Tag: Real

January 7, 2021

The Definitive Social Media Post Guide For Real Estate

100 Social Media Post Ideas That Are Crushing It

Are you in charge of posting something on your company’s social media platforms and you dread it most days. What on earth are you going to post… today!

But if this your job let’s reverse that yucky feeling in your stomach each day and tap into the most effective post ideas currently on the planet and turn your day in ooooh instead of aaaagh.

While Facebook maybe losing a few followers it’s still the ‘granddaddy’ to be on. Instagram is great for a younger market and LinkedIn is gaining momentum. Decide where your buyers and sellers would hang out on, and post there.

Let’s get stuck right in.

100 Real Estate Social Media Post Ideas

Promoting You

  1. What do you do – sell real estate, property manager, leasing consultant.

    This is a great time to show followers you tapping in a for sale sign, attending an auction or even a listing (but keep listings to 20% of your posts).

  2. Offer a free report or guide

    Produce a suburb price report and offer it free in exchange for an email address.

  3. Introduce a new product or resource

    Many agents have affiliations with landlord insurance suppliers, property maintenance services or easy pay options to collect rent or pay marketing costs. Let you readers know each offerings benefits.

  4. Build your newsletter subscriptions.

    Grow your email database at every opportunity you can.

  5. Promote your team

    Spotlight a team member and promote them. Let the world know about their special skill and or unique personality.

  6. The one day sale for your social media platform followers

    Let your Facebook followers know you are giving 50% off your marketing packages today.

  7. Highlight your business strengths

    Point out what you are good at. Aim it to outshine your competitors. “Our agents live locally”.

  8. Celebrate a milestone

    Have you been in business for 1, 5, 10 or 20 years+. Did your office or team member win an Award at your franchise’s Award night?

  9. Promote you team winning an award

    Get a team shot and highlight your staff.

  10. Rejig and re-use old content

    With reach percentages down, not everybody will see your content. Therefore you can re-post old content and it’ll mostly be fresh.

  11. Let your customers do the talking

    Grab some of your best testimonials and post them. Third party sources like Rate My Agent are a good source for these.

  12. Have a giveaway

    Giveaway a stamp duty or commission calculator in exchange for a readers email.address. What about a bundle of real estate investing books?

  13. Promote an event

    Got an auction coming up, let the world know about it. What about an investment seminar?

  14. Get an insight into your most popular posts

    Go to Audience Insights or download the Facebook Pages app and discover which posts have been your most popular and repeat!

Promote Others

  1. Who’s your favourite fan

    Give them a shout out. Promote their business.

  2. Interview a local business

    Grab a video camera and shoot a quick video or Facebook Live with your local barista. Do you think he/she might become a big advocate of yours.

  3. Interview an industry expert

    Chat to a marketing expert on why it’s important to promote a property when it’s listed for sale.Who do you know is a tax depreciation expert? Get them to discuss property investment breaks. It’s good for your expert and your followers.

  4. Do you support a charity?

    Let the world know. Give them a plug. Redirect readers to the charity’s donation tab.

  5. Express your gratitude

    Talk about how blessed you feel by being part of your community.

  6. Spotlight an industry influencer

    Grab a media heavyweight like Mark Bouris and ask him for an interview.

  7. Say thanks

    It’s a word not used often enough. Tell people you are thankful for their support.

  8. Mention a competitor (if you are game)

    This will test your mettle but it might have a big upswing for you. Followers with see that you are confident about mentioning other competitive companies and the opposition will most likely give you the thumbs up.


  1. Post an inspirational post

    These are among the most viewed posts on the planet. While not many will admit to it, almost all of us love to be inspired.

  2. Tell your story

    Think your story is boring or you’ve got nothing to say. Think again. We are all unique and what may appear to be dull to us might be very uplifting to others.

  3. Talk about another inspiring person

    It might be somebody who is close to you eg Mother, brother or boss or somebody who has influenced you eg Nelson Mandella, Tony Robbins.

  4. Post a motivational quote

    Go to your favourite motivator and post one of their quotes BUT acknowledge them in the quote.

  5. Beating the odds

    Have you overcome a challenge? Beaten a huge obstacle. Post your story. What about an improvement in your career? It’s all inspiring.

  6. Your daily routine

    Routines are usually boring but when listed they can be very inspiring to others. Let people know your wake at 5, walk until 6 and read an uplifting book until 7 am five days a week.

  7. Have you mastered the ‘work-life’ balance thing

    Not many have but if you’ve got a few secrets, share them. Some people have four day weekends every two months. Others bush walk two weekends a month. What’s your secret sauce keeping you from burnout.

