Tag: Guide

100 Social Media Post Ideas That Are Crushing It

Are you in charge of posting something on your company’s social media platforms and you dread it most days. What on earth are you going to post… today!

But if this your job let’s reverse that yucky feeling in your stomach each day and tap into the most effective post ideas currently on the planet and turn your day in ooooh instead of aaaagh.

While Facebook maybe losing a few followers it’s still the ‘granddaddy’ to be on. Instagram is great for a younger market and LinkedIn is gaining momentum. Decide where your buyers and sellers would hang out on, and post there.

Let’s get stuck right in.

100 Real Estate Social Media Post Ideas

Promoting You

1. What do you do – sell real estate, property manager, leasing consultant.

   This is a great time to show followers you tapping in a for sale sign, attending an auction or even a listing (but keep listings to 20% of your posts).

2. Offer a free report or guide

   Produce a suburb price report and offer it free in exchange for an email address.

3. Introduce a new product or resource

   Many agents have affiliations with landlord insurance suppliers, property maintenance services or easy pay options to collect rent or pay marketing costs. Let you readers know each offerings benefits.

4. Build your newsletter subscriptions.

   Grow your email database at every opportunity you can.

5. Promote your team

   Spotlight a team member and promote them. Let the world know about their special skill and or unique personality.

6. The one day sale for your social media platform followers

   Let your Facebook followers know you are giving 50% off your marketing packages today.

7. Highlight your business strengths

   Point out what you are good at. Aim it to outshine your competitors. “Our agents live locally”.

8. Celebrate a milestone

   Have you been in business for 1, 5, 10 or 20 years+. Did your office or team member win an Award at your franchise’s Award night?

9. Promote you team winning an award

   Get a team shot and highlight your staff.

10. Rejig and re-use old content

    With reach percentages down, not everybody will see your content. Therefore you can re-post old content and it’ll mostly be fresh.

11. Let your customers do the talking

    Grab some of your best testimonials and post them. Third party sources like Rate My Agent are a good source for these.

12. Have a giveaway

    Giveaway a stamp duty or commission calculator in exchange for a readers email.address. What about a bundle of real estate investing books?

13. Promote an event

    Got an auction coming up, let the world know about it. What about an investment seminar?

14. Get an insight into your most popular posts

    Go to Audience Insights or download the Facebook Pages app and discover which posts have been your most popular and repeat!

Promote Others

1. Who’s your favourite fan

   Give them a shout out. Promote their business.

2. Interview a local business

   Grab a video camera and shoot a quick video or Facebook Live with your local barista. Do you think he/she might become a big advocate of yours.

3. Interview an industry expert

   Chat to a marketing expert on why it’s important to promote a property when it’s listed for sale.Who do you know is a tax depreciation expert? Get them to discuss property investment breaks. It’s good for your expert and your followers.

4. Do you support a charity?

   Let the world know. Give them a plug. Redirect readers to the charity’s donation tab.

5. Express your gratitude

   Talk about how blessed you feel by being part of your community.

6. Spotlight an industry influencer

   Grab a media heavyweight like Mark Bouris and ask him for an interview.

7. Say thanks

   It’s a word not used often enough. Tell people you are thankful for their support.

8. Mention a competitor (if you are game)

   This will test your mettle but it might have a big upswing for you. Followers with see that you are confident about mentioning other competitive companies and the opposition will most likely give you the thumbs up.

Inspirational

1. Post an inspirational post

   These are among the most viewed posts on the planet. While not many will admit to it, almost all of us love to be inspired.

2. Tell your story

   Think your story is boring or you’ve got nothing to say. Think again. We are all unique and what may appear to be dull to us might be very uplifting to others.

3. Talk about another inspiring person

   It might be somebody who is close to you eg Mother, brother or boss or somebody who has influenced you eg Nelson Mandella, Tony Robbins.

4. Post a motivational quote

   Go to your favourite motivator and post one of their quotes BUT acknowledge them in the quote.

5. Beating the odds

   Have you overcome a challenge? Beaten a huge obstacle. Post your story. What about an improvement in your career? It’s all inspiring.

6. Your daily routine

   Routines are usually boring but when listed they can be very inspiring to others. Let people know your wake at 5, walk until 6 and read an uplifting book until 7 am five days a week.

