The whole idea of promoting content on social media is to increase the content’s visibility, generate traffic and thereby increasing the conversion rate. With so much time and resources being spent on promoting the content on these platforms, it becomes imperative to analyse if your promotion strategy is bearing fruits.
Brands also need to analyse not only if their measures are generating positive results but also how much they can gain from their SMO promotion tactics. Tools like BUZZSUMO can be used to collect the list of pages that have ever been shared on Social Networks. Google Analytics can be used to compile the list of pages that have attracted traffic.
Analyze Traffic
Prepare an audit spread sheet for social media. Create a spreadsheet for the social media channels you want to track. Each social media channel will be analyzed individually. Google Sheets can be a useful tool for the purpose.
Investigate the followers – their growth and behaviour.
Just visit each social network and find the number of followers. For better insights, use the social media Analytics and check the follower growth. The number of followers on each media, at what rate they are growing and how they behave can be tracked, and necessary steps to make improvements can be taken.
If tracking each social media channel is difficult for you, a tool like CYFE can be used to monitor the follower growth of your top social networks together.
Spot unevenness in traffic
All the top social networks have built-in analytics to show the number of impressions you content receive. The impression is the number of people that visit your social media content.
Use these built-in analytics to find out the amount of traffic over a period. Like Google search console can collect the pages that have earned impressions in Google. Twitter Analytics for impressions on Twitter. The graph will show if there is any highs or lows on a particular day for any network. This can be looked into, and the causes can be ascertained as to what drove higher or lower traffic on a particular day.
Like for example, you find that on a particular day the traffic on your Twitter account was double than the other days. And this was the day when you posted more content than usual on your account. This would mean that to generate higher traffic, posting more content might be beneficial.
Examine user engagement
Increase in traffic and followers are meaningless if it doesn’t convert into higher user engagement. The amplification rate (the number of reshares and retweets per post) and the applause rate (retweets, likes, repins etc.) can make you aware of the user engagement with your content. A good user engagement can mean that the followers like what you share and are interested in your content and vice versa.
Accordingly, steps can be taken to improve the current situation. Viewer comments can provide valuable insight for these improvements. Social media Analytics can be used to find out the number of clicks and traffic on your content. Every click will not result in traffic. If there is a high discrepancy in the number of clicks and traffic, then this must be looked into to find the cause.
Conclusion
Evaluating the performance is a time-consuming process but it is essential to do so. If you have a good team for Digital Marketing then they can take care of the evaluation process or you can hire a good SEO Services Provider to assist you.
Social media marketing is an excellent way to boost your business and profits. However, there are many common mistakes that people make when engaging in social media marketing.
If you are making any of these mistakes, don’t worry. It’s never too late to correct your social marketing and make it better.
Not Engaging with Your Followers
When your followers make a comment on something, share or ask a question, don’t wait too long to respond. If you have someone monitoring your social media, have them inform you of ongoing conversations and potential areas of engagement.
Not Filling Out Your Profile Completely
Incomplete profiles make your business look either sloppy, or fake. If you want to be taken seriously, fill out a complete profile with a good profile picture, your company logo/banner and information so that you can be contacted outside of the network.
Not Focusing on Follower Quality
Some people make the mistake of focusing on the quantity of followers rather than the quality. You want to concern yourself with finding followers who are potential customers.
Not Posting Regular, Relevant Updates
If you aren’t active posting things that resonate with your audience, then you’re not going to get any traction. If you plan to be successful with social media marketing it takes perseverance and patience, not one-hit wonders.
Not Choosing Your Channels Wisely
You don’t need to be on every single social network. Be on the channels that your audience love and that will work out fine.
Not Automating Some Actions
There are a lot of things, such as scheduled updates, that you can automate on social media. Be sure to use scheduling when possible as long as it doesn’t make you look robotic.
Not Interacting Personally
Every chance you get, it’s important to make spur-of-the-moment updates that are relevant to your business and your goals. This will make you look more real in the eyes of your followers.
Not Personalizing Messages for the Channel
Sending out a mass message, using software, to all of your social media networks that you’ve connected with, is a big mistake. Most of the time, you’ll have leads who are on more than one account. If you do this they’ll quickly feel bored or worse, spammed.