  8. Who’s a joy to be around?

    Share their story. We need more joy in our world

Timely Posts

  1. National holidays

    Post something about Christmas, Easter, Father’s Day or Labor Day. Why not add a competition to this like a colouring in competition.

  2. Industry news

    Interest rate cut announcements from the Reserve Bank are always well read. Everybody wants to know how their hip pocket will be affected.

  3. Weather influences

    What if your area or neighbouring area is being affected by fire, water or wind. Post Emergency Service details advising people where they can get help.

  4. Sporting event

    Is it a sporting holiday in your city? Let followers know. Connect this post with others to send it viral. eg AFL Grand Final.

  5. Special events

    International Women’s Day, National Left Handed Day, Queensland Day. Google a calendar of special days for more ideas.

Hashtag Crazy

Real Estate Hashtags

  1. #realty
  2. #brokerage
  3. #realestate
  4. #listing
  5. #greatvalue
  6. #Realtors
  7. #NAR
  8. #luxuryrealestate
  9. #mansion
  10. #HUDhome
  11. #foreclosure
  12. #househunting
  13. #makememove
  14. #luxuryliving
  15. #homegoals
  16. #housegoals
  17. #investmentproperty
  18. #emptynest
  19. #broker
  20. #realestateagent
  21. #locationlocationlocation
  22. #FSBO
  23. #ICNY
  24. Listing hashtags
  25. #openhouse
  26. #offmarketlisting
  27. #pocketlisting
  28. #newlisting
  29. #homeforsale
  30. #renovated
  31. #marblecounters
  32. #eatinkitchen
  33. #motherinlawsuite
  34. #petfriendly
  35. #dogsokay
  36. #catsokay
  37. #condo
  38. #coop
  39. #twofamily
  40. #midcenturymodern
  41. #colonial
  42. #Victorian
  43. #bungalow
  44. #shotgunshack
  45. #starterhome
  46. #cashcow
  47. #caprate
  48. #dreamhome
  49. #fixandflip
  50. #turnkeyinvestment
  51. #curbappeal
  52. #justsold
  53. #selling
  54. #townhouse
  55. #brownstone
  56. #frontporch
  57. #parking
  58. #pool
  59. #whattheheck
  60. #openhouse
  61. #offmarketlisting
  62. #pocketlisting
  63. #newlisting
  64. #homeforsale
  65. #renovated
  66. #marblecounters
  67. #eatinkitchen
  68. #motherinlawsuite
  69. #petfriendly
  70. #dogsokay
  71. #catsokay
  72. #condo
  73. #coop
  74. #twofamily
  75. #midcenturymodern
  76. #colonial
  77. #Victorian
  78. #bungalow
  79. #shotgunshack
  80. #starterhome
  81. #cashcow
  82. #caprate
  83. #dreamhome
  84. #fixandflip
  85. #turnkeyinvestment
  86. #curbappeal
  87. #justsold
  88. #selling
  89. #townhouse
  90. #brownstone
  91. #frontporch
  92. #parking
  93. #pool
  94. Branding hashtags
  95. #yourbrokerage
  96. #realestateexperts
  97. #referrals
  98. #yourpersonalbrand
  99. #reducedfee
  100. #discountbroker
  101. #your farm area + expert
  102. #your farm area + brokerage
  103. #your farm area + personal branding
  104. #yourfarmleader
  105. #yourbrokerage
  106. #realestateexperts
  107. #referrals
  108. #yourpersonalbrand
  109. #reducedfee
  110. #discountbroker
  111. #your farm area + expert
  112. #your farm area + brokerage
  113. #your farm area + personal branding

Your Personal Favourites

Let people into your private world and share a few favourite things.

  1. What’s your favourite book?

    It doesn’t have to be about real estate. Are you a C T Mitchell fan? Is romance your favourite genre.

  2. Favourite podcast

    What industry podcasts do you listen to? Is there a great podcast on food that you wouldn’t miss. Share it with your followers.

  3. Favourite YouTube channel

    Do you watch Gary Vaynerchuk for your daily dose of inspiration. Does Mel Robbins lift your day?

  4. Favourite resource

    What’s one thing you can’t do with out? For me it’s my automated email provider GetResponse. Do you rely on the fitness app My Fitness Pal. Share yours.

  5. Favourite indulgence

    Are you a secret chocolate eater? Do you love an iced cold chardonnay at 5 pm? Can you not do without hot chips and gravy?

