Can you believe Instagram turned 10 in 2020? Boasting 1 billion users, it’s surely not a platform that you have ignored as a marketer or business owner.
However, I see many brands fall short with their Instagram marketing strategy. I don’t want you to be one of those brands so I’ve created this post on how you can boost the effectiveness of your Instagram presence with brand ambassadors to grow more traffic, brand awareness and sales.
Why Does My Brand Need Brand Ambassadors?
Sixty-percent of Instagram users log on daily. That means that your target consumers are interested in what their peers and people they follow post about. Don’t you want some of those daily posts to be about your brand? Brand ambassadors can be influencers or happy consumers. They have the ability to create authentic posts about your brand. After all, consumers are ad blind and they don’t want to hear about your brand from your brand itself. Consumers want to learn about new products and/or services from their peers. Brand ambassadors are considered to be peers.
Where to Find Brand Ambassadors?
There are many ways to identify people who are the perfect fit for your brand ambassador program on Instagram. As I mentioned, brand ambassadors can be influencers or happy consumers. Influencers have a lot of followers on Instagram while happy customers may not have huge a social following, but they can still get your brand in front of hundreds of their friends and family.
Here are a few ways you can go about identifying brand ambassadors to post on Instagram.
Identify and activate influencers using a tool like GroupHigh or BuzzSumo
Consult with your client services team to identify happy consumers and email them and ask them to post on Instagram and tag your brand
Send out an email to your consumers asking them to share their experience with your brand on Instagram
How to Get Ambassadors to Post
Turning someone into a brand ambassador often requires some creativity and a little incentivization. Based on successful brand ambassador programs on Instagram, there are few things we can learn from other brands on how to get consumers to post on Instagram about their experience with your brand.
Offer free product for posts
Offer different tiers of gift cards for how many likes an ambassador gets on their post
Monetarily incentivize ambassadors to post
Set up a commission structure for the sales that come in from their Instagram posts
Organizing and Scaling Your Brand Ambassador Program
The goal is to get as many brand ambassadors as you can to post. This takes a lot of organization. You can create a Google Sheet to track who is in your program and the links and reach of their posts. You can also keep a running list of all your brand ambassadors in an email marketing tool like MailChimp so you can regularly communicate with them.
However, organizing, scaling, and incentivizing your ambassadors can be a tedious process. Especially when your days are filled with other marketing initiatives. That’s why tools like CrewFire which organizes and allows your to incentivize your ambassadors to post are like a dream come true for marketers.
Creative Ways to Maximize Your Earned Media from Ambassadors
Your brand ambassadors are going to create some amazing earned media for you on Instagram. The images and words they used can be great assets for more than just sales. Here are a few ways that you can reuse your earned Instagram media:
Use the images on all of your social channels
Utilize their images and quotes from their posts on your homepage
Create a category on your website for potential consumers to see all of your earned Instagram content
Use their images in your marketing materials
How to Track the Results from Your Brand Ambassador Program
To ensure that your brand ambassador program on Instagram is reaching its fullest potential, you’re going to want to track your earned media. Create a spreadsheet, consult your earned media, and utilize Google Analytics to record how your program is performing.
To be able to track your ambassadors on an individual level, ask them to put your link in their bio on the day that they post about you. Even if they won’t put your link in their bio, you can still track the results of your brand ambassador program on Instagram.
These are the most sensible metrics to track:
Impressions (number of followers the ambassador has)
The number of posts the ambassador posts about your brand
Traffic their posts brought to your website (if they put your link in their bio)
Sales (if they put your link in their bio)
Key Takeaways
Brand ambassadors are a cost effective and authentic way to earn media for your brand and create brand awareness on Instagram. Consumers want to hear about brands from their peers and not from your brand, so these third-party recommendations are very powerful. Don’t forget to incentivize your ambassadors to post and remember that a little goes a long way. Usually, your happy consumers just need a little nudge to post about your brand.
Have you worked with ambassadors on Instagram? If so, feel free to reach out on social with your tips and insights!
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As we head into the peak holiday shopping season, Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform.
Facebook first announced Instagram Shops back in May, and they’re gradually being made available to all businesses. And for those who can access the option, it could be a great way to maximize your holiday sales, tapping into the engagement of Instagram to grab customers as they browse through their feeds.
Instagram’s new ‘The Season for Shops‘ mini-site includes a range of guides, covering each aspect of the Instagram Shop set-up process.
Instagram has included specific overviews for:
Each guide includes graphic overviews of key elements, helping to clarify the process.
The overviews can be a great help in getting a better understanding of the Instagram Shops process, and how it can work for your business and products.
Instagram’s also included detail on exactly how to add shopping tags in posts, Stories and in live-streams:
There’s also info on how to create your shop and Collections via Commerce Manager:
The visual descriptions make it much easier to understand the key elements – and given the various steps required, that could be a big help in getting your Instagram shop up and running faster.
And it could definitely be worth taking the time to go through the notes and tips here. With over a billion active users, and 80% of those users following brands specifically for product updates, there’s clearly an active base of potential shoppers on the platform.
Making it easy for them to go from your latest image to owning that item could lead to significant results, and with shopping tags available in all elements, there’s a lot of opportunity.
