Tag: Internet

Effective Internet marketing is a process of using any number of traffic generation methods for gaining visitors to your website. This often includes free methods such as article marketing, social media, forums or video – as well as paid advertising solutions such as Google’s AdWords. Your time and budget will initially determine which choice you make – although there are also benefits to using various methods of generating traffic from a combination of sources. This article will outline some of the key points to keep in mind when it comes to effective Internet marketing.

Effective Internet marketing through generating traffic from free sources largely revolves around the concept of giving informative or interesting content in return for visitors to your website. Utilising article marketing is perhaps the most commonly used method of generating traffic in this fashion. It also provides the added benefits of quality back-links for your search engine optimisation strategies – which can be provided through other webmasters publishing your article as well as the initial link article directories allow you to have from your article. While not providing the same benefits in terms of back-links and search engine optimisation, marketing by offering similar content through video is growing increasingly popular. The primary goal behind most strategies employing this method is to create a video that will likely inspire viewers to send it to someone else upon viewing it, potentially resulting in a lot of viewers who subsequently visit your website in a short period of time.

Effective Internet marketing is growing less common through paid advertising services such as Google’s AdWords. While it does offer benefits in that you can get a high number of targeted visitors to your website very quickly – it is growing increasingly out of the budget for the average marketer who runs a small business on their own. It is now primarily recommended as a quick way to test how your website performs in terms of converting visitors into buyers, and then make adjustments to increase its effectiveness.

Building a list is an important part of any effective Internet marketing. This commonly involves placing an opt-in form on your site and providing some incentive such as a free guide or sample tutorial video for them to join your subscriber base. Implementing a list is an important method to stay in touch with your website’s visitors and keep them interested in what you have to offer.

Any form of effective Internet marketing should be designed to provide you with a high amount of website visitors that eventually convert into buying customers. Using methods to generate traffic from a wide range of sources will allow you to reach as many potential customers as possible, which will ultimately result in a much higher level of income.

There always seems to be some initial confusion among my customers as to what an Internet Marketing System really is.

Some of my customers think that it’s just a website set up along with some social media pages. Yes, a website is a feature of a marketing system, but it’s only one part.

Others think that its social media or email marketing. While those are elements of an Internet Marketing System, a complete system entails those elements and much more…

We’ll talk about it more in a few days.

Developing An Internet Marketing System

When developing a new concept for a system, my first rule is to find out what my prospective client wants and needs to accomplish. It’s true, they always say they want “leads”, but what kinds of leads? How do you want to attract those leads and what do you want to offer them in exchange for joining your list?

Many customers know that you’re going to email them and that they are going to see your posts and content on a consistent basis. But what’s most important for you to know is how to develop your marketing system to attract the right target customer and what you are going to offer them in exchange for their interest.

A few days ago, I saw a great ad on Facebook that was offering something that interests me. The ad was written very well and the banner design was attractive. So I clicked on the “Get More Info” link.

Yet, it took me to a lead page that asked me for my contact information without offering me any incentive to give it. The truth is that now days, your request for the prospects info needs to be accompanied by an even trade in their minds.

Of course I clicked away from the page and today I only remember the feeling of not wanting to give up my info so quickly for nothing.

However, a better experience that same day was when I clicked on an offer for free training on how to market a platform I know very little about. I went to the lead page and got immediate free content on how and why I should acquire his program to expand my marketing abilities.

This marketing system took me on a journey about his program. While on that journey, I thought about how I could use this program, not just for myself, but also how my own customers could benefit from it.

I saved his training page to my favorites and added it to my list of products to buy and use.

So as I design an Internet marketing system for an entrepreneur, we contemplate the journey that the prospect is going to take through the system.

What is your prospect going to feel and experience at each interval? How are they going to naturally engage with the system?

My clients and I know that we have to attract them throughout the entire process by getting them involved in the experience instead of the marketing system. Therefore the web marketing system should be built seamless and virtually undetectable.

So the Internet marketing system begins with a great post or ad about the problem your product can solve.

Then it takes them to a lead page that gives them more information about how that solution will benefit them.

Next you offer them a great incentive to learn more about that solution in a series of emails.

Lastly, they get introduced to the problem solving product that you have to offer along with some great bonuses that they didn’t expect.

If you build your offer around the benefits the owner will receive, then you can make it a seamless process.

Next we’ll talk about how long the marketing process takes. I have some great tips on the 90 day sales cycle.

There are two main ways people make money on the internet. The first is the Influencer Model and the second is the Lead Collection Model. Learn how they work, what the process for each is and see how you can use them to start earning money online in this article.

The essential difference between the two is that one is slow, but free, while the other costs a lot more money, but can be up and running a lot quicker.

Influencer Model

The Influencer Model is slow but free. It’s the one most people online start with and there are many success stories out there.

Your main goal for this model is to generate a lot of traffic.

The way you do this? Create and post a lot of content.

You’ll have to be consistent and prolific with the content you create. You can post your content as part of a blog, on social media or YouTube.

It takes a lot of time and effort to build a following, but if you put both in you will have a solid base to start earning money online.

With the Influencer Model you create income by placing ads beside your content, using affiliate links or by selling premium content or goods.

Lead Collection Model

Leads are people who have expressed a desire for what you have to offer. They have already expressed an interest in something you sell, so you reach out to them and try to convert your leads into customers.

The most important thing, then, is being able to contact your leads. The easiest way to do this online is with their email address. You could sign people up to a newsletter and get in contact with them.

