It’s only been out for a short while, but Instagram is already making tweaks to the design of its TikTok-cloning ‘Reels’ feature as it looks to maximize the appeal of the short-form video option.
And while we don’t have any data on Reels usage as yet (though Instagram has said that Reels is taking off in India), the changes have been made in response to initial user feedback, and look to move Reels even more in-line with TikTok’s process.
First off, Instagram will now allow users to create Reels of up to 30 seconds.
Reels have thus far been restricted to 15-seconds, in line with TikTok’s main focus, but TikTok clips can actually be up to a minute in length, giving users more room to flesh out their creations. Instagram isn’t giving Reels users the full minute (though you can, of course, post longer videos to the main Instagram feed), but the expansion to 30 seconds will provide more leeway.
And as noted by TechCrunch, the middle ground option could provide a way to TikTok users to re-purpose their longer TikTok clips to Reels, while still requiring them to re-edit in many cases, thereby making unique Reels content.
In addition to this, Reels creators will now also be able to extend the timer by 10 seconds as they record their clips.
While it’s also looking to improve on its native editing tools, with improved trimming and deletion options.
In some ways, it feels like a bad sign that Instagram is already making changes to the Reels design so close to the initial launch, but it’s also good that Instagram is trying to learn quickly and align with user behaviors in the app.
Whether Reels can become a bigger thing is hard to say. Initially, Instagram has been pushing Reels as an alternative to TikTok in both India (where TikTok is banned) and the US (where TikTok could be banned), but with negotiations increasingly looking more like TikTok will remain in America, that could see Reels lose any momentum it had gained due to uncertainty over TikTok’s future.
Most of the feedback seems to be that Reels is TikTok, but not as good. That could be good enough in India, but if TikTok remains unchanged, it likely won’t be enough anywhere else.
But then again, with reports that TikTok’s personalization algorithms won’t be included in the Oracle/Walmart deal, TikTok could still lose its way, and if it does, having Reels as a pretty close alternative will remain a consideration for many.
As such, Reels could still become a bigger consideration over time, even if TikTok is allowed to remain in the US.
Hashtags help make your social media content easier to find and can do wonders for increasing the reach and popularity of your content. Though Instagram Reels is pretty new, it still uses hashtags and as such, adding hashtags to your Instagram Reels is a necessary step to take if you want to improve your content on the platform. In this article, we’re going to share 65 Instagram Reels hashtag ideas to help you go viral.
If you want to get more views, likes, comments, shares, and followers on Instagram Reels, these Instagram Reels hashtag ideas will get you there. Not convinced? Let’s take a look at the benefits of using hashtags.
What Are the Benefits of Using Hashtags?
Hashtags are a great way to expand your reach and increase engagement on social media platforms like TikTok, Instagram, Twitter, and Facebook. Here are some of the key benefits you’ll get from using hashtags in your social media marketing efforts.
Hashtags are the easiest way to get your content in front of the people looking for it. Adding hashtags on your posts lets you join in the conversation that’s going on for a certain topic and the people searching for or following the hashtags you use will have the chance to see your content. When you increase your reach, engagement is likely to follow.
Brand Awareness/Brand Affinity
Hashtags can also be useful for increasing brand awareness and brand affinity. Many businesses use branded hashtags to promote their business. These can be very helpful in driving traffic to your content and increasing engagement—particularly if you use branded hashtags to create fun challenges.
You can use hashtags to communicate your brand’s values and show support for social issues you’re passionate about. This shows your followers that you’re more than just a brand and younger audiences are especially happy to know that they’re supporting businesses that support the issues they care about, too.
Hashtags can help your target audience find you on social media and help you get your content in front of the right people. Users can search and follow hashtags that they’re interested in. When you use those hashtags, the users interested in those hashtags have a much better chance of finding your content.
What Is Instagram Reels?