You can check out the various new Instagram shopping guides here.
If there’s one thing the youth needs, it’s a cool platform with terrific features to post pictures and share videos online. After all, it’s their source of entertainment. With the trend of selfies at its pinnacle, such platforms have become the need of the hour. Businesses are searching for the perfect platform, while the truth is both Snapchat and Instagram have their own market niche and massive following. A majority of the users of these platforms are youngsters who are totally mobile-driven and obsessed with their smartphones. This article will guide you through the features of Snapchat and Instagram and help you decide which platform is better and safer:
Snapchat
Snapchat is like texting with pictures. Parents are concerned because kids spend a lot of time on Snapchat sharing their pictures, which worries them. On Snapchat, there are a set number of videos and pictures you can send or receive at a particular time. Each session lasts a few seconds and when it expires, the data is erased. It claims to be safe, but the privacy policies of social networks are often voluntarily ceased without the users knowing.
A significant danger of using Snapchat is teens don’t even know that by agreeing to their privacy policy, they have allowed Snapchat to use their data. It’s important to keep in mind that whatever pictures your child shares on Snapchat, they are aware of the fact that it is accessible worldwide. Snapchat offers “Snaps” and “Stories”. Snaps are the pictures or videos a user shares with a single person, though anyone can save the photo as a screenshot and share it with ease. Stories are videos which a user shares with numerous people and can be viewed unlimited number of times before the session expires, i.e. 24 hours.
Instagram
Have you ever come across people who have nothing to do with your life, but you know a lot about them? Surely, the answer is yes! We are living in 2016, where social media has made literally everything accessible, on our fingertips. Instagram freaks share their daily life on this app through photos, especially whatever they munch during the day, with popular hashtags, though other users aren’t really interested in what this person had for lunch! Hashtags are the in thing for Instagram users. They are totally obsessed with them, while many others get irritated by this rising trend. According to Instagram’s policy, the user’s pictures can be public or private. The setting depends upon the user’s preference. Users post their photos which are searchable through hashtags.
Analyzing Snapchat and Instagram
Instagram builds a library of images for its users, whereas Snapchat’s underlying characteristic is that the data shared by its users isn’t permanent, which, however, is easily violated by its users. The analysis unravels the fact that Instagram is safer than Snapchat, and therefore a better choice for the average user.
Keep everything in moderation, including your social media posts. Post pictures naturally and always keep connecting with your audience. Express good values such as gratitude by thanking your fans for compliments.
Gain followers and follow influential models yourself
Apart from gathering your vital statistics, height and weight etcetera, agencies and scouters are increasingly looking at your media presence, your likes, and followers. There isn’t a specific number but of course more the merrier. It signifies your ability to market yourself, and your appeal to the common folk, or target audience. With that said, social media only gives an added advantage, and you still have to impress during your interviews and casting calls. Find out more about how you can ace your casting call.
Walk the talk and follow influential models yourself such as Adrian Lima and Gisele Bundchen who regularly post their model pictures and update their social media accounts. Following such people will also give your potential model agencies a sense of your interest in fashion and modeling. Take caution that these high-profile model’s have a different dynamic from you and if you are still new or low key on social media your use of it must be strategically relevant for your position. Do not just copy the top models style whole sale. Although it never hurts to learn from the best, models must take the positives and apply them such that it fits our specific community appropriately.
There are some high profile models that remain low-key on social media. Kate Moss is one such example; she is press-shy and never takes snapshots in public. Post important pictures but remember to always keep the mystery. Do not keep spamming posts; hold some restraint on your posting. You definitely want to avoid the effect of irritating your followers by constantly appearing everywhere on their social media feed, especially if you posting things that are less important like cat or food pictures. Give a few days break and intervals between posts, and remember less is more. If you have nothing good don’t post it. Most importantly, staying low also means lesser chances to make offensive posts. In order to rise up the ladder of social media appeal it is important posts are well quality checked and that which retains fans and followers, thus keeping your appeal for a longer period of time.
Choose your platform wisely
This ultimately depends on your commitments and position in life and there are many cases. However you may take heart in supermodels like Tyra Banks and Coco Rocha who have millions of fans across multiple platforms and spend time in connecting with their fans despite their busy schedule and lifestyle. Coco Rocha for example has amassed millions of fans across 13 social media platforms.
If you tend to be busy, as most of us juggle part-time modeling with a full-time career or education, and have a host of other responsibilities and commitments. In such case it is better to focus your attention and energy to specific platforms that enhance your position as a model. The top platform would definitely rank as Instagram. It’s layout and design best suit your ability to share visual content such as pictures and videos easily. Though hash tags are very commonplace across most media platforms, it is effectively used in Instagram to track pictures and videos. Moreover the beauty of Instagram is the ability to easily scroll through the feed, engaging by liking and being updated on latest fashion trends and modeling content easily. You can follow modeling agencies and be updated of latest job openings and the progress of the agencies as well.
The next best platforms are Facebook, followed by Twitter, and then Snapchat. The dynamics of each of these platforms are different and are for different target audiences as well. But as far as modeling goes, Instagram still remains the best platform available and if time is an issue, then focusing it on Instagram would enable an aspiring model to reap maximum benefit.
