Tag: Sales

7 Tips for Improving Online Sales Using Social Media


Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and create more sales.

In this post, you will explore seven tips for improving online sales using social media:

1. Use messaging services to offer excellent sales support

You must focus on providing sales support by using native chatting within every social network. By using conversational e-commerce you can use the messaging services that will help you to personalize, automate and customize your communication. These messaging apps have become great go-to-choices for many customers. It helps them to directly interact with companies as these apps have increased engagement and retention rates.

So, if you aren’t using messaging apps to automate confirmations and for selling, you’re losing a big social e-commerce opportunity. However, make sure to be careful while using automated chat apps such as Facebook Messenger Bots.

2. Analyse conversations about your brand and services

When it comes to participating in conversations with your customer’s social media is the most effective tool. However, the continuous attack by customers make it difficult to determine the useful information. Thus, keeping an eye on your users online activities will help you to understand the confusing situations. You will be able to generate more leads and create effective marketing strategies.

Brand listening is the skills of developing important insights by analysing your clients’ conversations about your services, brand, and competitors. However, you will need to need to focus on more than simply monitoring your official social media accounts.

3. Encourage your users to share their personal experience

There is no doubt that the success of every social media is not based how much they talk about themselves. Instead, it depends on how much their customers talk about their services and brand. Thus, you must provide your customers an option to share their experience before, during and after making a purchase.

A recent evidence has shown that 1 out of 3 Facebook user has first shared, liked and commented the product prior to purchasing it.

4. Provide easy and quick buying options on your social channels

These days we can see a great expansion in retail sales that are driven by social channels. In these channels buying buttons play a major role in generating more sales. With the help of the buy buttons your clients can make smooth and secure purchases from within the social networks. This reduces the need to follow a multi-step process and limit it to a single click sale process.

5. Feature User-generated content (UGC)

The content that is created and shared by your customers, followers and fans on social channels also generate content – User-generated content (UGC). They either create it instinctively or through other options like giveaways or contests. Curating UGC’s work effectively for e-commerce businesses. Usually, people who see UGC are 97% more likely to buy your services, according to Business Insider.

The content generated in the form of images by the customers also work effectively. In fact, 77% of online shoppers choose Instagram pictures when they were to make a choice between UGC (like images posted on Instagram’s) and professional images (given on the pages of product description). When you use authentic pictures it works as a social proof, enhance your ad performance, attract high-intent visitors from Instagram to product pages and improve on-site conversion rates.

6. Develop seasonal and business-related content

Almost all eCommerce businesses create effective business-related according to the seasonal calendar. They perform very well in generating sales, creating special offers, incentives and emails. They also outdo at stocking their social channels with announcements about all related seasonal e-commerce activities.

But when you create seasonal content that isn’t highly promotional most stores fall short. Therefore, it is best to stay organized with an effective content creation platform on your social media channel.

7. Create social-friendly visuals

Nearly all businesses using social streams are hard pressed to create social-friendly content. As users are more knowledgeable and they avoid generic stock images. According to a Chute Digi day Study over 70% of users find it at least two times more effective to use pictures than only written content alone.

However, the problem arises when a web owner is not able to hire a professional designer. In that case, you can consider using Buffer’s Pablo, which offers more than 600,000 royalty-free photos to choose from. On the other hand, if you need pictures for graphics and infographics, using Venn gage will be a great option. It offers hundreds of design templates to generate detailed images quickly. These templates are usually are categorized into Beginner, Intermediate, and Advanced. So, you can choose pictures according to your level of expertise.


Review: "Social Media LookUp System" – A Smarter System for Sales and Lead Generation


Review: the “Social Media LookUp System”

The “SOCIAL MEDIA LOOKUP SYSTEM” is about connecting with people and offering a different way to make sales, but in a smarter way than the more traditional sales processes.

It could be the perfect fit for you and your business!

  1. You choose only the best leads/prospects available.
  2. You select only leads/people who look to match the solution you offer.

The Social Media Lookup System software serves up massive amounts of information, just by entering an email address…

The Social Media Lookup System is simple to understand and it`s easy and fun to use!

It`s designed to help people in any sort of Sales Biz. It`s for sales professionals, direct sales people, network marketers, affiliate marketers, coaches and many others.