Instagram Reels is a new feature offered by Instagram that’s intended to be used as a TikTok alternative. Like TikTok, Instagram Reels is used to create short-form video content set to music or other sounds. Instagram Reels can be shared to creators’ Stories, the Reels tab on their profile, and, if their profile is public, on the Explore Feed. Creators can add hashtags to their Instagram Reels to increase the likelihood that the right viewers will find their way to the right content.
This new Instagram feature is perfect for Instagram influencers who already have a following on the platform and don’t want to have to build their following again on TikTok. Plus, with TikTok’s banning in India and its uncertain future in the United States, it’s possible that TikTok might not be an option for creators in those countries anyway.
How to Create an Instagram Reel
Creating and sharing Instagram Reels is easy. Here’s how to do it:
1. Record and Edit Your Video
In the Instagram app, open the camera and choose the Reels option.
From there, you can choose your background sound or music before recording your video. You can record your own sound with your video or use a sound from the Instagram library. If you use original audio, other users will be able to add that sound to their own videos using the Use Audio option.
Now it’s time to record your video and add effects. You can even speed up or slow down your video for added effect. Instagram Reels also has a timer so you can record your reels hands-free if you want.
Before moving on, think about the caption and hashtags you want to include with your video. It’s important to use hashtags on your reels to make them easier to find. Add hashtags that are relevant to your video, and include a mix of trending hashtags and niche hashtags that match your reel’s content. If you’re not sure what hashtags to include, keep reading! We’ll be sharing a list of Instagram Reels hashtag ideas that are sure to get your content seen.
Once you’ve created your Instagram Reels video, you’re ready to share it with the world. Instagram Reels has several sharing options: creators can share reels on Instagram’s Explore Feed, the Account Feed, on Instagram Stories, and via Direct Message. You can even add reels to your Instagram profile as Highlights that stay available on your profile. You also have the option to tag friends in your Instagram Reels, too.
For the best visibility, you should set your account to “public” and post your Instagram Reels on your Account Feed. Instagram wants this newest feature to be a success so reels published on Instagram are getting a boost in organic reach. And, the Instagram Explore Feed shows reels at the top of the feed.
We recommend using a combination of effects, music, and hashtags in your reels to get the maximum reach from your videos. Instagram users can search for new reels using hashtags, songs, or effects, so as many ways you can get your video viewed, the better!
After your video has been uploaded, it will be available for you and your followers to view. If your Instagram account is public, your Instagram Reels will be shared on the Explore Feed where it is available for viewing by all Instagram users. And, of course, your video will be accessible from searches for the effect, sounds, hashtags, and more used to categorize it.
Why Use Instagram Reels Hashtags?
We’ve already covered some of the benefits of using hashtags, but you may
be wondering why it’s so important to use them in your Instagram Reels content.
To start with, hashtags can help you group content. This could be either general hashtags that are used by many Instagram users or targeted, niche, and brand-specific hashtags. This type of hashtag can help increase interest in your content as well as grouping a specific product or campaign together.
Hashtags can also be used to increase your following on Instagram, as we mentioned earlier. But there’s no real benefit to your brand if you’re filling your follower rolls with people who aren’t actually interested in your brand, products, and services. When you use the right hashtags on your Instagram Reels content, your posts will be discoverable by the users who have similar interests as you, and who are more likely to be interested in buying your products and services. Even if they don’t end up following you, getting your content viewed puts you on their radar so they’re more likely to recall your brand when they see your content again.
Instagram has more than 1 billion monthly active users. With so many users on the platform, the likelihood of your content getting in front of the right people by chance is pretty slim. However, hashtags help Instagram organize and collect your posts, increasing the odds that your content gets in front of the people who want to see it.
65 Top Instagram Reels Hashtags
As you’ve learned by now, hashtags make it a lot easier for viewers to find your content on social media. Here are 65 of the top Instagram Reels hashtags you can use to help you go viral.
