Tag: Increase

As a business owner or marketing strategist, social media is an important tool to increase brand awareness, we can see social media like a cocktail party, where you can have networking and fun. I will explain 10 Must-Haves in your campaign to rock your social media strategy.

1. BE INTERESTING.

According to BBC News the average attention span is less than 12 seconds, thanks to multiple devices and a lot of distractions is really hard to stay focused and maintain the audience entertained. The only way is generating interesting content in relation to your service or product, there are a lot of formats according to each channel like videos, interactive images, and useful information applicable to their needs.

The best example is TED Talks, their content is about generating content through guest speakers of the most trendy and interesting topics in different industries.

2. BE AN EXPERT ON YOUR AUDIENCE INTERESTS.

Rule number 1. The more you know about your target, your strategy perform will better. Who are you talking to? What do they do? Why they buy your product/service? What are they doing? Where are they from? Which type of content are they interested in?

Netflix knows us well, if you are watching comedy movies, they will recommend other ones of the same type, the recommendations are driven by machine learning algorithms analyzing your interests and behaviors.

3. BE PART OF THE INFLUENCER TREND.

The storytelling of influencer marketing is more realistic, and the followers can feel connected and identified with their daily life. Marketers are increasing their budget on influencers thanks to the impact on their audience.

Fiji water did a partnership with the influencer Danielle Bernstein who is a fashion blogger offering workout videos with her personal trainer. The goal was to highlight the importance of hydrating if you want to feel and look good, the campaign name is #weworewhat with #bodyworewhat.

4. BE EMOTIONAL.

We are human beings and even we live in a connected world, we want to feel different emotions on ads and campaigns to take the experience to the next level. The campaigns that get a connection with their audience are the ones who will last for a long time in their minds.

Dove is the brand taking the beauty perception as its core strategy, they don’t sell soaps, they sell beauty to women empower them to gain esteem.

5. BE FUN.

To engage your audience, you need to be unique and enjoy this job. Choose a game, a funny quote, a meme, depending on your service or product to get your audience attention.

Test, measure and repeat, you never know how your campaign is going in comparison with other campaigns, just make experiments and make them run to see what happens.

6. BE AWARE OF YOUR DATA.

Imagine if you just do campaigns and don’t measure their performance, you maybe will get the results you want but, you don’t know what exactly is causing a conversion or working with your audience. With your data, you can optimize your campaign and bidding.

A great example is Amazon, do you imagine this revolutionary business without data? Data gives the information and the information gives the power.

7. BE INBOUND.

Inbound marketing is a whole strategy to increase the traffic to your website and create conversions to get new customers. Content marketing is one part of that strategy, the first step is identifying the pain points of the brand and competitor’s analysis. Then, create a persona (with the information you have on point 2), create content offering value to your audience and make it with a CTA (Call to Action) where you can redirect them into a landing page and you can proceed with a sales strategy.

Chipotle captured gaming fans, chipotle fans with a successful inbound strategy about “Chipotle Taste Invaders” with a laser tag shooting burrito, fighting against additives and educating the customer about the burrito ingredients.

8. BE CREATIVE.

Remember you need to captivate your audience with your campaign and it’s not necessary just explaining the products and services. One of the best campaigns is Metro Trains with “Dumb ways to die” with catchy music and cartoon characters getting in the top 10 on iTunes in 24 hours.

9. BE HONEST.

And this is a little related of why influencer marketing is so successful now, the truth is that you will obtain your customer’s loyalty and retain them with honesty and transparency; if they trust you, you are a winner. Put yourself in a scenario where you are really hungry and there is a new restaurant that someone told you about it, but you’re not 100% sure of how healthy it is, then, you realized they cook your meal in front of you; that will make you feel confident about how they prepare the food, what type of ingredients and if it’s fresh. The same happens with your company, the more transparent your product or service is, the better your audience will accept it.

One company with a lot of negative comments about their quality food is McDonald’s. To attack this, the company creates a transparent marketing campaign called “Our Food. Your Questions” Where McDonald’s answer all your concerns about their food.

10. BE A FRIEND.

This is my favorite part, to see the importance of these channels. Back in the days, we wouldn’t think about Facebook to a way of communication of resolving inquiries or issues with a brand. Today you can take Customer Service to a whole experience making it so personal like you’re in the store, providing that, you are saving time, energy and effort to the customer having a satisfied customer or just changing their perception if they had an inconvenience.

