Tag: Management

Before delving into the details of trends of CRM to see in the coming years, I’d like to share bit information on what CRM is.

WHAT IS CRM?

If you’ve been asking yourself what CRM is and what it exactly does then come with me. I’ll explain what CRM is all about.

Customer relationship management is a business strategy that puts a focus on meeting the needs of your customer. It does this by utilizing advanced technologies to organize automate and integrate the marketing sales and customer service components of your business. The CRM systems are basically developed and designed for compiling the information on the customers across several channels between the organization and the consumers, which might contain the organization’s site, phone, direct mail, live chat, marketing materials and social media as well. it can also provide you customer-facing staff described data on user’s personal information, buying preferences, purchase history and concerns etc.

So this was the little introduction of the CRM. Now let’s move towards the Future Trends of Customer Relationship Management.

THE FUTURE CUSTOMER RELATIONSHIP MANAGEMENT TRENDS:

• Integrating Data From Multiple Channels

• Handling Big Data

• Shifting To Cloud-Based CRM

• Social CRM

• Mobile CRM

• CRM Software System with Variables

• Creating Better Customer Experience

• Challenges Faced By CRM

• Customer Focus

• Slow Returns and Lack Of Consistency

EXAMPLES OF FUTURE CRM SYSTEMS

Mobile CRM:

It is expected that there will be a tremendous increase in the popularity of mobile CRM. Example: –

• INDOCIN BANK introduced fingerprint banking wherein customers can carry out transactions with the help of fingerprints and without passwords

• DBS Bank has launched a mobile-only Bank it is completely paperless and branchless allowing customers to open accounts by using their other card the biometric authentication at various companies it makes arrangements with.

Integration With Social Media

Currently, most companies are present on social media however nearly being present is not enough. it is extremely important to evaluate the impact of social media on the business. Example: –

• MERCEDES-BENZ in India became the first brand in the country to use Twitter’s twitcam campaign with the hashtag tweet to click. These offered users an opportunity to get a visual tour and personalized picture of the Mercedes-Benz Pavillion live from the Auto Expo 2016. Whenever they tweeted using hashtags, tweet to click and ‘best keep winning’.

• AUDI INDIA used Twitter’s flock to unlock cards and that brands can use to unveil a new product video or commercial once the card is unlocked a tweet is sent to everyone who participated in the exclusive content without Kohli representing the brand on Twitter the tweet from Audi’ official handle on unlocking the fastest mobile was retweeted over 600 times

Cloud Deployment

According to experts, software-as-a-service or SAS is expected to dominate in the future. Example: –

• ZENOTI formally managed myspa offers sauce based solutions to spas salons and medical spas. The solution is designed to manage all operational aspects of the spa and salon business such as online booking, appointment management, POS CRM staff management, inventory controls, built-in marketing, and analytics etc. Utilizing the SAS solution in just a few years enrich salons grew from twelve to fifty-four salons.

Increase In Demand Of Personalized CRM

Every business has unique software requirements given its unique nature in today’s world of intense competition and a large number of options for the customer an increasing number of companies are employing personalized CRM.

End-To-End Solution For Client And Prospect Management

CRM is no longer used only for sales and support. It has now become a platform for the entire marketing process right from prospecting marketing lead to invoice cycle as well as the calculation of return on investment for marketing campaigns.

CASES OF FUTURE CRM

Wearable devices could be the next big thing in CRM. The integration of wearable computing devices with CRM systems allows organizations to gain real-time access to customer data and effectively engage with customers. It also enables businesses to identify cross-selling and up-selling opportunities and enhance customer relationships at every encounter.

CRM vendors are partnering with variable device manufacturers to explore different scenarios where information could be profitably used such as lead generation and campaign creation and curtailing lead to order cycles. For example: –

• Microsoft Dynamics CRM supports the customization of a mobile platform, which is compatible with Google Glass.

• Wearable devices are now allowing users to shop online directly from their device, for example, PayPal recently announced the launch of a new app that allows users to pay for products using their Samsung gear2 SmartWatch.