If you have any humanitarian causes put up some information about that and show the world that your true nature and personality beyond the skin in the content you post and talk about. Hope we find you being an influential social media personality one day too!
It’s only been out for a short while, but Instagram is already making tweaks to the design of its TikTok-cloning ‘Reels’ feature as it looks to maximize the appeal of the short-form video option.
And while we don’t have any data on Reels usage as yet (though Instagram has said that Reels is taking off in India), the changes have been made in response to initial user feedback, and look to move Reels even more in-line with TikTok’s process.
First off, Instagram will now allow users to create Reels of up to 30 seconds.
Reels have thus far been restricted to 15-seconds, in line with TikTok’s main focus, but TikTok clips can actually be up to a minute in length, giving users more room to flesh out their creations. Instagram isn’t giving Reels users the full minute (though you can, of course, post longer videos to the main Instagram feed), but the expansion to 30 seconds will provide more leeway.
And as noted by TechCrunch, the middle ground option could provide a way to TikTok users to re-purpose their longer TikTok clips to Reels, while still requiring them to re-edit in many cases, thereby making unique Reels content.
In addition to this, Reels creators will now also be able to extend the timer by 10 seconds as they record their clips.
While it’s also looking to improve on its native editing tools, with improved trimming and deletion options.
In some ways, it feels like a bad sign that Instagram is already making changes to the Reels design so close to the initial launch, but it’s also good that Instagram is trying to learn quickly and align with user behaviors in the app.
Whether Reels can become a bigger thing is hard to say. Initially, Instagram has been pushing Reels as an alternative to TikTok in both India (where TikTok is banned) and the US (where TikTok could be banned), but with negotiations increasingly looking more like TikTok will remain in America, that could see Reels lose any momentum it had gained due to uncertainty over TikTok’s future.
Most of the feedback seems to be that Reels is TikTok, but not as good. That could be good enough in India, but if TikTok remains unchanged, it likely won’t be enough anywhere else.
But then again, with reports that TikTok’s personalization algorithms won’t be included in the Oracle/Walmart deal, TikTok could still lose its way, and if it does, having Reels as a pretty close alternative will remain a consideration for many.
As such, Reels could still become a bigger consideration over time, even if TikTok is allowed to remain in the US.
Hashtags help make your social media content easier to find and can do wonders for increasing the reach and popularity of your content. Though Instagram Reels is pretty new, it still uses hashtags and as such, adding hashtags to your Instagram Reels is a necessary step to take if you want to improve your content on the platform. In this article, we’re going to share 65 Instagram Reels hashtag ideas to help you go viral.
If you want to get more views, likes, comments, shares, and followers on Instagram Reels, these Instagram Reels hashtag ideas will get you there. Not convinced? Let’s take a look at the benefits of using hashtags.
What Are the Benefits of Using Hashtags?
Hashtags are a great way to expand your reach and increase engagement on social media platforms like TikTok, Instagram, Twitter, and Facebook. Here are some of the key benefits you’ll get from using hashtags in your social media marketing efforts.
Engagement
Hashtags are the easiest way to get your content in front of the people looking for it. Adding hashtags on your posts lets you join in the conversation that’s going on for a certain topic and the people searching for or following the hashtags you use will have the chance to see your content. When you increase your reach, engagement is likely to follow.
Brand Awareness/Brand Affinity
Hashtags can also be useful for increasing brand awareness and brand affinity. Many businesses use branded hashtags to promote their business. These can be very helpful in driving traffic to your content and increasing engagement—particularly if you use branded hashtags to create fun challenges.
Brand Values
You can use hashtags to communicate your brand’s values and show support for social issues you’re passionate about. This shows your followers that you’re more than just a brand and younger audiences are especially happy to know that they’re supporting businesses that support the issues they care about, too.
Target Audience
Hashtags can help your target audience find you on social media and help you get your content in front of the right people. Users can search and follow hashtags that they’re interested in. When you use those hashtags, the users interested in those hashtags have a much better chance of finding your content.
What Is Instagram Reels?
Instagram Reels is a new feature offered by Instagram that’s intended to be used as a TikTok alternative. Like TikTok, Instagram Reels is used to create short-form video content set to music or other sounds. Instagram Reels can be shared to creators’ Stories, the Reels tab on their profile, and, if their profile is public, on the Explore Feed. Creators can add hashtags to their Instagram Reels to increase the likelihood that the right viewers will find their way to the right content.
This new Instagram feature is perfect for Instagram influencers who already have a following on the platform and don’t want to have to build their following again on TikTok. Plus, with TikTok’s banning in India and its uncertain future in the United States, it’s possible that TikTok might not be an option for creators in those countries anyway.
How to Create an Instagram Reel
Creating and sharing Instagram Reels is easy. Here’s how to do it:
1. Record and Edit Your Video
In the Instagram app, open the camera and choose the Reels option.
From there, you can choose your background sound or music before recording your video. You can record your own sound with your video or use a sound from the Instagram library. If you use original audio, other users will be able to add that sound to their own videos using the Use Audio option.
Now it’s time to record your video and add effects. You can even speed up or slow down your video for added effect. Instagram Reels also has a timer so you can record your reels hands-free if you want.
