Tag: Live

September 27, 2020

The Modern Guide to Live Streaming

Till recent dates, the term- ‘ corporate social media‘ was defined as a refined, sophisticated profile of a brand and cautiously generated posts. The fundamental objective of the corporate social media was to build influence, promote brand recognition and eventually to sell the products or services. Though the concept of corporate social media hasn’t changed, the procedure has undoubtedly transformed. With the advancements in technology, social media has become more potent with trends like live video streaming. Live broadcasting means the transmission of real-time, continuous video over social media websites or a dedicated streaming platform. With the emergence of Facebook Live, Instagram Live Stories, Snapchat, etc. many people are now familiar with the live broadcasting.

Let’s have a look at different aspects of live streaming step by step.

Live streaming and business – Leveraging live streaming videos for business purpose merits it in multiple ways. Live broadcast allows the sellers to interact virtually with the buyers and that too in real time with the minimum cost. The unedited and natural feel of the content helps to connect with the viewers providing them a personal experience. Videos broadcasted on social media makes the business viral as its reach is way broader than other mediums. When a video is live streamed on social media, it keeps on trending as the viewers keep commenting, liking and sharing it if they wish so. A steady internet bandwidth, a good camera, and enough talent are all you need to create live videos. Hence, the cost involved in it is very minimal. Once the live streaming is done, you can use it to make a content marketing catalogue. The video content can prove to be extremely useful for promotional purposes such as testimonials, websites, social media marketing and so on. Live videos are boon for those entrepreneurs who are seeking an enormous market exposure around the world.

Ideal practices for live streaming – First, you need to focus on the preparation of your live streaming video. Scribble a basic format of your video or program; be it scripted or an extempore. Chalk out the execution methods and likely issues. Finally, make a complete plan of production taking into account adjacent aspects of infrastructure, workforce, finance, etc. Secondly, never compromise on video quality. As per your budget, seek for the best possible equipment to conduct a shoot. Technology and resources utilized in the production and post-production of your video decide the future of your live stream videos; so never overlook it.

Once you are done with the production, look for its promotion. You must treat the live videos as live shows. Opt for promotional efforts like emailers, social or digital commercials, teaser videos and so on. Create excitement about your upcoming live video so that you already start gathering the audience. Build a sound strategy to boost your marketing initiatives depending on the results you are expecting. Keep brainstorming for innovative ideas and concepts that are likely to appeal the viewers.

Before you step ahead to make your video live stream; think carefully about the desired platform. As discussed, you can live stream the video on any platform of your choice; however, you also need to consider specifications of your requirements. For instance, the purpose of your video, target audience, a changed perspective to attract potential customers, method, and scope for interactivity and compatibility with the platform. Once you understand what exactly your video needs to reach out to the world; you can quickly pick up the best platform. There are many streaming apps that allow you to live stream your video on multiple social networking platforms at a time.

Tricks for a kick-start streaming strategy – You can keep closed sessions such as customers Q & A, experts Q & A for spinning your video to a great extent. When customers interact with each other regarding the content; sharing of experiences and feedbacks takes place. Influencers and industry experts too can involve in the process to clarify the doubts of the viewers. Product launch or product demos are likely to get massive publicity if conducted in a live broadcasting video format. They create an excitement and engagement extravaganza about whatever you are launching or showing it to the buyers. Events, campaigns or contests when supported by social media, get excellent responses. A strategy made with considering pros and cons of the live video you are making is known to be the most feasible and successful one.

To summarize this topic, the suggestion is to focus on the interest elements of your target audience. Fun has to be included in an innovative way that will blend the desired message or information within your video. Each of your live streaming videos will be undoubtedly a learning experience for you! Keep creating, keep streaming!


September 26, 2020

How Can You Live Stream Your Events on Social Media Platforms

Live streaming is one of the biggest innovations that have come from the use of the internet. In fact, a larger percentage of internet traffic currently is attributed to make their events available to the public live. And it is expected that the percentage share of internet traffic will increase further in the coming years. So, why is that streaming your moments to the world online is that big? The reason is that there are numerous advantages associated with live video streaming platform and live video streaming services.

One reason is that through making your event live, one can be able to engage with attendees. These attendees are the ones who are unable to attend the live event in person but can watch it through the streaming service. So, in a way it can be argued they attended. The other reasons are of course that you can increase the attendance, and increase the user experience.

The type of event to be streamed on platforms will depend on what you prefer. You can showcase a cooking competition, a music concert, a coaching session, a festival and even a wedding, which is rapidly growing in popularity. Of course, as already aforementioned, there are a number of platforms such as Live broadcasting to Facebook, Go Live Broadcast and other social media platforms such as Twitter and YouTube and Periscope.

Social media sites such as Facebook Live are increasingly being preferred as a platform for going live because of the huge number of people who use them. Social media sites users as per the recent statistics of 2017 are indicated to be about 2.46 billion worldwide. That is a huge number of potential viewers for your event or even potential attendants.

Most of the platforms available are increasingly integrating the use of various social media platforms for instantaneous live streaming across multiple platforms. You are talking about broadcasting across Facebook live, YouTube Live, Twitter live and Periscope. That can be done by using live broadcasting platforms and live streaming devices.

Requirements for Going Live Using These Services:

Of course, apart from identifying your live streaming platform/application and signing up, you must have the following:

· A reliable internet connection

· A high-performance computer/smartphone

· A webcam or camera with a video capture device in case you are using a device

As devices can be bought, or you can use the platforms which have many plans – basic, premium or enterprise plans. There are some platforms who offer free trials, often for a period usually 1 month. The main disadvantage with free trials is that they are limited in terms of features and functions and thus you may be limited when broadcasting.

Live streaming your event

After knowing the importance, ways available for live streaming and the requirements needed, all is left is the action itself which is simple. When you have a live streaming device, the first step is to connect your device to any video source or to the camera. With one tap from the app provided, you can modify the title of your event, start, stop and pause and execute and use other functions and features. There is a feature for streaming across multiple platforms simultaneously.

Using Facebook Live Stream Service

1. With your mobile device or computer with a camera, you go to the news feed on the Facebook app to live stream. There is a “live” option that you must tap. Another option for live streaming is through your profile. There is a live video option from the menu “What is on your mind”, when tapped.

2. Facebook would then request access to your camera if is the first time. You must allow it. Any subsequent access to the camera will be automatic when one is to live stream.

3. Choose preferred privacy setting. You may choose to live broadcast to your friends or public. There is another option for “only me”, that is great when you are new to the service and want to test it. Nobody loves embarrassing himself, you can trust the live streaming for this.

4. Describe your live broadcast. Give it a catchy title.

5. Choose a location, or an activity and tag friends.

6. Before going “Go Live”, you must set up your camera in the right direction/view. After setting up the camera, and Going Live, you can then interact with your viewers.

7. When done, click “finish”. There is the option of posting the video for other people to be able to watch it even after the broadcasting has finished.

8. Save your video for future use; tweaking and re-watching.