Are you the administrator or owner of an ecommerce website? If so then you may already be aware that ensuring sufficient traffic is perhaps the single most important task. Whether you offer products that are known to be incredibly desirable or not, if you receive very few visitors it would be impossible to create a reasonable revenue stream.
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YouTube is a great place to watch videos as well as share videos with viewers worldwide. The platform couldn’t be easier to use but creating powerful YouTube content that generates likes, comments, shares, subscribes, and views isn’t as easy as just uploading your video and hoping for the best. If you want to make your mark on YouTube, you’ll need to create content that is engaging and entertaining… and aesthetically pleasing to watch. That means your videos need to be well put together. Fortunately, there’s a number of free video editing software for YouTube and we’re going to share our favorites with you!
How to Choose the Best Free Video Editing Software for YouTube
Before we jump into our list of free video editing software for YouTube, let’s talk about how to choose the best software for your brand. We’ve taken these same details into consideration when choosing the software included on our list. When selecting the video editing tool you’re going to use, here are some things to look for:
Platform
Whether or not you’re going to edit your YouTube videos on your phone will make a difference in which video editing software you can use. Computer-based software is likely to have more features and be more powerful than the software you can use on your iOS or Android device.
Compatibility
Not every software works on every platform. iMovie, for instance, will only work with Macs and iOS. While a lot of software and apps are cross-platform, be sure to look into it before committing to specific software.
Cost
Are you looking for completely free software or one that you can upgrade as needed? The software on this list is free but some of the options listed give you the option to upgrade for more features.
10 Free Video Editing Software for YouTube
To get the most from your YouTube videos, you’ll want to have software to edit your videos before you upload them to the platform. Here are our picks for the best free video editing software for YouTube. There are video editing options here for Windows, Mac, Android, iOS, and Linux, so you can get a great free video editing software no matter what platform you use.
Platforms: GNU/Linux, Mac, Windows
Shotcut isn’t pretty. It’s open-source software that looks exactly like what you would expect free, open-source software to look like. But, looks aren’t everything, right? This platform performs very well and offers the features you need. If you can make it past the ugly exterior and not-so-intuitive user interface, Shotcut can be used for trimming and exporting. It does have limited transitions available, but if you just need to edit your creations for uploading to YouTube, Shotcut has you covered.
Platforms: Mac, iOS
If you’re a Mac or iPhone user, you’re probably familiar with iMovie. We think it’s one of the best options out there for YouTube influencers who need an easy-to-use software for Macs. iMovie offers up the basic video editing features you’d expect like cropping, trimming, and clip arrangement. You can also use it to add visual effects or titles to your videos as well as editing audio files, so iMovie covers your bases. And, once you have your video looking just how you want it, you can share directly to YouTube, Facebook, and Vimeo quickly and easily.
Platforms: Steam, Linux, Mac, Windows
Blender is not only a video editing software but can also be used for animation, rendering, modeling, VFX, or even game creation. The video editing tools are a bit limited; you can trim videos and add transitions or filters. Blender uses a timeline so you can add your video, audio, and image files to your projects and arrange them easily. In addition, Blender offers a live preview, histogram, and chroma vectorscope displays. To up the creative freedom game, Blender offers speed control and layer adjustment as well as audio mixing and waveform visualization.
Platforms: Linux, Mac, Windows
Despite its dated website, Lightworks offers up a user-friendly interface and a great collection of features. It provides a selection of transitions, visual effects, and trim options that help YouTubers create stunning videos. Lightworks supports all popular video file formats and is optimized to help you save time on exporting files so you can get them up on your YouTube channel faster. There’s even a Multicam editing feature that makes it easy to edit footage that was captured by two or more cameras.
Platforms: Mac, Windows
Wondershare Filmora makes it easy for YouTube creators to produce and edit videos that look just as good as anything a video editing professional could do, even if they don’t already have video editing skills. This free video editing software for YouTube has an intuitive user interface that makes it a standout option for beginners while still providing all of the video editing tools you need to create gorgeous YouTube videos that your subscribers will love. Filmora lets you add video, image, and audio files to your project and includes all of the basic video editing tools like cutting and trimming videos, as well as advanced features like video stabilization, de-noise, and more.