7. Have you mastered the ‘work-life’ balance thing

   Not many have but if you’ve got a few secrets, share them. Some people have four day weekends every two months. Others bush walk two weekends a month. What’s your secret sauce keeping you from burnout.

8. Who’s a joy to be around?

   Share their story. We need more joy in our world

Timely Posts

1. National holidays

   Post something about Christmas, Easter, Father’s Day or Labor Day. Why not add a competition to this like a colouring in competition.

2. Industry news

   Interest rate cut announcements from the Reserve Bank are always well read. Everybody wants to know how their hip pocket will be affected.

3. Weather influences

   What if your area or neighbouring area is being affected by fire, water or wind. Post Emergency Service details advising people where they can get help.

4. Sporting event

   Is it a sporting holiday in your city? Let followers know. Connect this post with others to send it viral. eg AFL Grand Final.

5. Special events

   International Women’s Day, National Left Handed Day, Queensland Day. Google a calendar of special days for more ideas.

Hashtag Crazy

Real Estate Hashtags

1. #realty
2. #brokerage
3. #realestate
4. #listing
5. #greatvalue
6. #Realtors
7. #NAR
8. #luxuryrealestate
9. #mansion
10. #HUDhome
11. #foreclosure
12. #househunting
13. #makememove
14. #luxuryliving
15. #homegoals
16. #housegoals
17. #investmentproperty
18. #emptynest
19. #broker
20. #realestateagent
21. #locationlocationlocation
22. #FSBO
23. #ICNY
24. Listing hashtags
25. #openhouse
26. #offmarketlisting
27. #pocketlisting
28. #newlisting
29. #homeforsale
30. #renovated
31. #marblecounters
32. #eatinkitchen
33. #motherinlawsuite
34. #petfriendly
35. #dogsokay
36. #catsokay
37. #condo
38. #coop
39. #twofamily
40. #midcenturymodern
41. #colonial
42. #Victorian
43. #bungalow
44. #shotgunshack
45. #starterhome
46. #cashcow
47. #caprate
48. #dreamhome
49. #fixandflip
50. #turnkeyinvestment
51. #curbappeal
52. #justsold
53. #selling
54. #townhouse
55. #brownstone
56. #frontporch
57. #parking
58. #pool
59. #whattheheck
60. #openhouse
61. #offmarketlisting
62. #pocketlisting
63. #newlisting
64. #homeforsale
65. #renovated
66. #marblecounters
67. #eatinkitchen
68. #motherinlawsuite
69. #petfriendly
70. #dogsokay
71. #catsokay
72. #condo
73. #coop
74. #twofamily
75. #midcenturymodern
76. #colonial
77. #Victorian
78. #bungalow
79. #shotgunshack
80. #starterhome
81. #cashcow
82. #caprate
83. #dreamhome
84. #fixandflip
85. #turnkeyinvestment
86. #curbappeal
87. #justsold
88. #selling
89. #townhouse
90. #brownstone
91. #frontporch
92. #parking
93. #pool
94. Branding hashtags
95. #yourbrokerage
96. #realestateexperts
97. #referrals
98. #yourpersonalbrand
99. #reducedfee
100. #discountbroker
101. #your farm area + expert
102. #your farm area + brokerage
103. #your farm area + personal branding
104. #yourfarmleader
105. #yourbrokerage
106. #realestateexperts
107. #referrals
108. #yourpersonalbrand
109. #reducedfee
110. #discountbroker
111. #your farm area + expert
112. #your farm area + brokerage
113. #your farm area + personal branding

Your Personal Favourites

Let people into your private world and share a few favourite things.

1. What’s your favourite book?

   It doesn’t have to be about real estate. Are you a C T Mitchell fan? Is romance your favourite genre.

2. Favourite podcast

   What industry podcasts do you listen to? Is there a great podcast on food that you wouldn’t miss. Share it with your followers.

3. Favourite YouTube channel

   Do you watch Gary Vaynerchuk for your daily dose of inspiration. Does Mel Robbins lift your day?

4. Favourite resource

   What’s one thing you can’t do with out? For me it’s my automated email provider GetResponse. Do you rely on the fitness app My Fitness Pal. Share yours.

5. Favourite indulgence

   Are you a secret chocolate eater? Do you love an iced cold chardonnay at 5 pm? Can you not do without hot chips and gravy?

6. Favourite influencer

   I’m a big Seth Godin fan. I need my daily fix. Who is yours. Let the world know.

