Tag: Steps

sia Studio Software or Camtasia screen recorder by TechSmith is a new easy to use video editing software that will help you create professional looking presentations or screencast. Create blogs, videos and presentations that will look like it was created by professionals to impress your boss, clients or even other students.

For those wanting to know on how To create a video using Camtasia follow these simple steps.

The Camtasia screen recorder is very easy to use, with just three easy steps; your screencast will be ready for everyone to see.

First step: Recording

With Camtasia Recorder, you record exactly what you want: The entire screen, specific Dimensitons, a region window or appliation. Camtasia recorder is design to be simple and easy to use starting with your first recording – just click on the red button and off you go and record.

Or once Camtasia is installed, it will put a toolbar inside PowerPoint (adds-in)to easily record any presentation with just a simple click at the mouse button. Add your custom audio files like music tracks and other recordings, and then you have yourself a screencast.

Using adjustable options, Camtasia screen recorder can capture screens in full screen, or if chosen, some regions of the screen only. This possible due to the SmartFocus technology of Camtasia screen recorder, which keeps track of all the actions that are happening at the recording.

Second Step: Editing

After you have recorded your content, it is now time to put some bells and whistles to your screencast with Camtasia screen recorder’s editing features. Add callouts to your video to get the attention of the viewers. Enhance the cursor and add effects on it while you move and click the mouse so your viewers can follow the action. The Camtasia Studio comes with a library of pre-designed assets that you can just drag and drop to your screencast. You can also add in all your custom callouts, slides and others for future use.

Camtasia screen recorder also has a speech to text captioning feature which converts your screencast’s audio in to 500-compliant open/closed captions. And as you continually use this feature, it will improve its capability to produce more accurate captions for you to use. But if you don’t want to use Camtasia screen recorder’s built-in audio captioning feature, you could always do it manually or use another different SRT and SMI transcription files to import the software.

The Camtasia screen recorder will make it easy for anyone viewing the video to watch ant section they want to watch now, thanks to the Table of Contents feature. The Camtasia Studio does this automatically to any PowerPoint presentation by using the slide titles as the source for the Table of Contents. You could also add some custom made flash quizzes to any part of your screencast to make it more interactive.

Third Step: Share

This is the final step in creating your screencast after you have recorded and edited it to your liking. It’s now time to show the world what you’ve made! With just a simple click, you can broadcast your created content to any video sharing sites on the internet. It’s that simple!

Use the Camtasia screen recorder in creating your personal blogs and videos, create professional looking presentation to impress a client or boss, use it to make training and teaching videos for your employees or students. The Camtasia screen recorder will be everything you need for creating your amazing screencast. Order one now or go to their website for a free demo of Camtasia screen recorder.

In my previous article, I laid out seven fantastic steps you can take to write articles that get read and shared on social media. Those steps laid the groundwork for a concise and high-quality article, but now it’s time to take your article writing mastery even further.

Writing an article that contains info the reader is looking for isn’t necessarily too difficult. The greater challenge is giving the reader an experience they’ll remember and want to share. Below I cover in detail eight more actionable steps to take to supercharge your reader’s overall experience and takeaway.

1. Does the article offer any new, refreshing and useful advice or ideas?

Just about everyone understands that in order to produce something new, you must use at least some aspects of work that’s already been done. In other words, nothing is ever 100 percent original. Despite this, it should never be painfully obvious that you’ve ripped off someone else’s (or your own) prior work.

Take a few moments to contemplate how you can add some originality to the piece you’re currently working on. Does your article provide useful information you haven’t covered before? Does it give the reader your honest, professional take on a new industry practice or technology? Does the article have fresh insight from a recent experience of yours?

All of these (and others) are ideal elements that help your article become and remain original. A fresh, invigorating article full of practical information is exactly what your readers want.

2. Are paragraphs short, well arranged and flow smoothly from one to another? Are sentences short and well constructed? Are punctuation and grammar well-suited and correct?

So often, writers produce a decent article or blog post, but neglect formatting. Keeping your writing easy on the eyes and simple enough to understand is truly as important as the writing itself. You may have written the best new eBook in your niche or compiled a ton of case studies and real-life examples, but if your readers can’t visually comprehend your writing at first, they’re going to ignore it altogether or find another expert to learn from.

Visual comprehension, put one way, is the ability to glance over or skim a piece of writing and be able to understand most (if not all) of it. Having to “force” your eyes through one massive block of text is grueling, and if this is spotted within your article, readers will avoid it like the plague.