Use the Right Hashtags for Your Brand
If you want to use hashtags to make your content stand out, you’ll need to really take the time to find and use the right hashtags for your brand. This means you need to find balance in the hashtags you choose for your content. Using the most popular Instagram hashtags might seem like a good way to get your content found, but the popular hashtags are typically popular because more people use them. It’s a lot harder to get found in a sea of 1 billion posts than it is in 10,000 posts.
We recommend using standard SEO best practices when choosing hashtags for your Instagram Reels content. Similar to trying to rank on search engines, Instagram creators tend to have an easier time getting eyes on their content when they use targeted hashtags like #nycbookstore instead of #books.
That doesn’t mean you shouldn’t include the more popular hashtags; you absolutely should! It just means that you should focus first on hashtags that have smaller followings and usage while still including the more generic hashtags, too. You can also use hashtags meant to apply to a specific type of post. This could result in hashtags for your NYC bookstore being “#nycbookstore,” “#books,” and “#reeloftheday.” Use our Instagram Hashtag Generator to find some amazing options that you can adjust for use on your Instagram Reels content.
How to Find the Best Instagram Reels Hashtag Ideas
In addition to our Instagram Hashtag Generator, here are four key ways to find Instagram Reels hashtag ideas to make your content pop.
To find the best Instagram Reels hashtags to use, you can start by tapping the magnifying glass icon at the bottom of the screen. This will bring up the search function as well as show you popular videos and trends on Instagram.
You can tap the topics along the top of the screen to see videos for those specific themes. Or, enter a keyword in the search bar at the top of the screen to look for hashtags, users, sounds, and more to guide your hashtag choices. Using our bookstore example from earlier, we’ll search for “books” and see what comes up.
In the search results, you’ll see tabs for:
Top: this shows the top results for your search term and may be different based on your app use.
Accounts: this shows the most relevant accounts based on your search.
Tags: this shows the most relevant and popular hashtags based on your search term.
Places: this shows the most relevant locations near you based on your search term.
Another way to find the top Instagram Reels hashtag ideas is by identifying the most popular social media influencers and brands on the platform. This is an even better method of finding hashtag ideas if you look for the influencers or brands you want to be competitive against. Once you find them, take a look at their videos. What hashtags are they using? How are they using them? Anything you can find out about your competitors in your industry or niche will help you.
Other Social Networks
A hashtag that’s trending on TikTok, Triller, or in regular Instagram posts and stories but hasn’t made its way to Instagram Reels is a brilliant way to skyrocket to the top of the trending list. Along with our Instagram hashtag generator we shared earlier, you can also use our TikTok hashtag generator to get some ideas, or just search for popular hashtags right from those platforms.
Social listening and social media monitoring are vital if you want to get valuable information about what your target audience wants from your brand or how they feel about your brand. What’s great about social listening tools is that the data can be applied to hashtags, too. With the right social media monitoring strategy, you can stay ahead of your competition.
Instagram Reels Hashtag Ideas to Make Your Content Stand Out
Instagram Reels is the latest in a line of features and apps that are incredibly useful for getting and keeping customer attention so you can grow your business. Using the Instagram Reels hashtag ideas we’ve included here, along with the hashtags you find during your research, will help you increase your views fast.
If you maintain a presence on Instagram Reels and multiple social media platforms, you know how hard it is to keep up with content creation for all of those platforms. When your focus is short-form video content, it can be time-consuming and tiring to create enough of that content to go around. Fortunately, using your Instagram Reels content on other social media platforms isn’t hard. In this article, we’re going to teach you how to download Instagram Reels on Android or iOS, via screen recording, or using a software called Kapwing.
Why is this important? Well, if you download your own Reels on Instagram, you’ll notice that the sound is removed. Plus, you can’t download Reels shared by other users at all. With this article, though, you’ll learn how to download Instagram Reels with the original sound.
Of course, knowing how to download Instagram Reels is only part of the equation, though. That’s why we’re also going to share three ways you can repurpose your Instagram Reels to keep your audience engaged and entertained.