  6. Favourite influencer

    I’m a big Seth Godin fan. I need my daily fix. Who is yours. Let the world know.

  7. Favourite online university

    Udemy gets my vote. 30,000 course on just about everything you want to know about and do.

You The Expert

  1. Write an article

    Blogging is still big and is great for your website’s SEO. Promote the article link via Facebook or LinkedIn and gain more readers.But you’re not sure how to write an article.

  2. FAQ Friday’s

    In real estate we get a lot of questions asked over and over again. Instead of being reactive to the questions, why not be proactive by posting say every Friday at a regular time like 2pm your answers to frequently asked questions.Video is a great way to do these as it also introduces you and your team to your audience. The videos don’t need to be long; 2 minutes is ample.

  3. What’s working now?

    I’m not referring to posting your marketing secrets so your competitors can copy but rather letting your buying and selling audience know what’s working well.Evidence removes doubt and the more times your post results of your marketing campaigns or auction programs producing outstanding results the more often incoming buyers or sellers will adopt your recommendations.

  4. Spotlight an Award winner

    Do you employ a top selling agent who has just picked up a coveted award? Is the Property Manager of the Year working with you? Is it you? Tell the world.

  5. Short How-to-videos

    Let people know how they can bid at an auction by posting a short informative video. Are you good at giving makeover tips? What about quick renovation ideas that can be completed in under 15 minutes.

  6. Infographics are cool

    Infographics condense information into an easy to read document. Because they are viually enticing, infographics have become very popular.

  7. One-on-one coaching live

    Do you coach people in real estate. Are you seeking more clients? Live video coaching calls demonstrate your style and assist in getting you more business.

  8. Money making tips

    Everybody likes to save money. Post ideas about gardening tips that don’t cost a fortune. Show ideas about recycling.Vintage wares are making a comeback and can be very trendy.

  9. Solve a problem

    What are the top 10 problems your landlords face regularly. Create posts around these and promote to your Facebook page as well as including in your email blasts.

  10. Quick Hacks

    Know a little tips passed down through your family and gets a great result quickly. It doesn’t have to be about real estate. What about your Grannies tip of adding lemonade to your scone mix to make them rise more and be fluffy to eat.

Ask A Question

  1. Create a poll

    Do you think interest rates will rise this month – yes or no? Would you sell your house using the auction method – yes or no?

  2. What’s your favourite

    Bedroom colour. Your spring flower choice. Again you could combine this with a prize. eg Tell us your favourite flower and we’ll give one lucky follower entry to the Sydney Flower Show.

  3. Fill in the blank

    The best coffee shop in Richmond is __________

  4. Get some feedback

    How are we doing? Can we get your feedback? What do you think of our new website? We’ve just updated the signs on our shop – what do you think?

Let’s Get Personal

  1. A Fun Fact

    Bet you didn’t know this about us/our company/our property manager

  2. You on holidays

    Post a pic of you on your latest holiday. Perhaps end it with a question. What’s you favourite holiday destination? Are you a beach or snow loving person?

  3. What are you reading now

    Show the latest book you are reading. Are you a subscriber to a rel estate publication – show it. Are you just chilling out with the latest copy of Mindful. Let your followers into your world.

  4. Relaxation time

    How do you relax? An afternoon by the pool? Coffee with friends? A massage?

  5. What’s on your bucket list

    Post a pic of the Orient Express if that’s on your bucket list. Perhaps you are a little more daring and you want to parachute out of a plane.

Stand Out Pictures

  1. Before and after photos

    Has one of your clients recently done a home renovation? Show the before and after pics. Landscaping and no landscaping. The before dilapidated fence to the now white picket stand out fence.

  2. Behind the scenes

    Show some pics of your team hard at work. “Getting your home ready for sale takes a lot of dedicated effort. We want to get it right for you”.

  3. Before and after selfie

    Are you on a diet? Show your before and after pics. What about weekend and work day pics.

  4. Show a demo

    Do you use a software program that benefits your landlords. Post it to highlight what it does which in turn shows your point of difference

  5. Sneak peek

    What’s coming. Everybody loves to be first in. Are you changing brands? Post a pic of your old shopfront signs coming down and a glimpse of the new brand.


Using the social media post ideas for real estate will save you time in coming up with ideas. If you take these ideas and put them into a scheduler you’ll cut down your time even further.

The post ideas will help build your engagement on your platform. Pick the platform where your customers hang out and you’ll get the best reaction for your channel.

Get started today, be consistent and start growing your brand.

