Tag: Power

January 6, 2021

Turn Weak Speak into Power Talk

Are you a victim of Weak Speak? Do your words betray you?
If you ever wondered why your employees don’t follow your lead or why your ideas are never accepted, here’s a thought. You may be telling people that your ideas aren’t important. It’s not enough to have confident body language and a strong voice if your words are wimpy.

You are minimizing yourself when you say, “This is just a thought,” “I’m only a beginner,” “I’d like to make a suggestion,”
Wimpy words such as if, hopefully, suggest, feel, might, sort of, kind of, I think, weaken your conviction. Imagine a sales person saying,

“Hopefully, I’ve shown you that if you buy from us you might be able to increase your income.” The potential buyer will walk away when hearing this type of message. The real message is “Don’t buy from me. I don’t believe what I’m saying.”
Weak speak consists of tag lines, wimpy words, jargon, apologies, minimizers, colorless words, and sloppy speech.

Here’s what you can do:
Taglines. Eliminate them. Tag lines are added to the end of a statement.. Phrases such as “Don’t you think?” “Isn’t it?” “Right?” will sound like you are asking permission.

Wimpy words. Substitute power words instead.

I feel I know
I believe I’m confident
If When, By
Suggest Recommend
Sort of It is
Might Will, Definitely
Problem Challenge
Worried Concerned
Share Discuss

Jargon. Spell it out. When adding buzz words or acronyms to your presentation, you risk losing part or all of the audience. Define terms and don’t assume they understand your verbal shorthand.

Apologies. Skip them. Don’t apologize or put yourself down.. Excessive use of the word “sorry” will make you sound weak.

Minimizers. Delete them. Using “just” and “only” will tell the listener you are less than something. Don’t minimize yourself or your message.

Colorless words. Paint a word picture. You won’t move people to action if your words are dry. Pepper your talk with metaphors, analogies, and alliteration.

Sloppy speech. Speak slowly and carefully. Mumbling, mispronunciations, and slurred speech create a negative impression and are difficult to understand. Tape yourself and practice sentence drills.

Tune in and listen to your language. By transforming your words you’ll increase your credibility, take charge, and sell your ideas.

Copyright Diane DiResta 2000. All rights reserved.

January 5, 2021

The Power of Being Controversial to Land More High-Quality Clients

I love reading about companies that go above and beyond for their customers.

Companies like Disney, Zappos, and Amazon.

And, another one I’d like to add to that prestigious list is Tesla.

Check out this tweet:

“Flat tire on Sunday. Called Tesla, git a loaner tire within 40 minutes. Today they came to my house to replace the tire in 10 minutes. Scheduled to come back to fix a small issue next week. What other car company does this? @elonmusk @TeslaModel3 @Tesla #mobileservice” – @cjk7216

When I saw this tweet, it reminded me of an interview with Jeff Bezos… I think it might have been around 1998 or 1999… anyway, he said something like this:

JEFF BEZOS: “If there’s one thing Amazon.com is about it’s incessant attention to the customer experience. End to end.”

JOURNALIST: “But you’re not a pure internet company.”

JEFF BEZOS: “It doesn’t matter to me whether we’re a pure internet company or not.

What matters to me is to provide the best customer service.”

Not going to lie, I’m a massive Jeff Bezos fanboy.

His obsession with his customers and his almost incessantly long-term way of thinking is phenomenal.

Now, you might not have a business at the size of Amazon or Tesla (yet). But if you’re serious about growing, you can — and should! — use the principles behind what both Amazon and Tesla does for their customers.

But how do you create a fantastic customer experience?

Especially if you’re a solopreneur, for example?

One way is through your personality.

Of course, in my VERY biased, but also VERY accurate opinion, writing emails, blog, or social media posts, all have the potential to make your personality shine.

And if you own your personality, good and bad, you will 1) automatically repel those people who are not a good fit (you don’t want them anyway), and 2) you will attract the people who LOVE what you have to offer.

Case in point:

  • Kanye West
  • Tony Robbins
  • Donald Trump
  • Beyonce
  • Barack Obama
  • Howard Stern
  • The late, great, and esteemed, Stan Lee (RIP)
  • Even people like Jeff Bezos or Elon Musk

What all these people have in common is “polarization.”

You either love them… or… you despise them.

The point is, you have an opinion about them.

And that’s why they’re successful — in THEIR own way.

Look, I’m not telling you to start blasting out tweets, Donald Trump-style.

But what I AM saying is that you have to own *your* unique personality.

The worst thing that can happen to you and your business is when nobody gives a damn. If nobody cares, you can’t influence them. So, in a certain way, sometimes it can actually be more profitable to be disliked.

It’s about appealing to the right people, so you’re able to serve them in a way that’s natural to you… and… in a way that your clients will love.

In the next email you send to your email list, try this:

Write out your email as you normally would.

Then, take a critical look at everything you’ve written.

Try to notice where you could add what I call “Value Inserts.”

Here are a few examples of Value Inserts:

  • Humor
  • Stories
  • Images
  • Quotes
  • Step-by-step instructions
  • Controversy (yes, this can also be valuable. However, don’t be just controversial just for the sake of being controversial.)
  • Links to other resources

There are many more, but these are just a few I thought about off the top of my head.

Do this, and your material (both free and paid) will immediately stand out.

