Tag: Guide

The Definitive Social Media Post Guide For Real Estate


100 Social Media Post Ideas That Are Crushing It

Are you in charge of posting something on your company’s social media platforms and you dread it most days. What on earth are you going to post… today!

But if this your job let’s reverse that yucky feeling in your stomach each day and tap into the most effective post ideas currently on the planet and turn your day in ooooh instead of aaaagh.

While Facebook maybe losing a few followers it’s still the ‘granddaddy’ to be on. Instagram is great for a younger market and LinkedIn is gaining momentum. Decide where your buyers and sellers would hang out on, and post there.

Let’s get stuck right in.

100 Real Estate Social Media Post Ideas

Promoting You

  1. What do you do – sell real estate, property manager, leasing consultant.

    This is a great time to show followers you tapping in a for sale sign, attending an auction or even a listing (but keep listings to 20% of your posts).

  2. Offer a free report or guide

    Produce a suburb price report and offer it free in exchange for an email address.

  3. Introduce a new product or resource

    Many agents have affiliations with landlord insurance suppliers, property maintenance services or easy pay options to collect rent or pay marketing costs. Let you readers know each offerings benefits.

  4. Build your newsletter subscriptions.

    Grow your email database at every opportunity you can.

  5. Promote your team

    Spotlight a team member and promote them. Let the world know about their special skill and or unique personality.

  6. The one day sale for your social media platform followers

    Let your Facebook followers know you are giving 50% off your marketing packages today.

  7. Highlight your business strengths

    Point out what you are good at. Aim it to outshine your competitors. “Our agents live locally”.

  8. Celebrate a milestone

    Have you been in business for 1, 5, 10 or 20 years+. Did your office or team member win an Award at your franchise’s Award night?

  9. Promote you team winning an award

    Get a team shot and highlight your staff.

  10. Rejig and re-use old content

    With reach percentages down, not everybody will see your content. Therefore you can re-post old content and it’ll mostly be fresh.

  11. Let your customers do the talking

    Grab some of your best testimonials and post them. Third party sources like Rate My Agent are a good source for these.

  12. Have a giveaway

    Giveaway a stamp duty or commission calculator in exchange for a readers email.address. What about a bundle of real estate investing books?

  13. Promote an event

    Got an auction coming up, let the world know about it. What about an investment seminar?

  14. Get an insight into your most popular posts

    Go to Audience Insights or download the Facebook Pages app and discover which posts have been your most popular and repeat!

Promote Others

  1. Who’s your favourite fan

    Give them a shout out. Promote their business.

  2. Interview a local business

    Grab a video camera and shoot a quick video or Facebook Live with your local barista. Do you think he/she might become a big advocate of yours.

  3. Interview an industry expert

    Chat to a marketing expert on why it’s important to promote a property when it’s listed for sale.Who do you know is a tax depreciation expert? Get them to discuss property investment breaks. It’s good for your expert and your followers.

  4. Do you support a charity?

    Let the world know. Give them a plug. Redirect readers to the charity’s donation tab.

  5. Express your gratitude

    Talk about how blessed you feel by being part of your community.

  6. Spotlight an industry influencer

    Grab a media heavyweight like Mark Bouris and ask him for an interview.

  7. Say thanks

    It’s a word not used often enough. Tell people you are thankful for their support.

  8. Mention a competitor (if you are game)

    This will test your mettle but it might have a big upswing for you. Followers with see that you are confident about mentioning other competitive companies and the opposition will most likely give you the thumbs up.

Inspirational

  1. Post an inspirational post

    These are among the most viewed posts on the planet. While not many will admit to it, almost all of us love to be inspired.

  2. Tell your story

    Think your story is boring or you’ve got nothing to say. Think again. We are all unique and what may appear to be dull to us might be very uplifting to others.

  3. Talk about another inspiring person

    It might be somebody who is close to you eg Mother, brother or boss or somebody who has influenced you eg Nelson Mandella, Tony Robbins.

  4. Post a motivational quote

    Go to your favourite motivator and post one of their quotes BUT acknowledge them in the quote.

  5. Beating the odds

    Have you overcome a challenge? Beaten a huge obstacle. Post your story. What about an improvement in your career? It’s all inspiring.

  6. Your daily routine

    Routines are usually boring but when listed they can be very inspiring to others. Let people know your wake at 5, walk until 6 and read an uplifting book until 7 am five days a week.

