Tag: social

Experimentation with social media marketing has for long given great results. To some entrepreneurs, however, it is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. Social media marketing has become one of most beneficial ways in which B2B or B2C companies can make the most out of advertising all over the world. The companies who take care of the needs of their community or targeted audience are the ones who rule the digital world.

Online services should know about the needs of their targeted audience and cater to them. Starting from customer discovery to their conversion a good online agency fulfils its responsibility. The service providers should emphasize on the quality of the item rather than quantity to attract customers and transform them. A successful social media marketing aims at reaching out to different prospects with the business goals that are already set and they also have a great platform for that where people belonging to diverse communities are connected.

A company specialising in online services provide customers with many marketing strategies which are as follows:

· MEDIA STRATEGY: It is a milestone in creating awareness on social networking sites. The agency might customize the approach making some necessary implementation on the existing profiles after a comprehensive study of the existent aims, goals and objectives and target audience.

· LISTENING SERVICES WITH REAL-TIME MONITORING: Listening is always a great way to understand and getting to know better about the customers and target audience. By talking and exchange of ideas you can come to know which change of approach is clicking for betterment and which strategy is not.

· MANAGING COMMUNITY SERVICES: The success of your website does not only depend on the number of visits in your profile. Getting to know more about your customers and the challenges that they pose are the ways in which one can achieve success. Agencies should understand this and make amends to grow closer to your audience.

· DEVELOPMENT THROUGH SOCIAL CONTENT: Social media marketing wants participation of audiences for the betterment of the products or services. It is a great way to generate user driven products which makes the company profitable.

· CAMPAIGN SERVICES: It is the most commonly overlooked feature and the most important. There is a need for campaigning online. It ensures that the brand and the targeted audience go hand in hand for better results.

· DEVELOPMENT OF CONTENT AND ONLINE MEDIA MEASURES: The first and the most important thing is the development of the content of the website because that is what makes it catchy and attractive. These are some important measures because it is only through this that contingency plans can be applied to keep all the workings in check.

SMO services are the most important part of media marketing because it helps highlighting a company’s website online.

Lyfeloop

Social media is a faceless community. In most cases, you do not see the person who likes your photos, resents your posts or even shares your ideas. It is where people tweet and sent threatening messages to strangers without a care in the world. It’s just fun – they say. Let me say that it is never fun if the recipient is scared to the core or if the post involves character assassination. This post is about how social media is being used to assassinate a person’s character.

The dangers and benefits of social media.

No doubt, social media has countless blessings attached to it. It offers you worldwide connectivity, hooks you up with people of shared interests, keeps you informed, and is a great marketing tool. However, It can be both brutal and destructive. It can be used to malign your name. It can be used to gossip and tear apart your character. Needless to say- all of us are just a single step away from character murder. A single careless tweet, an innocent exposing post or a naive “like” can lead to untold agony.

The dangers of rumors and gossip.

Rumors and gossip are words and words can never be taken back. Even if you get an apology, the rumor-monger will not go undoing their mess. Sorry does not heal the mutilated reputation of the victim. It is like putting a nail through a piece of wood – even if the nail is removed, the hole still remains. Gossip hurts. Sometimes it hurts more than a slap or a punch. Negative words spoken about you may dog you for the rest of your life. Worse still, if they are all over the social media – so be careful what you share.

Be careful what you repost on social media.

Although It can be a good opportunity for business growth and networking, it can also be vicious and treacherous. You should never be the bearer of gossip or slander. You should never repost any maligning, hurtful or character assassinating information. Never repost any racist or blackmailing post. This is my take when it comes to what to send and what to avoid; do to others what you would love them to do to you. Always keep this in mind – what goes around, comes around.

Things you should never post on social media.

Yes, you want to hook up with old friends and get to know new ones. Is that the reason you want to share all your details? Be warned! Social media is a live wire that burns and leaves physical, emotional and psychological scars to show for it. No matter your intentions, never share your current location, photos of your family members tagged with their full names, phone numbers and home address. Avoid sharing intimate things because they may come back to haunt you. Don’t give your enemy a gun (information) to bring you down. It has a way of getting what you share, twist it and use it against you. By the way, that is how social media is being used to assassinate a person’s character.

Be careful and wise and you will be safe. It takes years to build a character. However, social media can assassinate it in a twinkling of an eye. This is my advice to you; when sharing information on social media do not do it with your heart only – carry your head along.

Lyfeloop

Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentation, videos, e-books etc

Below are some of the most important websites

• Facebook- it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
• LinkedIn: LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
• Twitter: it is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.
• YouTube, Vimeo: these websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
• Google+: It uses Google+ profiles for individuals, Google+ pages are for companies and institutions.
• Pinterest, Instagram, Flickr: these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
• Foursquare, Yelp: Most times, tourists make use of these social networks for reviews on places visited.

Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word “weblog” and publishes content which is useful, practical and engaging.

WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance.

Tips in using social media for marketing include

• Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location.
• Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds.
• Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process and limitations should be adhered to strictly to avoid a ban.
• Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory. If results are not satisfactory, the approach and methods should be changed.

When you intend to use social media for promotion, there are 2 major divisions of promotion for social media. This is the paid and free adverts.

Paid adverts allow direct promotion with paid ads. It also can track conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account.

Tools for managing Social Media.

• Tools for planning include Google calendar, post planner.
• For managing your social channel- Hootsuite, Tweetdeck
• For monitoring- Google Alerts, Google Analytics and Social Insights.

Lyfeloop

In recent times, social media platforms have taken the market by storm. Not one or two, but there are several platforms where one can post their creative ideas like pictures and videos. Also one can follow various people there if one likes their content. Seeing that these platforms have millions and billions of users and out of the 70% of the users are regular ones, these spaces have turned into a great channel for marketing and advertising. However, it is not enough to just have great content one also will have to increase their fan following.