How does Social Media Lookup System benefit you as a business owner?

  • You just need email addresses.
  • Plug it into the software and you will access significant amounts of data.
  • Then ask about a likely prospect – Is this someone I want to connect with?
  • Will this be a person I can and want to build a business relationship with?
  • Does my business offer the solution to the person`s problems and needs?
  • You can replace much of your advertising budget with this software.

SUMMARY:

  1. With ‘Social Media Lookup System ‘you are in complete control of who you connect and engage with’.
  2. You pick those ideal customers, clients, buyers, affiliates, team members, partner producers, people you coach, referral partners… whatever your niche, small or large.
  3. You will become more efficient and more effective!
  4. You will confidently approach selling, well-armed with relevant information about prospects you can really help.
  5. The system puts you in prime position to connect and engage!

Bonus: You have a ‘Contact Management System’ designed specifically to help you further organise your business activities.

Compare “Social Media Lookup” to your other lead generation methods?

  • Do you currently get high quality leads?
  • Can you target individual prospects?
  • Are you in charge of the leads/prospects/clients you want to work with?
  • How time efficient are your current processes?
  • How cost-effective are your current processes?
  • Are you happy/disappointed/not satisfied with the quality of leads/customers/clients you get now?

Do other lead systems feel a bit like throwing spaghetti at a wall; you wait to see what sticks!

Quote worth quoting: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete”. B. Fuller

Verdict:

  1. “Social Media Lookup System” – is a system to generate professional sales leads & home business leads.
  2. You find quality leads and ideal prospects.
  3. You will have more time to build trusting relationships.
  4. This is “advanced technology methodology” for sales.

Twelve Seeds To Plant To Keep Your Sales Funnel Full


If you have a few full time clients and need more, you need to market your business on an on-going basis. When you do this, your sales funnel stays full, and you line up prospects so you consistently have new clients. Once you have this funnel, getting clients become just a numbers game, and works in your favour. You don’t have to accept any old proposal with boring work just because you need the money.

You are in control. You decide who you are going to work with. You can decide your rates. You can position yourself as a consultant that solves your clients’ problems, and not just someone looking for work.

Really? Just by keeping a full funnel?

Yes, but there are two drawbacks. It takes time to get it to work like that, and you have to be at it constantly. You need to realise that marketing your business online is an on-going process, and not something you can do sporadically.

You can kick-start this process by nurturing the relationships you already have. Go through all those business cards that you got at various networking events. Get in touch with them, ask if they need your services, ask if they would mind going onto your mailing list so you can keep in touch, and ask them for referrals.

You can use Social Media as well to keep in touch. Just get dialogues going with no sales pitch. Then start asking about their business and offer a solution. Eventually you can ask for an appointment when the dialogue goes that way.

Start with what you had success with before. Work with your warm market first. This can produce quick results. Once you got results, you can start marketing to a cold market.

This is how to get started:

Plant your “seeds”

You need more than one marketing method that works so that you can get prospects in from more than one place.

Here are twelve ideas that you can implement one at a time:

1.    Write a free report and post it to your website. It can be titled: “10 reasons to… ” Or “5 ways you can… ”
2.    Join or start a  business networking group where you can meet people and make quality relationships.
3.    Give one speech per month that is related to your niche. If you are not into public speaking, you can join Toastmasters and learn. This is a great way to attract clients.
4.    Guest blogging. Find other blogs in your niche and approach them for reciprocal guest blogging.
5.    Write a book or e-book. This is a long term project not for the faint-hearted, but will boost your credibility and establish you as an authority.
6.    Send out a laser targeted Direct Mail.  Remember to test this first, and send to your ideal clients. Make sure you offer them something they want.
7.    Start an online magazine, ezine or newsletter. Make sure you focus on your clients’ needs and show how you can help by various examples and stories. This is a great way to keep in your prospects’ mind.
8.    Partner with professionals who have services that go with yours.  For example, if you are a Life Coach, develop a relationship with a psychologist or EFT practitioner that can help your prospects in a different capacity and to whom you can send referrals to and receive referrals from.
9.    Sign up with a good autoresponder and write a series of 10 – 20 emails to keep in touch with prospects. These should give them some useful content on your business and how you have helped other clients.
10.    Build a second website on a related niche as niche marketing works. For example, if you are a life coach, you can have a business related website and one for individuals.
11.    Join a trade association which is a great way to meet targeted prospects.
12.    Write articles to establish your credibility and give great content for your website.