  7. Have you mastered the ‘work-life’ balance thing

    Not many have but if you’ve got a few secrets, share them. Some people have four day weekends every two months. Others bush walk two weekends a month. What’s your secret sauce keeping you from burnout.

  8. Who’s a joy to be around?

    Share their story. We need more joy in our world

Timely Posts

  1. National holidays

    Post something about Christmas, Easter, Father’s Day or Labor Day. Why not add a competition to this like a colouring in competition.

  2. Industry news

    Interest rate cut announcements from the Reserve Bank are always well read. Everybody wants to know how their hip pocket will be affected.

  3. Weather influences

    What if your area or neighbouring area is being affected by fire, water or wind. Post Emergency Service details advising people where they can get help.

  4. Sporting event

    Is it a sporting holiday in your city? Let followers know. Connect this post with others to send it viral. eg AFL Grand Final.

  5. Special events

    International Women’s Day, National Left Handed Day, Queensland Day. Google a calendar of special days for more ideas.

Hashtag Crazy

Real Estate Hashtags

  1. #realty
  2. #brokerage
  3. #realestate
  4. #listing
  5. #greatvalue
  6. #Realtors
  7. #NAR
  8. #luxuryrealestate
  9. #mansion
  10. #HUDhome
  11. #foreclosure
  12. #househunting
  13. #makememove
  14. #luxuryliving
  15. #homegoals
  16. #housegoals
  17. #investmentproperty
  18. #emptynest
  19. #broker
  20. #realestateagent
  21. #locationlocationlocation
  22. #FSBO
  23. #ICNY
  24. Listing hashtags
  25. #openhouse
  26. #offmarketlisting
  27. #pocketlisting
  28. #newlisting
  29. #homeforsale
  30. #renovated
  31. #marblecounters
  32. #eatinkitchen
  33. #motherinlawsuite
  34. #petfriendly
  35. #dogsokay
  36. #catsokay
  37. #condo
  38. #coop
  39. #twofamily
  40. #midcenturymodern
  41. #colonial
  42. #Victorian
  43. #bungalow
  44. #shotgunshack
  45. #starterhome
  46. #cashcow
  47. #caprate
  48. #dreamhome
  49. #fixandflip
  50. #turnkeyinvestment
  51. #curbappeal
  52. #justsold
  53. #selling
  54. #townhouse
  55. #brownstone
  56. #frontporch
  57. #parking
  58. #pool
  59. #whattheheck
  60. #openhouse
  61. #offmarketlisting
  62. #pocketlisting
  63. #newlisting
  64. #homeforsale
  65. #renovated
  66. #marblecounters
  67. #eatinkitchen
  68. #motherinlawsuite
  69. #petfriendly
  70. #dogsokay
  71. #catsokay
  72. #condo
  73. #coop
  74. #twofamily
  75. #midcenturymodern
  76. #colonial
  77. #Victorian
  78. #bungalow
  79. #shotgunshack
  80. #starterhome
  81. #cashcow
  82. #caprate
  83. #dreamhome
  84. #fixandflip
  85. #turnkeyinvestment
  86. #curbappeal
  87. #justsold
  88. #selling
  89. #townhouse
  90. #brownstone
  91. #frontporch
  92. #parking
  93. #pool
  94. Branding hashtags
  95. #yourbrokerage
  96. #realestateexperts
  97. #referrals
  98. #yourpersonalbrand
  99. #reducedfee
  100. #discountbroker
  101. #your farm area + expert
  102. #your farm area + brokerage
  103. #your farm area + personal branding
  104. #yourfarmleader
  105. #yourbrokerage
  106. #realestateexperts
  107. #referrals
  108. #yourpersonalbrand
  109. #reducedfee
  110. #discountbroker
  111. #your farm area + expert
  112. #your farm area + brokerage
  113. #your farm area + personal branding

Your Personal Favourites

Let people into your private world and share a few favourite things.

  1. What’s your favourite book?

    It doesn’t have to be about real estate. Are you a C T Mitchell fan? Is romance your favourite genre.

  2. Favourite podcast

    What industry podcasts do you listen to? Is there a great podcast on food that you wouldn’t miss. Share it with your followers.

  3. Favourite YouTube channel

    Do you watch Gary Vaynerchuk for your daily dose of inspiration. Does Mel Robbins lift your day?

