Tag: Engagement

When you’re on social media, you want to get lots of engagement. Having said that, driving engagement can sometimes be a tedious task. But if you understand what you want, you can ensure that it happens by planning for it, using the right systems to ensure it happens, and then learning from it so you can do it more.

1. Develop an Integrated Content Marketing Strategy

You want the content you share on social media to integrate with the content you publish on your blog and website, email, and elsewhere. It should all have a purpose and a reason for being and a goal in mind.

2. Create and Share Content That Is Member Focused

When the content you create and that others have created is focused on what your audience want to know, need to know, and have an interest in, it will keep people interested. It will make them want to check out your blog, open your emails, and participate more because it’s about them.

3. Share Video Content to Your Groups

Using video content is also a good way to get more engagement. People are more likely to comment on videos, share videos, and even watch the video over text-based content. This is especially true if the video is short and to the point.

4. Tag People in Posts

When you are sharing someone else’s content, or mentioning someone in your content, or think someone would be interested in the content, tag them so that their name shows up to themselves and to others (depending on their privacy settings). This is a great way to get their friends to look too.

5. Schedule Your Content for the Best Times

Using data, determine when the best times and days are to share information with them, and then use scheduling features to share at the time when more people are more likely to see the post.

6. Write Better Headlines to Get Attention

Your headlines matter a lot because some people will just pass over your shares if the headlines aren’t written correctly. You don’t want to trick people, but you do want to get their attention, so it’s a fine line to walk when considering how headlines affect open rates.

7. Study Your Audience Insights

Remember that data is important, so study the data available to you on each platform that you use so that you know the right content to share at the right time and how to get more engagement where your audience is at the time.

Not long ago we kept waiting on the friendly neighbourhood postman or the long distance call for that matter. More recently, it’s the ubiquitous email. Come the present and things have notched up. We experience tweets, Facebook posts and updates continually. Not to mention the instant aspect of it all. This evolution in getting engagement social will reach newer heights in the future. There will hardly be any differentials between the real and virtual world. With this, we will look at potential trends shaping the near future.

The Rise of Location-Based Functions

Location-dependent services like Gowalla, Foursquare will dominate the prospective future. Brand agencies will continue to shape the already expanding service across various demographics, topography as well as regions. The populace will fancy leveraging content which is locale related. In addition, they will share such content, turning it into a closer social connection while being relevant. Currently, location-dependent services via mobiles make up for more than 50 million users. This will further perk up to 500 million users by the end of this year. By 2014, the services will contribute about $12.7 billion.

Content Sharing

Currently, video content sharing is a crucial aspect of keeping engagement social. This trend will only move north owing to the technological growth in video streaming. Such technology fosters the sharing motive for marketers and prospects alike. In truth, video based sites are controlled by consumers, not brand agencies. The masses craft and view the content they wish to see. More than 35 hours of video is upped every minute on YouTube mobile access accounts for almost 10%.

Augmented Reality: The True Experience

This real-time mechanism of combining information or live action with the real world will play key role in future social interactions. Augmented Reality brings alive both events social as well as real. In addition, it will bring to life places like the museums and tourist hot spots while also getting engagement social. Tech mechanisms for instance, Layar are getting increasingly popular via the Android platform. It will continue to foster the growth exponentially. Brand agencies using augmented Reality will play key role in E-commerce where prospects can ‘Try On’ different outfits and accessories.

Gaming: The Social Way

Zynga is to gaming what Henry Ford is to cars. They both made their offering affordable to the common man. Zynga’s valuation at $15 billion is a testimonial to that fact. By now, gaming socially has changed the manner we carry out trade and commerce in distinct ways. Let’s face it almost all are guilty of protecting their virtual cattle and preserving their towns green. The direction for such apps is only going one way – the progressive way. As brand agencies will continue to alter our lives and craft more interactive experiences. To sum up, turning engagement social in the prospective future will get the people to choose their market and in turn the market will come to them.

Lyfeloop

With people nowadays largely intertwined with mobile devices, businesses seek to build mobile applications for driving customers to their services or products. However, owing to the cut-throat competition in the apps market, appreneurs started realising the need for more deep and impactful strategies to raise customer engagement in their apps. Consequently, developers started integrating some effective social media avenues in apps apart from providing a great user interface and feature richness. The touch of social media can prove to be enough fruitful for the owners as it keeps the existing users hooked for longer beside attracting new users. So, here’s explaining some proven social media strategies that help in raising user engagement in apps.

#1 One-click share

Mobile apps that offer easy share options are more likely to engage the users better. With a one-click button for sharing on popular social sites like Facebook, Twitter, Pinterest, apps readily allow the users to share anything they have liked, used and find interesting on the app with their friends on their social accounts. This not only gives app’s visibility on the social media but also help drawing customers from worldwide regions.

#2 Share of reward points or achievements

To make engagement on apps more exciting and tempting, makers can embed the feature of social sharing of user’s achievements on them. Many mobile applications depending on the utility let users earn reward points, virtual coins or scores with every step/stage they proceed. For instance, users of fitness apps are assigned with scores for the total miles walked with every passing day. Henceforth, allowing users to share their endeavors on their social account pages provide in them a sense of motivation. There’s pour in appreciation comments or congratulatory wishes on their performance report from social network circles which boost the confidence in users and lure others too to join the hard-hitting race.

#3 Referral programs

Mobile apps can gain considerable new users from nowhere by making their app viral overnight with specific social targeting. Referral programs in the app can help in that! Such schemes encourage the existing users to draw other new users by sending the app’s links to their social media friends. They are offered in return some appropriate reward points which they can redeem later for availing the app’s offers. Thus, referral schemes are a proven way to scale up the user base and can increase it at most by 15%.

#4 Tools for socialisers

Users love discussing common topics on social media platforms and know each other’s opinion. Hence, allowing users to get responses for their interests in the app is one effective way to increase engagement. The developers or owners can provide an easy feature in the app through which users can post their views, queries and seek answers from non-users in the social media. Such type of interaction on the social media helps inevitably in keeping users engaged and active on the app.

These are the some of the tried and tested techniques for engaging users of mobile applications through mass platforms. These help appreneurs to acquire more users by spreading word about their application as anything shared on social media platforms generate enough curiosity and lure the interested ones to try the same.

Lyfeloop