your page.
Some great Networking Platforms
Nowadays, there are many top social media sites. You can sign up on any of them to get started. Listed below are some of the top players in the field:
Facebook: Without any doubt, Facebook is the top network sites. The site allows you to create both personal and business profiles.
Twitter: This is another quite popular platform that allows you to create and post brief posts. You can post breaking news on Twitter, for instance.
Instagram: This platform is all about images and videos. You can use it to highlight your product styles and images, especially if you deal in clothing or electronic items.
Sharfly:
Sharfly is a good alternative to Facebook. However, it offers many new exciting features. For instance, it allows you to create a product store without charging your any fees. Plus, it has a reputation system based on likes and dislikes. So, it’s a great social media site.
So, these are some major advantages of using social media sites for businesses. Hopefully, this helps.
Hashtags help make your social media content easier to find and can do wonders for increasing the reach and popularity of your content. Though Instagram Reels is pretty new, it still uses hashtags and as such, adding hashtags to your Instagram Reels is a necessary step to take if you want to improve your content on the platform. In this article, we’re going to share 65 Instagram Reels hashtag ideas to help you go viral.
If you want to get more views, likes, comments, shares, and followers on Instagram Reels, these Instagram Reels hashtag ideas will get you there. Not convinced? Let’s take a look at the benefits of using hashtags.
What Are the Benefits of Using Hashtags?
Hashtags are a great way to expand your reach and increase engagement on social media platforms like TikTok, Instagram, Twitter, and Facebook. Here are some of the key benefits you’ll get from using hashtags in your social media marketing efforts.
Engagement
Hashtags are the easiest way to get your content in front of the people looking for it. Adding hashtags on your posts lets you join in the conversation that’s going on for a certain topic and the people searching for or following the hashtags you use will have the chance to see your content. When you increase your reach, engagement is likely to follow.
Brand Awareness/Brand Affinity
Hashtags can also be useful for increasing brand awareness and brand affinity. Many businesses use branded hashtags to promote their business. These can be very helpful in driving traffic to your content and increasing engagement—particularly if you use branded hashtags to create fun challenges.
Brand Values
You can use hashtags to communicate your brand’s values and show support for social issues you’re passionate about. This shows your followers that you’re more than just a brand and younger audiences are especially happy to know that they’re supporting businesses that support the issues they care about, too.
Target Audience
Hashtags can help your target audience find you on social media and help you get your content in front of the right people. Users can search and follow hashtags that they’re interested in. When you use those hashtags, the users interested in those hashtags have a much better chance of finding your content.
What Is Instagram Reels?
Instagram Reels is a new feature offered by Instagram that’s intended to be used as a TikTok alternative. Like TikTok, Instagram Reels is used to create short-form video content set to music or other sounds. Instagram Reels can be shared to creators’ Stories, the Reels tab on their profile, and, if their profile is public, on the Explore Feed. Creators can add hashtags to their Instagram Reels to increase the likelihood that the right viewers will find their way to the right content.
This new Instagram feature is perfect for Instagram influencers who already have a following on the platform and don’t want to have to build their following again on TikTok. Plus, with TikTok’s banning in India and its uncertain future in the United States, it’s possible that TikTok might not be an option for creators in those countries anyway.
How to Create an Instagram Reel
Creating and sharing Instagram Reels is easy. Here’s how to do it:
1. Record and Edit Your Video
In the Instagram app, open the camera and choose the Reels option.
From there, you can choose your background sound or music before recording your video. You can record your own sound with your video or use a sound from the Instagram library. If you use original audio, other users will be able to add that sound to their own videos using the Use Audio option.
Now it’s time to record your video and add effects. You can even speed up or slow down your video for added effect. Instagram Reels also has a timer so you can record your reels hands-free if you want.
Before moving on, think about the caption and hashtags you want to include with your video. It’s important to use hashtags on your reels to make them easier to find. Add hashtags that are relevant to your video, and include a mix of trending hashtags and niche hashtags that match your reel’s content. If you’re not sure what hashtags to include, keep reading! We’ll be sharing a list of Instagram Reels hashtag ideas that are sure to get your content seen.
2. Share
Once you’ve created your Instagram Reels video, you’re ready to share it with the world. Instagram Reels has several sharing options: creators can share reels on Instagram’s Explore Feed, the Account Feed, on Instagram Stories, and via Direct Message. You can even add reels to your Instagram profile as Highlights that stay available on your profile. You also have the option to tag friends in your Instagram Reels, too.
For the best visibility, you should set your account to “public” and post your Instagram Reels on your Account Feed. Instagram wants this newest feature to be a success so reels published on Instagram are getting a boost in organic reach. And, the Instagram Explore Feed shows reels at the top of the feed.
We recommend using a combination of effects, music, and hashtags in your reels to get the maximum reach from your videos. Instagram users can search for new reels using hashtags, songs, or effects, so as many ways you can get your video viewed, the better!
3. Watch
After your video has been uploaded, it will be available for you and your followers to view. If your Instagram account is public, your Instagram Reels will be shared on the Explore Feed where it is available for viewing by all Instagram users. And, of course, your video will be accessible from searches for the effect, sounds, hashtags, and more used to categorize it.
Why Use Instagram Reels Hashtags?
We’ve already covered some of the benefits of using hashtags, but you may
be wondering why it’s so important to use them in your Instagram Reels content.