  4. Favourite resource

    What’s one thing you can’t do with out? For me it’s my automated email provider GetResponse. Do you rely on the fitness app My Fitness Pal. Share yours.

  5. Favourite indulgence

    Are you a secret chocolate eater? Do you love an iced cold chardonnay at 5 pm? Can you not do without hot chips and gravy?

  6. Favourite influencer

    I’m a big Seth Godin fan. I need my daily fix. Who is yours. Let the world know.

  7. Favourite online university

    Udemy gets my vote. 30,000 course on just about everything you want to know about and do.

You The Expert

  1. Write an article

    Blogging is still big and is great for your website’s SEO. Promote the article link via Facebook or LinkedIn and gain more readers.But you’re not sure how to write an article.

  2. FAQ Friday’s

    In real estate we get a lot of questions asked over and over again. Instead of being reactive to the questions, why not be proactive by posting say every Friday at a regular time like 2pm your answers to frequently asked questions.Video is a great way to do these as it also introduces you and your team to your audience. The videos don’t need to be long; 2 minutes is ample.

  3. What’s working now?

    I’m not referring to posting your marketing secrets so your competitors can copy but rather letting your buying and selling audience know what’s working well.Evidence removes doubt and the more times your post results of your marketing campaigns or auction programs producing outstanding results the more often incoming buyers or sellers will adopt your recommendations.

  4. Spotlight an Award winner

    Do you employ a top selling agent who has just picked up a coveted award? Is the Property Manager of the Year working with you? Is it you? Tell the world.

  5. Short How-to-videos

    Let people know how they can bid at an auction by posting a short informative video. Are you good at giving makeover tips? What about quick renovation ideas that can be completed in under 15 minutes.

  6. Infographics are cool

    Infographics condense information into an easy to read document. Because they are viually enticing, infographics have become very popular.

  7. One-on-one coaching live

    Do you coach people in real estate. Are you seeking more clients? Live video coaching calls demonstrate your style and assist in getting you more business.

  8. Money making tips

    Everybody likes to save money. Post ideas about gardening tips that don’t cost a fortune. Show ideas about recycling.Vintage wares are making a comeback and can be very trendy.

  9. Solve a problem

    What are the top 10 problems your landlords face regularly. Create posts around these and promote to your Facebook page as well as including in your email blasts.

  10. Quick Hacks

    Know a little tips passed down through your family and gets a great result quickly. It doesn’t have to be about real estate. What about your Grannies tip of adding lemonade to your scone mix to make them rise more and be fluffy to eat.

Ask A Question

  1. Create a poll

    Do you think interest rates will rise this month – yes or no? Would you sell your house using the auction method – yes or no?

  2. What’s your favourite

    Bedroom colour. Your spring flower choice. Again you could combine this with a prize. eg Tell us your favourite flower and we’ll give one lucky follower entry to the Sydney Flower Show.

  3. Fill in the blank

    The best coffee shop in Richmond is __________

  4. Get some feedback

    How are we doing? Can we get your feedback? What do you think of our new website? We’ve just updated the signs on our shop – what do you think?

Let’s Get Personal

  1. A Fun Fact

    Bet you didn’t know this about us/our company/our property manager

  2. You on holidays

    Post a pic of you on your latest holiday. Perhaps end it with a question. What’s you favourite holiday destination? Are you a beach or snow loving person?

  3. What are you reading now

    Show the latest book you are reading. Are you a subscriber to a rel estate publication – show it. Are you just chilling out with the latest copy of Mindful. Let your followers into your world.

  4. Relaxation time

    How do you relax? An afternoon by the pool? Coffee with friends? A massage?

  5. What’s on your bucket list

    Post a pic of the Orient Express if that’s on your bucket list. Perhaps you are a little more daring and you want to parachute out of a plane.

Stand Out Pictures

  1. Before and after photos

    Has one of your clients recently done a home renovation? Show the before and after pics. Landscaping and no landscaping. The before dilapidated fence to the now white picket stand out fence.

  2. Behind the scenes

    Show some pics of your team hard at work. “Getting your home ready for sale takes a lot of dedicated effort. We want to get it right for you”.

  3. Before and after selfie

    Are you on a diet? Show your before and after pics. What about weekend and work day pics.

  4. Show a demo

    Do you use a software program that benefits your landlords. Post it to highlight what it does which in turn shows your point of difference

  5. Sneak peek

    What’s coming. Everybody loves to be first in. Are you changing brands? Post a pic of your old shopfront signs coming down and a glimpse of the new brand.

