Tag: Digital

For your business to be successful in the modern world, it is crucial to have a robust online footprint in the World Wide Web. Hence, when a business is planning its marketing campaigns, it should integrate a solid strategy for digital marketing. Without an established plan for digital marketing, important aspects of the business are more likely to suffer such as branding, customer acquisitions, customer retention, and profit generation.

The most important elements of internet marketing include organic search, mobile responsiveness, content marketing, social media marketing, and email marketing. All of these elements mixed together will create robust digital marketing campaigns.

Content Marketing

Content is the driving factor in a digital marketing plan. Running a blog for a website is a good way to provide your visitors with fresh and reliable content. This will help you increase website visitors and customer engagement for better conversions. Creating new and valuable content for your website also creates credibility for the business. Through effective content marketing strategies, you can position your business as an expert in your niche.

Organic Search

People today search for information online in different ways, the most popular is through search engine results. The first phase of ensuring that your website will appear in front of your prospect clients and current customers is to properly optimize your web pages. Proper Search Engine Optimization or SEO will help leading search engines – Google, Yahoo, and Bing – to determine what your website is all about, and how it relates to what the person is searching for. With a cohesive organic search plan, you can improve the visibility of the website within the search engines and help in attracting more traffic back to your website. This will also help your business to increase its potential for different opportunities.

Mobile Responsiveness

Mobile browsing is increasingly becoming more popular. More and more customers are even shopping online through their mobile devices. The increasing sales of smartphones and tablets are also a fact that you should not ignore. Taking a closer look at what is possible with marketing through mobile means is very crucial in today’s landscape of the digital world. Every facet of your digital marketing strategy must reflect responsiveness to mobile platforms. It is also important to consider having a mobile optimized website for a more enjoyable user interface experience. Visitors to your mobile optimized website will love the simplicity and ease of information accessibility.

Social Media Marketing

Marketing your business through social media platforms is a good strategy in building and increasing brand image online. This is also a very effective channel in sharing information and distributing information about your products and services. Using different social media channels can create new opportunities to engage potential customers as well as retain your existing clients.

Email Marketing

About 5% of website visitors buy products the first time they visit a website. If your digital marketing strategy is driving traffic to your website, what will you do with the 95% of visitors who clicked the close button? You need a strategic email marketing campaign to help your business get a higher ROI. Based on a research, about 60% of consumers are encouraged to buy from a website with a well planned email campaign. Also take note that most emails opened today are opened through mobile devices. Thus, you need to make certain that all emails are mobile responsive.

Digital marketing trends change often, though not often, to fetch better and more appropriate results. Marketers use different ways to bring their businesses in search engine results, ethical and unethical; but in the coming years finding their way using unethical techniques will lead to rough roads. It will be harder for those who have abandoned the marketing ethics, while the customers rejoice with better user experience and informative content.

Once upon a time, meta tags, keywords, and optimized images defined responsive web designing. A good content together with keywords, hashtags, and links were the parts of search engine optimization (SEO) or social media marketing (SMM) strategies. But now, SEO and SMM are no longer restricted to those elements as Google is changing its search algorithm, and Facebook using different strategies on form feeds to fetch what is more useful to the user.

Time for user-friendly, ethical ways

Brands using unethical ways to get more likes for their promotional posts may lose their sites in black holes. You are in a safer zone if you use ethical ways to promote content that brings better experience for the user. But if you are using shady ways, then it is time to consider some of the tips mentioned in this article.

Social media to redefine organic searches

Facebook has recently planned to include a dislike button to help users express displeasure over news or promotional content. This may give different messages to many, but the Social Media Giant is clear in its way to pull quality content in the search and eliminate junk posts. Ditching hardcore promotional posts and promoting useful posts with great content improves user experience and gives your business a much-needed breather.

In case you are reusing promotional content on Facebook, it’s better to use unique content for every post. It is because in future such posts may not appear in News and Feeds section.

Structured Tweets to trend

Google is not interested in hardcore SEO results, as it wants to see more humane experience in the search results. It may incline more on Facebook and Twitter social media results optimized with images, links, hashtags, and great content that delivers value. With such interesting things happening in social media, digital media interactive marketing creates yet another milestone with brands taking to meaningful and humane ways to reach users.

Google reaches out

Regularly working on your Google+ posts to link Facebook and Twitter posts though keywords, images, and hashtags would help you stay on the search. Following the basics of social media in every promotional post keeps you firmly grounded in the digital media battle!

Lyfeloop

Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today’s African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly, how they feel about marketing and media.

It’s been said that “2014 is going to be a killer year for social media and small business.” It’s also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultural landscape. You will want to keep the following findings and/or trends in mind as you customize your small business marketing campaign targeting this consumer:

1. Many, if not most, young African-Americans are early adopters and influencers of pop culture, so you will want to promote new technology and lifestyle products to this consumer demographic.

2. Black Americans are heavy users of social media and huge consumers of video content.

3. Black digital consumers are very receptive to advertising on mobile devices.

4. The Black consumer ownership rate for smartphones grew from 33% to more than 54% and continues to grow.

5. African-Americans use their phones for texting, Internet access, receiving and sending email, downloading picture, downloading music and mobile video, accessing Twitter and Facebook more than other demographics.

6. Black women are huge users of e-commerce involving purchases of beauty products, clothes, healthcare products and groceries.