To start with, hashtags can help you group content. This could be either general hashtags that are used by many Instagram users or targeted, niche, and brand-specific hashtags. This type of hashtag can help increase interest in your content as well as grouping a specific product or campaign together.
Hashtags can also be used to increase your following on Instagram, as we mentioned earlier. But there’s no real benefit to your brand if you’re filling your follower rolls with people who aren’t actually interested in your brand, products, and services. When you use the right hashtags on your Instagram Reels content, your posts will be discoverable by the users who have similar interests as you, and who are more likely to be interested in buying your products and services. Even if they don’t end up following you, getting your content viewed puts you on their radar so they’re more likely to recall your brand when they see your content again.
Instagram has more than 1 billion monthly active users. With so many users on the platform, the likelihood of your content getting in front of the right people by chance is pretty slim. However, hashtags help Instagram organize and collect your posts, increasing the odds that your content gets in front of the people who want to see it.
65 Top Instagram Reels Hashtags
As you’ve learned by now, hashtags make it a lot easier for viewers to find your content on social media. Here are 65 of the top Instagram Reels hashtags you can use to help you go viral.
#reels
#reelsinstagram
#reelsvideo
#reelsindia
#holareels
#reelsbrasil
#reelsteady
#instagramreels
#reelsinsta
#instareels
#reelsofinstagram
#k
#music
#bhfyp
#disney
#tiktokindia
#videoftheday
#instareel
#foryoupage
#fyp
#instafeeds
#indianreels
#bantiktokindia
#viralreels
#quarentenachallenge
#reelsmemes
#botaodabelezachallenge
#tiktokbrasil
#bestvideos
#trendingvideo
#reelinstagram
#trendingposts
#firstreel
#videosinstagram
#instagramreelsindia
#tiktokbanindia
#bestreels
#indiatiktok
#reelsindia
#newsfeed
#reelvideo
#oopschallenge
#tiktokbrasil2020
#love
#tiktok
#instadaily
#explore
#fashion
#instagram
#photography
#memes
#viral
#instagood
#explorepage
#trending
#reel
#foryou
#challenge
#nature
#style
#marketing
#makeup
#beauty
#funny
#travel
Use the Right Hashtags for Your Brand
If you want to use hashtags to make your content stand out, you’ll need to really take the time to find and use the right hashtags for your brand. This means you need to find balance in the hashtags you choose for your content. Using the most popular Instagram hashtags might seem like a good way to get your content found, but the popular hashtags are typically popular because more people use them. It’s a lot harder to get found in a sea of 1 billion posts than it is in 10,000 posts.
We recommend using standard SEO best practices when choosing hashtags for your Instagram Reels content. Similar to trying to rank on search engines, Instagram creators tend to have an easier time getting eyes on their content when they use targeted hashtags like #nycbookstore instead of #books.
That doesn’t mean you shouldn’t include the more popular hashtags; you absolutely should! It just means that you should focus first on hashtags that have smaller followings and usage while still including the more generic hashtags, too. You can also use hashtags meant to apply to a specific type of post. This could result in hashtags for your NYC bookstore being “#nycbookstore,” “#books,” and “#reeloftheday.” Use our Instagram Hashtag Generator to find some amazing options that you can adjust for use on your Instagram Reels content.
How to Find the Best Instagram Reels Hashtag Ideas
In addition to our Instagram Hashtag Generator, here are four key ways to find Instagram Reels hashtag ideas to make your content pop.
Search
To find the best Instagram Reels hashtags to use, you can start by tapping the magnifying glass icon at the bottom of the screen. This will bring up the search function as well as show you popular videos and trends on Instagram.
You can tap the topics along the top of the screen to see videos for those specific themes. Or, enter a keyword in the search bar at the top of the screen to look for hashtags, users, sounds, and more to guide your hashtag choices. Using our bookstore example from earlier, we’ll search for “books” and see what comes up.
In the search results, you’ll see tabs for:
Top: this shows the top results for your search term and may be different based on your app use.
Accounts: this shows the most relevant accounts based on your search.
Tags: this shows the most relevant and popular hashtags based on your search term.
Places: this shows the most relevant locations near you based on your search term.
Competitor Research
Another way to find the top Instagram Reels hashtag ideas is by identifying the most popular social media influencers and brands on the platform. This is an even better method of finding hashtag ideas if you look for the influencers or brands you want to be competitive against. Once you find them, take a look at their videos. What hashtags are they using? How are they using them? Anything you can find out about your competitors in your industry or niche will help you.
Other Social Networks
A hashtag that’s trending on TikTok, Triller, or in regular Instagram posts and stories but hasn’t made its way to Instagram Reels is a brilliant way to skyrocket to the top of the trending list. Along with our Instagram hashtag generator we shared earlier, you can also use our TikTok hashtag generator to get some ideas, or just search for popular hashtags right from those platforms.
Social Listening
Social listening and social media monitoring are vital if you want to get valuable information about what your target audience wants from your brand or how they feel about your brand. What’s great about social listening tools is that the data can be applied to hashtags, too. With the right social media monitoring strategy, you can stay ahead of your competition.
Instagram Reels Hashtag Ideas to Make Your Content Stand Out
Instagram Reels is the latest in a line of features and apps that are incredibly useful for getting and keeping customer attention so you can grow your business. Using the Instagram Reels hashtag ideas we’ve included here, along with the hashtags you find during your research, will help you increase your views fast.
be wondering why it’s so important to use them in your Instagram Reels content.