Conclusion

Using the social media post ideas for real estate will save you time in coming up with ideas. If you take these ideas and put them into a scheduler you’ll cut down your time even further.

The post ideas will help build your engagement on your platform. Pick the platform where your customers hang out and you’ll get the best reaction for your channel.

Get started today, be consistent and start growing your brand.

Want to have all of the above organised for you? Want to cut down your thinking time even further? Grab thi s social media calendar today where all the work has been done for you.


TikTok Launches ‘Elections Guide’ in the US to Provide Users with Accurate, Timely Voting Information


With the US Presidential Election now only 34 days away, TikTok has this week announced its new ‘Elections Guide’, which will help connect its users with authoritative voting information, and limit the spread of misleading reports and updates via the app.

TikTok Election Center

As you can see in these screenshots, TikTok’s Elections Guide will prompt eligible US users to register for the poll, while also providing official information on the voting process in each state via the National Association of Secretaries of State, BallotReady, SignVote, and more. 

As explained by TikTok:

“As with our COVID-19 resource hub, the election guide can be accessed from our Discover page and on election-related search results. We’ll also be linking to the guide at the bottom of videos relating to the elections and on videos from verified political accounts.”

So it’s pretty similar to the approach that both Facebook and Twitter are taking with their election awareness pushes – though you would expect that TikTok will have less of an impact in this regard, given that more than a third of its daily users in the US are aged 14 years old or younger.

But still, it could have an impact. Snapchat, for example, which also caters to a younger audience subset, recently reported that it’s already prompted 400,000 people to register to vote in 2020 via its in-app pushes. TikTok’s audience skews even younger than Snap’s, but any further pushes in this respect can have benefits, and can help drive awareness of civic participation.

And as we’ve seen, TikTok, despite its own efforts, has already been caught up in political controversy. Negotiations over the app’s sale to a US company are ongoing, and it may still face a full ban in the US if it can’t arrange a separation from its Chinese parent company. The rising tensions between China and the US have put the app in the middle of global trade discussions – so despite TikTok not accepting political ads and not being focused on news content, as such, it’s still involved in political messaging, in one way or another.

Given this, it makes sense for TikTok to align with the other social platforms and offer informational pushes. And even if they don’t end up having a major impact, it’s still worth TikTok, from a PR perspective, working to distribute accurate, timely, and helpful election information. 

Free Speech Social Media Platform


The Modern Guide to Live Streaming


Till recent dates, the term- ‘ corporate social media‘ was defined as a refined, sophisticated profile of a brand and cautiously generated posts. The fundamental objective of the corporate social media was to build influence, promote brand recognition and eventually to sell the products or services. Though the concept of corporate social media hasn’t changed, the procedure has undoubtedly transformed. With the advancements in technology, social media has become more potent with trends like live video streaming. Live broadcasting means the transmission of real-time, continuous video over social media websites or a dedicated streaming platform. With the emergence of Facebook Live, Instagram Live Stories, Snapchat, etc. many people are now familiar with the live broadcasting.

Let’s have a look at different aspects of live streaming step by step.

Live streaming and business – Leveraging live streaming videos for business purpose merits it in multiple ways. Live broadcast allows the sellers to interact virtually with the buyers and that too in real time with the minimum cost. The unedited and natural feel of the content helps to connect with the viewers providing them a personal experience. Videos broadcasted on social media makes the business viral as its reach is way broader than other mediums. When a video is live streamed on social media, it keeps on trending as the viewers keep commenting, liking and sharing it if they wish so. A steady internet bandwidth, a good camera, and enough talent are all you need to create live videos. Hence, the cost involved in it is very minimal. Once the live streaming is done, you can use it to make a content marketing catalogue. The video content can prove to be extremely useful for promotional purposes such as testimonials, websites, social media marketing and so on. Live videos are boon for those entrepreneurs who are seeking an enormous market exposure around the world.

Ideal practices for live streaming – First, you need to focus on the preparation of your live streaming video. Scribble a basic format of your video or program; be it scripted or an extempore. Chalk out the execution methods and likely issues. Finally, make a complete plan of production taking into account adjacent aspects of infrastructure, workforce, finance, etc. Secondly, never compromise on video quality. As per your budget, seek for the best possible equipment to conduct a shoot. Technology and resources utilized in the production and post-production of your video decide the future of your live stream videos; so never overlook it.