7. Black men and women are very socially connected to others. 72% of Black adults online have more than one social networking profile.

8. Black women between the ages18 and 35 are 72% more likely to highlight products and web content preferences by “liking,” “following” or linking to an article, brand or website.

9. Black Americans trust Black media more than mainstream sources for information. Ads that reflect benefits of products or services and convey a positive message to the African-American community are well-received.

10. African-American women between the ages of 18 and 35 are 72% more likely to publish a blog.

African-Americans have incredible buying power. Even, in the face of the harsh effects of the recession, spending by the Black community still energized the American consumer market. The Nielsen Company, the global information and research firm, projected that African-Americans’ spending power will reach $1.1 trillion by 2015.

As stated by Marketingvox: “Those consumers are hungry for authentic content; connect with brands that represent them rather than just nod to them; and are highly engaged with digital content and the mobile platform.” So, what does this mean for small businesses targeting this community? In order to leverage the buying power of this community, you have to step up your game and stay in tune with the consumer behavior and digital marketing trends. Lastly, get creative in the methods you implement to tap into the Black American market.

Lyfeloop

For the lives of today’s generation, social media has actively become an important part. With the advent of time, it is continually evolving and growing. People are very much attracted towards the marketing through which they can explore and expand their business.

It is considered as the most accessible and accurate medium to find the survey of your business, as it has completely changed the pattern of interaction between business and its customers. Throughout the marketplace, it has become the most innovative tool that can be used on various platforms like public relations, marketing or customer service.

Most of the business owners are utilizing their time of social media and digital marketing for the increase in traffic and sales of their respective business houses. Also, 90% of the marketers all around the world have declared that social media is generating immense exposure for their company.

For every marketing strategy, it is the substantial part which is cost-effective and offers phenomenal marketing opportunity. Below mentioned are some methods of digital and social media marketing where your business can be improved easily.

• Increased Brand Awareness: It is considered as the most cost-effective digital methods that can organize the content and increase the visibility of your business. By implementing this strategy, the brand recognition of the business could be improved that have the potential to engage a large number of consumers.

• Free availability: The creation of the social media or digital marketing platform is free to start and operate. If required, a person can make use of options like paid advertising that can be a great tool for the business expansion and inform a large number of users or audiences. But these means are not mandatory for some companies.

• Target your ideal buyers: This platform allows you to ensure that the right consumer is visiting your content and the business. By using methods like SEO, you can reach to your target audience by determining their searching content and topics. Based on demographic information and general characteristics, it is easy to identify the target audience for the products and services of organic website SEO companies.

• Brand Loyalty: Through some research, it has been found that around 53% of the people rely on brands exposed on social media. Customer engagement is the important aspect as it can influence them to be more loyal to towards your brand. Consumers instantly and quickly respond to the social media content when compared to various other platforms

• Open communication: Social media is the platform where the user can easily interact and communicate with their buyer or other users through Professional Web Design. This digital marketing place is the two-way communication methods where a message from both sides can be easily resolved which creates a great range of trust and reliability on the business from customers’ point-of-view.

Lyfeloop

Digital marketing has taken the advertising sector by storm. It has become an indispensable tool in the hands of a marketer to promote its brand’s objectives and lend it a visibility. As we are constantly witnessing advancements in the realms of social media, mobile marketing and user experience, the scope of digital marketing is reaching sky rocketing height. To help businesses stay cognizant of such opportunities, we have enlisted the top trends in digital advertising that will help them capture their online objectives effectively.

The Top Digital Marketing Trends

• Live video streaming
  Live video streaming gained a lot of momentum in 2016 and continues to see a rapid growth in the present time too. It is an effective tool for a marketer to engage and interact with the customers. The trend of live video streaming gained impetus with video streaming apps like Facebook Live and Periscope which enables users to streamline real time videos to push out messages across social media. This trend s highly prevalent in the digital marketing space and is likely to continue for long.
• Unique content still rules the digital space
  Every digital marketer will agree that unique and quality content is the ‘king’ in the online world and this tendency in the future as well. When the content stands out in terms of ideas and quality, it ensures that it engages and influences the readers completely.
• Social influencers are crucial assets for your business
  Social influencers and established bloggers play a very crucial role in building a loyal following and gaining awareness for your brand. With new social media platforms being introduced every now and then, it is not easy to reach the desired audience. However, influencers and bloggers enjoy dedicated followership that captures the community and engages them with their content. Thus, choosing the right people to promote your business can help you reach the target audience and as a result your business will drive towards success.
• Consumers are hooked to their Mobile phones
  Smart phones have revolutionised the way a consumer communicates and shares information with the world by providing on the go access to vital applications and social media platforms. Mobile phones and tablets have become our constant companions and their dependency continues to rise. It is crucial for the retailers to eye this fact and those who fail to do so will be left behind.
• Augmented reality is the next big thing
  The immense popularity of Pokemon Go gave the idea to marketers that augmented reality experiments can go a long run. Today, consumers are eager to experience such augmented reality concepts which means that there are plenty of potential wins here for marketers. Get ready to witness more AR related experiments in the times to come.

Are you digitally ready?

As digital technology is becoming more sophisticated with time, the extent to which brands and businesses can engage their consumers is seemingly endless and this is a great opportunity for every digital advertising agency to help their clients get their desired visibility and hold among their clientele.

Lyfeloop

Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

· Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

· Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

· Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

· Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

· 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

· Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

· Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

· Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

Lyfeloop