Before moving on, think about the caption and hashtags you want to include with your video. It’s important to use hashtags on your reels to make them easier to find. Add hashtags that are relevant to your video, and include a mix of trending hashtags and niche hashtags that match your reel’s content. If you’re not sure what hashtags to include, keep reading! We’ll be sharing a list of Instagram Reels hashtag ideas that are sure to get your content seen.
2. Share
Once you’ve created your Instagram Reels video, you’re ready to share it with the world. Instagram Reels has several sharing options: creators can share reels on Instagram’s Explore Feed, the Account Feed, on Instagram Stories, and via Direct Message. You can even add reels to your Instagram profile as Highlights that stay available on your profile. You also have the option to tag friends in your Instagram Reels, too.
For the best visibility, you should set your account to “public” and post your Instagram Reels on your Account Feed. Instagram wants this newest feature to be a success so reels published on Instagram are getting a boost in organic reach. And, the Instagram Explore Feed shows reels at the top of the feed.
We recommend using a combination of effects, music, and hashtags in your reels to get the maximum reach from your videos. Instagram users can search for new reels using hashtags, songs, or effects, so as many ways you can get your video viewed, the better!
3. Watch
After your video has been uploaded, it will be available for you and your followers to view. If your Instagram account is public, your Instagram Reels will be shared on the Explore Feed where it is available for viewing by all Instagram users. And, of course, your video will be accessible from searches for the effect, sounds, hashtags, and more used to categorize it.
Why Use Instagram Reels Hashtags?
We’ve already covered some of the benefits of using hashtags, but you may
be wondering why it’s so important to use them in your Instagram Reels content.
To start with, hashtags can help you group content. This could be either general hashtags that are used by many Instagram users or targeted, niche, and brand-specific hashtags. This type of hashtag can help increase interest in your content as well as grouping a specific product or campaign together.
Hashtags can also be used to increase your following on Instagram, as we mentioned earlier. But there’s no real benefit to your brand if you’re filling your follower rolls with people who aren’t actually interested in your brand, products, and services. When you use the right hashtags on your Instagram Reels content, your posts will be discoverable by the users who have similar interests as you, and who are more likely to be interested in buying your products and services. Even if they don’t end up following you, getting your content viewed puts you on their radar so they’re more likely to recall your brand when they see your content again.
Instagram has more than 1 billion monthly active users. With so many users on the platform, the likelihood of your content getting in front of the right people by chance is pretty slim. However, hashtags help Instagram organize and collect your posts, increasing the odds that your content gets in front of the people who want to see it.
65 Top Instagram Reels Hashtags
As you’ve learned by now, hashtags make it a lot easier for viewers to find your content on social media. Here are 65 of the top Instagram Reels hashtags you can use to help you go viral.
#reels
#reelsinstagram
#reelsvideo
#reelsindia
#holareels
#reelsbrasil
#reelsteady
#instagramreels
#reelsinsta
#instareels
#reelsofinstagram
#k
#music
#bhfyp
#disney
#tiktokindia
#videoftheday
#instareel
#foryoupage
#fyp
#instafeeds
#indianreels
#bantiktokindia
#viralreels
#quarentenachallenge
#reelsmemes
#botaodabelezachallenge
#tiktokbrasil
#bestvideos
#trendingvideo
#reelinstagram
#trendingposts
#firstreel
#videosinstagram
#instagramreelsindia
#tiktokbanindia
#bestreels
#indiatiktok
#reelsindia
#newsfeed
#reelvideo
#oopschallenge
#tiktokbrasil2020
#love
#tiktok
#instadaily
#explore
#fashion
#instagram
#photography
#memes
#viral
#instagood
#explorepage
#trending
#reel
#foryou
#challenge
#nature
#style
#marketing
#makeup
#beauty
#funny
#travel
Use the Right Hashtags for Your Brand
If you want to use hashtags to make your content stand out, you’ll need to really take the time to find and use the right hashtags for your brand. This means you need to find balance in the hashtags you choose for your content. Using the most popular Instagram hashtags might seem like a good way to get your content found, but the popular hashtags are typically popular because more people use them. It’s a lot harder to get found in a sea of 1 billion posts than it is in 10,000 posts.
We recommend using standard SEO best practices when choosing hashtags for your Instagram Reels content. Similar to trying to rank on search engines, Instagram creators tend to have an easier time getting eyes on their content when they use targeted hashtags like #nycbookstore instead of #books.
That doesn’t mean you shouldn’t include the more popular hashtags; you absolutely should! It just means that you should focus first on hashtags that have smaller followings and usage while still including the more generic hashtags, too. You can also use hashtags meant to apply to a specific type of post. This could result in hashtags for your NYC bookstore being “#nycbookstore,” “#books,” and “#reeloftheday.” Use our Instagram Hashtag Generator to find some amazing options that you can adjust for use on your Instagram Reels content.
How to Find the Best Instagram Reels Hashtag Ideas
In addition to our Instagram Hashtag Generator, here are four key ways to find Instagram Reels hashtag ideas to make your content pop.
Search
To find the best Instagram Reels hashtags to use, you can start by tapping the magnifying glass icon at the bottom of the screen. This will bring up the search function as well as show you popular videos and trends on Instagram.