People need the opportunity to quickly and efficiently consume your content. In addition to editing for visual comprehension, make sure grammar is on point, spelling is correct, punctuation is accurate and sentences flow well.

3. Is your article descriptive, sensational, thought-provoking, emotive or inspiring?

Any article you write should be at least one of these. If you can’t inject at least some emotional power into your writing, you should re-evaluate it and edit until it has been improved.

Readers love what best remains in their memory! If your writing is emotive, it will be memorable, and if it’s memorable, that’s because it was emotive. These two elements of writing are inextricable.

4. Have you revised the article to remove irrelevant ideas and strengthen your points?

Every piece of writing you compose should be as succinct and action-oriented as possible. If readers aren’t drawn in and given the precise information they need, they’ll be disappointed and hastily search for another expert.

Ruthlessly edit your work until only the most valuable sentences remain. What can be said in fewer words should be. Keep all paragraphs germane to their respective subheadings and cut to the chase at all times.

5. Is your article running the risk of copyright infringement, libelous statements or other distasteful actions?

Using a real-life example of someone from a recent news story to prove your point can be highly enticing, but this rarely has the payoff you may anticipate. On top of this, it’s all too easy to criticize or belittle someone who the news has already painted in a certain light.

Despite all this, refraining from defamation is the wisest choice. No statement within your writing, regardless of the individual mentioned, is worth sacrificing one’s reputation or career for. Keep your writing clean in all regards and you’ll be able to sleep well at night.

6. Have you waited a few hours to give your article “fresh eyes” and polish up any awkward phrases?

When you’ve finished an article or post, it’s best to wait at least a few hours before it goes live. This is because nine times out of 10, you’re going to catch something the second read-around that you missed during the first.

Withholding yourself from always publishing right away is a fantastic, easy and free way to level up your writing. You’ll have more confidence when sharing your writing after doing this than if you simply broadcasted your new post without revision.

7. Does the article make sense?

Here’s another often-overlooked component of steadily improving your writing. You should be able to look back on your article, view the piece from a bird’s eye vantage point and have the whole article still make sense.

A common roadblock writers of all kinds face is getting so deep into the writing itself that the final reader’s experience is muddled and illogical. You should be able to read the article, understand the individual points and still absorb the key takeaway and call-to-action.

Speaking of which…

8. Have you closed your article with a killer call-to-action?

If you’re writing an article and your objective extends beyond personal enjoyment, you need a call-to-action! No piece of copywriting is complete without it.

Put simply, a call-to-action is the final paragraph or sentence your reader consumes; one that prompts them to take a specific action. It’s pretty straightforward; yet, most writers neglect quality here or forget it altogether! Always end your article with a precise call-to-action. Otherwise, the reader will forget who you are and you’ll have missed an opportunity to engage with them further.

Building a million dollar information marketing business doesn’t start with buying the latest article or blog submitting gizmo or list of 5 million subscribers for $27! It also doesn’t start by investing in ever more popular fly-by-night tactics that work today and are obsolete (or banned) tomorrow.

Instead, information marketing millionaires first build strong foundations for success by focusing on developing an effective business model that allows fast growth.

There are five key components this business model must include. All of them are equally important for long term success, stability, and profitability of your business.

Once you have a specific business model mapped out you can identify the specific strategies you want to focus on. This in turn will dictate what specific tactics you need to employ, and what action steps to take to reach your objective of building a million dollar information marketing business.

So let’s explore those five key components of an effective business model.

Component 1 – Generate Traffic

The first step on this model is to generate traffic. You’ve got to have “duplicate-able”, repeatable, sustainable ways to generate traffic.

You can get your traffic for free – but it will take a bit longer to get it. Or you can buy it and have people visiting your website in a matter of minutes.

Some of the free traffic generation strategies include article submissions, blogging, social media presence, like video and audio podcasts and accounts with popular online networking sites including LinkedIn, MySpace, Facebook, or Twitter.

And let’s not forget something as simple as a “Tell a friend” button somewhere on each page of your website.

The fastest way to get traffic to your website is to buy it. Bying PPC (pay per click) like Google’s AdWords is probably one of the most known paid traffic strategy, but there are many others.

You can also buy text links, banner advertising, display ads on other people’s sites and blogs. You can also buy classified ads in other people’s ezines and even solo-mailings to other people’s lists of subscribers.