Filmora also includes an effects library so you can add interest to your videos with color grading and text and image overlays. It also has a large royalty-free audio library with music and sounds effects you can use on your videos. Up the creativity with chroma-key (green screen) and split-screen video features.
Platforms: Linux, Mac, Windows
Openshot is a free video editing software for YouTube that has a relatively user-friendly interface. Similar to Shotcut, it offers limited animation effects. Having said that, though, Openshot is a great option for YouTube creators. While there are minor differences with editing features, Openshot’s editing environment is different. Instead of on-screen editing, Openshot uses floating windows. This essentially means that your editing happens through the use of layers represented by separate windows within the software.
Platforms: Mac, Windows
HitFilm Express is a free video editing software for YouTube that doesn’t feel like it should be free. It comes with tons of features that YouTube creators will love and, with a small investment, you can get access to even more features. To be honest, though, the software is great without any addons. HitFilm Express includes:
Dozens of keyboard shortcuts
Auto-save as frequently as every minute
Labels for 3D effects, text, models, composite shots, images, and more
Set a custom maximum undo level
Crop a clip and animate it to control which part is visible
Default template options including 1080p Full HD
Helpful select tool to grab everything before or after the playhead
Mix and balance audio
Add unlimited video and audio tracks
Platforms: Windows
Windows Movie Maker is, as the name implies, for the Windows operating system. Movie Maker 10 can help you make movies from your photos, video clips, and music and provides basic video editing functions like video joining, adding background music, and text caption to more advanced features like image filter, transition effects, and pan-tilt-zoom effects. Movie Maker supports most popular media formats: mp4, WMV, Mkv, MOV, Avi, MPEG, mpg, mts, jpg, png, gif, mp3, m4a, and wav files.
In addition to the features we’ve already mentioned, Movie Maker can be used to overlay text captions and emoticons, add still picture-in-picture, adding title slides, and access to 30+ transition effects (including fade, ripple, cross-zoom, wave, pixelate, square wipe, and more) for photos and videos and 30+ fonts for text overlay. You can also use the music editor for clip trimming, fade-in, and fade-out effects.
Platforms: Online
Do you need a quick editor for your YouTube videos? Clipchamp is definitely worth a look! It’s an online video editor so you don’t need to download any software. Plus, it’s so easy to use. While Clipchamp doesn’t produce HD videos, it does export to MP4 and allows video, images, and audio. With Clipchamp, you can change the speed of any video clip, resize or crop, rotate and flip videos, fade-in or fade-out your audio or video files, and pick from a dozen filters to add more visual interest to your video.
To use Clipchamp, you simply upload your files to the Clipchamp website and drag them onto the timeline. From there, you can rearrange the files and clip what you don’t want. Since Clipchamp is online, it works for all operating systems.
Platforms: Windows
YouTube vloggers, listen up! VSDC lets you import existing video clips or record directly from your webcam. The interface is user-friendly and VSDC offers several great options that seem like they were built with YouTubers in mind: Instagram-like filters, titles, shapes and effects (both visual and audio), and voiceovers. Plus, you can export directly to YouTube or your other social media platforms easily.
Frequently Asked Questions
What’s the best video editing software for YouTube beginners?
For most YouTube beginners, whatever video editing software you already have on your computer is fine. For Mac users, this would be iMovie, which is on our list of free video editing software for YouTube. For Windows users, you can use your Photos app to build a basic YouTube video. If you find yourself wanting more editing capabilities, however, we recommend Wondershare Filmora because it includes several overlays, effects, templates, and transitions that will make your YouTube videos better.
What do most YouTubers use to edit their videos?
From our experience, there are a few video editing software for YouTube that YouTube creators use: Adobe Premiere Pro, iMovie, and Final Cut Pro. It’s important to note that Adobe Premiere Pro and Final Cut Pro are not free; iMovie is definitely the most popular video editing software for YouTube influencers who use Mac OS.
How can I improve my video quality?