September 24, 2020

The Power of Social Media for Growing a Reader Base

If you’re anything like the average internet user, you’ve spent your fair share of time camped out on social media sites like Facebook, Twitter and blogs.

While you may feel that your time would be better spent working on your next manuscript, the truth is that as a self-published author having a strong social media presence is more important than ever for attracting and growing a loyal audience.

Social media has become a part of everyday life and if the trend during the past two decades is any indication, we can safely assume that it is here to stay and will continue to boom as a powerful marketing tool.

Instead of viewing your social media accounts as time-sucking distractions, make the shift towards seeing them as effective and affordable ways to connect with more of your prospects and build relationships with them over time.

Does Using Social Media Actually Lead to More Book Sales?

Many authors and publishers shy away from creating and committing to a long-term social media strategy because they don’t believe that it helps them to sell more books.

But take a closer look and it’s easy to see why that thought process is deeply flawed and how it can lead to missing out on a lot of valuable opportunities.

While it is true that social media isn’t generally a channel for actively selling books like an e-commerce shopping cart or dedicated book-selling platform, it is very possible to use it as leverage for spreading the word about your book offerings far and wide.

When your message resonates with the right people it leads to your brand gaining rapid exposure through word of mouth.

It also establishes and deepens your relationships with groups based on common interests and allows you to give your prospects an easy way of getting to know you that just wasn’t possible before the advent of social media.

The bottom line is that if you want to sell more books you need a bigger and more loyal reader base to make it happen.

Social media may just be the tool that can get you there faster if you combine it with a comprehensive marketing plan.

How Social Media Helps You Get More Readers

Using social media as part of a well-rounded marketing strategy can help to boost your audience numbers and allow you to sell more books, but how?

There are many ways that social media connects you with the right people and grows your list of prospects.

  • It Helps to Promote your Brand

Brand recognition is one of the most important aspects of marketing.

When someone from your target audience sees or hears a marketing message and instantly connects it to you and your books, you know you have a well-established brand.

Generating awareness of your brand becomes much easier when you promote your books and yourself across several social media platforms using messages that feature consistent branding elements.

  • You Easily Gain Access to New Audiences

One of the best things about social media is the ease with which you can get referrals and recommendations from your existing audience.

One click sharing of posts, videos, pictures and tweets allows for quick transmissions of your message to a new audience. If those new prospects like what they see or hear, following you for future messages is as simple as one more click of a button.

  • You Increase Traffic to Your Website and Email List

Social media is an excellent tool for driving traffic back to your website.

This is an important part of a long-term marketing strategy because it lets you create a situation where you can establish ongoing communication with your prospects who would likely only visit your website once and then click away never to be seen again.

  • It Allows You to Gather Social Proof

In modern times, consumers are savvier than ever. Instead of taking your word that your books are good enough to warrant their attention, consumers look to their peers for feedback about your offerings before they buy.

If your books have ever improved or changed someone’s life enough for them to share their experience with others, that is very powerful.

Reviews and testimonials are two of the most potent forms of social proof that can encourage more people to believe in, and pay attention to your brand.

  • It Establishes and Deepens Relationships

Another amazing aspect of social media is that allows you to establish and grow a base of loyal fans who go on to become ambassadors of your brand.

If you bring enough people together under the umbrella of a common interest it’s amazing how quickly they will organize and take the initiative to champion and spread your message to other like-minded people.

  • It Facilitates Networking With Influencers

Social media has made it easy to connect with just about anyone in the world, including the most influential people in your space.

An incredible marketing strategy for increasing your reader base very quickly involves leveraging the audiences of influencers.

Think about Oprah, who is one of the most influential people in the world, and you’ll begin to truly understand the potential that social media has to grow your audience simply by being introduced to someone else’s.

  • The Viral Effect

The viral aspect of the internet has given self-published authors the ability to quickly and thoroughly penetrate a market through the power of peer-to-peer sharing.

It doesn’t happen very often, but if you somehow manage to strike just the right chord with your audience you could find your message spreading like a wildfire across the internet.

This makes it possible to gain exposure to a massive amount of new people within a very short period of time.

  • It’s Easier to Pre-sell Your Prospects

Social media is powerful because it gives you fast and direct access to your audience.

Use it effectively, and you can communicate inspirational, educational and entertaining messages to your reader base outside of the confines of your books.

For self-published authors who focus on non-fiction types of writing, this can be particularly valuable. However for all writers, social media gives you a unique opportunity to showcase the things that make your brand special and different.

You pre-sell your audience on an ongoing basis by giving them snippets and previews of what’s to come. With regular communication and through delivering value to your prospects, you move them closer to buying your books whenever they are released.

Over time and you increase the level of excitement and passion that your readers have for your message, your brand and eventually, your books.

  • Show Your Personality and Be a Real Person

Not too long ago authors were seen as faceless entities shrouded away behind the iron curtains of their publishing companies.

Nowadays, with the introduction of social media and the fact that many authors are self-published, that has all changed.

Readers have now come to expect to get to know the person behind the manuscript, and social media is the perfect vehicle for making that possible.

You can let your true voice and personality shine through and let your audience know that you are an actual human being with thoughts and feelings like their own.

All of these factors lead to a gradual increase in your numbers of warmed-up and ready-to-buy prospects, which ultimately means you do no more promotion than you normally would through your marketing channels, but generate more readership and sales for your efforts.