Using social media to market your business is a proven technique to get more customers, make more sales, and increase your bottom line, but only if you avoid these mistakes. Take one at a time and make the improvements needed to get on the right track so that you make your social media marketing profitable for your business.
Back in June, Twitter added a new pop-up alert on articles that users attempt to retweet without actually opening the article link and reading the post.
After a full three months of implementation, today, Twitter has shared some new insight into the effectiveness of the prompt, and how it’s changed user behavior when they’re shown the alert.
People open articles 40% more often after seeing the prompt
People opening articles before retweeting increased by 33%
Some people didn’t end up retweeting after opening the article – “which is fine – some Tweets are best left in drafts”
Those are some pretty impressive numbers, underlining the value of simple prompts like this in getting users to think twice about what it is they’re distributing through their social media activity.
Adding any level of share friction seems to have some effect. Back in 2016, Facebook added similar pop-ups on posts which had been disputed by third-party fact checkers, prompting users to re-think their intention before they hit ‘Share’.
Analysis conducted by MIT found that these labels reduce people’s propensity to share misinformation by around 13%, while Facebook has since also added new prompts when users attempt to share a link that’s more than 90 days old, reducing the spread of outdated content.
It seems that simple pushes like this can actually have a big impact. And while free speech advocates have criticized such labels as being overly intrusive, if the net effect is less blind sharing, and more reading and research into topics, then that’s surely a good thing that can only benefit online discourse.
Given the success of the new prompts, Twitter’s now working to bring them to all users globally (currently only available on Android), while it’s also looking to make the alerts smaller after their initial display to each user.
And clearly, the impacts could be significant. While the above figures may not hold in a broader launch of the option, the numbers do show that the prompts are at last somewhat effective, and can help in reducing ill-informed sharing, and the distribution of misinformation.
Creating content for social media is an important part of every business’s marketing strategy. It might be a blurb that goes with a link to a video or blog post, or it might be an infographic or meme to help you get a point or two across.
Plan Ahead
Most people seem to totally forget to plan ahead regarding social media content. This is a mistake. If you create a blog post, for example, then you should create a tweet, a Facebook post, and other blurbs for whatever social network that you plan to share the information on.
Add the Content to Your Calendar
Include social media content on your editorial calendar. If you know that in August you’re going to promote a great new product or service, then you should also be planning for social content to use in that promotion – both leading up to the launch and during the launch.
Create Images for Social Media
Remember that images are a form of content, and that you need to create images for social media sharing. Images are more likely to be shared than text and are an important part of your marketing actions on social media. Using a variety of images as content, like infographics and memes, will increase shares and engagement.
Share More Than Once
It’s important that you promote the content that you create and that you do it more than once. People do not check their entire social streams, so sharing the same content with new blurbs and a new spin on the information several times will increase the view rate exponentially.
Conduct A/B Testing
Also called split testing, you want to see what times, headlines, and topics get more attention than others. As you collect this data, you’ll soon know exactly what time is best to share any updates with your social media followers.
Target Each Audience
Each social network has its own personality, and the portion of your audience that follows you and engages with you on each network is usually slightly different. Therefore, it’s important to ensure that the content you create for each network is exclusive to that network.
Create Content Often
With social media you need to have content for every day of the week, and share it more than once per day. This can seem like a lot of content to create, but it all stems from the basic message you want to get across to your audience based on your promotions.
While negotiations over the app’s sale in the US continue, TikTok has today released its latest transparency report, which provides specific detail on all of the videos that TikTok’s team has removed, for varying reason, over the last six months.
And there are some interesting points of note – first off, reflecting the app’s rising popularity, TikTok removed a lot more videos in the first six months of 2020 than it did in the preceding reporting period.
“In the first half of 2020 (January 1 – June 30), 104,543,719 videos were removed globally for violating our Community Guidelines or Terms of Service, which is less than 1% of all videos uploaded on TikTok.”
In its previous report, TikTok said that it had removed 49,247,689 videos between July and December 2019 – so it doubled its content removals in the first six months of 2020.
But still, in that report, TikTok also noted the same, that this represented less than 1% of all videos uploaded in the period. That means that TikTok has seen at least 10 billion video clips uploaded in the first half of 2020, a massive amount.
The increase in removals is reflected in the regional stats – here’s a comparison of removals for the top four regions, based on TikTok’s last two reports.
