Tag: Awareness

September 25, 2020

Using Social Media to Increase Sales and Brand Awareness

Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful – Carlsberg’s slogan and advertising of ‘probably the best lager in the world’ generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketing ‘tools’ are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. This article explains how you can use social media marketing to increase sales at a relatively low cost.

Firstly, let’s just dispel the myth that social media marketing does not lead to a direct increase in sales. Here are some examples to prove this: Sony announced in February that through Twitter they had earned an extra £1million in sales, Dell announced in June last year that their presence on Twitter accounted for $3 million dollars increase in sales. You might argue that these are two big companies and they already have a brand reputation. However, other smaller companies have also experienced increased sales through this form of marketing. John Fluevog Boots & Shoes Ltd, a small shoe making company in Canada, reported a 40% increase in sales in 2009, the same year it started social media marketing, this was not by chance.

So how can social media marketing contribute to increased sales for your company? Social media tools allow you access to millions of people. A television advert will reach the people watching at that time and allows for no interaction with the consumer. One tweet can reach millions of people. Sainsbury’s for example regularly tweet their latest offers. Anyone wanting to keep up with these can simply follow Sainsbury’s on Twitter. This gives a much bigger potential customer base and allows for sales to increase, whilst also creating brand awareness. Furthermore, people can respond to these tweets, which provides a forum for customer interaction and thus customer insight. Your business can emulate this, tweeting your promotions provides free advertising. If this is done creatively, it really can boost sales and get your company noticed.

Social media marketing works in a similar way to other forms of marketing; it is viral. A small company initially works on a word of mouth basis, people tell their friends. This type of marketing, especially Twitter and Facebook, work with the ‘friend’ concept. People can give you positive reviews, recommend your product and tweet about your company. This whole social community allows your company’s name and brand to be viewed by a significant amount of people. Continuous use of social media over time creates brand awareness and thus helps to increase sales. One of our clients, PeachorLemon, a car review website, gained over one hundred followers on Twitter within a week. This is a hundred more people who know about promotions and offers, may tell their friends, visit the website or use other social media outlets to mention PeachorLemon. All this creates brand awareness and over time increased use of the website, thus increasing its value.

The effect social media can have on brand awareness is critical in the future of small businesses marketing strategy. Brand awareness is only one way in which sales are increased, there are many other important contributing factors. However, as this article has demonstrated, creating brand awareness through this new exiting variation of marketing can have a huge impact on your business and revenues.

Anthony O’Flynn


September 24, 2020

YouTube Adds New Voter Awareness Prompts in Election-Related Search Queries

With the US Presidential Election only 40 days away, YouTube has this week announced some new prompts designed to maximize voter understanding of both candidates and the voting process, in order increase participation, and combat misinformation around the poll.

YouTube voting awareness

As you can see here, the new prompts will appear in searches for terms like ‘how to vote’ and ‘how to register to vote’, with alerts that direct users to Google’s official voting tools via a prominent ‘Learn More’ CTA button.

In addition to this, searches for 2020 presidential or federal Congressional candidates will also now display a similar information panel with details about that candidate above search results.

“We’re also providing two additional information panels on voter registration and how to vote, in English and Spanish.”

YouTube’s also adding new in-app reminders on how to register, how to vote and where to vote, while it’s also promoting information from the U.S. Election Assistance Commission about volunteering at the polls, so users can learn more about how to get involved and assist with community participation.

YouTube’s also launching two new YouTube Originals to further highlight election-related information:

  • YouChoose 2020 – An interactive voting special which takes viewers through the key steps in the voting process using the YouTube meme of your choosing – “from a cooking tutorial that compares voting to following a recipe, to an auto repair video that breaks down the ‘nuts and bolts’ of voting”.
  • Kid Correspondent – A four-part election special designed to help parents and families better understand and talk about civic engagement and the democratic process.

As always, YouTube will be a key source of news and information throughout the election period – in fact, data from Pew Research shows that some 38% of YouTube users regularly turn to the platform for news content, which only trails Facebook in terms of social media news sources.

That puts YouTube in a position of significant influence when distributing accurate information, and while the platform can also lead users down conspiracy rabbit holes, steps like these are important in ensuring that YouTube’s audience is getting the right information about the voting process within their viewing activity.

That’s even more important in 2020. With more people spending time at home due to the various impacts of the COVID-19 mitigation efforts, YouTube is seeing an increase in viewership, with the platform recently reporting that watch time of YouTube content on TV screens jumped 80% year over year

Combine this with the fact that more regional newspapers and news outlets have been forced to shut down due to the economic impacts of the pandemic, and that leaves an increasing number of people seeking out news content from alternate sources. Like Facebook and YouTube. 

As such, the role that all social platforms play in distributing accurate information will be ramped up this year, which is why it’s important that each includes links to official information, like these new prompts, in related user queries.    

Free Speech Social Media Platform

September 9, 2020

Why TikTok and Snapchat are Prioritizing In-App Voter Awareness