How to Download Instagram Reels: A Step-by-Step Guide:
What Is Instagram Reels?
Not sure what Instagram Reels actually is? Instagram Reels is a new Instagram feature (not a standalone app) built to be a TikTok alternative. Users can create 15-second video clips set to music and share them to their Instagram Stories, the Explore Feed, and the new Reels tab on their profile. The feature is available in India, Brasil, the United States, and about 50 other countries.
The Explore Feed is the Instagram Reels version of TikTok’s For You page. On the Explore Feed, you can find Reels from popular and trending accounts on Instagram. You’ll find Instagram Reels from people you follow alongside traditional Instagram posts in your newsfeed.
The Instagram Reels algorithm is a bit of a mystery as of yet, but if it follows the Instagram algorithm, there are some assumptions we can make. TikTok’s For You page is algorithmically generated based on the way TikTok’s users are engaging with videos and it does an eerily great job of pushing content to users based on their interests and activity on the app. TikTok starts by pushing out new content to a sample of users, pushing it out to more users if the response is positive. This makes it relatively easy for creators to go viral on TikTok but also makes it a lot more likely that the virality cycles quickly.
Instagram’s algorithm is a bit different, giving priority to content depending on the accounts you follow and engage with most. So, if Reels uses that same algorithm, well, boring.
Fortunately, Instagram’s VP of Product, Vishal Shah, has said that recommendations for Instagram Reels will be different than other Instagram content on the Explore Feed, making it easier for new creators and content to be discovered.
Start by choosing Reels at the bottom of the Instagram camera. Here, you’ll see a variety of editing tools on the left side of your screen to help create your reel.
You can search for songs in the Instagram music library or use your own original audio by recording a reel with sound. If you share a reel using your own original audio, that audio will be attributed to you. If you have a public account, though, other users can create reels using your audio by tapping “Use Audio” from your reel.
The effect gallery includes effects created both by Instagram and by creators worldwide.
Timer and Countdown
To record handsfree, just set the timer to record. When you press record, you’ll get a countdown from three before recording begins.
If you’re using multiple clips, you can use the Align feature to line up objects from your previous clip before recording your next. This helps users create seamless transitions for those fun outfit changes or so you can add new elements into your reel.
You can speed up or slow down parts of the video or audio you selected. This is great for staying on a beat or making slow-motion videos.
Ready to share your creation on Instagram and your other social media platforms? Not so fast. While TikTok made it pretty easy to download and share videos, Instagram Reels isn’t as straightforward.
How to Save Instagram Reels In the App
Here are the steps to save Instagram Reels within the Instagram app.
Start by opening Instagram and tapping the search button. From there, you’ll open the Reels video you want to download.
You can also do this from a user’s profile. Just tap the new Reels tab next to the IGTV tab and choose the Reels video you want to download to open it.
Once you have the Reel open, tap the three-dots icon in the menu at the bottom of the screen, and then tap Save.
To access the saved reel, go back to the Instagram home screen and tap your profile icon > the hamburger menu icon > Settings > Account > Saved. Here you’ll find your saved videos in the All Posts folder.
How to Download Instagram Reels on Android
If you have an Android phone, this is how to download Instagram Reels. It involves downloading another app from the Google Play store.
Go to Google Play and download Video Downloader for Instagram – Repost Instagram.
Install the app, open it, and set it up. This involves giving the app access to your photos, media, and files on your device. After you’ve set up Video Downloader, go back to Instagram and choose the reel you want to download. Tap the three-dots icon > Copy Link.
Go back to Video Downloader and the URL for the reel you just copied will be pasted there automatically.
Go to your phone’s images and you’ll find the reel there. You’ll be able to edit it and share it on other apps.
How to Download Instagram Reels on iPhone
To download Instagram Reels to your iPhone, you’ll first need to visit the App Store and download the app InSaver for Instagram.