There are so many things that can be done to improve the quality of your YouTube videos! For starters, simply clean your recording space. If you, like many YouTube influencers, film your YouTube videos in your room, take the time to ensure that your background is neat and tidy so your viewers aren’t distracted. If possible, use a clean wall or a backdrop of some sort (a sheet with a solid color is just fine). In addition to clearing out your space, there are a few other things you can do to improve YouTube video quality: Lighting
The right lighting can make an enormous difference in the quality of your videos. You can always buy lighting tools or just use natural light (like sunlight)! Image Stabilization
Use a tripod or other solid surface to keep your video from being shaky. Image stabilization is one of the easiest ways to improve the quality of your videos and keep viewers watching longer. Audio
If your sound is bad, people aren’t likely to continue watching your video. Fortunately, it doesn’t take much to create great sound. You can buy a quality microphone or if you just don’t have the cash right now, you can take a page out of business influencer and fitness influencer Chalene Johnson’s book and just use your smartphone with a blanket over your head and the phone to create a barrier between you and the noises of the world. Seriously, that’s how she’s recorded some of her podcasts in the past. Video Editing Tools
A quality video editing tool is another great way to make sure that your videos are more appealing to viewers. You can’t go wrong with any of the free video editing software for YouTube we’ve included on our list here. Take the time to edit your YouTube video to show your viewers that you believe in the content you’re producing.
What skills do video editors need?
Don’t tell the professionals, but you don’t actually need much in the way of skills if you’re using one of the free video editing software for YouTube on our list. You need only to record your video and let your editing software guide you.
What are the primary functions of editing?
Most video editing software should include the tools you need for basic video editing. This includes trimming, rotating, cropping, joining or re-sequencing clips, adding sound, transitions, and special effects, and adjusting brightness and contrast.
What are the steps in video editing?
Video editing involves five key steps:
1. Logging: the process in which video footage is watched and labeled according to its content
2. First assembly: the first cut of the entire video
3. Rough cut: the first stage in which the film begins to resemble its final product
4. Excellent cut: second stage
5. Final cut: the third stage; this is the final video with all edits complete
How can I improve my video editing skills?
To improve your video editing skills you need to practice. Choose the video editing software you’re going to use and just start editing and playing around with the features. You don’t have to publish the videos, just use your video editing tool a lot to find what works for you.
Video is an important part of any marketing strategy. If you’re not using video already, you’re missing out. About 80% of marketers say that video helps them increase sales and 81% of marketers have gone so far as to use paid media to promote videos on Facebook. And users love video, too, with 54% of people wanting marketers to produce more video content and social media video generating as much as 1200% more shares than text and image content combined.
As some marketers say, “if content is king, video is the crown.”
But what are you supposed to do if you don’t have a video studio or an in-house staff of video specialists to record and edit your videos? Never fear! These days, it’s easier than ever to create high-quality videos on your own, without an in-house staff or outsourcing your video marketing efforts. In this article, we’re going to share the 15 best video editing software for beginners that you can use to create professional-grade video content to take your content marketing strategy to the next level.
15 Best Video Editing Software for Beginners:
15 Best Video Editing Software for Beginners
Nearly anyone can create high-quality, professional-level videos with little more than a smartphone and the right video editing tools. But there are tons of tools on the market. If you’re a beginner, how do you find the best video editing software for you? We’ve got you covered with this list! No matter what you’re looking to edit—ads, social media videos, short films, or even a full-length movie—finding video editing software that has all of the features you need and is still beginner-friendly can be a daunting task. Stick to the video editing software options on this list and you’ll find a great tool that’s easy to use, is compatible with your existing hardware and software, and offers the features and support you need at a price that you can afford.
Platforms: Windows, Mac, and Linux
OpenShot has an easy-to-use interface that’s great for beginners. It doesn’t have a huge array of editing features, but it’s a solid option for beginners to use for basic editing. OpenShot is useful for resizing, trimming, scaling, snapping, and rotation. In addition, you’ll find features like scrolling credits, time mapping, audio editing, frame stepping, and real-time preview.