In some ways, that’s a concern, that TikTok is having to remove more content, but again, the data likely reflects increased usage, with the app holding its position at the top of the download charts, and adding more and more users throughout the year. Which is why several companies were willing to spend billions to acquire it.
In terms of why TikTok removed content, it’s provided this chart, with slightly confusing shading differentiation.
Yeah, I’m not 100% sure which is the top reason based on that color comparison, but the slightly darker shades at the top of the list are the key reasons for content removal.
The vast majority of these, TikTok says, were removed before anybody saw them, while its machine learning systems also detected even more violations:
“As a result of the coronavirus pandemic, we relied more heavily on technology to detect and automatically remove violating content in markets such as India, Brazil, and Pakistan. Of the total videos removed, 10,698,297 were flagged and removed automatically for violating our Community Guidelines. Those videos are not reflected in the chart above.”
Which likely suggests that TikTok’s systems are improving in this respect, though it is also worth noting that the platform remains under investigation in several regions over concerns related to how it protects younger users.
This is also an important chart, given the ongoing concerns around TikTok potentially sharing user data with the Chinese Government:
This is TikTok’s listing of the requests it received to remove or restrict content via government agencies in the first half of 2020. As you can see, there are no requests from China at all – which makes sense, given that TikTok itself isn’t available in China (China has its own version of the app called ‘Douyin’), but theoretically, this listing would also need to reflect any push from the CCP to limit the spread of, say, content relating to the Hong Kong protests, or the Tiananmen Square massacre, both of which have reportedly been restricted in the app.
That’s not reflected in this data, which could show that China’s influence over the app is not as significant as some have suggested. Or TikTok is not fully reporting such.
But TikTok has faced one particularly significant content issue of late, with a video depicting a man committing suicide being circulated through its network, and exposing many users to graphic footage.
TikTok says that this video was being shared as part of a coordinated effort by bad actors looking to test its systems:
“Through our investigations, we learned that groups operating on the dark web made plans to raid social media platforms including TikTok, in order to spread the video across the internet. What we saw was a group of users who were repeatedly attempting to upload the video to our platform.”
TikTok’s still working to remove the clip, but it’s also called on other social platforms to work with it to help coordinate their efforts in combating targeted efforts of this sort. Which the other platforms already do – Facebook, Google, LinkedIn, Microsoft, Reddit, Twitter and YouTube all work together and share information to help each other combat misinformation, and other forms of web misuse, while they’re also looking to improve their combined efforts to maximize response.
TikTok’s not part of that group yet – but maybe, with the platform seemingly securing its future in the US, it too will soon have a seat at the table in such discussions.
You can read TikTok’s latest Transparency Report here.
This is a significant update for Facebook Advertisers. According to reports, Facebook is removing its restrictions on ads which include more than 20% text in the main image.
As shared by social media expert Matt Navarra, Facebook is contacting advertisers direct to inform them of the update, explaining that:
“…we will no longer penalize ads with higher amounts of image text in auctions and delivery.”
We’ve asked Facebook for further confirmation, but as per the above note, the platform is currently in the process of updating its documentation to reflect this update – on the Facebook Help page about text in ad images, for example, it now says:
A previous version of this overview outlined the specific ad limits:
“To create a better experience for viewers and advertisers, ads that appear on Facebook, Instagram, and the Audience Network are screened based on the amount of image text used in your ad. Based on this review, advertisements with a higher percentage of image text may not be shown. Please note that exceptions may apply to certain ad images. For example, exemptions apply to book covers, album covers and product images.”
The rule, as you can see, was pretty clear – ads with too much text in their images would not be approved.
Facebook even provided a Text Overlay tool to check if that your ad aligns with the 20% restriction.
That tool is also no longer available, as Facebook looks to ease back its text in ad image restrictions.
Facebook’s long-held text restrictions in ad images have caused major headaches for many advertisers, requiring significant, specific reformatting of ad images in order to align with Facebook’s ad rules. At times, Facebook’s enforcement process in this respect has also been flawed, so it’ll be a relief to many to see those limits taken away.
Why did Facebook have the text limit at all?
Over the years, Facebook has repeatedly noted that Facebook and Instagram users dislike ads with too much text in the main image, so it’s restricted such seemingly to improve the general user experience.
Facebook did. however, change its ad text rules back in 2018, which enabled marketers to include more text in their ads, but their ad reach would be restricted as a result, relative to how much you exceeded the limit (this is reflected in the image above).