• Google glass has capabilities, which can track the users’ eyes to identify the advertisement the customer has seen it is implemented. It’s patented paper gaze advertising model using this capability, which could transform digital marketing. Example:

USE OF GOOGLE GLASS IN THE HOTEL INDUSTRY: FREQUENT DAY PROGRAMS.

In this example, a hotel staff member wears Google Glass. The pair is integrated with the hotels’ hospitality app and the customer service system.

• As soon as a customer enters the lobby, the employee retrieves this information through the smart glasses and greets him by his name.

• She identifies the customers booking details and preferences and quickly starts the check-in process.

• Further, she tracks the loyalty points the customer has and gives him or her option to redeem or accumulate them.

• She informs the customer about the weather and local events happening around this destination.

She also translates this information in his native language with the help of the glasses after the guest checks in, the hotel staff member offers food or drinks and other services based on the customer’s choice the advantages of the smart glasses have been listed below:

• Engaging effectively with the customer and catering to his or her preferences

• Creating a smooth hospitality experience for the customer

• Providing a large amount of information relevant to the customer to better target the hotel’s marketing efforts

CONCLUSION: CRM IN FUTURE

So, these were the trends of CRM to be seen in the coming years with the examples. As per the above-mentioned details, it is clear that the marketing and the technical aspects of the CRM will potentially grow. The organizations are seeking for harnessing the power of customer relationships.

Great thanks to the increasing interactions between the products online and the customers due to the social media platforms, customers’ opinions about the services and products have become a business driver. Now companies are listening and responding to the users’ views to harness the power of latest technology to continue for anticipating and rendering things the customers want. For more updates, Stay tuned!

Lyfeloop

Successful businesses today employ the Internet to create “brand awareness” among targeted customers, and convince them to purchase products and services. In this era of Internet exploitation, the web site has become the ideal medium through which your messages cost-effectively may reach targeted customers.

Instead of relying on television, magazines, or newspapers, you may deliver profitable messages in a matter of minutes – versus hours, days, or even weeks appealing to customers via the other media. However, to make certain your business communications are strong and convey the right appeals and urges to purchase, you will need to employ a well-organized social media management plan. Such a discipline helps you ensure your promotions via business web sites are effective, and enhance your client base and brand popularity.

By implementing effective social media management, you avoid posting messages that do not elicit the desired responses. In this manner, you carefully manage advertising and marketing strategies on social web sites, and prevent messages being ignored. With this in mind, social media “analytics” will help you determine the behavior, attitudes, and likings of your target customers. By examining key web sites – Facebook, Twitter, and LinkedIn – you’ll learn which are frequented most often by your prospective customers, and discover what they think about your products or services.

This provides insight into your brand response rates, and also informs you about any grievances customers may express. When you are completely aware of your target customers’ preferences and choices, you’re better equipped to alter your brand and resolve any criticisms customers may have noted. You also will recognize that effective social media management will increase the popularity of your brand, as well as the size of your customer base. In short, efficient social media management ensures you enjoy the best promotional advantages of business web sites.

In another vein, you’ve probably learned that promoting oneself or one’s company is time-consuming, especially when it comes to accessing Facebook and Twitter; two of the most heavily-trafficked web sites on the Internet. Many who try to employ these sites for business have no knowledge of how to use them appropriately, and often are frustrated and give up trying. However, once again there’s an approach that helps with this dilemma, and it’s as simple as employing someone to “shepherd” your Facebook and Twitter accounts through social media management.

Effective social media management guides your business and that individual, and also helps with the design and development of interactive web pages for sites such as Facebook and Twitter. Social media management also helps you obtain fans and pals with whom to communicate as well as assist with every day communications with one’s “followers.” Additionally, it will relieve you from creating daily posts and tweets, and serve as an excellent time saver.