Once you are done with the production, look for its promotion. You must treat the live videos as live shows. Opt for promotional efforts like emailers, social or digital commercials, teaser videos and so on. Create excitement about your upcoming live video so that you already start gathering the audience. Build a sound strategy to boost your marketing initiatives depending on the results you are expecting. Keep brainstorming for innovative ideas and concepts that are likely to appeal the viewers.

Before you step ahead to make your video live stream; think carefully about the desired platform. As discussed, you can live stream the video on any platform of your choice; however, you also need to consider specifications of your requirements. For instance, the purpose of your video, target audience, a changed perspective to attract potential customers, method, and scope for interactivity and compatibility with the platform. Once you understand what exactly your video needs to reach out to the world; you can quickly pick up the best platform. There are many streaming apps that allow you to live stream your video on multiple social networking platforms at a time.

Tricks for a kick-start streaming strategy – You can keep closed sessions such as customers Q & A, experts Q & A for spinning your video to a great extent. When customers interact with each other regarding the content; sharing of experiences and feedbacks takes place. Influencers and industry experts too can involve in the process to clarify the doubts of the viewers. Product launch or product demos are likely to get massive publicity if conducted in a live broadcasting video format. They create an excitement and engagement extravaganza about whatever you are launching or showing it to the buyers. Events, campaigns or contests when supported by social media, get excellent responses. A strategy made with considering pros and cons of the live video you are making is known to be the most feasible and successful one.

To summarize this topic, the suggestion is to focus on the interest elements of your target audience. Fun has to be included in an innovative way that will blend the desired message or information within your video. Each of your live streaming videos will be undoubtedly a learning experience for you! Keep creating, keep streaming!

Lyfeloop


55 Essential Web Design Stats to Guide Your Online Strategy in 2020 and Beyond [Infographic]


Free Speech Social Media Platform


Pinterest Launches New Holiday Hub and Marketing Guide to Assist with Holiday Campaigns


Christmas is now only 94 days away, and this week, Pinterest has launched its latest holiday marketing hub in order to help businesses tap into Pins to help maximize their holiday sales performance.

Pinterest marketing

The hub includes links to a range of Pinterest resources and tools, including previous research reports, case studies, audience persona insights and more.

In addition to this, Pinterest has also published a new, 13-page holiday marketing guide, which outlines key usage stats, and underlines the case for Pinterest within your 2020 holiday marketing approach. 

Pinterest holiday marketing guide

Indeed, like all social platforms, Pinterest is seeing increased usage in 2020 due to the global lockdowns to restrict the spread of COVID-19. The difference in Pinterest’s case is that it’s more specifically focused on shopping and product discovery – in some ways, Pinterest has replaced the physical shopping mall, providing a means for users to browse product displays, and options tailored to their sppecific interests.

Clearly, Pinterest is doing something right on this front – the platform is now up to 416 million active users, and is growing faster than Facebook, Snapchat and Twitter. Its refined focus on eCommerce is also helping guide users to more products, while Pinterest has previously noted that Pinners are looking to plan for the holidays much earlier in 2020 as people look forward to a time when the COVID-19 restrictions are eased and we can catch up with family and friends again.

Which may not necessarily be Christmas – but even so, holiday searches on Pinterest jumped 77% YoY in April, which included a 3x increase in searches for “Christmas gift ideas”, along with other queries like “holiday recipes” and “Christmas”.

Clearly, Pinners are looking to get into a festive mood – which is why the platform could be great for your 2020 holiday promotions.

Pinterest’s holiday guide outlines five key steps to take in mapping out your holiday Pin strategy:

Pinterest holiday guide

There are some valuable notes here, and insights into audience segments, which may help you establish a more effective approach to Pin campaigns, if that’s where you’re looking.

You can download Pinterest’s “Think outside the Black Friday box” holiday performance guide here, and access the Pinterest holiday hub at this link.

Free Speech Social Media Platform


How to Download Instagram Reels: A Step-by-Step Guide


If you maintain a presence on Instagram Reels and multiple social media platforms, you know how hard it is to keep up with content creation for all of those platforms. When your focus is short-form video content, it can be time-consuming and tiring to create enough of that content to go around. Fortunately, using your Instagram Reels content on other social media platforms isn’t hard. In this article, we’re going to teach you how to download Instagram Reels on Android or iOS, via screen recording, or using a software called Kapwing.