7. Favourite online university

   Udemy gets my vote. 30,000 course on just about everything you want to know about and do.

You The Expert

1. Write an article

   Blogging is still big and is great for your website’s SEO. Promote the article link via Facebook or LinkedIn and gain more readers.But you’re not sure how to write an article.

2. FAQ Friday’s

   In real estate we get a lot of questions asked over and over again. Instead of being reactive to the questions, why not be proactive by posting say every Friday at a regular time like 2pm your answers to frequently asked questions.Video is a great way to do these as it also introduces you and your team to your audience. The videos don’t need to be long; 2 minutes is ample.

3. What’s working now?

   I’m not referring to posting your marketing secrets so your competitors can copy but rather letting your buying and selling audience know what’s working well.Evidence removes doubt and the more times your post results of your marketing campaigns or auction programs producing outstanding results the more often incoming buyers or sellers will adopt your recommendations.

4. Spotlight an Award winner

   Do you employ a top selling agent who has just picked up a coveted award? Is the Property Manager of the Year working with you? Is it you? Tell the world.

5. Short How-to-videos

   Let people know how they can bid at an auction by posting a short informative video. Are you good at giving makeover tips? What about quick renovation ideas that can be completed in under 15 minutes.

6. Infographics are cool

   Infographics condense information into an easy to read document. Because they are viually enticing, infographics have become very popular.

7. One-on-one coaching live

   Do you coach people in real estate. Are you seeking more clients? Live video coaching calls demonstrate your style and assist in getting you more business.

8. Money making tips

   Everybody likes to save money. Post ideas about gardening tips that don’t cost a fortune. Show ideas about recycling.Vintage wares are making a comeback and can be very trendy.

9. Solve a problem

   What are the top 10 problems your landlords face regularly. Create posts around these and promote to your Facebook page as well as including in your email blasts.

10. Quick Hacks

    Know a little tips passed down through your family and gets a great result quickly. It doesn’t have to be about real estate. What about your Grannies tip of adding lemonade to your scone mix to make them rise more and be fluffy to eat.

Ask A Question

1. Create a poll

   Do you think interest rates will rise this month – yes or no? Would you sell your house using the auction method – yes or no?

2. What’s your favourite

   Bedroom colour. Your spring flower choice. Again you could combine this with a prize. eg Tell us your favourite flower and we’ll give one lucky follower entry to the Sydney Flower Show.

3. Fill in the blank

   The best coffee shop in Richmond is __________

4. Get some feedback

   How are we doing? Can we get your feedback? What do you think of our new website? We’ve just updated the signs on our shop – what do you think?

Let’s Get Personal

1. A Fun Fact

   Bet you didn’t know this about us/our company/our property manager

2. You on holidays

   Post a pic of you on your latest holiday. Perhaps end it with a question. What’s you favourite holiday destination? Are you a beach or snow loving person?

3. What are you reading now

   Show the latest book you are reading. Are you a subscriber to a rel estate publication – show it. Are you just chilling out with the latest copy of Mindful. Let your followers into your world.

4. Relaxation time

   How do you relax? An afternoon by the pool? Coffee with friends? A massage?

5. What’s on your bucket list

   Post a pic of the Orient Express if that’s on your bucket list. Perhaps you are a little more daring and you want to parachute out of a plane.

Stand Out Pictures

1. Before and after photos

   Has one of your clients recently done a home renovation? Show the before and after pics. Landscaping and no landscaping. The before dilapidated fence to the now white picket stand out fence.

2. Behind the scenes

   Show some pics of your team hard at work. “Getting your home ready for sale takes a lot of dedicated effort. We want to get it right for you”.

3. Before and after selfie

   Are you on a diet? Show your before and after pics. What about weekend and work day pics.

4. Show a demo

   Do you use a software program that benefits your landlords. Post it to highlight what it does which in turn shows your point of difference

5. Sneak peek

   What’s coming. Everybody loves to be first in. Are you changing brands? Post a pic of your old shopfront signs coming down and a glimpse of the new brand.

Conclusion

Using the social media post ideas for real estate will save you time in coming up with ideas. If you take these ideas and put them into a scheduler you’ll cut down your time even further.

The post ideas will help build your engagement on your platform. Pick the platform where your customers hang out and you’ll get the best reaction for your channel.