A social media management provider also may create advertising and marketing techniques that support your Facebook and Twitter accounts, and explode into the “viral realm of achievement.” He or she will offer suggestions on how best to promote your Facebook page and Twitter account inside the “off-line planet.” A social media management provider will demonstrate concepts like printing Facebook and Twitter pages on your receipts, and getting posters on your walls by using the “comply with us” sign-on at the bottom. Such suggestions are simple yet effective, and your social media management provider will offer even more inventive tips.

Social media marketing, overall, refers to the process of gaining web traffic through numerous social networks. It is a program concerned with creating impressive contents, and attracting large numbers of readers who share those messages with others. In other words, trustworthy information usually is obtained from third parties, and not the companies involved.

Social media actually are intermediaries (or “information tunnels”) accessible to anyone with internet access, and through which verbal and visual communications flow. As a result, this type of marketing takes advantage of, and captures, the large market operating within the Internet. In fact, the Internet platform has become one of the most effective and least expensive parts of the marketing mix that exists within today’s business environment.

In addition to the above benefits, cell phone usage further enhances the value of social media management. Most of these instruments are installed with networking capabilities, and users receive notifications of practically every event through their public networks and cells. Because of this phenomenon, the number of people being informed about your product or service has doubled over the last decade or so.

This uninterrupted connection to communal networks is yet another indication that companies and entrepreneurs may keep reminding customers of the availability of their products and services within the marketplace. In addition to advertisements, many companies include Quick Response or “QR” codes alongside their products. This visual “bar code” enables individuals to access company websites and on-line services through their smart phones.

Many businesses and organizations add a QR application to their promotional programs, and report achieving unimaginable traffic. In fact, there are even reports the program was used in the recent presidential campaigns, and candidates employ this strategy to reach wide ranges of supporters to whom they “sell” their suggested practices and policies. If this simple strategy works for politicians who reach more constituents and increase their support bases, it also should work cost-effectively within the business environment.

Most companies also have added blogging platforms to their social media repertoires. Myriad people access such blogs daily, and increase the chances of creating awareness for new products and services within the marketplace. Blogs are ideal for creating longer and more informative descriptions of products and services for potential customers, and effectively target the ideal market. Most viewers will have “opted in” to read the blog, so the interest is there. In addition, smart advertisers may include customer testimonials in their blogs, and which also adds to effectiveness and credibility.

Social media marketing through communal networks provides advertisers with crucial information regarding customer likes and dislikes, as well as “first-hand” suggestions for product or service improvements. It is the ideal platform that provides a target audience for companies and entrepreneurs, because people always are readily available at these web sites. Which means, in essence, companies do not have to search far for the best targeted market. Additionally, these networks provide people from all walks of life, which also increases the chances of finding the right customers who will be interested in certain products or services being marketed.

Currently, social media play vital roles in enhancing business images and increasing their returns on investment. Competition among businesses and services greatly has intensified, and effective marketing is the primary tool by which one businesses can get leverage over another.

Without proper promotion and well thought-out employment of the marketing mix, you cannot create awareness of your brand among target customers. Gone are the days of limited products and services available in the marketplace, when customers recognized each and most promotion “word-of-mouth” testimony.

Today, there are hundreds of World Class products and services on the market. However, only those that come to the forefront through effective social media management will be promoted adequately, and achieve the best return on a business’s marketing investment.

Lyfeloop

Social media and modern day commerce

The social media epoch has formed a whole new way of networking, connecting dots between commerce and lifestyle, speeding up globalization and taming space for businesses to penetrate the market.

From Facebook and Twitter to Instagram and Snapchat, people are spoiled for choices when it comes to getting in touch with the world. A single WhatsApp group could contain the real estate contacts and data of an entire area code. A YouTube channel can be a knowledgeable source of information related to fixing up your car. One Facebook post could go viral and demand support for controversial matters that require change. Thus, social media serves as the perfect pitch for commercial enterprises, whether starting out or already in the game, to exponentially expand their reach and simultaneously understand the market better.