It is all about getting in touch and staying in touch with your target market and keeping your name, face and business in front of them so that you are the person they associate with your niche. This will help them to refer people to you and to phone you when they need you.


Social Media Management: Your Key To More Sales And Happier Customers


Successful businesses today employ the Internet to create “brand awareness” among targeted customers, and convince them to purchase products and services. In this era of Internet exploitation, the web site has become the ideal medium through which your messages cost-effectively may reach targeted customers.

Instead of relying on television, magazines, or newspapers, you may deliver profitable messages in a matter of minutes – versus hours, days, or even weeks appealing to customers via the other media. However, to make certain your business communications are strong and convey the right appeals and urges to purchase, you will need to employ a well-organized social media management plan. Such a discipline helps you ensure your promotions via business web sites are effective, and enhance your client base and brand popularity.

By implementing effective social media management, you avoid posting messages that do not elicit the desired responses. In this manner, you carefully manage advertising and marketing strategies on social web sites, and prevent messages being ignored. With this in mind, social media “analytics” will help you determine the behavior, attitudes, and likings of your target customers. By examining key web sites – Facebook, Twitter, and LinkedIn – you’ll learn which are frequented most often by your prospective customers, and discover what they think about your products or services.

This provides insight into your brand response rates, and also informs you about any grievances customers may express. When you are completely aware of your target customers’ preferences and choices, you’re better equipped to alter your brand and resolve any criticisms customers may have noted. You also will recognize that effective social media management will increase the popularity of your brand, as well as the size of your customer base. In short, efficient social media management ensures you enjoy the best promotional advantages of business web sites.

In another vein, you’ve probably learned that promoting oneself or one’s company is time-consuming, especially when it comes to accessing Facebook and Twitter; two of the most heavily-trafficked web sites on the Internet. Many who try to employ these sites for business have no knowledge of how to use them appropriately, and often are frustrated and give up trying. However, once again there’s an approach that helps with this dilemma, and it’s as simple as employing someone to “shepherd” your Facebook and Twitter accounts through social media management.

Effective social media management guides your business and that individual, and also helps with the design and development of interactive web pages for sites such as Facebook and Twitter. Social media management also helps you obtain fans and pals with whom to communicate as well as assist with every day communications with one’s “followers.” Additionally, it will relieve you from creating daily posts and tweets, and serve as an excellent time saver.

A social media management provider also may create advertising and marketing techniques that support your Facebook and Twitter accounts, and explode into the “viral realm of achievement.” He or she will offer suggestions on how best to promote your Facebook page and Twitter account inside the “off-line planet.” A social media management provider will demonstrate concepts like printing Facebook and Twitter pages on your receipts, and getting posters on your walls by using the “comply with us” sign-on at the bottom. Such suggestions are simple yet effective, and your social media management provider will offer even more inventive tips.

Social media marketing, overall, refers to the process of gaining web traffic through numerous social networks. It is a program concerned with creating impressive contents, and attracting large numbers of readers who share those messages with others. In other words, trustworthy information usually is obtained from third parties, and not the companies involved.

Social media actually are intermediaries (or “information tunnels”) accessible to anyone with internet access, and through which verbal and visual communications flow. As a result, this type of marketing takes advantage of, and captures, the large market operating within the Internet. In fact, the Internet platform has become one of the most effective and least expensive parts of the marketing mix that exists within today’s business environment.

In addition to the above benefits, cell phone usage further enhances the value of social media management. Most of these instruments are installed with networking capabilities, and users receive notifications of practically every event through their public networks and cells. Because of this phenomenon, the number of people being informed about your product or service has doubled over the last decade or so.

This uninterrupted connection to communal networks is yet another indication that companies and entrepreneurs may keep reminding customers of the availability of their products and services within the marketplace. In addition to advertisements, many companies include Quick Response or “QR” codes alongside their products. This visual “bar code” enables individuals to access company websites and on-line services through their smart phones.