A lot of savvy marketers also use strategic alliances or JVs (Joined Ventured) to quickly drive massive traffic to their websites. While it’s a very effective strategy, it’s not free. Your JV partners will typically want to get a hefty percentage of the sales they generate with their promotions of your site. But – it will be quick!

Component 2 – Lead Generation

One of the biggest mistakes most people make is they try to get a sale too soon! Instead, a much better approach is to generate a lead first, then convert that lead into a paid first-time customer.

Let’s take this one step at a time – converting visitors into subscribers of some sort – a.k.a. “leads”! This is a critical step because it will allow you to continue communicating with people interested in your products or services.

You’ve probably heard that in any business your money and success are in your list, in your database of subscribers and your relationship with them. It’s very important to learn how to get people to come to your site and then entice them to want to give you their name and email.

It used to be enough to just say something like “subscribe to my newsletter,” or “get updates about my business,” somewhere on your website to get people to opt-in to your database. But those days are long gone.

Today you must be really good at presenting great value fast and making irresistible first offers to your visitors to persuade them to give up their contact information. Strategies that still work great include giving your web visitors access to special reports, audio downloads, or informative video and audio presentations.

Obviously the better the quality of your “carrot” and the better your presentation of it, the better your conversion will be. (Conversion is the comparison of the number of people that take you up on your offer and subscribe to your list to the total number of people that visit your website.)

Component 3 – Lead Conversion

Now that you have a list of subscribers – a.k.a. database of leads – how do you convert them into paid customers, someone who would actually gives you a few dollars? Generating that first sale is your lead conversion.

Just like lead generation, lead conversion strategies will vary from business to business, depending on what you are selling and who your customers are. But the key to your success is to systemize and automate this process as much as possible. Let me give you an example.

Think of a service business, for example some like a professional life coach.

Most likely they have no systems in place. Every new client is gained a different way. A conversation with each new prospect is different from others. Every lead is generated a different way. Every lead is converted differently. It’s no wonder their businesses are overwhelming them and generating very little money. There are no systems in place.

Now let’s look at a different professional and scenario; someone like an orthodontist.

Everything is systemized. From the same lead generation mechanisms to how patients get introduced to the doctor’s office to the first experience when they come in, to how they get to meet the doctor, how their initial evaluation is presented and delivered, how the price is quoted and how the treatment is initiated.

Everything is identical for each new patient! Everything is done the same way over and over and over. Everything is a system. And that’s what you are looking for in successful information marketing business model – systemized and automated lead conversion strategies.

Component 4 – Profit Multipliers

Once you generate the first sale, you will sell more products or services to your new customer. It’s important for two reasons. First, you probably have more products and services that can help that client much more beyond what they initially received from you. And second, that’s the way to maximize the success and profitability of your business!

Here are few examples of profit multipliers.

First there is down-selling. Basically what it means is that if someone comes to your website and says, “I don’t think I’m willing to pay $97you’re your multi-media course – and I’m leaving your website,” you present them with another opportunity to purchase a similar product that sells for $47 or even less and say, “Maybe $97 is too much for your budget right now. Can I interest you in getting a similar highly quality course that costs only $20?”

A different down-sale would be to offer a payment plan. You’d say something like this, “If $97 is too much right now, can I make it more affordable for you by letting you pay in three payments of $33?”

Next, there is a cross-sale. If they pay $97 for your first program, maybe they like to add another program that will help them get more value out of their initial purchase, especially if it’s priced attractively. It’s an effective way to immediately increase the size of each initial transaction.

Then there are continuity programs. For instance, if you are a coach you can have a system in place where after the initial first sale of some type of a home study course the customer receives an invitation to join a group coaching and support program for which they would then pay monthly.

And these are just a few simple ideas of what you can do to multiply your sales and profits.

Component 5 -Scalability

Your ultimate goal is to systemize and automate your business so that its growth can be expended beyond your own efforts.

Once you have all of the key components in place, focus on simplifying, systemizing, automating, delegating – in short, you want to optimize your business for maximum performance with minimum efforts.

Then simply start driving more traffic through this “profit machine”, and, if you designed it well, it will work like a charm and continue making you more money. It’s like of like turn the faucet knob on full blast.

So to have an effective business model first you need to generate traffic to your website, then you need a way to convert that traffic into leads, then convert leads into first-time customers, and then use profit multipliers to maximize your sales and profits.