You can tap the topics along the top of the screen to see videos for those specific themes. Or, enter a keyword in the search bar at the top of the screen to look for hashtags, users, sounds, and more to guide your hashtag choices. Using our bookstore example from earlier, we’ll search for “books” and see what comes up.
In the search results, you’ll see tabs for:
Top: this shows the top results for your search term and may be different based on your app use.
Accounts: this shows the most relevant accounts based on your search.
Tags: this shows the most relevant and popular hashtags based on your search term.
Places: this shows the most relevant locations near you based on your search term.
Competitor Research
Another way to find the top Instagram Reels hashtag ideas is by identifying the most popular social media influencers and brands on the platform. This is an even better method of finding hashtag ideas if you look for the influencers or brands you want to be competitive against. Once you find them, take a look at their videos. What hashtags are they using? How are they using them? Anything you can find out about your competitors in your industry or niche will help you.
Other Social Networks
A hashtag that’s trending on TikTok, Triller, or in regular Instagram posts and stories but hasn’t made its way to Instagram Reels is a brilliant way to skyrocket to the top of the trending list. Along with our Instagram hashtag generator we shared earlier, you can also use our TikTok hashtag generator to get some ideas, or just search for popular hashtags right from those platforms.
Social Listening
Social listening and social media monitoring are vital if you want to get valuable information about what your target audience wants from your brand or how they feel about your brand. What’s great about social listening tools is that the data can be applied to hashtags, too. With the right social media monitoring strategy, you can stay ahead of your competition.
Instagram Reels Hashtag Ideas to Make Your Content Stand Out
Instagram Reels is the latest in a line of features and apps that are incredibly useful for getting and keeping customer attention so you can grow your business. Using the Instagram Reels hashtag ideas we’ve included here, along with the hashtags you find during your research, will help you increase your views fast.
If you maintain a presence on Instagram Reels and multiple social media platforms, you know how hard it is to keep up with content creation for all of those platforms. When your focus is short-form video content, it can be time-consuming and tiring to create enough of that content to go around. Fortunately, using your Instagram Reels content on other social media platforms isn’t hard. In this article, we’re going to teach you how to download Instagram Reels on Android or iOS, via screen recording, or using a software called Kapwing.
Why is this important? Well, if you download your own Reels on Instagram, you’ll notice that the sound is removed. Plus, you can’t download Reels shared by other users at all. With this article, though, you’ll learn how to download Instagram Reels with the original sound.
Of course, knowing how to download Instagram Reels is only part of the equation, though. That’s why we’re also going to share three ways you can repurpose your Instagram Reels to keep your audience engaged and entertained.
How to Download Instagram Reels: A Step-by-Step Guide:
What Is Instagram Reels?
Not sure what Instagram Reels actually is? Instagram Reels is a new Instagram feature (not a standalone app) built to be a TikTok alternative. Users can create 15-second video clips set to music and share them to their Instagram Stories, the Explore Feed, and the new Reels tab on their profile. The feature is available in India, Brasil, the United States, and about 50 other countries.
The Explore Feed is the Instagram Reels version of TikTok’s For You page. On the Explore Feed, you can find Reels from popular and trending accounts on Instagram. You’ll find Instagram Reels from people you follow alongside traditional Instagram posts in your newsfeed.
The Instagram Reels algorithm is a bit of a mystery as of yet, but if it follows the Instagram algorithm, there are some assumptions we can make. TikTok’s For You page is algorithmically generated based on the way TikTok’s users are engaging with videos and it does an eerily great job of pushing content to users based on their interests and activity on the app. TikTok starts by pushing out new content to a sample of users, pushing it out to more users if the response is positive. This makes it relatively easy for creators to go viral on TikTok but also makes it a lot more likely that the virality cycles quickly.
Instagram’s algorithm is a bit different, giving priority to content depending on the accounts you follow and engage with most. So, if Reels uses that same algorithm, well, boring.
Fortunately, Instagram’s VP of Product, Vishal Shah, has said that recommendations for Instagram Reels will be different than other Instagram content on the Explore Feed, making it easier for new creators and content to be discovered.
Start by choosing Reels at the bottom of the Instagram camera. Here, you’ll see a variety of editing tools on the left side of your screen to help create your reel.
Audio
You can search for songs in the Instagram music library or use your own original audio by recording a reel with sound. If you share a reel using your own original audio, that audio will be attributed to you. If you have a public account, though, other users can create reels using your audio by tapping “Use Audio” from your reel.
Effects
The effect gallery includes effects created both by Instagram and by creators worldwide.
Timer and Countdown
To record handsfree, just set the timer to record. When you press record, you’ll get a countdown from three before recording begins.
Align
If you’re using multiple clips, you can use the Align feature to line up objects from your previous clip before recording your next. This helps users create seamless transitions for those fun outfit changes or so you can add new elements into your reel.
Speed
You can speed up or slow down parts of the video or audio you selected. This is great for staying on a beat or making slow-motion videos.
Ready to share your creation on Instagram and your other social media platforms? Not so fast. While TikTok made it pretty easy to download and share videos, Instagram Reels isn’t as straightforward.
How to Save Instagram Reels In the App
Here are the steps to save Instagram Reels within the Instagram app.
