Tag: Products

January 6, 2021

How To Create An Attention-Grabbing Contest to Promote Your Products

Hosting a contest is a very effective marketing strategy that has been around long before the internet. It’s been around a long time because it works. It helps bring in buyers, cause a buzz, and spread brand awareness. A good contest can pay off for years to come due to the publicity that occurs long after it’s over.

Know Who You’re Targeting

If you don’t know what your goal is and who you’re targeting with the contest, you might not succeed. Is your goal to get more email sign-ups so that you can nurture them and sell to them later? Is your goal to sell products directly? Setting this part up right is essential to your success.

Choose the Right Type of Prize

This is another essential component of your contest. If you don’t select the right prize, you may have freebie seekers joining. You want the prize to be related to your product (or be your product) and something only the audience who wants the product will be keen to get.

Add Incentives to Act Now

Don’t let the contest go on forever. Make it short and sweet so that you can get onto the real thing fast. A contest that lasts too long will get boring for people. Don’t give it more than a week, but do talk about it more than the week leading up to it to give them notice.

Track and Test Everything

When you set up your goals, you’ll want to match each goal with something you can track using your analytics software. You can use Google Analytics or if you’re using special software such as email software, it may have native tracking solutions to use. Don’t assume why things are happening as they are; know why by studying the data.

Build Up to the Contest

Don’t just launch the contest on the first day. Instead, talk about it while you’re planning it. As you talk about these things, you’ll be creating buzz and excitement about the contest in advance, so people will be ready to go when it launches.

Stay Excited and Show It

When you’re hosting a contest, it’s up to you to jazz people up and get them excited. Talk about it before, during, and after. Do Facebook Live videos so that people can hear and see your excitement. Excitement is contagious.

Follow Up

Don’t just let the contest be over and die. Instead, make sure you follow up with people who got on your list due to the contest, to affiliates that did very well, and to your audience by letting them know about the winner that you brag about via your social media and blog.

September 23, 2020

TikTok Announces Bans on Ads for Weight-Loss Related Products in Order to Protect Users from Self-Perception Concerns

TikTok has announced some new steps that it’s taking to ensure that it’s protecting users from body-shaming and self-esteem issues, with new bans on weight loss ads, and new tools to help connect users to professional services to assist with related concerns.

As explained by TikTok

“As a society, weight stigma and body shaming pose both individual and cultural challenges, and we know that the internet, if left unchecked, has the risk of exacerbating such issues. That’s why we’re focused on working to safeguard our community from harmful content and behavior while supporting an inclusive – and body-positive – environment.” 

In line with this, TikTok has updated its ad policies to ban all ads for fasting apps and weight loss supplements, while it’s also increasing restrictions on ads that “promote a harmful or negative body image”.

Further to this, TikTok will also now also enforce new restrictions on ads which make exaggerated claims about diet and weight loss products, including:

  • Weight management products can only reach users age 18+
  • Stronger restrictions on weight loss and implied weight loss claims
  • Further restrictions to limit irresponsible claims made by products that promote weight loss management or control
  • Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food

Some of these regulations may be difficult to implement effectively, and will require human review, but TikTok is also, reportedly, adding 25,000 new staff in the US, which may, in part, be in preparation for this increased workload.

And it is indeed an important policy shift. 

A recent report from The New York Times suggests that more than a third of TikTok’s daily users in the US are aged 14 or younger, which means that the platform has very high reach to an extremely impressionable audience. The app’s overall user base also skews young, and with so many filters and editing tools available, you’re really not comparing yourself to a realistic image of the person you’re seeing in your TikTok feed a lot of the time.  

That can definitely lead to negative self-perception, and as TikTok continues to grow, it’s important that it takes steps to ensure that it’s protecting its users where it can.

Cracking down on weight loss related content is significant in this regard.

In addition to this, TikTok is also expanding its partnership with the National Eating Disorder Association (NEDA) to add new prompts for the NEDA hotline in searches related to body image related content.

“In addition, TikTok will be supporting Weight Stigma Awareness Week (September 28 – October 2) by launching a dedicated page in our app to support NEDA’s #EndWeightHateCampaign. This page will be featured in our Discover tab and will educate our community about what weight stigma is, why it should matter to everyone, and how they can find support or support others who may be struggling.”

Again, given the younger skew of the TikTok audience, these are important steps – and definitely, those weight loss supplement ads have been problematic, with many people reporting the flood of such campaigns within the app.

TikTok still has a way to go in protecting its users, but this is a positive move that could have a major impact.

Free Speech Social Media Platform