Open the app and set it up, giving it permission to access your images and media. Next, go back to Instagram and choose the Reels video you want to download. Then, tap the three-dot icon > Copy Link.
Go back to InSaver and the link you copied from Instagram will automatically be pasted there.
Tap Watch It! > Options > Share > Save Video to save the video to your device’s Photos app.
How to Download Instagram Reels Via Screen Recording
If you don’t want to download a third-party app, here’s how to download Instagram Reels via screen recording.
Make sure screen recording is available in the Control Center. To do this, go to Settings > Control Center > Customize Controls and add Screen Recording.
Next, go to Instagram and open the reel that you want to download. Swipe up to show your iPhone’s Control Center. Then, tap Start Recording and start playing the video in Instagram. Once you’ve recorded the video, stop the screen recording by tapping the red bar at the top then Stop. The video will be saved to your Photos app. You’ll probably want to edit the video to make sure you only have the Reels portion and none of the fiddling with the Control Center and starting or stopping your recording.
On Android phones, you’re either going to use the built-in screen recorder (if your phone has one) or the third-party app you use for screen recording. Once you have your method of screen recording ready to go, open Instagram and play the video you want to download.
When you’re done, tap the stop button to stop your recording. Your screen recording will be saved in your phone’s gallery.
Start by finding the reel you want to download in Instagram, tap the three-dots button, and choose Copy Link. Now, open Kapwing.com and choose Start Editing.
Paste the Instagram Reels link you copied into Kapwing. If you want to make edits, you can do that now. When you’re ready, tap Export Video.
After processing, tap Download and your video will be saved. For iPhone users, you’ll need to tap the arrow in the top right corner of the screen, click your video, and tap the icon in the bottom left corner. Then, choose Save Video from the options.
Repurposing content has several benefits. For starters, if you’re able to reuse your content, you’ll have more time to devote to creating high-quality content because you’re not going to have to invest time and energy in creating a completely different video for each of your social media platforms.
Repurposing your Instagram content can also give you an SEO boost since having several pieces of content based on the same concept or topic can bring about multiple chances to target a specific keyword. And, when your repurposed content is published outside of your own site, you can get some great backlinking opportunities.
Repurposed content also affords you the opportunity to reach an entirely new audience. How? Different people use different platforms. When you post your content across platforms, you can reach your target audience where they already hang out online. Plus, even if your target audience overlaps across multiple platforms, repurposing your content still helps to reinforce your message.
Repurposing your content can also help you build authority on a topic. When your high-quality content shows up in multiple places in a short period of time, it helps to raise your profile in your industry and show others that you are a thought leader in your niche.
So, how do you repurpose your Instagram Reels content? Here are three ways to repurpose your content that we like.
You can add your Instagram Reels content as highlights on your Instagram profile. Instagram Highlights are a permanent place for your Instagram Stories. Many creators use them as frequently asked questions or to save content into collections. And, highlights are a great place for your Instagram Reels. You can either add them to a Reels highlight or break them out into highlights about specific topics.
Pinterest lets you add video Pins with a 15-second limit. Wouldn’t you know it, Instagram Reels also have a 15-second limit, making them a perfect format to include in your video Pins. Repurposing your Instagram Reels as video Pins on Pinterest can help you build your brand on the platform.
Other Social Media Platforms
You can use your Instagram Reels content on other social media platforms. If you use TikTok, for instance, you can use the content you’ve already created for Instagram Reels to leverage the TikTok algorithm and increase your viral potential.
Download Instagram Reels to Repurpose Content Easily
Instagram Reels is a great platform for Instagram influencers who already have a following on the platform. But you don’t want to put the fate of your brand in a single platform. Now that you know how to download Instagram Reels, you can repurpose your content across platforms and position yourself as an authority and thought leader in your niche.
Instagram Reels is currently a wide-open market for users, presenting a great opportunity for influencers and brands to start building a presence or extending their reach on the platform, earning more followers and building their community before Instagram Reels ends up saturated.