Get started today, be consistent and start growing your brand.

Want to have all of the above organised for you? Want to cut down your thinking time even further? Grab thi s social media calendar today where all the work has been done for you.

With the US Presidential Election now only 34 days away, TikTok has this week announced its new ‘Elections Guide’, which will help connect its users with authoritative voting information, and limit the spread of misleading reports and updates via the app.

As you can see in these screenshots, TikTok’s Elections Guide will prompt eligible US users to register for the poll, while also providing official information on the voting process in each state via the National Association of Secretaries of State, BallotReady, SignVote, and more. 

As explained by TikTok:

“As with our COVID-19 resource hub, the election guide can be accessed from our Discover page and on election-related search results. We’ll also be linking to the guide at the bottom of videos relating to the elections and on videos from verified political accounts.”

So it’s pretty similar to the approach that both Facebook and Twitter are taking with their election awareness pushes – though you would expect that TikTok will have less of an impact in this regard, given that more than a third of its daily users in the US are aged 14 years old or younger.

But still, it could have an impact. Snapchat, for example, which also caters to a younger audience subset, recently reported that it’s already prompted 400,000 people to register to vote in 2020 via its in-app pushes. TikTok’s audience skews even younger than Snap’s, but any further pushes in this respect can have benefits, and can help drive awareness of civic participation.

And as we’ve seen, TikTok, despite its own efforts, has already been caught up in political controversy. Negotiations over the app’s sale to a US company are ongoing, and it may still face a full ban in the US if it can’t arrange a separation from its Chinese parent company. The rising tensions between China and the US have put the app in the middle of global trade discussions – so despite TikTok not accepting political ads and not being focused on news content, as such, it’s still involved in political messaging, in one way or another.

Given this, it makes sense for TikTok to align with the other social platforms and offer informational pushes. And even if they don’t end up having a major impact, it’s still worth TikTok, from a PR perspective, working to distribute accurate, timely, and helpful election information. 

Free Speech Social Media Platform

Till recent dates, the term- ‘ corporate social media‘ was defined as a refined, sophisticated profile of a brand and cautiously generated posts. The fundamental objective of the corporate social media was to build influence, promote brand recognition and eventually to sell the products or services. Though the concept of corporate social media hasn’t changed, the procedure has undoubtedly transformed. With the advancements in technology, social media has become more potent with trends like live video streaming. Live broadcasting means the transmission of real-time, continuous video over social media websites or a dedicated streaming platform. With the emergence of Facebook Live, Instagram Live Stories, Snapchat, etc. many people are now familiar with the live broadcasting.

Let’s have a look at different aspects of live streaming step by step.

Live streaming and business – Leveraging live streaming videos for business purpose merits it in multiple ways. Live broadcast allows the sellers to interact virtually with the buyers and that too in real time with the minimum cost. The unedited and natural feel of the content helps to connect with the viewers providing them a personal experience. Videos broadcasted on social media makes the business viral as its reach is way broader than other mediums. When a video is live streamed on social media, it keeps on trending as the viewers keep commenting, liking and sharing it if they wish so. A steady internet bandwidth, a good camera, and enough talent are all you need to create live videos. Hence, the cost involved in it is very minimal. Once the live streaming is done, you can use it to make a content marketing catalogue. The video content can prove to be extremely useful for promotional purposes such as testimonials, websites, social media marketing and so on. Live videos are boon for those entrepreneurs who are seeking an enormous market exposure around the world.

Ideal practices for live streaming – First, you need to focus on the preparation of your live streaming video. Scribble a basic format of your video or program; be it scripted or an extempore. Chalk out the execution methods and likely issues. Finally, make a complete plan of production taking into account adjacent aspects of infrastructure, workforce, finance, etc. Secondly, never compromise on video quality. As per your budget, seek for the best possible equipment to conduct a shoot. Technology and resources utilized in the production and post-production of your video decide the future of your live stream videos; so never overlook it.

Once you are done with the production, look for its promotion. You must treat the live videos as live shows. Opt for promotional efforts like emailers, social or digital commercials, teaser videos and so on. Create excitement about your upcoming live video so that you already start gathering the audience. Build a sound strategy to boost your marketing initiatives depending on the results you are expecting. Keep brainstorming for innovative ideas and concepts that are likely to appeal the viewers.