Why is this important? Well, if you download your own Reels on Instagram, you’ll notice that the sound is removed. Plus, you can’t download Reels shared by other users at all. With this article, though, you’ll learn how to download Instagram Reels with the original sound.

Of course, knowing how to download Instagram Reels is only part of the equation, though. That’s why we’re also going to share three ways you can repurpose your Instagram Reels to keep your audience engaged and entertained. 


How to Download Instagram Reels: A Step-by-Step Guide:


What Is Instagram Reels?

Not sure what Instagram Reels actually is? Instagram Reels is a new Instagram feature (not a standalone app) built to be a TikTok alternative. Users can create 15-second video clips set to music and share them to their Instagram Stories, the Explore Feed, and the new Reels tab on their profile. The feature is available in India, Brasil, the United States, and about 50 other countries.

The Explore Feed is the Instagram Reels version of TikTok’s For You page. On the Explore Feed, you can find Reels from popular and trending accounts on Instagram. You’ll find Instagram Reels from people you follow alongside traditional Instagram posts in your newsfeed.

The Instagram Reels algorithm is a bit of a mystery as of yet, but if it follows the Instagram algorithm, there are some assumptions we can make. TikTok’s For You page is algorithmically generated based on the way TikTok’s users are engaging with videos and it does an eerily great job of pushing content to users based on their interests and activity on the app. TikTok starts by pushing out new content to a sample of users, pushing it out to more users if the response is positive. This makes it relatively easy for creators to go viral on TikTok but also makes it a lot more likely that the virality cycles quickly.

Instagram’s algorithm is a bit different, giving priority to content depending on the accounts you follow and engage with most. So, if Reels uses that same algorithm, well, boring.

Fortunately, Instagram’s VP of Product, Vishal Shah, has said that recommendations for Instagram Reels will be different than other Instagram content on the Explore Feed, making it easier for new creators and content to be discovered.


How to Create Reels

Before you can download them, you need to know how to create Instagram Reels. Here’s a quick rundown.

Start by choosing Reels at the bottom of the Instagram camera. Here, you’ll see a variety of editing tools on the left side of your screen to help create your reel.

Audio

You can search for songs in the Instagram music library or use your own original audio by recording a reel with sound. If you share a reel using your own original audio, that audio will be attributed to you. If you have a public account, though, other users can create reels using your audio by tapping “Use Audio” from your reel.

Effects

The effect gallery includes effects created both by Instagram and by creators worldwide.

Timer and Countdown

To record handsfree, just set the timer to record. When you press record, you’ll get a countdown from three before recording begins.

Align

If you’re using multiple clips, you can use the Align feature to line up objects from your previous clip before recording your next. This helps users create seamless transitions for those fun outfit changes or so you can add new elements into your reel.

Speed

You can speed up or slow down parts of the video or audio you selected. This is great for staying on a beat or making slow-motion videos.

Ready to share your creation on Instagram and your other social media platforms? Not so fast. While TikTok made it pretty easy to download and share videos, Instagram Reels isn’t as straightforward.


How to Save Instagram Reels In the App

Here are the steps to save Instagram Reels within the Instagram app.

Start by opening Instagram and tapping the search button. From there, you’ll open the Reels video you want to download.

You can also do this from a user’s profile. Just tap the new Reels tab next to the IGTV tab and choose the Reels video you want to download to open it.

Once you have the Reel open, tap the three-dots icon in the menu at the bottom of the screen, and then tap Save.

To access the saved reel, go back to the Instagram home screen and tap your profile icon > the hamburger menu icon > Settings > Account > Saved. Here you’ll find your saved videos in the All Posts folder.


How to Download Instagram Reels on Android

If you have an Android phone, this is how to download Instagram Reels. It involves downloading another app from the Google Play store.

Go to Google Play and download Video Downloader for Instagram – Repost Instagram.

Install the app, open it, and set it up. This involves giving the app access to your photos, media, and files on your device. After you’ve set up Video Downloader, go back to Instagram and choose the reel you want to download. Tap the three-dots icon > Copy Link.

Go back to Video Downloader and the URL for the reel you just copied will be pasted there automatically.

Go to your phone’s images and you’ll find the reel there. You’ll be able to edit it and share it on other apps.


How to Download Instagram Reels on iPhone

To download Instagram Reels to your iPhone, you’ll first need to visit the App Store and download the app InSaver for Instagram.