Who are fans and followers?

People who use a certain platform not only post their content, but also look for other people’s content with whom they can connect. So when these people start following their favorite accounts religiously, they become a follower and a fan.

Just like marketing happens in the real world, one will need more fans and potential customers to follow them on social media so that they can be converted into customers. That is why it is seen that fans play the most crucial role In making or breaking an account and their creator’s social media influence. These fans will only become loyal supporters, chain marketers, and customers for their followed people and business accounts.

Why followers and fans are so important?

Having a huge following on social media is important because:

• Make the brand popular: one can use social media to promote their brand, whether it is any product, service or thought. Having a huge number of followers means they can reach out to their fans and establish their offering to them.

• Create a community: many times it is not about just marketing or advertising, sometimes it is about reaching out to like-minded people. Social media can be a great platform for finding people like oneself and also it becomes easy to say what one wants and it will reach people easily.

• Increase the influence: every brand or a social media influencer needs to spread their business and for that followers and fans are the best way to go about. Usually, these fans and followers only become marketers thus spreading the brand more effectively.

Why buy fans and followers?

Now that one has noticed how much followers and fans can affect one’s social media presence, whether it is an individual or a business. Therefore, other than some of the organic ways one can also buy followers for their account. Some of the benefits of buying social media fans are:

• One can grow their business instantly without having to wait for a longer period of time.

• Followers attract followers, so if one has a strong number of followers on their profile this will show the popularity and effectiveness of one’s products and thus will attract more followers.

• Having more followers will influence people to visit one’s website, thus increasing the website traffic.

• Having more followers means more visibility and that means more customers, all this will lead to higher revenue.

• A large number of followers will also make one look more credible and thus will give a boost to one account among other competitors.

Lyfeloop

Social networking has become a huge part of people’s lives in the last 5 years with Facebook and Twitter in the forefront. People now use social networking sites to communicate, discover and get their news. If your business isn’t using social networking sites like Twitter and Facebook then you are losing hundreds if not thousands of potential customers.

One of the best forms of advertising is word of mouth, Twitter and Facebook utilize this. How do you choose where to take your business, by price, location or maybe by recommendations? Many of us will take recommendations from our friends and family, the people we trust. If you friend or family member has had a good customer experience with a business then he/she is likely to mention it to their friends and family, and considering many people communicate online and through social media you can’t afford not to be involved with Twitter or Facebook.

So through word of mouth over social networking sites you can quickly build up a happy client list. Let me give you an example of what I mean, If I want to eat at a new restaurant I will check for reviews online, like many people would by typing the restaurant into Google, if the reviews are mainly positive that’s great, but what I’m really looking for is a Twitter or Facebook page, it means that customers enjoyed the restaurant so much they took the time to go to Twitter or Facebook and follow or “Like” them.

Having a Facebook or Twitter account also means that you can stay in constant communication with all your clients, both current and potential, you can send out messages and emails with all your latest deals and promotions completely free. This form of advertising is fantastic because you are penetrating a specific demographic, if you send out flyers or put an ad in your local paper all you are doing is “scattergun advertising” (randomly advertising) meaning you are advertising to all demographics, but through social media you can advertise to people who you know are interested in your business because they have visited before.

People have hundreds of friends online so when they “Like” or follow your business some of their friends will be notified, so from that one person you can grab several of their online friends, and all this for doing absolutely nothing, that is the power of the internet, it never sleeps so your business will be advertising 24/7.

Lyfeloop

With the increasing presence of computers and the internet, which is now global, employers and recruiters have a larger bank of potential employees who are also looking for jobs. Earlier, when jobs were advertised or found through headhunters and recruiting agencies, the available pool of potential employees for restricted. Now that social networking sites have expanded their user base, social media candidate sourcing is the new buzzword in finding top talent.

All employers want the best fit for the available jobs. The right candidate can help any employer increase and improve business. As larger numbers of professionals than ever before use any or all of the social networking sites, social media candidate sourcing is an even more effective recruitment tool.

The three main social networking sites are Facebook, LinkedIn and Twitter. Facebook is for social networking and friendships, LinkedIn is a more professional site, attracting a large workforce and Twitter is a microblogging site. YouTube and Google + are also part of the recruitment process. Apart from these there are a host of smaller, more niche sites like Bebo, Classmates, Ning, Worky, Friendster and Plaxo which can be used for recruitment purposes. There are different ways to use each site to attract the right talent.

So how do you go about using social media candidate sourcing?

Sign up for an account using the company name and register yourself, giving as much information as necessary. Some of the sites have special pages for companies. Update the content regularly.

Have a presence on the sites and even if small, try and build a brand name and attract followers. The larger the number of people in your network – coworkers, ex-workers, business associates, friends, classmates – the greater the chances of your getting the right candidate/s.

Spread the word that you are recruiting with details of the position, your requirements from the candidate and other information.

Paid ads onsite – this is another effective social media client sourcing tool. You can pay to put your jobs ads on LinkedIn, for example. Or you can run competitions or offer rewards as a way to get people on your network and tap into the talent pool.

If you have a separate company website, you should still have a presence on social networking sites. In fact, if the sites are linked there is even greater and faster exposure.

What is important when you use social media candidate sourcing is that you can actually check your candidates online and save a lot of time. For instance if you go through Facebook or LinkedIn pages of a potential candidate you can get a better idea of whether or not the candidate would be the right fit with your requirements.

Whether you are seeing top level, middle level or junior level candidates, you can surely us social medial candidate sourcing to find the right person for the job.

Lyfeloop

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