Tag: Announces

September 23, 2020

Pinterest Announces Expanded Launch of Pin Stories, New Pin Analytics Tools

After working on the format over the last year and a bit, Pinterest has now announced a full beta launch of Story Pins, which looks to tap into the social Stories trend with a platform-unique approach.

Pinterest Story Pins

As explained by Pinterest:

“Story Pins is an all new type of Pin and publishing option that gives creators a way to tell dynamic and visual stories with videos, voiceover and image and text overlay. We’re making it easier for creators who are eager to share their talent, passions and creativity to flow back directly into Pinterest without the need for a website. For Pinners, this means the ideas within a Pin will be more engaging and actionable.”

As you can see in the above screenshots, the format of Story Pins is similar to other Stories options, with a full-screen, swipeable feed of Stories frames. 

The difference here is that these are contained within a Pin, as opposed to a separate Pinterest Stories feed, while Story Pins also don’t disappear after 24 hours. 

“Story Pins can be saved to boards for later, and will be discoverable over time. They’ll also be distributed across home feed, search results and places like the Today tab, and benefit from the visual discovery engine that matches new ideas to people with relevant interests and tastes.”

Pinterest Story Pins

So it’s like Stories in spirit, but for practical purposes, it’s not quite the same. Still, it’ll provide a way to re-create the Stories experience within Pinterest – which, given the popularity of the Stories format, could be a good way to connect with your on-platform audience.

Story Pins will initially only be available to selected creators in the US, with more regions to follow in the coming months. Creators interested in learning more about Story Pins can sign up here

In addition to this, Pinterest is also updating its creator profiles, with a new display format and updated contact options.

“Pinners can also react to the ideas they discover from their favorite creators with a range of positive reactions like “Great idea,” “Love,” “Wow,” and “Thanks” to provide feedback to creators.” 

Pinterest Creator Profiles

The reactions are not entirely new – Pinterest has been testing them for some time, and they’ve been available for most users in some surfaces. But now, they’ll be more widely available on posts, adding another way to interact with Pin content.

Pinterest’s also adding a new Engagement tab for creators, where they can manage their Pin activity on a single tab.

Pinterest engagement tab

While it’s also launching a redesigned Analytics dashboard, which will display a detailed view of how content is performing.

Pinterest analytics

These are some helpful options, and with Pinterest seeing significant growth amid the COVID-19 lockdowns, these tools will provide more ways to both connect and maximize engagement, based on more in-depth, specific stats.

And while it may feel a bit strange having Stories on every platform, the data shows that Stories has become a key content format, like the news feed before it. As such, it makes sense for all platforms to align with audience trends, and provide more options to help people connect in the ways they’re becoming habitually accustomed.

You can read more about Story Pins here.

Free Speech Social Media Platform

September 23, 2020

TikTok Announces Bans on Ads for Weight-Loss Related Products in Order to Protect Users from Self-Perception Concerns

TikTok has announced some new steps that it’s taking to ensure that it’s protecting users from body-shaming and self-esteem issues, with new bans on weight loss ads, and new tools to help connect users to professional services to assist with related concerns.

As explained by TikTok

“As a society, weight stigma and body shaming pose both individual and cultural challenges, and we know that the internet, if left unchecked, has the risk of exacerbating such issues. That’s why we’re focused on working to safeguard our community from harmful content and behavior while supporting an inclusive – and body-positive – environment.” 

In line with this, TikTok has updated its ad policies to ban all ads for fasting apps and weight loss supplements, while it’s also increasing restrictions on ads that “promote a harmful or negative body image”.

Further to this, TikTok will also now also enforce new restrictions on ads which make exaggerated claims about diet and weight loss products, including:

  • Weight management products can only reach users age 18+
  • Stronger restrictions on weight loss and implied weight loss claims
  • Further restrictions to limit irresponsible claims made by products that promote weight loss management or control
  • Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food

Some of these regulations may be difficult to implement effectively, and will require human review, but TikTok is also, reportedly, adding 25,000 new staff in the US, which may, in part, be in preparation for this increased workload.

And it is indeed an important policy shift. 

A recent report from The New York Times suggests that more than a third of TikTok’s daily users in the US are aged 14 or younger, which means that the platform has very high reach to an extremely impressionable audience. The app’s overall user base also skews young, and with so many filters and editing tools available, you’re really not comparing yourself to a realistic image of the person you’re seeing in your TikTok feed a lot of the time.  

That can definitely lead to negative self-perception, and as TikTok continues to grow, it’s important that it takes steps to ensure that it’s protecting its users where it can.

Cracking down on weight loss related content is significant in this regard.

In addition to this, TikTok is also expanding its partnership with the National Eating Disorder Association (NEDA) to add new prompts for the NEDA hotline in searches related to body image related content.

“In addition, TikTok will be supporting Weight Stigma Awareness Week (September 28 – October 2) by launching a dedicated page in our app to support NEDA’s #EndWeightHateCampaign. This page will be featured in our Discover tab and will educate our community about what weight stigma is, why it should matter to everyone, and how they can find support or support others who may be struggling.”

Again, given the younger skew of the TikTok audience, these are important steps – and definitely, those weight loss supplement ads have been problematic, with many people reporting the flood of such campaigns within the app.

TikTok still has a way to go in protecting its users, but this is a positive move that could have a major impact.

Free Speech Social Media Platform