Many businesses and organizations add a QR application to their promotional programs, and report achieving unimaginable traffic. In fact, there are even reports the program was used in the recent presidential campaigns, and candidates employ this strategy to reach wide ranges of supporters to whom they “sell” their suggested practices and policies. If this simple strategy works for politicians who reach more constituents and increase their support bases, it also should work cost-effectively within the business environment.

Most companies also have added blogging platforms to their social media repertoires. Myriad people access such blogs daily, and increase the chances of creating awareness for new products and services within the marketplace. Blogs are ideal for creating longer and more informative descriptions of products and services for potential customers, and effectively target the ideal market. Most viewers will have “opted in” to read the blog, so the interest is there. In addition, smart advertisers may include customer testimonials in their blogs, and which also adds to effectiveness and credibility.

Social media marketing through communal networks provides advertisers with crucial information regarding customer likes and dislikes, as well as “first-hand” suggestions for product or service improvements. It is the ideal platform that provides a target audience for companies and entrepreneurs, because people always are readily available at these web sites. Which means, in essence, companies do not have to search far for the best targeted market. Additionally, these networks provide people from all walks of life, which also increases the chances of finding the right customers who will be interested in certain products or services being marketed.

Currently, social media play vital roles in enhancing business images and increasing their returns on investment. Competition among businesses and services greatly has intensified, and effective marketing is the primary tool by which one businesses can get leverage over another.

Without proper promotion and well thought-out employment of the marketing mix, you cannot create awareness of your brand among target customers. Gone are the days of limited products and services available in the marketplace, when customers recognized each and most promotion “word-of-mouth” testimony.

Today, there are hundreds of World Class products and services on the market. However, only those that come to the forefront through effective social media management will be promoted adequately, and achieve the best return on a business’s marketing investment.

Lyfeloop


Using Social Media to Increase Sales and Brand Awareness


Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful – Carlsberg’s slogan and advertising of ‘probably the best lager in the world’ generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketing ‘tools’ are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. This article explains how you can use social media marketing to increase sales at a relatively low cost.

Firstly, let’s just dispel the myth that social media marketing does not lead to a direct increase in sales. Here are some examples to prove this: Sony announced in February that through Twitter they had earned an extra £1million in sales, Dell announced in June last year that their presence on Twitter accounted for $3 million dollars increase in sales. You might argue that these are two big companies and they already have a brand reputation. However, other smaller companies have also experienced increased sales through this form of marketing. John Fluevog Boots & Shoes Ltd, a small shoe making company in Canada, reported a 40% increase in sales in 2009, the same year it started social media marketing, this was not by chance.

So how can social media marketing contribute to increased sales for your company? Social media tools allow you access to millions of people. A television advert will reach the people watching at that time and allows for no interaction with the consumer. One tweet can reach millions of people. Sainsbury’s for example regularly tweet their latest offers. Anyone wanting to keep up with these can simply follow Sainsbury’s on Twitter. This gives a much bigger potential customer base and allows for sales to increase, whilst also creating brand awareness. Furthermore, people can respond to these tweets, which provides a forum for customer interaction and thus customer insight. Your business can emulate this, tweeting your promotions provides free advertising. If this is done creatively, it really can boost sales and get your company noticed.

Social media marketing works in a similar way to other forms of marketing; it is viral. A small company initially works on a word of mouth basis, people tell their friends. This type of marketing, especially Twitter and Facebook, work with the ‘friend’ concept. People can give you positive reviews, recommend your product and tweet about your company. This whole social community allows your company’s name and brand to be viewed by a significant amount of people. Continuous use of social media over time creates brand awareness and thus helps to increase sales. One of our clients, PeachorLemon, a car review website, gained over one hundred followers on Twitter within a week. This is a hundred more people who know about promotions and offers, may tell their friends, visit the website or use other social media outlets to mention PeachorLemon. All this creates brand awareness and over time increased use of the website, thus increasing its value.

The effect social media can have on brand awareness is critical in the future of small businesses marketing strategy. Brand awareness is only one way in which sales are increased, there are many other important contributing factors. However, as this article has demonstrated, creating brand awareness through this new exiting variation of marketing can have a huge impact on your business and revenues.

Anthony O’Flynn

Lyfeloop


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Marketing