This new update, apparently, removes any reach restriction for this, meaning that ads with more than 20% text in the main image will be displayed, as normal, and will reach the same amount of people as any other Facebook ad. As you can see in the official explanation, Facebook still maintains that ad images with less than 20% text perform better, and recommends that advertisers “keep your text short, clear and concise in order to get your message across effectively”.
But if you include more text in your ad image, your ad will run, and could theoretically reach just as many people as any other campaign, depending on your approach.
We’ll update this post with more information from Facebook as it’s provided.
Video has long been touted as the marketing medium of the future, but the future is here. If you’re not using video as part of your marketing strategy, you’re going to be left behind. If you’re worried about getting started, no need. Even if you can’t afford to hire an in-house video production team, there are several highly-skilled companies that offer the video production services you need.
In this article, we’re going to cover the video production process and video production services you should look for when looking for a company to handle your video marketing. It’s time to join the 60% of businesses that are already using video marketing and enjoying the ROI video marketing offers.
Video Production Services: Everything You Need to Know About Creating Video Content:
Video Production Services: The Production Process
Video is a powerful tool through which to communicate your story, moving your audience to feel, think, and behave in a certain way. When done well, video can be one of the strongest drivers of conversions no matter your type of business or industry.
What does it take to do video marketing well?
Regardless of whether you have an in-house team or hire a video production company to handle your video marketing, there are three categories of video production services you’ll either need to do yourself or make sure the company you hire offers:
Preproduction
Production
Post Production
Preproduction
Preproduction is the video production service that includes creative and planning. This includes video production services like:
Evaluating your video’s objective, target audience, method of delivery, and tone
Formulating a budget
Creative development and pitching
Scriptwriting
Storyboarding and outlining
Shot lists (the scenes you want to include in your video)
Location scouting (looking for places to record your video)
Casting
Permitting (getting the necessary permits from your municipality)
Equipment prep and rental (as needed)
Hiring subcontractors (as needed)
Preproduction is the first part of video production. It happens behind the scenes but it’s probably the most important part of creating a video that accomplishes the goals you want it to. Without putting in the work on the frontend, you’ll never get to the end result you need. This is where you’ll create a solid foundation upon which to build your message. It involves two very different video production services: creative and logistics.
The creative side is about creating and refining the concept of your video, writing a script, storyboarding, and making sure that you fully understand not only the story you want to tell but what you want viewers to do with that story. Logistics, on the other hand, is all about the details involved in how you’ll turn your ideas into a finished and polished video.
Production
The production part of video production is the actual video shoot. Here are a few of the video production services (and staffing considerations) that go into production:
The Producer is involved in all phases of production from concept to completion. This includes coordination, supervision, and control of budget, talent, crafts, and more.
The Director of Photography (Main Camera Operator) works with a Director to execute their vision for the script. They oversee the Camera and Lighting Departments and create the visuals that tell the story.
The Assistant Camera Operator is responsible for marking a sync point between the video and audio with a clapper board (slating), making sure that the focus is set correctly, and changing batteries and recording media.
The Field Audio Engineer mixes, reproduces, and manipulates sound and effects.
The Gaffer is the head of the lighting department. They’re responsible for the design of the lighting plan.
The Grip develops and builds the set for a movie, commercial, or television show. Grips work on the equipment that supports the cameras and lighting.
Makeup Artists must know and understand makeup and the techniques used to apply it to the face and neck. Body Makeup Artists apply makeup to various areas of the body and can alter the actor’s appearance.
The Drone Operator operates any drone cameras used for video production.
The Production Assistant is responsible for communications between the various production departments and managing lockups.
Specialty equipment might include high-def cameras, lighting, audio, and other equipment.
Post Production
After your video has been filmed, post-production begins. This stage includes video production services like:
File management
Video editing
Motion graphics or animation
Recording voice-overs or voice acting
Audio mastering
Color grading
Delivering files
Post product typically covers everything that happens after filming is complete.
Video Production Services: Common Types of Video Content
There are hundreds of different video types or formats and there’s no guarantee that the video production company you hire offers the video production services you need for the video you want to create. Let’s take a closer look at the eight most common video production services you’ll find:
Event Video Services
Event videos range in time from 30 seconds to 3+ hours and can be a “recap” or event teaser video or a multi-camera production. This type of service is used for lectures, meetings, sports, weddings, performances, and other live events.