Open the app and set it up, giving it permission to access your images and media. Next, go back to Instagram and choose the Reels video you want to download. Then, tap the three-dot icon > Copy Link.

Go back to InSaver and the link you copied from Instagram will automatically be pasted there.

Tap Watch It! >  Options > Share > Save Video to save the video to your device’s Photos app.


How to Download Instagram Reels Via Screen Recording

If you don’t want to download a third-party app, here’s how to download Instagram Reels via screen recording.

iPhone

Make sure screen recording is available in the Control Center. To do this, go to Settings > Control Center > Customize Controls and add Screen Recording.

Next, go to Instagram and open the reel that you want to download. Swipe up to show your iPhone’s Control Center. Then, tap Start Recording and start playing the video in Instagram. Once you’ve recorded the video, stop the screen recording by tapping the red bar at the top then Stop. The video will be saved to your Photos app. You’ll probably want to edit the video to make sure you only have the Reels portion and none of the fiddling with the Control Center and starting or stopping your recording.

Android

On Android phones, you’re either going to use the built-in screen recorder (if your phone has one) or the third-party app you use for screen recording. Once you have your method of screen recording ready to go, open Instagram and play the video you want to download.

When you’re done, tap the stop button to stop your recording. Your screen recording will be saved in your phone’s gallery.


How to Download Instagram Reels Using Kapwing

Kapwing is an online video downloader and video editing tool. If you create a free Kapwing account, your downloads won’t have a watermark.

Start by finding the reel you want to download in Instagram, tap the three-dots button, and choose Copy Link. Now, open Kapwing.com and choose Start Editing.

Paste the Instagram Reels link you copied into Kapwing. If you want to make edits, you can do that now. When you’re ready, tap Export Video.

After processing, tap Download and your video will be saved. For iPhone users, you’ll need to tap the arrow in the top right corner of the screen, click your video, and tap the icon in the bottom left corner. Then, choose Save Video from the options.


Repurpose Your Instagram Reels Content

Now that you know how to download Instagram Reels, it’s time to put those downloads to use. You can do this by repurposing your Instagram Reels content. This just means that you’ll be taking video from Instagram Reels and reusing it elsewhere.

Repurposing content has several benefits. For starters, if you’re able to reuse your content, you’ll have more time to devote to creating high-quality content because you’re not going to have to invest time and energy in creating a completely different video for each of your social media platforms.

Repurposing your Instagram content can also give you an SEO boost since having several pieces of content based on the same concept or topic can bring about multiple chances to target a specific keyword. And, when your repurposed content is published outside of your own site, you can get some great backlinking opportunities.

Repurposed content also affords you the opportunity to reach an entirely new audience. How? Different people use different platforms. When you post your content across platforms, you can reach your target audience where they already hang out online. Plus, even if your target audience overlaps across multiple platforms, repurposing your content still helps to reinforce your message.

Repurposing your content can also help you build authority on a topic. When your high-quality content shows up in multiple places in a short period of time, it helps to raise your profile in your industry and show others that you are a thought leader in your niche.

So, how do you repurpose your Instagram Reels content? Here are three ways to repurpose your content that we like.

Instagram Highlights

You can add your Instagram Reels content as highlights on your Instagram profile. Instagram Highlights are a permanent place for your Instagram Stories. Many creators use them as frequently asked questions or to save content into collections. And, highlights are a great place for your Instagram Reels. You can either add them to a Reels highlight or break them out into highlights about specific topics.

Pinterest

Pinterest lets you add video Pins with a 15-second limit. Wouldn’t you know it, Instagram Reels also have a 15-second limit, making them a perfect format to include in your video Pins. Repurposing your Instagram Reels as video Pins on Pinterest can help you build your brand on the platform.

Other Social Media Platforms

You can use your Instagram Reels content on other social media platforms. If you use TikTok, for instance, you can use the content you’ve already created for Instagram Reels to leverage the TikTok algorithm and increase your viral potential.


Download Instagram Reels to Repurpose Content Easily

Instagram Reels is a great platform for Instagram influencers who already have a following on the platform. But you don’t want to put the fate of your brand in a single platform. Now that you know how to download Instagram Reels, you can repurpose your content across platforms and position yourself as an authority and thought leader in your niche.

Instagram Reels is currently a wide-open market for users, presenting a great opportunity for influencers and brands to start building a presence or extending their reach on the platform, earning more followers and building their community before Instagram Reels ends up saturated.

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