Tag: Clients

January 8, 2021

Turning Your Social Media Connections Into Clients

You have probably been able to establish a large number of connections through social media. Many of those connections have actually turned into valuable relationships. If you are an intelligent business owner, which there is no doubt that you are, you have developed those relationships and have moved toward turning those people into loyal clients whenever possible.

Assume nothing
The truth is that you are faced with some challenges when it comes to turning business connections into loyal clients. They are certainly not one and the same and you may have to work hard at the relationship in order to produce the results that you want.

Relationships are not always easy to cultivate and there will be some relationships that start out looking like they will last for a very long time but then fizzle out for one reason or another. The fact is that not all relationships are meant to last. When it comes to establishing and cultivating relationships through social media, that can prove to be even more challenging. However, it is certainly far from impossible. In fact, you can can accomplish pretty much anything that you set out to accomplish. It is just a matter of going about it in the right way.

As powerful a tool as social media is for your business, you still need to approach it in a sensible, methodical, organized manner in order for you to achieve the results that you are seeking. The relationships that you share with other people through social media need to be nurtured properly and remember that nothing good ever comes from rushing.

Human connections need love and caring so remember to approach it in just that way. It will definitely serve you well to do so. At this point, you may be wondering where you begin such as process. Well, the following is a sequence of logical steps that will benefit you and your business.

  • Expand your reach to your target audience members: Although quality over quantity is definitely the way to go, that doesn’t mean that you shouldn’t increase the number of social media connections that you do have. It all depends on how many connections you actually have. However, it is always beneficial to bring new people into your social media circles whom you feel are beneficial to what you are doing. The truth is that the more valuable social media connections you have, the better your chances will be that those people will tell other people about you and your business. It doesn’t get any better than that. Most businesses (and, most likely, your business falls into that same category) rely on word-of-mouth to become more successful. It is reasonable to assume that.
  • Make the most out of what you and other people are sharing: As you develop meaningful relationships with other people through social media, it is natural that those other people will want to share your valuable content with other people whom they know and trust. You want to make the most out of those opportunities whenever you can. Your content should be written in such a way that it draws a lot of attention. If it draws a lot of attention and is deemed valuable, other people will be more than happy to pass it on. Let them do the work for you. In fact, you are the only one who can’t do that. They can speak about you and your business in the most glowing of terms but they are the only ones who can. That is free publicity for you.
  • Get involved with the algorithms of the your social media channels: A lot of the popular social media channels have ways to choose which content is posted and which is not. It is a way for the social media channels to eliminate (or, at least, reduce) what is being posted online. However, that also helps you and your business because it is far less distracting for the readers if they don’t have such a volume of content through which to sift. Unfortunately, in a lot of cases, a great deal of the content is not worth reading. With that in mind, it is extremely important for you to learn what content is appropriate to post an d what is not. The information is out there for you.
  • Consider real-time as an aspect of your marketing strategy: In this age of instant responses (and instant gratification), real-time is a recipe for success. When a person makes a comment or asks a question online, he or she is very happy if the response comes right away. Of course, that isn’t always possible but you should try to make that happen whenever you can. That is a sure way to strengthen your relationships with other people online. You should incorporate information that is not only current but that is actually happening right now. People will find it compelling and will respond right away in many cases.
  • Write content that will entice other people to respond: There is absolutely no doubt that your content is amazingly well written and exciting (not to mention, valuable). However, that is not enough. It also has to affect other people in such a way that they do whatever you are asking them with your call-to-action and clicking through. That is the first step to interacting with you. At that point, you will be on your way to establishing a solid relationship together.

If you follow the advice that has been offered here, you have a good chance of turning your social media connections into loyal clients. You establish the relationship, nurture that relationship, and, along with that you build trust, credibility, and the other person will regard you as the expert in your field. You should try to stay connected with people through all of your social media channels, which will help your relationships to grow and, eventually, your connections will become clients. Of course, once you have established the relationship, you will need to work at solidifying it more and more until you can bring it to the next level.

January 5, 2021

The Power of Being Controversial to Land More High-Quality Clients

I love reading about companies that go above and beyond for their customers.

Companies like Disney, Zappos, and Amazon.

And, another one I’d like to add to that prestigious list is Tesla.

Check out this tweet:

“Flat tire on Sunday. Called Tesla, git a loaner tire within 40 minutes. Today they came to my house to replace the tire in 10 minutes. Scheduled to come back to fix a small issue next week. What other car company does this? @elonmusk @TeslaModel3 @Tesla #mobileservice” – @cjk7216

When I saw this tweet, it reminded me of an interview with Jeff Bezos… I think it might have been around 1998 or 1999… anyway, he said something like this:

JEFF BEZOS: “If there’s one thing Amazon.com is about it’s incessant attention to the customer experience. End to end.”

JOURNALIST: “But you’re not a pure internet company.”

JEFF BEZOS: “It doesn’t matter to me whether we’re a pure internet company or not.

What matters to me is to provide the best customer service.”

Not going to lie, I’m a massive Jeff Bezos fanboy.

His obsession with his customers and his almost incessantly long-term way of thinking is phenomenal.

Now, you might not have a business at the size of Amazon or Tesla (yet). But if you’re serious about growing, you can — and should! — use the principles behind what both Amazon and Tesla does for their customers.

But how do you create a fantastic customer experience?

Especially if you’re a solopreneur, for example?

One way is through your personality.

Of course, in my VERY biased, but also VERY accurate opinion, writing emails, blog, or social media posts, all have the potential to make your personality shine.

And if you own your personality, good and bad, you will 1) automatically repel those people who are not a good fit (you don’t want them anyway), and 2) you will attract the people who LOVE what you have to offer.

Case in point:

  • Kanye West
  • Tony Robbins
  • Donald Trump
  • Beyonce
  • Barack Obama
  • Howard Stern
  • The late, great, and esteemed, Stan Lee (RIP)
  • Even people like Jeff Bezos or Elon Musk

What all these people have in common is “polarization.”

You either love them… or… you despise them.

The point is, you have an opinion about them.

And that’s why they’re successful — in THEIR own way.

Look, I’m not telling you to start blasting out tweets, Donald Trump-style.

But what I AM saying is that you have to own *your* unique personality.

The worst thing that can happen to you and your business is when nobody gives a damn. If nobody cares, you can’t influence them. So, in a certain way, sometimes it can actually be more profitable to be disliked.

It’s about appealing to the right people, so you’re able to serve them in a way that’s natural to you… and… in a way that your clients will love.

In the next email you send to your email list, try this:

Write out your email as you normally would.

Then, take a critical look at everything you’ve written.

Try to notice where you could add what I call “Value Inserts.”

Here are a few examples of Value Inserts:

  • Humor
  • Stories
  • Images
  • Quotes
  • Step-by-step instructions
  • Controversy (yes, this can also be valuable. However, don’t be just controversial just for the sake of being controversial.)
  • Links to other resources

There are many more, but these are just a few I thought about off the top of my head.

Do this, and your material (both free and paid) will immediately stand out.