Commercial/Advertising Video Services
Commercials tend to be 30–90 seconds and can be scripted, docu-style, or animated. This type of service might include sponsored content, branded content, pre-roll, etc.
Promotional Documentary Video Services
These videos range from 1–30 minutes and use interview-driven storytelling. Promotional videos, infomercials, and travel videos typically fall into this category.
Corporate Video Services
Corporate videos include everything from long training videos to brand culture videos to promotional videos and are generally 1–60 minutes in length.
Real Estate Video Services
Real estate videos are typically under 5 minutes and use tons of filming techniques like drones, sliders, timelapse, and more to create a mouthwatering video experience.
Educational Video Services
Educational videos are things like explainer videos, PSAs, tutorials, and how-to videos. They can be quick, 30-second videos or longer videos for more in-depth topics.
Music Video Services
Music video services include exactly what you imagine (a musician lip-syncing to create a video for their music) but they can also be used by other clients when the video doesn’t need an audio story. Trailers and teaser videos may fall into this category.
Social Media Video Services
Social media videos tend to be 15–60 seconds and can include text, music, and narration. This type of video is used across social media platforms and does particularly well on Instagram, Facebook, TikTok, Instagram Reels, and most TikTok alternatives.
Video is an important part of your business’s sales and marketing funnels as well as being a great SEO strategy. When you’re building your video strategy, you’ll want to focus on working video into the rest of your marketing strategy to create a cohesive marketing plan. But how do you create a strong video marketing strategy? Here’s a five-step process that we like:
Step 1: Set Goals for Your Videos
Start by outlining what you want to accomplish with your videos. These goals should coincide with the different stages in your marketing funnel (awareness, consideration, and decision).
Step 2: Speak to Your Target Audience
Once you know what you hope to accomplish, you’ll want to get a specific audience in mind that you want to target with your video. At the end of this step, you should know who your product or service is for, what you want them to do after they view your video, and where you can find them.
Step 3: Find the Story You Want to Tell
Every video should tell a complete story including a main character (your target audience), a conflict (your target audience’s pain point), the search for a solution to the conflict (your product or service), and a resolution (how your product or service makes things better).
Step 4: Stick to Your Timeline
Create a timeline for every part of your video production as well as an overall timeline that encompasses all of the other timelines. Keep in mind that things happen. Changes to scripting or messaging, delays in getting review and feedback, and delays in implementing any changes can push your timeline all out of whack. Be realistic when creating your timeline and allow yourself extra time to help keep things on track.
Step 5: Stick to Your Budget
If you’re creating a high-quality video, the budget can quickly get out of hand—especially if you’re outsourcing your video production services. Whether or not you’re handling things in-house or not, though, you still need to set a budget.
When you start with a solid video marketing strategy, you’ll be in a much better position to create videos that rank well in search engine results.
2. Optimize Your Video Titles
Creating and optimizing video titles may be included in marketing video productions services but if not, you’ll want to make sure that your video titles are fully optimized to help with SEO. Titles should include keywords related to your video’s content and grab the attention of viewers. While clickbait titles had brief popularity, viewers quickly became weary of titles that were designed simply for clicks. As such, your titles should be directly related to your video content and designed to draw attention while delivering once viewers click.
3. Include Video Transcripts
Video transcripts are a must for SEO. If your marketing video production services don’t offer video transcripts, you should absolutely write your own. And, really write them. Don’t simply rely on the auto-generated transcripts. You’ve seen them on YouTube, right? They’re not great.
Why bother with video transcripts? For starters, they make your content accessible, bringing your video to a larger audience. In addition, they make your content scrapable by search bots, essentially serving as more indexable page content.
4. Optimize Your Website
Optimizing your website may not seem to have much to do with video production services but trust us, it’s important. Adding video to a webpage can increase your rank in search engines, increase conversions, and more. Take a look at your highest-performing pages (the ones that get you the most conversions) and, if there isn’t video there already, ask your video production services company to create targeted, related videos for those pages. Video production services and website optimization work well together to get your content seen by more people.
