Tag: Engaging

One thing to do on social media is to write content for your posts. Posts are what keep your social media active and your audience engaged. However, it’s imperative that you have a strategy so that you can get the most out of your social media interactions.

Understand Your Customers

You need to know who your target audience is so that you can recognize what type of posts will get more traction with them. For example, some audience members will be insulted by certain types of comedy. Others will respond very well to it. Know who they are so that your posts can be targeted.

Watch Your Competition

It’s always a good idea to check out what your competition is doing in regard to social media posts. Don’t just copy what they are doing. Instead, observe whether or not the competition is getting a result or not from their actions, and note how you can do it better or differently.

Know the Goal of the Post

What action do you want your customers to take when they read the post? Do you want them to click through to read more? Do you want them to like, follow and share? You need to be clear about what you want them to do in order to get action.

Add a Relevant Image

People respond best to relevant images on social media. You can make memes and infographic using free software like Canva.com for your social media posts. A nice image, watermarked with a relevant quote will do wonders.

Write Content that Gets Attention

When you share a meme or a blog post or other type of post write content about it, and what you want your readers to do about it.

Ask Your Audience to Share

Never forget to ask your audience to share your posts. You can also invite them to take memes and infographics off your website to share. Just set up a new page that lists all the watermarked images that your audience can share.

Respond to Comments

Don’t just ignore the interaction that is happening on your social media pages. Always respond, and add comments to the discussion. Answer questions, and be kind. Even if someone is rude, don’t respond rudely. If you have to, delete the rude comment and let it go.

Writing social media posts that get a discussion going and inspire people to share and interact is an art. You’ll need to try different tactics to see what works with your particular audience. But, be sure to always have a call to action on the post so that your audience knows what to do.

Many businesses get one very basic thing about social media engagement wrong.

The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship that you really start engaging.

Think of it as a real-life engagement. Consider that every single interaction is a date with your customers.You get to know each other on these dates. You tell them what you’re about and they tell you what they like and what they don’t.

After seeing each other for a while, you’re ready to move to the next step. The customers now expect to see engaging content. When you post on your media channels, they’re bound by loyalty to interact with it. Now, you’re engaged.

Ask Not What Your Customers Can Do for You

The way to any customer’s heart is through value-oriented engagement. Don’t think of ways in which you can get a benefit from your followers and fans. Think, instead, about how you can be of service to them.

You’re trying to build trust in your brand through engagement. You’ll never generate real engaging content if your audience doesn’t feel you are contributing to their lives.

What does that mean in practice? Well, for starters, it means engaging back. If your patrons have questions, answer them openly.

Make sure that you are always quick to address complaints and concerns when they are presented publicly.

Believe it or not, social media has been people’s first choice for customer service since at least 2016. In a way, it’s people taking advantage of the public nature of the platform. Regardless, you should see every instance of customer service as a double opportunity.

You can address a customer’s concern and at the same time generate good faith with that customer and any others who see the interaction. Customer service interactions are an absolute gold mine for engagement.

Three Ways to Really Start Engaging

There are countless tips, tricks, and insider information about how to improve social media engagement. Try some of these tried and true approaches to boost authentic engagement.

1. Make the First Move

Someone has to start the conversation on the first date. As the business, that responsibility rests on your shoulders.

There are many things you can provide that your potential customers want. Informative articles and blog posts are two simple ideas. Remember that it’s about generating value for them.

Don’t try to push a product on the first date. That comes later. First, show them you care about who they are and what they want.

2. Listen More Than You Talk

If your relationship is going to last, you’ll have to listen.

Don’t guess about your customer’s wants and needs. If you put in the effort, all the information is available with a little research.

Look at social media and website analytics. Define your audience demographics and look at what competitors are doing. You have to know who you’re talking to first.

Once you know who you are dating, you can start listening. Look at their social media posts. What do they want, what sort of things are the dissatisfied by? Use this info to craft your engagement strategy.

3. Be Relevant and Topical

Don’t be afraid to have a voice about current events. If you want to elicit a response, you need to talk about things that are relevant to your audience.

Be careful however, this requires a delicate approach and a good read on the pulse of your patrons.

Start Really Engaging

This is just the tip of the iceberg when it comes to social media engagement. As stated earlier, there’s enough advice about it out there to fill a sizable library. However, not every tip will work for every company.

Start by finding out who your customers really are and put yourself in their shoes. Then start working on offering more value through your social media engagement.

Lyfeloop