Social media has grown to strengthen client relations with businesses and amplify brand loyalty. With numerous modes of social media, a brand can take several formulas to reach a wide range of audiences, thereby dominating markets with its presence. Social media relies on the ability to relate. The market works on the same principle for any business to take off. Arguably one of the best qualities of social media is that its persuasive publicity urges industries to bring quality products and services to a competitive market. As the forefront of many innovative steps in the entrepreneurial world today, social media is the digital compass that any business must crack to manoeuvre through changing trends and growing markets. This is where social media management (SMM) plays a key role and sets itself apart as a governing force in the field of brand promotion, advertising and gaining market approval. Excellent social media management techniques dictate the success of a business in the digital world. This is confidently translated to durable results in the market.

Social Media Management (SMM)

With the rise of technological prominence in every industry, social media management (SMM) is backed by a set of digital tools that lay off the burdens that come with the hefty task of reaching out to millions in an instant. Managing content and delivering the right material takes time, effort and loads of creativity. The goal is to appeal to prospects in the most innovative manner possible. As the web is already saturated with creativity, getting your point across becomes that much tougher. This is why certain tools and techniques are required in efficient social media marketing for businesses across the world. These carefully structured, user-friendly SMM tools help manage content on multiple social media platforms in a timely manner while bringing the best out of communication with viewers.

Social media marketing tools available online have redefined the way we can use social media to develop a brand. Immediate results and constant monitoring can be done while the right measures can be taken to approach varying types of markets worldwide. SMM tools make it easier for business to see their progress in real-time and captivate a potential marketplace. Although there are several tools used in order of preference, some tools stand out for their exceptional design and functions. The techniques and managing style differs from person to person and the internet is home to various kinds of SMM tools that suit diverse managerial standards. Based on use reviews and popularity, there are few SMM tools that appeal to a wider range of users across industries.

Popular Social Media Marketing (SMM) tools

As of 2018, here is a list of the top trending Social Media Management (SMM) tools that have revolutionized marketing online:

• HootSuite

HootSuite allows you to manage all your social accounts on one platform at affordable rates, engage viewers on multiple networks and share insights across teams. Facebook business features can be optimized with the help of tools like HootSuite. This tool allows you to quickly resolve customer inquiries, collaborate with a team and expand reach with employee activism. By keeping tabs on the social return on investment, the SMM tool allows users to make informed marketing decisions at crucial times.

• Buffer

Buffer is SMM software that eanbles users to schedule and send posts at various intervals called as timeslots. The tool also provides real time post statistics to keep updated with interactions on social media. Buffer is equipped with many productive marketing techniques and gives you the provision to unlock additional paid features. To make the most out of Twitter, Facebook and other social media platforms, Buffer is a pervasive SMM tool available today.

• Sprout Social

When it comes to viewer association Sprout Social is a good choice for marketers. Primarily focusing on social care creates strong relations between businesses and audience. With many updated features, the most recent Sprout Social features also include enhancements in social care efforts. Although some social media websites such as Instagram don’t allow third parties to post visual media, Sprout Social’s ‘Smart Box’ records activity on Instagram posts as well. Facebook and Twitter feeds can be managed easily with this SMM tool.

• Hubspot

Also a paid SMM tool, Hubspot has proven to be a favourite among marketers online as a social publishing. With countless features, HubSpot specializes in SEO techniques, advertisements and audience involvement to bring the best out of marketing stratagems. With several integrated techniques like email listings and automated marketing, users can attract, convert, close and amuse audiences with HubSpot.

• MeetEdgar

MeetEdgar is probably most known for its unique re-sharing option that allows automated content circulation. By recording social statistics the sky is the limit to growing your business online with MeetEdgar. Affordable, easy to use and effective SMM techniques make it one among the many stand out software used for social marketing purposes.

• Agora Pulse

Agora Pulse has grown on SMM enthusiasts over the past few years as a dynamic social media marketer’s tool. With many useful features, Agora Pulse records viewer data and aids in crisp marketing policies, a prodigious social media publishing tool as well. Agora Pulse also utilizes a spam filter technique that resolves data traffic issues and regulates content on your social media posts.