Start by opening Instagram and tapping the search button. From there, you’ll open the Reels video you want to download.
You can also do this from a user’s profile. Just tap the new Reels tab next to the IGTV tab and choose the Reels video you want to download to open it.
Once you have the Reel open, tap the three-dots icon in the menu at the bottom of the screen, and then tap Save.
To access the saved reel, go back to the Instagram home screen and tap your profile icon > the hamburger menu icon > Settings > Account > Saved. Here you’ll find your saved videos in the All Posts folder.
How to Download Instagram Reels on Android
If you have an Android phone, this is how to download Instagram Reels. It involves downloading another app from the Google Play store.
Go to Google Play and download Video Downloader for Instagram – Repost Instagram.
Install the app, open it, and set it up. This involves giving the app access to your photos, media, and files on your device. After you’ve set up Video Downloader, go back to Instagram and choose the reel you want to download. Tap the three-dots icon > Copy Link.
Go back to Video Downloader and the URL for the reel you just copied will be pasted there automatically.
Go to your phone’s images and you’ll find the reel there. You’ll be able to edit it and share it on other apps.
How to Download Instagram Reels on iPhone
To download Instagram Reels to your iPhone, you’ll first need to visit the App Store and download the app InSaver for Instagram.
Open the app and set it up, giving it permission to access your images and media. Next, go back to Instagram and choose the Reels video you want to download. Then, tap the three-dot icon > Copy Link.
Go back to InSaver and the link you copied from Instagram will automatically be pasted there.
Tap Watch It! > Options > Share > Save Video to save the video to your device’s Photos app.
How to Download Instagram Reels Via Screen Recording
If you don’t want to download a third-party app, here’s how to download Instagram Reels via screen recording.
iPhone
Make sure screen recording is available in the Control Center. To do this, go to Settings > Control Center > Customize Controls and add Screen Recording.
Next, go to Instagram and open the reel that you want to download. Swipe up to show your iPhone’s Control Center. Then, tap Start Recording and start playing the video in Instagram. Once you’ve recorded the video, stop the screen recording by tapping the red bar at the top then Stop. The video will be saved to your Photos app. You’ll probably want to edit the video to make sure you only have the Reels portion and none of the fiddling with the Control Center and starting or stopping your recording.
Android
On Android phones, you’re either going to use the built-in screen recorder (if your phone has one) or the third-party app you use for screen recording. Once you have your method of screen recording ready to go, open Instagram and play the video you want to download.
When you’re done, tap the stop button to stop your recording. Your screen recording will be saved in your phone’s gallery.
Start by finding the reel you want to download in Instagram, tap the three-dots button, and choose Copy Link. Now, open Kapwing.com and choose Start Editing.
Paste the Instagram Reels link you copied into Kapwing. If you want to make edits, you can do that now. When you’re ready, tap Export Video.
After processing, tap Download and your video will be saved. For iPhone users, you’ll need to tap the arrow in the top right corner of the screen, click your video, and tap the icon in the bottom left corner. Then, choose Save Video from the options.
Repurposing content has several benefits. For starters, if you’re able to reuse your content, you’ll have more time to devote to creating high-quality content because you’re not going to have to invest time and energy in creating a completely different video for each of your social media platforms.
Repurposing your Instagram content can also give you an SEO boost since having several pieces of content based on the same concept or topic can bring about multiple chances to target a specific keyword. And, when your repurposed content is published outside of your own site, you can get some great backlinking opportunities.
Repurposed content also affords you the opportunity to reach an entirely new audience. How? Different people use different platforms. When you post your content across platforms, you can reach your target audience where they already hang out online. Plus, even if your target audience overlaps across multiple platforms, repurposing your content still helps to reinforce your message.
Repurposing your content can also help you build authority on a topic. When your high-quality content shows up in multiple places in a short period of time, it helps to raise your profile in your industry and show others that you are a thought leader in your niche.
So, how do you repurpose your Instagram Reels content? Here are three ways to repurpose your content that we like.
Instagram Highlights
You can add your Instagram Reels content as highlights on your Instagram profile. Instagram Highlights are a permanent place for your Instagram Stories. Many creators use them as frequently asked questions or to save content into collections. And, highlights are a great place for your Instagram Reels. You can either add them to a Reels highlight or break them out into highlights about specific topics.
Pinterest
Pinterest lets you add video Pins with a 15-second limit. Wouldn’t you know it, Instagram Reels also have a 15-second limit, making them a perfect format to include in your video Pins. Repurposing your Instagram Reels as video Pins on Pinterest can help you build your brand on the platform.
Other Social Media Platforms
You can use your Instagram Reels content on other social media platforms. If you use TikTok, for instance, you can use the content you’ve already created for Instagram Reels to leverage the TikTok algorithm and increase your viral potential.
Download Instagram Reels to Repurpose Content Easily
Instagram Reels is a great platform for Instagram influencers who already have a following on the platform. But you don’t want to put the fate of your brand in a single platform. Now that you know how to download Instagram Reels, you can repurpose your content across platforms and position yourself as an authority and thought leader in your niche.
Instagram Reels is currently a wide-open market for users, presenting a great opportunity for influencers and brands to start building a presence or extending their reach on the platform, earning more followers and building their community before Instagram Reels ends up saturated.