Key Features:
Drag-and-drop functionality
Video effects like brightness, gamma, greyscale, hue, and greenscreen
Unlimited layers for audio tracks, background videos, and watermarks
Customizable title cards
Keyframe animation capabilities
Platforms: Windows, Mac
Movavi is a great video editing software for beginners. It includes drag-and-drop controls, audio editing, transitions, filters, and you can export to popular video formats or share directly from the software. Movavi also gives users the ability to cut and splice videos, create customized titles, and sync sound to images.
Keyframe animation of titles, overlay video, stickers, and more
Platforms: Windows
VSDC is a video editing software that can be used to create a movie of any length and complexity. You can use VSDC to process image and video transformations with subpixel resolution and use 10+ mask types to hide, blur, or highlight elements in your video.
Key Features:
4K and HD export
Video stabilization tool
YouTube uploader
3D templates
Blending modes and Instagram-like filters
Color-correction tools
Platforms: Windows, Mac, Linux
Lightworks is one of the best YouTube video editing software for beginners. Even the free version includes everything you need to create professional-grade videos in HD and SD formats. It has a simple, intuitive, and easy-to-use interface and includes a collection of video tutorials to help beginners create amazing videos right from the start.
Key Features:
Supports a wide range of video formats
Speed optimization
High-quality trim functions
Multicam editing
Real-time team project sharing with full control over editing access for each user
Easy sharing of videos to YouTube, Vimeo, Facebook, and Instagram
Platforms: Windows, Mac
Adobe Premiere Pro is the choice for most video professionals but it also has a user-friendly interface making it the perfect choice for beginners. You can edit videos for color grade, adjust video sound, and import graphics and special effects from other Adobe apps.
Key Features:
Import footage from any file format
Trim footage with precision
Add animation and video effects
Manage your audio editing and sound effects
Adjust colors and white balance
Platforms: Windows
Movie Maker 10 is a great video editing software for beginners or those who need a simple tool to make quick edits to short videos. It offers basic functions like video joining, adding background music, and text caption as well as more advanced features like image filter, transition effects, pan-tilt-zoom effects.
Key Features:
Make movies from video clips and photos
Trim, rotate, join video clips
Add and edit background music
Support most popular media formats
Overlay text captions, emoticon, still PIP, sound clips on video clips
Platforms: Online
Lumen5 is a nice option for beginners looking for an easy-to-use video editing software. Using artificial intelligence, Lumen5 can even turn text into a video. You simply copy and paste your text into Lumen5 and let the software build your video! Lumen5 includes branding features like watermarks and logos, free audio, and font sizing choices.
Key Features:
Artificial intelligence to create videos quickly and easily
Searchable library with millions of free media files
Customize your videos to match the look and feel of your brand
Optimize every video to improve performance and conversion rates
Platforms: Windows, Mac, Linux
Blender is a free, open-source 3D animation suite that includes a functional video editor that will meet the needs of most users. In addition to features that help model and render 3D animations, Blender also offers features like video masking, cuts and splicing, color grading, and more.
Key Features:
Live preview, luma waveform, chroma vectorscope, and histogram displays
Audio mixing, syncing, scrubbing, and waveform visualization
Up to 32 slots for adding video, images, audio, scenes, masks, and effects
Speed control, adjustment layers, transitions, keyframes, filters, and more
Platforms: Windows, Mac, Linux
Shotcut is another open-source video editing software for beginners that includes a ton of tutorials to help you get started. Shotcut supports a broad range of formats with extensive audio editing options, tons of video effects, a vast array of video editing features, and more.
Key Features:
Support for the latest audio and video formats
Native timeline editing (no import needed)
Multi-format timeline so you can mix and match resolutions and frame-rates within a project
Advanced audio filters
Platforms: Mac
If you’re a Mac user, you’ve probably heard of iMovie. This app offers a simple, drag-and-drop interface as well as powerful video editing tools that make it a breeze to add titles, music, and effects. iMovie lets you choose from dozens of styles to add animated titles and credits to your movie, as well as an array of special effects, filters, and sounds.
Key Features:
Support for 4K resolution
Cloud-storage functionality
Dozens of studio-quality title animations
Stylish, contemporary video filters
Built-in music, sound effects, and voiceover recording
Speed controls
Platforms: Windows, Mac
HitFilm Express is more of an advanced-beginner video editing software but it’s worth the time it takes to learn the software. This tool is used to produce Hollywood-level films, after all. And, even the free version is more than enough for most video editing beginners. With HitFilm, you’ll get access to an enormous array of video editing tools like composite shot enhancement, picture-in-picture, behavior effects, and a lot more.
