Tag: People

January 7, 2021

Engage People On Social Media By Asking Questions

As I’ve said repeatedly, “It’s called social media for a reason.” How do you gain traction with people on social media? Not by telling them things, but by asking them questions.

When you make a post, go ahead and finish it with an open-ended question, something like “What do you think about the topic? Post your thoughts below.” BTW, and open-ended question is one that doesn’t automatically elicit a short, one or two word answer like “Yes” or “No,” “red” or “blue.” It asks people to express their inner views on a subject, to answer expansively.

Of course, the other part of the social media equation is interacting on other people’s posts. In order for you to be seen, you need to do more than write your own posts. Of course, other people are asking questions on their social media posts. Some of them are asking closed questions, to be sure. “Am I right – yes or no?” A few people will be asking open-ended questions. Either way, when you reply, your voice is added to the conversation. More importantly, your on-line name or handle is added to the stream of information flowing past the eyeballs of others.

If you look for advice on marketing, a metric crap-ton of people will shout a single-word piece of advice at you – “Content!” What they mean is that you should be creating unique information to put in front of others to grab their attention.

But here’s a bit of content the so-called experts tend to overlook: asking your own questions on other people’s social media posts.

Let’s say, someone makes a post about carpet cleaning. Yes, I use that industry in a lot of examples. So let’s say a person posts that you should steam clean your carpets at least every six months. Go ahead and ask your own question! Like with your own posts, open-ended is best. “In addition to the 6-month cleanings, should I also clean before a holiday gathering?” You could switch that to a closed-ended question: “Which is best, cleaning before or after a holiday gathering?”

If you can’t think of a relevant question, it’s okay to ask for examples and clarification. I can guarantee there are plenty of other folks out there who would like additional examples or a different explanation. “Is there a different schedule you’d recommend for a carpet in the reception area of a business?” “Can you give an example of a hotel lobby carpet cleaning process?”

Asking relevant questions, ones that dig deeper into the subject of the post, are often nearly as good as – and sometimes better than – the original informational posts, and will get your name out there as someone who knows what they’re talking about.

September 24, 2020

Let Young People Manage Your Social Media

Are you a business or company that is looking to engage and interact in the growing world of social media? if so, you have probably thought of your strategy. But, who have you chosen to look after the campaign?

The social networking landscape is complex and deep. Many people get lost in the variety and functionality that it offers and other believe that Facebook and Twitter are the only obvious players necessary to be concerned about. The fact is, the complexity and the possibility of failure is so great that investing huge amounts of money into these campaigns is almost mandatory. You therefore need a seasoned professional of the company to run it all – right? Wrong.

I have heard it said that a young, fresh person is not the right type to take on the responsibility of such an onerous task as looking after the social media requirements of a company. But, think again. For instance, who are the people that engage in social media most of the time? The young. Who are the people that develop platforms, modify the interactive process and demand new and improved applications? The young.

Most people below the age of 25 will have been brought up, from a young age, using social media. It is a part of their history., They never had to learn “how” they just “did.” If you couple that with the fact that programming and other IT manipulations are naturally second nature to this age group, then you can put forward no better argument for allowing them group to lead and advise on social networks for companies.