As more and more companies depend on social media to boost their reach and grow their audience, having a strategy in place is what matters most. You cannot simply hop on when you feel like it and post what you want. You need to understand who your audience is and how to sell to them in the right way.
Here are a fews reasons why social media can benefit your business:
It is a great way to build brand recognition.
You can connect with your audience and start conversations with them online.
Social media can help you learn more about your ideal customer through online engagement.
It is a cost-effective way to grow your brand reach.
You can also subtly market your product.
Once you realize the importance of social media, you can begin to explore various strategies that will make optimal use of your time and help your company make more money in the long run.
Be subtle with your marketing
According to Statista, the 18-24-year-old age group is the largest demographic in reference to the user base on Instagram.
Gen Z is going to be your target audience with Instagram and it is imperative that you realize that the age-old marketing techniques aren’t going to work with them. 69% of Gen Z said they find online ads disruptive so your aim should be to focus on non-invasive marketing techniques.
A good example is Apple’s ‘Shot on an iPhone’ campaign on Instagram where they post pictures that have been shot using an iPhone:
This simple strategy allows Apple to form relationships with their audience by using their pictures taken on their iPhone and is also a much less invasive marketing technique than others.
Invest in micro-influencer marketing
Do not be afraid to invest in micro-influencer marketing. This is an affordable and non-invasive way to grow your brand on Instagram.
A great example of a company that does this is GymShark.
Gymshark was founded by Ben Francis when he was only 19 years old and has grown to be a popular eCommerce fitness brand. The success of the brand is largely thanks to the emphasis it puts on micro-influencer marketing.
Essentially what Gymshark does is reach out to fitness influencers on Instagram with large followings asking if they would be interested in partnering with the brand. These influencers will then create sponsored posts for Gymshark that will help them reach a whole new audience- the influencer’s audience to be specific.
In some cases, influencers will even add a link to Gymshark’s online store within their bio.
This marketing strategy works so well is because it is reaching your ideal audience without a heavy lift on your end.
For a Facebook ad, you have to trust that an algorithm will put your ad in front of the right people. However, influencer marketing makes sure you are reaching the right people. In the case of Gymshark, that means people who are interested in fitness.
Another great part about this strategy is that it is not as annoying to the viewer. You are not pushing an ad in front of their face that they will probably scroll by. Instead, it is much more subtle. The influencer’s followers who want to know what they are doing and wearing anyway will see your product authentically showcased within their posts.
Use Instagram tools
A good way to grow your Instagram platform is to use tools that can give you a more ‘behind the scenes’ look at what is going on.
Tools can help you focus on your analytics and past posts. This way you will be able to figure out what is working for your brand and what posts do well for you. You can also use tools for scheduling, following the right people, creating a strategy, editing images, etc.
A few tools that you should consider:
Grum: Having a schedule for posting is important if you want to appear professional to your audience. You cannot simply post at random with no strategy in mind. Grum helps you schedule out posts in advance so that you can get all of your social media work done in one day.
Owlmetrics: Looking at the data is always a good way to understand what is working for you and what you could be doing better. Owlmetrics shows you real-time analytics such as follower gender, like history, follower geo-distribution, and more.
Brand Mentions: BrandMentions is a social media tracker that allows you to monitor your brand and your competitors on multiple social media platforms such as Instagram, Facebook, and Twitter.
Zyro: This free logo maker from Zyro is a great way to create an awesome logo for your brand that you can use below every image you post on Instagram and maybe even for your profile picture if you like. Zyro is 100% free, has tons of templates, and is extremely customizable.
Ampfluence: Ampfluence is the best Instagram marketing agency to use if you want to see solid growth for your account. They do this by creating a customized strategy that will help you reach your target audience and grow your followers.
Let Instagram amplify your content
The end goal of your Instagram strategy should be to focus on an omnichannel approach.
For example, if you have already created written content for your blog or recorded an episode for your podcast, you can use that to create micro pieces which you can then use on other channels (posts, IG slides, IGTV videos, etc.) to get more out of your already existing content. Use IG as an amplifier.
This can even be done with the courses that you create for your audience. You can give your audience a sneak peek of a premium course by creating well thought out Instagram posts or even IGTV videos.
I always say: You have two companies – a media company and your ‘real business’ (in that exact order). The sooner you understand and accept that the sooner you will succeed with your Instagram marketing and business.
Utilize IGTV
IGTV is a relatively new feature on Instagram that lets you post longer videos with no ads (as of now at least). Also, since it is a new feature Instagram is pushing IGTV content in the feed.
Creating an IGTV channel on your Instagram is like having a mini YouTube account connected to your Instagram. You can use it to showcase DIY videos, tutorials, create a series, etc.
IGTV lets you create more episodic content that can be centered around one theme in particular. This can be really engaging for your viewers and they will come back for more.
The Budget Mom (personal finance) is a good example of a brand that takes advantage of IGTV:
Promote engagement by hosting giveaways and contests
A great way to get your audience to engage with your brand is to host giveaways and contests. It is one of the more affordable Instagram marketing strategies and is pretty easy to implement.
You can do this by following a few steps:
Figure out your end goal: What do you want out of this? More brand awareness, more followers, or more likes?
