Crowdcentric Media, who owns and operates Social Media Week, is announcing the launch of SMW+, a live and on-demand video streaming service for marketers that aims to help marketers advance their careers and brands.
SMW+ will provide live programming led by some of the world’s greatest thought leaders, innovators, and marketing practitioners with the goal of helping marketers, like you, advance in your careers, achieve your goals, and become the smartest and most connected professional in the room.
At launch, we’re thrilled to work with a lineup of incredible presenters with programs that include content that will be organized according to what’s new, what’s popular, and by categories which can be filtered to create a customized experience. The SMW+ recommendation engine will also serve members content based on the sessions they have participated in previously.
Meet Our Presenters
Members will have access to programs and sessions led by Orchid Bertelsen, Head of Digital Innovation at Nestlé who will unpack ways to spot opportunities and drive innovative change from within organizations in “The Intrapreneurial Mindset,” and Joe Wadlington, Global Creative Lead at Twitter who will teach you how to be a better and more creative short-form copywriter. Sabena Gupta from Alexa at Amazon will lead a session centered on purposeful and values-based marketing and how organizations can create meaningful intention today and beyond. Also, Randa Stephan, Head of Brand at Weber Shandwick will headline a Media IQ program to help business leaders navigate the disruptive forces impacting media, culture, and technology.
Ben Shaw, Chief Strategy Officer of BBH LA and his team will share the latest trends coming out of their Lab, Raashi Rosenberger, who is on the Brand Marketing team for Consumer Apps at Google will host a program that blends neuroscience with storytelling, and Mario Moreno, the Head of Marketing at H&M will host a series that takes you on a journey of discovery with regards to how they work with creators and influencers.
The SMW+ platform is proud to launch with an incredible array of leading experts including Kenny Gold, Head of Social for Grey who will host the show “The Comments Section,” which will address the latest industry news and emerging trends through a debate-style format, Will Cady, Reddit’s Head of Brand Strategy will host a series on the how to find your purpose through community and Selena Hill from Black Enterprise will lead SMW+ members through a process to understand how the Black Lives Matter movement is not a moment for marketing — it’s a moment for change. Katie Perry, VP of Marketing at Public.com, will host TIL (“Today I Learned“) a weekly series digging into the nitty-gritty of marketing tactics that will teach you how to up your game with just a few actionable tips.
Programs will be rolled out over the coming weeks and months and will also feature a content series hosted by Dan Gardner, the CEO of Code and Theory who will host “Decoded,” a show that looks at five industry sectors and unpacks the ways they are being disrupted by the current moment we’re experiencing. In “You Know What I Mean” Marcus Collins, Lecturer of Marketing at the University of Michigan Ross School of Business will set out to tackle some of the latest trends and unpack their meaning through the lens of folks with their finger of the pulse of culture—college students. Sub Rosa CEO and Founder Michael Ventura will lead a series titled, “Contextualized” that will utilize proprietary technology, Empath, to help us understand the unique stories hiding below the surface in social media today. “Beats, Bytes and Brands” hosted by Nue Agency’s Jesse Kirshbaum will dive into the music vertical exploring why this aspect of culture is vital for brands and marketers today.
Finally, SMW+ is also excited to host a series with Mathew Sweezey, the author of The Context Marketing Revolution and Director of Market Strategy at Salesforce, which will look at the near and not too distant future trends affecting consumer behavior, marketing strategy, and media.
Why SMW+?
“The accelerated shift to remote learning and networking has unlocked a new opportunity for us to deliver on our promise of arming marketers with the tools and education they need to progress in their careers,” said Toby Daniels, CEO of Crowdcentric. “SMW+ expands on Social Media Week’s conference format in a way that offers greater flexibility and a wider range of content for our community.”
“We’re proud to be part of the launch of SMW+ and to share learnings from our global Media Genius work,” said Chief Innovation Officer at Weber Shandwick, Chris Perry. “We’re experiencing a media reset moment — one characterized by new formats, sources, and cultural icons, and accelerated by the COVID-19 pandemic. Bettering our collective understanding of the shifting landscape has never been more important.”
Activating Your Free Trial
SMW+ will be available to subscribers and enterprise members, with live programming officially launching on August 4th. The benefits of becoming a subscriber include access to live programming, the on-demand library, and the opportunity to connect with thousands of other digital marketers. Subscriptions start as low as $39 per month.
SMW+ will be available for a free month-long trial beginning on Aug. 4. Subscriptions start at $39 per month. To learn more and request an invite, visit smw.plus and follow @smwplus on Twitter and Instagram.
