Tag: Infographic

Looking to give your SEO process a boost?

Even if you’re confident that you’re on the right track with your SEO efforts, Google is always making changes, and launching algorithm updates, all of which can have a significant impact on your page rankings if you’re not up to speed.

In order to stay on track, it’s worth utilizing SEO tools to check the latest info, and update your process as necessary.  

To help with this, the team from Grazitti Interactive have put together this infographic, which looks at a range of SEO tools which are worthy of consideration, covering a range of elements within the optimization process.

Check out the full infographic below for more detail.

How much screen time is too much for young kids? 

This has become an even more pertinent question in 2020, with children forced to spend more time indoors, and even attend school online, significantly boosting their internet usage and exposure.

The good news is that not all screen time is bad. Using screens as a babysitter or to placate a temper tantrum probably isn’t all that great. But doing school remotely, watching movies together as a family, and having video chats with friends might actually be a good thing.

In short, when it comes to screen time quality is a lot more important than quantity. This will be great news to the 85% of parents who are worried about how much screen time their kids are getting right now, and the more than half of those who fear that their child will be addicted to screens before the pandemic subsides. 

Screen time, even social media, can also give kids a chance to connect with their peers, staving off the loneliness that’s become such a standard part of pandemic life. Even if you’re a parent who’s been warned against the evils of social media, it might be time to take a second look. Setting up rules and boundaries on accounts and devices can give kids a safe space to reach out to their peers during these difficult times.

Learn more about why we should reevaluate screen time for kids from the infographic below.

Are you looking for ways to optimize your social media marketing strategy? Want to know the best times to post to maximize follower engagement?

The team from Zenesys share their tips for success in this infographic. But an important note: While the information provided does cover generic best posting times, based on user engagement trends, the best posting time for your unique community will vary, dependent on a range of factors.

But this is a good starting point for your audience research – using this guide, you can map out a posting schedule that aligns with overall trends, which may make it easier to find your sweet spot for optimal performance.

They cover the following social networks:

• Facebook
• Instagram
• Twitter
• LinkedIn
• YouTube

Check out the infographic below for more detail.

A version of this post was first published on the Red Website Design blog.

While the COVID-19 pandemic has had wide-reaching impacts, with older people statistically the most susceptible to the virus itself, younger people, are also seeing significant shifts in their educational and career trajectory, which could have long-lasting effects.

As noted by Facebook:

“For Gen Zers, the COVID-19 pandemic has struck at a particularly formative time, disrupting educational journeys, career opportunities and more. Yet many Gen Zers seem to be weathering it in a way that leaves them transformed, stronger – energized around who they are, what they stand for and what drives them.”

Indeed, the societal changes happening as a result of COVID-19 seems to have reinforced many traits already evident in younger demographic cohorts, including increased awareness of causes, and the impacts on various aspects of society. And that could alter the way marketers look to connect with these audiences, in order to maximize brand messaging and better link into significant shifts.

To provide more insight on this, Facebook recently analyzed survey responses from over 15,000 people to get a better understanding of how Gen Z is responding to the pandemic, and what that means for advertising and outreach. You can read Facebook’s full “Meet the Future: Gen Z’s Regeneration” report here, but the key data points are summarized in the graphic below.

Some valuable insight for your planning.