Decide on a giveaway prize
Create an awesome post description and hashtag to go along with your giveaway announcement (You can even use chat acronyms for this)
Decide on eligibility criteria for participants
Read Instagram’s rules regarding giveaways
Figure out how you are going to promote your giveaway: This could be by paying for ads, investing in influencer marketing, or relying on your own audience to spread the word.
Decide on the length of your giveaway: You need to set a time limit. Do you want your giveaway to last for a few days or a few months? When will you announce the winners? Ideally the bigger the prize, the longer you can convince people to wait.
Launch and promote your giveaway
A giveaway can be a great way to not only grow your brand but also learn more about your audience. New brands, in particular, see great success with this strategy.
Share user-generated content
A lot of brands make the mistake of only focusing on creating their own content instead of trying to get users to participate in the creation process. The focus should be on getting users to love your brand as much as you do.
Aerie, an activewear brand, does an awesome job of this. They constantly post user-generated content of women who wear their apparel.
This works wonders for a couple of reasons:
It helps your audience relate to your brand more because they are seeing people just like them using your brand and loving it.
If you share a picture that was posted by someone who loves your brand, it is likely that they will become even more passionate about your products and there is nothing better than referral traffic.
People who would love to be featured on your page are even more likely to post images wearing your clothes/ using your product/etc.
Creating a social media strategy for your small business is one of the core components of your digital marketing efforts. It is important to keep in mind that your strategy should align with your goals and should be tailored to your business.
It will take time to figure out exactly who your audience is and the best way to reach them but hopefully, these 7 ideas gave you a place to start.
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With eCommerce sales rising amid the COVID-19 lockdown, platforms are working every angle to make their interface friendly to brands and businesses looking to build a digital presence in the absence of a traditional brick-and-mortar experience. Leading in the space is Instagram and its parent company Facebook.
Specifically, Instagram has recently introduced a number of ways it’s committing to achieve this underlined by themes of discovery, monetization, and driving conversations around specific products and services.
Making Content Discoverable via the “Shops Tab”
Originally introduced in May as part of a larger announcement of Facebook and Instagram Shops, more users can now expect to see the new “Shop” tab within their bottom navigation bar. At a high-level, users who use the tab will be driven to the current shopping experience in the app which consists of a list of postings with Shopping Tags attached. They can filter by specific categories, including Beauty, Clothing & Accessories, Home, and Travel, much the same way they’re able to via Instagram Explore. Ultimately, additional purchase options will be added as parent company Facebook onboards more companies and introduces more selling options.
Per TechCrunch, the new tab will be indicated with a “Shop” icon that will replace the heart icon (Activity) in the app’s main navigation though the Activity feed will still be available either by toggling to an icon in the top right corner, beside the icon of a ‘Direct’ paper plane, or by going to their profile and tapping the heart icon. For more general insights into set up a Facebook shop, check out this new Blueprint education course the platform recently unveiled.
Maximizing Your IGTV Efforts
Earlier this Spring Instagram shared several key changes to its IGTV app including an important cross-promotional update whereby the first 15 seconds of the video will play with the rest of the content available via a ‘swipe up’ link, as opposed to a freeze-frame from the clip. In addition to this, the platform introduced a broader overhaul of the IGTV display options within the Discover tab. The intent was primarily to highlight top creators but, more importantly, allow users to have more specific control over what they see as opposed to limiting search options solely based on content they’ve already engaged with.
In this vein of ‘control,’ more recently Instagram introduced additional options allowing creators and brands to edit the preview images and thumbnails of their IGTV videos that are displayed in the feed. The app is also unveiling capability for IGTV creators to cross-post to Facebook Watch, serving to increase the exposure of their uploads. With the roll-out of IGTV monetization including ads and Badges through which users can donate to their favorite broadcasters, this is a significant incentivizing factor for companies looking to double down on e-commerce efforts amidst the global pandemic and boost their digital presence.
Put differently, marketers want a reason to put resources against yet another digital app. With further options to generate income from IGTV, they’ll naturally find more reasons to make it a consistent focus. For context into just how much live-stream viewership has increased in recent months, Instagram reported a 70 percent uptick between February and March alone.
Pinning Post Comments
Following a test in May, Instagram is announcing that users can now pin up to three comments within a comment thread. To do this, swipe to the left and tap on the icon resembling a thumbtack. Each of the three posts you designate to pin will appear underneath your photo with a “Pinned” label beneath.
Per Instagram’s VP of Product Vishal Shah, the option is designed to enable brands and users to control the tone of conversations. “By highlighting positive comments, you can better manage the tone of the conversation,” he shared on Twitter. From an e-commerce standpoint, this stands to be a useful way for those building their e-commerce presence to promote great reviews of their product and learn more about new purchasing behaviors by boosting relevant questions and feedback.
Though still up for debate, many experts in space anticipate that such trends will hold beyond the pandemic. Why? As more consumers experiment with online buying options and recognize the convenience and efficiencies of shopping from the comfort of their home, they won’t go back. This will ultimately exacerbate the current growth in e-commerce. Pivoting, in this case, is not necessarily only about a change in direction, but much more directly correlated with moving the needle of a business.
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be wondering why it’s so important to use them in your Instagram Reels content.