The best example is a lovely response from Lego, who could just reply with a “standard message” but it was so personalized and unexpected that went viral to all channels.

Check out your current campaign strategy and think about the above information and try to implement it to your own business.

Effective Internet marketing is a process of using any number of traffic generation methods for gaining visitors to your website. This often includes free methods such as article marketing, social media, forums or video – as well as paid advertising solutions such as Google’s AdWords. Your time and budget will initially determine which choice you make – although there are also benefits to using various methods of generating traffic from a combination of sources. This article will outline some of the key points to keep in mind when it comes to effective Internet marketing.

Effective Internet marketing through generating traffic from free sources largely revolves around the concept of giving informative or interesting content in return for visitors to your website. Utilising article marketing is perhaps the most commonly used method of generating traffic in this fashion. It also provides the added benefits of quality back-links for your search engine optimisation strategies – which can be provided through other webmasters publishing your article as well as the initial link article directories allow you to have from your article. While not providing the same benefits in terms of back-links and search engine optimisation, marketing by offering similar content through video is growing increasingly popular. The primary goal behind most strategies employing this method is to create a video that will likely inspire viewers to send it to someone else upon viewing it, potentially resulting in a lot of viewers who subsequently visit your website in a short period of time.

Effective Internet marketing is growing less common through paid advertising services such as Google’s AdWords. While it does offer benefits in that you can get a high number of targeted visitors to your website very quickly – it is growing increasingly out of the budget for the average marketer who runs a small business on their own. It is now primarily recommended as a quick way to test how your website performs in terms of converting visitors into buyers, and then make adjustments to increase its effectiveness.

Building a list is an important part of any effective Internet marketing. This commonly involves placing an opt-in form on your site and providing some incentive such as a free guide or sample tutorial video for them to join your subscriber base. Implementing a list is an important method to stay in touch with your website’s visitors and keep them interested in what you have to offer.

Any form of effective Internet marketing should be designed to provide you with a high amount of website visitors that eventually convert into buying customers. Using methods to generate traffic from a wide range of sources will allow you to reach as many potential customers as possible, which will ultimately result in a much higher level of income.

If you are looking for free ways to increase blog traffic and how to use social media to increase traffic, you should read this.

As social media is becoming more and more populated with users world wide, many marketers and companies (like McDonald’s) are using Facebook to maximize their potential. By using social media to increase blog traffic for free, you can save up on advertising costs, viralize your traffic for more visitors, getting more exposure, make more friends, make more money, be famous and many tons more.

On top of that, this is the real reason why you would want to use social media to increase your blog traffic.

Google is dying! Yes it is true. Social media sites like Facebook is already catching up with Google in terms of most visited sites. And in years or even months to come, Facebook is going to out-beat Google if Google did not do anything about it.

But what this shows is that social media site is getting really popular and it is the hottest stuffs on the internet. After so much of analysis and gathering data, most of the webmasters who do online marketing, are using social sites for their websites and businesses. Even McDonald is using social sites (and media) even though you know that they are already very successful.

Using social media to increase traffic

Let’s start with the basic. Using Facebook, the simplest way to get someone to visit your websites is by posting status updates on your wall. You may post your blog URL if you want to increase blog traffic or just your regular website.

But these are just among your friends and contacts. Not more. What you can do to reach out to larger audience is by creating pages and inviting your friends to like your page. However, is you will definitely realize that not many will like it because simply they do not know who you are or basically, if you are not recognized, no one will bother to like your pages.

Fortunately, there is a proper way or rather a strategy to increase traffic. One of the ways is to create events like outing, public relationship or contest. However this requires some investments and that is not what we want.

The better and free way to increase traffic using social media is to create a page that uses emotions. Like for example, “Save these animal by not.” These kind of pages will help to get the sympathy of others and therefore will get more people to like your pages. Having that said, it doesn’t mean it has to be animal or saving something. Make sure that it is related to your website or products.

And lastly, do remember to place your website link on your page so your ‘fans’ will know where to proceed after liking your page!

Lyfeloop

Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful – Carlsberg’s slogan and advertising of ‘probably the best lager in the world’ generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketing ‘tools’ are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. This article explains how you can use social media marketing to increase sales at a relatively low cost.