Before you step ahead to make your video live stream; think carefully about the desired platform. As discussed, you can live stream the video on any platform of your choice; however, you also need to consider specifications of your requirements. For instance, the purpose of your video, target audience, a changed perspective to attract potential customers, method, and scope for interactivity and compatibility with the platform. Once you understand what exactly your video needs to reach out to the world; you can quickly pick up the best platform. There are many streaming apps that allow you to live stream your video on multiple social networking platforms at a time.

Tricks for a kick-start streaming strategy – You can keep closed sessions such as customers Q & A, experts Q & A for spinning your video to a great extent. When customers interact with each other regarding the content; sharing of experiences and feedbacks takes place. Influencers and industry experts too can involve in the process to clarify the doubts of the viewers. Product launch or product demos are likely to get massive publicity if conducted in a live broadcasting video format. They create an excitement and engagement extravaganza about whatever you are launching or showing it to the buyers. Events, campaigns or contests when supported by social media, get excellent responses. A strategy made with considering pros and cons of the live video you are making is known to be the most feasible and successful one.

To summarize this topic, the suggestion is to focus on the interest elements of your target audience. Fun has to be included in an innovative way that will blend the desired message or information within your video. Each of your live streaming videos will be undoubtedly a learning experience for you! Keep creating, keep streaming!

Lyfeloop

Are you considering a new website for your business within the next few months? Want to learn what visitors look for in the websites they visit?

UK Web Host Review share the stats you need to know in this infographic.

Hera are the first few from their list:

• Website visitors need just 0.5 seconds to form an opinion on the site they are visiting
• 38% of people will leave a website if it doesn’t look appealing
• 85% of adult website users believe the mobile version of a website should be just as good as the desktop version

Check out the infographic below for more detail.

A version of this post was first published on the Red Website Design blog.

Filed Under:
Digital Strategy

Free Speech Social Media Platform

Christmas is now only 94 days away, and this week, Pinterest has launched its latest holiday marketing hub in order to help businesses tap into Pins to help maximize their holiday sales performance.

The hub includes links to a range of Pinterest resources and tools, including previous research reports, case studies, audience persona insights and more.

In addition to this, Pinterest has also published a new, 13-page holiday marketing guide, which outlines key usage stats, and underlines the case for Pinterest within your 2020 holiday marketing approach. 

Indeed, like all social platforms, Pinterest is seeing increased usage in 2020 due to the global lockdowns to restrict the spread of COVID-19. The difference in Pinterest’s case is that it’s more specifically focused on shopping and product discovery – in some ways, Pinterest has replaced the physical shopping mall, providing a means for users to browse product displays, and options tailored to their sppecific interests.

Clearly, Pinterest is doing something right on this front – the platform is now up to 416 million active users, and is growing faster than Facebook, Snapchat and Twitter. Its refined focus on eCommerce is also helping guide users to more products, while Pinterest has previously noted that Pinners are looking to plan for the holidays much earlier in 2020 as people look forward to a time when the COVID-19 restrictions are eased and we can catch up with family and friends again.

Which may not necessarily be Christmas – but even so, holiday searches on Pinterest jumped 77% YoY in April, which included a 3x increase in searches for “Christmas gift ideas”, along with other queries like “holiday recipes” and “Christmas”.

Clearly, Pinners are looking to get into a festive mood – which is why the platform could be great for your 2020 holiday promotions.

Pinterest’s holiday guide outlines five key steps to take in mapping out your holiday Pin strategy:

There are some valuable notes here, and insights into audience segments, which may help you establish a more effective approach to Pin campaigns, if that’s where you’re looking.

You can download Pinterest’s “Think outside the Black Friday box” holiday performance guide here, and access the Pinterest holiday hub at this link.

Free Speech Social Media Platform

Free Speech Social Media Platform

Google has published a new listing of key, common AdSense questions in order to help web publishers maximize their Google ad revenue opportunities, and stay within Google’s rules for monetization.

The overview covers several key areas of the AdSense monetization process, and outlines tips on how website owners can improve their opportunities.

The key elements covered include:

• Google’s digital ecosystem and the role of advertising policies
• Most frequently faced policy violations 
• Resolving policy issues and navigating through the AdSense policy center

If you’re utilizing AdSense on your website, or considering it as a potential opportunity, the below infographic provides some helpful notes to keep in mind.

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Free Speech Social Media Platform