With the growing demand for efficient SMM tools equipped with easy to use interfaces and exceptional functions, trending software such as these have revolutionized businesses with social marketing.

Role of SMM tools in marketing?

The applications of SMM software cannot be stressed in one go due to their manifold functions.

Time being the major concern; most users opt for SMM tools because they make use of time in the best way possible. With easy to use interface and time-effective management techniques, these tools help marketing professionals understand the market quicker and better as they delve deeper. From discovering new trends to conversation with prospects, these tools help control all your brand’s social media accounts on a single platform without having to individually log into multiple accounts. You can air information online within a set time frame and dictate the flow of customer interactions. Businesses witness drastic growth as the market presence is elaborated across diverse populaces. With SMM tools you can analyse and articulate continuous growth by building the unparalleled company profile.By segmenting a marketplace, businesses have authority over what information should reach which region and how much resource should be allocated for specific advertising endeavours. As a game changer, the commercial returns in terms of advertising and public relations is enhanced by maintaining a watchful eye over every step a business takes since inception and leap towards brand promotion.

The perks of SMM tools are infinite. You can manage conversations and set up polls or improve ratings at the click of a button. With a Birdseye view over every event you can prepare, reconstruct and refurbish new marketing strategies. By recycling posts at intervals, a technique available in many SMM tools, you can create a repetitive sense of urgency among people who come in contact with your brand. The customer should see that your brand value is above opposition. Among the many features that make SMM tools worthy, whether open source or paid, is the fact that the results are guaranteed provided that the content is appealing. Even if you have to pay extra bucks to reach out to the right people, SMM guarantees this output. The brand appeal will definitely attract more customers when the creative aspect meets with the perfect management strategy. The right social media management tool can be a substitute for an employee in regulating information and keeping tabs on business statistics

Lyfeloop

Managing a brand’s social media presence can be a demanding and time-consuming endeavour for companies. Since it has well and truly become an integral part of almost all brands’ digital presence, managing the ever-growing social presence is now a full time job. From managing the daily content marketing to monitoring and mediating interactions between fans and your brand, to actively running advertising on your social network of choice – it is understandable that many brands often report feeling overwhelmed with the hive of activity that is social media today. Luckily, there are tools as well as professionals out there that will be able to help your brand get the most out of your social profile while ensuring that the interactions that happen on this platform all go swimmingly.

Tools and analytics

If your brand has just been inducted into the realm of social media, it is necessary to familiarise yourself with useful tools that will make the daily management of your social responsibilities run smoother. Scheduling tools are one of the top ways many brands choose to stay ahead in the game – allowing brands to work on a coherent and comprehensive social strategy in one sitting which can then be implemented over time. The popularity of scheduling software means that there are hundreds to choose from and each offers different solutions in terms of what can be posted when. The latest scheduling software has looked into planning triggered updates – which are only fired off when the company reaches some kind of milestone. Facebook however has recently launched its own integrated scheduling system which allows page administrators to do a lot of the work straight from their brand fan page.

Scheduling updates means that social media or brand managers have one less thing to actively implement on their pages, but while it does save time and effort on that front – an automated system can never be considered a substitute for active, cognisant social media management.

Social media management: Calling in the professionals

Many companies – especially those with large followings – will need to consider sharing the responsibilities of running their social presence with an agency that specialises in digital marketing. As mentioned above, social media has gone way beyond merely posting on your Facebook page every now and then. In the digital age, social is a dynamic community of active users that need constant attention. Social media is also fast becoming the centre where most consumers head when they are in need of customer service, so turning a blind eye to your brand’s social media pages could not only be ill-advised but potentially disastrous.

Even with constant attention lavished on a brand page, the possibility still remains that controversies and issues may arise – and it is in those times that brands will do well to have experienced, social media-savvy staff to handle and solve the problem at hand.

Loyalty and engagement lies at the heart of any social media strategy, and while tools and analytics may help brands to maintain a grip on the fast pace of their social network it is only through diligent planning, management and constant attention that their social presence will benefit their brand.

Lyfeloop