Firstly, let’s just dispel the myth that social media marketing does not lead to a direct increase in sales. Here are some examples to prove this: Sony announced in February that through Twitter they had earned an extra £1million in sales, Dell announced in June last year that their presence on Twitter accounted for $3 million dollars increase in sales. You might argue that these are two big companies and they already have a brand reputation. However, other smaller companies have also experienced increased sales through this form of marketing. John Fluevog Boots & Shoes Ltd, a small shoe making company in Canada, reported a 40% increase in sales in 2009, the same year it started social media marketing, this was not by chance.

So how can social media marketing contribute to increased sales for your company? Social media tools allow you access to millions of people. A television advert will reach the people watching at that time and allows for no interaction with the consumer. One tweet can reach millions of people. Sainsbury’s for example regularly tweet their latest offers. Anyone wanting to keep up with these can simply follow Sainsbury’s on Twitter. This gives a much bigger potential customer base and allows for sales to increase, whilst also creating brand awareness. Furthermore, people can respond to these tweets, which provides a forum for customer interaction and thus customer insight. Your business can emulate this, tweeting your promotions provides free advertising. If this is done creatively, it really can boost sales and get your company noticed.

Social media marketing works in a similar way to other forms of marketing; it is viral. A small company initially works on a word of mouth basis, people tell their friends. This type of marketing, especially Twitter and Facebook, work with the ‘friend’ concept. People can give you positive reviews, recommend your product and tweet about your company. This whole social community allows your company’s name and brand to be viewed by a significant amount of people. Continuous use of social media over time creates brand awareness and thus helps to increase sales. One of our clients, PeachorLemon, a car review website, gained over one hundred followers on Twitter within a week. This is a hundred more people who know about promotions and offers, may tell their friends, visit the website or use other social media outlets to mention PeachorLemon. All this creates brand awareness and over time increased use of the website, thus increasing its value.

The effect social media can have on brand awareness is critical in the future of small businesses marketing strategy. Brand awareness is only one way in which sales are increased, there are many other important contributing factors. However, as this article has demonstrated, creating brand awareness through this new exiting variation of marketing can have a huge impact on your business and revenues.

Anthony O’Flynn

Lyfeloop

Twitter is launching a new push to get more people to participate in the 2020 US Presidential Election, including a prominent, top of timeline prompt that will be displayed to all users in the US when they log in today.

As explained by Twitter:

“In partnership with National Voter Registration Day, Twitter is making its biggest push ever to encourage people to register to vote and confirm their registration status. Today, we’re rolling out new tools and in-app experiences that will put voter registration resources at the public’s fingertips and support the essential voter registration efforts happening across the country.”

As you can see in the above screenshots, the new voter notifications will be displayed on the main Twitter home screen and in the Explore tab, ensuring all users are made aware of their voting options.

In addition to this, today, Twitter will also prompt users with push alerts to encourage voter registration, while it’s also adding two new ‘hashflag’ emojis for #NationalVoterRegistrationDay and #VoteReady “to empower civic conversation across the country”.

These new elements are tied specifically into National Voter Registration Day, but they also add to Twitter’s ongoing efforts to encourage broader civic participation, and maximize both awareness and transparency around the 2020 Election.

For example, Twitter’s added badges on candidate profiles to highlight their tweets, and clarify who’s saying what (and why) on the platform.

Twitter’s also expanded its policies around election misinformation and the voting process – which has even seen it add warning labels to tweets from US President Donald Trump, underlining the seriousness of its push in this respect.

Twitter has also stopped accepting paid political ads, and has added a range of other measures and tools in order to play its role in securing the integrity of the US Election process, and ensure its platform is not being used to manipulate voters.

Still, there are areas of concern. Various reports have suggested that armies of Twitter bots are still being used to amplify political messaging, and sow division among voters. A recent report also found that one conservative youth group had been paying teenagers in Arizona “to flood social media with pro-Trump messages”.

There are still ways that Twitter can play a negative role in the election process, but for its part, Twitter is looking to add more tools to combat voter manipulation – particularly in relation to the voting process – and get more people to the polls in 2020.

Combine this with Facebook’s new voting participation push and it should see more people encouraged to the poll via social platform usage.

Free Speech Social Media Platform