If you are set up on social media, people who follow your account are your leads.

You could attract leads with online content, but that’s the Influencer Model. But with the Lead Collection Model you buy your leads instead. That means you get them a lot quicker.

You profit by making sure you are buying leads for less than what you earn from each one. It is the fast but expensive approach.

Which one is best for you?

You have to think about your goals and approach before selecting one model for you. Do you want to get traffic by being a consistent content creator? The Influencer Model is probably the one to go for in that case.

If you want to create a system that makes more out of each lead than it costs to get them, the Lead Collection Model is the one to look at then.

Which Model Is Best For Affiliate Marketing?

Both can work with affiliate marketing. A blogger or social media influencer can recommend items to their readers and earn commission. Affiliate marketers can buy leads and convert them into customers as well.

Each has positives and negatives. Knowing each can help you figure out which works best for you.

How many times has it happened that the first thing that came to our mind when we thought of promoting our business online, were the social media sites such as Facebook, Twitter etc? We all are mesmerized by the enigma called “social media marketing”. Speak to any marketing expert and the first thing he will say is “You ought to be where your consumer is” and rightly so, social media websites are the most engaging platforms for consumers today. The average time spent on such platform far exceeds any other medium, including the traditional Television. So is it wrong for brand/marketing managers to spend a huge chunk of their time on such platforms? Yes and No.

Yes, because these platforms are arguably the best set of platforms that help us to create awareness about our products, improve brand image and thereby increase sale. And a ‘No’ because we end up ignoring the oldest and the original social media platform known as ‘Forums.’ Given below are 4 reasons why we should spend some more time on discussion forums and not just limit the usage to create back links and answer consumer complaints.

1. It’s where the real discussion takes place – Just like you have Facebook for fun, LinkedIn for professional networking and so on, the same way discussion forum is a place meant for discussion. Users coming on this platform are the ones who seriously want to discuss something. Managers need to use this platform to engage with these users and try to convert them from normal users to ‘Brand evangelists’

2. Know what your consumers are talking about – While you can still engage with consumers following your social media profiles, discussion forum is the best platform where you can get real time category trends. How is it different? Well, discussion happening on your social media page is and will be specific to your product where as discussion taking place on forums might still start with products, but they tend to shift towards categories. We as managers could use this information to catch the shifting trends in consumer behavior. It also acts as an excellent platform to get competition data, as in, users visiting such forums will also compare your product with your competition and that’s how you could get first hand review about your competition.

3. A platform for market research – How many of us realize that dedicated forums can be one of the best places for a comprehensive market research. Coming up with a new product? launching a new service? An add-on feature to an existing product? Scout through the relevant discussion forums, catch the latest trends, post relevant questions about the need that you want to satisfy and that’s how easy it is to get first hand consumer insight.

4. A safe platform to get candid product feedback – While social media platforms are also safe platforms to get product feedback, discussion forums have some additional benefits. First of all, unlike social media platforms, discussion forums are generally closed groups and the threat of some feedback going viral is less. Secondly, discussion forums are not limited in terms of access, as in you don’t need to follow a company to receive their posts, hence the kind of feedback that you will receive will be unbiased and candid. So, as a manager you could analyze the feedback, make necessary changes, roll out the final product and yes! This time you could and should post that launch on all the social media platforms.

Lyfeloop

What is Social Media?

The latest buzz around the world is Social Media. Social media is basically a media outlet that you use to communicate through. The growth of social media has been exponential in the past 5 years. New websites with different features and interactive capabilities are being developed constantly. Technology savvy individuals are working towards the new Facebook and Twitter.

The main question that arises now is whether social media is a trend or fad?

The simple answer to that is that social media is a trend and not a fad. The growth and use of social media is becoming very important in today’s society. You use your Facebook and Twitter account to communicate with friends, colleagues, and family and much more.

New Trend in Social Media

The role they have established in our daily lives is becoming larger than ever. They can no longer be categorized as a stage for social interaction. The credibility and trust people have contributed to them has immensely helped their popularity. They can now be seen as media outlets that have become very informative. You can constantly receive information from newspapers, major conferences, and famous personalities. Information can be passed on instantaneously and to millions and millions of people.

In today’s global world, information is only as valuable as to the timing of it. There is no point of receiving important information when it doesn’t reach to you on time.

Internet Marketing

This is a new form of marketing that has catapulted as a result of social media. In simple terms, internet marketing is promoting your website, product, or services over the internet. It is one of the cheapest and highly effective forms of marketing.

Communication and networking are the critical success factors of any business. Build your strategy around internet marketing. When you have a solid base for communication with your customers, then decision making process for your company becomes faster. You will increase your company’s customer intimacy and be better to satisfy their changing needs. Satisfying the demand of your customers will lead to increased profitability. Use internet marketing as a competitive advantage for your company.

Latest Statistics

There are over 95 million Tweets per day, and 700 billion minutes per month being spent on Facebook. By establishing internet marketing as a part of your overall strategy you can market yourself to those statistics. Internet marketing is the gateway to success in the future.

Understanding the importance of these numbers and developing a sound strategy on how to take full advantage of them will set you and your company apart from others.

Conclusion

Social media is a trend with increasing role in our society. Internet marketing is helping small businesses and entrepreneurs that lack advertisement budget to compete with larger companies.

Internet marketing has increased competition between companies. Realizing the importance and how to use it to your advantage will set your company apart from others in the future. The sooner you are able to implement an internet marketing strategy in your company the sooner you will be able to reap the benefits.

Lyfeloop