Want to have all of the above organised for you? Want to cut down your thinking time even further? Grab thi s social media calendar today where all the work has been done for you.

September 26, 2020

Why Using Social Media Marketing for Real Estate?

Your potential clients are using social media. Why aren’t you there networking with them? Now that you have an online presence through your website, you might think your web marketing plan is complete and you don’t need SMM – but think again. Agents who are neglecting SMM miss out on lucrative listings, and they lose the chance to connect with potential buyers who are seeking their dream home.

What is social media marketing for real estate?

You, personally, probably use social media every day. You just don’t know it. And, that’s why it hasn’t been working to your marketing advantage. You read and commented other people’s blogs. You use Facebook to keep up with your family and old friends. You tweet on Twitter to say witty things. You’ve watched many videos on YouTube. And, you’re a true fan of blogs. So, time to use SMM for real estate!

Social media marketing for real estate Choices

Here is a short list of just a few available choices of the popular SMM.

  1. Blog for Your Brand – share relevant content with your target market
  2. Facebook Business Page – make “friends” that are interested in your brand, product or services
  3. Twitter Business Account – Share your expertise by tweeting to your online “followers”
  4. LinkedIn – networking for businesses, including B2B
  5. YouTube – market your commercials online for free

Social media marketing for real estate Blog Content

A blog, which is short for “web log”, is an online journal for your SMM campaign. It’s your company’s opportunity to introduce your brand by marketing your niche. Your business blog lets your target housing market get to know you, who you are and what you do through SMM

Get more clients with social media marketing for real estate

Are you looking for ways to gain more clients? Of course, you are! All experts, brokers and agents have a passion for making money. Informative content is what gives you that extra edge in the market. When you provide free, relevant, useful information to your target market, you become an expert in their eyes.

When sellers are ready to put their homes on the market, they will turn to a real estate expert – the agent or the broker who is professional and able to market their homes. Even banks selling REOs use SMM for content to help them connect to qualified agents to provide them with commercial services. Content helps to connect yourself with your readers and turn your followers into actual clients.

Use Your Social media marketing for real estate Now!

Social media is where networks of consumers share details of their lives, including the businesses and agents and brokers that they recommend. SMM for marketing is a great strategy to have online users to share your listings, price reduced posting, announcing great buying opportunities, provide informative blog posts to gain authority within your network. It is today’s digital way of gaining word of mouth advertising to potentially millions of online consumers. Don’t be a secret agent! Every agent needs social media marketing for real estate to help market their agent’s brand online.


September 24, 2020

Can Social Media Erode Real Relationships?

Although Social Media is very useful most of the time, but it can also make a big hole in a relationship. But how do you define a real relationship? In many people’s opinion a real relationship involves respect, love, communication, passion and dedication.

Unfortunately, yes, social media can break even the toughest relationships. Here are some of the mistakes that you can make on social media that will lead to your break up:

  • Being on a relationship on social media more than in real life – you keep posting cute stuff on her timeline, share pictures with deep thoughts written on them, but in real life you two barely talk. Not to mention that you fight a lot and you have absolutely no respect for her when you argue. Or maybe your attention for her is only on social media. This is one mistake that can ruin your relationship.
  • You overshare – as long as you don’t know how your partner feels about you checking in every single time you go out or about posting pictures about your activities together, I would say you don’t do it. Oversharing personal information about your couple can erode your relationship, especially if your partner is more of a private person.
  • Don’t be sneaky – I am not suggesting that your partner should know your password to every account you have. But if you are used to turning the computer screen or the phone’s screen away when your girlfriend tries to peak, you will look guilty of various things. And yes, you might be innocent, but innocent people don’t feel the need to hide their social media accounts.
  • Talking with other people – I understand the concept of friendship, but at the same time, it is one thing to be friendly and a completely different one to be flirty. There is a line between these two and you must be very careful not to cross it. It will do no good for your relationship.
  • Keep in touch with your ex – you have stumbled on his profile, you looked at his photos and the next thing you know you started chatting. You know that is wrong, but you deny it in your head, telling you that all people do it at some point in their lives. And when you partner suggests you that this conversation should stop, you get offended. If this scenario sounds any familiar to you, let me inform you that this action might erode your relationship.

Real relationships are based on trust and communication. You can’t trust a person who hides his phone or turns his desktop away from you and definitely not a person who still keeps in touch with his ex. At the same time, communication is an open and sincere act and you can’t be honest with your loved one if you are hiding stuff away. Not all relationships are the same, but most of them can be eroded by social media if the partner is making some of the mistakes presented above.