Key Features:
Professional-grade video editing
Composite shot enhancements (animate two separate shots together for unreal video effects)
Unlimited video and audio timeline-track creation
An adaptive trimmer
Audio mixer
Transition options like push, zoom, and dissolve
Platforms: Android, iOS
Magisto is a video editing software for beginners using mobile devices to edit video. It uses artificial intelligence to create video content fast. You simply choose your editing style, add your footage, and pick the music you want. Magisto will then edit and create your video as well as make music suggestions to match. It’s an incredible software that’s useful for streamlining to the creation process. Plus, the app lets you know how many people have watched your video from the built-in insights dashboard.
Key Features:
Wide range of themes
iStock integration for high-quality stock images
Facial recognition, filters, effects, and auto-cropping
Professional auto-editing ability
Share videos across marketing channels
Unlimited HD movie downloads
Platforms: Windows, Mac, Linux
DaVinci Resolve is a video editing software for beginners that uses 8K editing, visual effects, color correction, and audio, making it the choice for many professional users. You can use DaVinci both offline and online and the free version of the software is probably all you’ll need if you’re just getting started. DaVinci Resolve offers custom timeline settings, adjustment clips, facial recognition, speed warp retiming, image stabilization, audio scrubbing, and a lot more.
Key Features:
High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow-down clips
Dual timeline for quick navigation, cutting, and trimming
Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
Dedicated trim interface that gives you the ability to edit in minute detail
Built-in tools for picture-in-picture effects, retiming, stabilization, dynamic zoom, text, and audio
Intelligent auto-editing that syncs audio and visual clips for you
Platforms: Android, iOS
KineMaster is a full-featured video editor for Android and iOS with easy-to-use tools like voiceovers, blending modes, speed control, video reverse, green screen (chroma key), and more. With KineMaster, you can even do frame-by-frame editing to fine-tune your video. It’s a free video editing software for beginners that will lend an air of professionalism to your video projects.
Key Features:
Multiple layers of video, images, stickers, special effects, text, and handwriting
Add voice-overs, background music, voice changers, and sound effects
Edit and export 4K 60 FPS video
Keyframe animation tool for adding motion to layers
Instant preview
Platforms: Windows
Pinnacle Studio video editor is great for beginners and professionals. It offers advanced keyframing so you can fine-tune every second of your clips, transitions, and effects. Pinnacle includes creative effects and professional-level tools that you can use to build creative videos. With Pinnacle, you can also edit both small and large video projects quickly and easily using customizable shortcuts and workflows.
Key Features:
Trim, split, crop, and rotate videos
Wide range of templates, filters, and effects
Add titles, graphics, and overlays
Explore Seamless Transitions, Paint Effects, Video Masking, Color Grading, and more (Pinnacle Studio Ultimate)
Choose the Best Video Editing Software for Beginners
There you have it! The 15 best video edit software for beginners that we’re loving right now. Many of these tools offer free trials, so you can test them out and find the tool that works best for you. Each video editing software we’ve listed here has its own pros and cons, but you’re the best judge of what features you absolutely need and which ones you can live without. When choosing the best video editing software, though, there are a few things to consider.
Budget
For beginners to video editing, you’ll definitely want to find a software that is either free or offers a free trial so you can take the time to get to know the software and use it to edit a video or two before you commit.
Integrations and Platforms
The platform you’re going to use to edit videos will dictate the video editing software you can use, to a degree. Some of the tools on this list are available across platforms but a few of them are available only for specific platforms (such as iMovie for Mac) or devices.
User Interface
When looking for the best video editing software for beginners, you’ll want to choose a software that has a user-friendly interface with little-to-no learning curve.
Features
Think about the features that you need for your video editing projects. It helps to make a list of the features you absolutely need, features that would be nice to have, and features you don’t really need. Armed with this information, you will be less tempted to go all-in on that professional video editing software that comes with bells and whistles you’ll never use.