5. Promote Your Video
Your video SEO strategy will benefit greatly from promotion. Every time your video is viewed or a user engages with your video, that content gets a bit of a signal boost that Google and other search engines use to determine where to rank your content. This creates an echo chamber of sorts in which your video gets engagement, Google and other search engines reward you for that engagement by increasing the ranking for your content, more people see your content as a result, which leads to more engagement. And so the cycle continues.
Video Production: Worth the Work
Video production services can easily pay for themselves over and over again since you can use a single video in several different ways. You can use the same video on your website, in your email marketing, on social media, and just about anywhere else. Using your video in multiple places across your marketing efforts maximizes your investment in video production services and increases your ROI. Using the information and tips in this article, you have everything you need to create a ridiculously strong video marketing strategy, regardless of whether you bring your video production services in-house or outsource to an established video production company.
Your brand has a unique story to tell that sets you apart from your competition and builds powerful brand identity. Video is one of the best ways for your brand to share that story while also keeping visitors on your website longer, keeping their attention, and getting them to engage. High-quality video and a strong video marketing strategy can bring in new customers and keep existing customers coming back for more.
More than ever, people, especially younger demographics are looking to places like Pinterest to be inspired. They want to be represented and find inspiration that directly ties into their passions and primary interests. This has only been exacerbated by the global pandemic in addition to the industry seeing a massive shift towards video consumption and creation.
Here are a few ways Pinterest is doubling down on these trends and taking advantage of the whitespaces presented by COVID-19 to better connect with its audience and deliver meaningful experiences.
Embracing inclusivity and diversity
At the start of the pandemic, Pinterest reported a spike in shopping activity on the platform by nearly half (44%). Shortly after Pinterest launched new features including curated shopping lists from pinned boards, a Shop Similar algorithm, and shoppable style guides. To build on its most popular category, the platform decided to upgrade its skin tone feature launched initially in 2018, and open it to more countries including the UK, Canada, Australia, and New Zealand.
“No one should have to work extra hard to uncover personalized ideas, and all should feel welcome. A more diverse Pinterest is a more useful, positive, and powerful one.” said the company’s Annie Ta in an official statement. Ta also revealed that the app launched skin tone ranges because nearly 60 percent of searches involving “skin” included a specific tone, such as dark, olive, or pale.
Ultimately, with this move, Pinterest is demonstrating that it understands its users can’t feel inspired if they don’t feel represented. Powered by machine vision, the feature is aimed to make it easier to find relevant content specifically by offering searches including “grey hair on dark skin women,” “blonde hair color ideas for fair skin blue eyes,” and “soft natural makeup for Black women“ to deliver unique and hyper-refined results for every person.
Streamlining video pin creation
According to Pinterest data, video views on the platform have increased more than 3x in 2020 over the same period in 2019, while Pinners are also 2.6x more likely to make a purchase after viewing brand video content on the platform.
In response to the uptick in video creation, Pinterest is partnering with Vimeo in an effort to enable Pinners access to the newly launched Vimeo Create platform. By joining forces, users can upload their videos directly to Pinterest and more easily streamline their efforts. Launched in February, Vimeo Create allows brands and marketers to pick from pre-made, professionally curated video templates customizable to their specific needs or start a new video from scratch, integrating their own video footage. After the video is finalized, they can automatically tailor the content for each of their social channels in distinct versions depending on the format and aspect ratios needed: square, vertical, or horizontal.
“Designed for video newbies and experienced editors alike, Vimeo Create is built to help small businesses and scrappy creators craft video ads and social media content that drives engagement and builds brand buy-in, even if you’ve never made a video before. And now, you can seamlessly publish videos you make directly to Pinterest, no downloading or middleman required,” explained Vimeo’s Aubrey Page.
Maximize your Pinterest videos
To kick start your Pinterest video efforts — pocket these five key tips from Vimeo:
Ensure your information is fresh and spell out the details in your copy. Get in a DIY mindset to make it engaging and interactive as possible.
Brevity is key for maximizing impact and boosting shareability– the ideal Pinterest video length is between 6 and 15 seconds.
Be sure your clips are explained with captions and other visuals. Most will tune in with their sound off.
Carefully consider your thumbnail. This is the first piece people will see and it needs to be attention-grabbing, highlight your brand, and depict your aesthetic point of view.
Don’t overlook the power of prominent branding. Place your brand name as early as possible and leverage titles and descriptions to get this across and let people know where they can find more exciting video content.
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